A Huge Opportunity and Growing
1985
1995
2005
2025
1.1 Million 1.7 Million
3 Million 8 Million
Source: 2014 IIE Open Doors Report http://www.iie.org/Research-and-Publications/Open-Doors/Data/International-Students/Leading-Places-of-Origin/2012-14
50% OF STUDENTS ARE COMING FROM CHINA | INDIA | SOUTH KOREA
50% OF TRAVELING STUDENTS ARE HEADING TO
TEXAS | CALIFORNIA | NEW YORK
Source: 2014 IIE Open Doors Report http://www.iie.org/Research-and-Publications/Open-Doors/Data/International-Students/Leading-Places-of-Origin/2012-14
China’s population: 1.3 Billion
Source: Imagination Creative Agency, April, 2014, Chinese Social Media Brief: Overview, SNS Analysis and Key Trends.
Decision Making – Look at the Facts
Business, Engineering, and Undecided
65% of students are Self-Funded
In 2014 4.5MM Students studied abroad globally, an 114% increase since 2001
International students only account for an average of 11% of the total higher ed. population worldwide
42% Undergraduate | 37% Graduate Source: http://iie.org/research-and-publications/project-atlas
China is Mobile
71% of SNS users access Weibo platforms via mobile!
565 million mobile internet users!
95% of China checks smartphone before bed!
41% of China’s population!
Source: Weibo Video
• Reach students across the globe at the right time and the right place through hyper-local media on their mobile devices
• Capture attention and drive awareness among students at specific locations when they are most receptive to your message
• Media is optimized to appear in locations that show the strongest performance
Students are always in motion. Your targeting should be too…
Identify and Reach Students in 8 Countries* On Thousands of Mobile Applications
*In addition to the United States
Device Interaction within Proximity Target Time: 12:37pm, Tuesday Location: Beijing Ministry of Education College Fair
1. Proximity target 12:37pm
2. Retarget 2:00pm 3. Repeat Next Day
Leverage location as the trust indicator of student intent
Drive measurable engagement with a customized and actionable landing page aligned with the student’s location
Call an admissions director
Learn about applying
Take a Virtual Tour
Watch a video
Talk to Admissions
Nearly 70%
of students in China that use search engines for their college search
Source: Chegg Social Admissions Report – China Edition. 2015
75% Laptop
71% Smart Phone
32% Desktop
You are trying to reach a multi-screen generation. Is your website optimized for mobile and utilize responsive design?
Source: Chegg Social Admissions Report – China Edition. 2015
• Engage Chinese students active in their college search with contextual ads based on their recent research activity and interest
• Showcase your institutional brand on websites commonly visited by students throughout their normal web browsing, ensuring your brand is at constant “top of mind”
• Chegg powers Baidu’s education platform (jiaoyu) with content found on it’s Chinese site, Zinch.cn. Visitors to your profile on either site are served retargeting impressions
• Baidu has more than 20 channels that include search, music, news, Q&A, maps, and more
• Reach students who have actively searched for your school with ad units that display within minutes of the initial search
• Extend beyond Baidu with video promotions across the web – pop up videos embedded into other sites
Expand Your Reach with Focused Impressions
Intended Major"
Grad"Year
Province"
China Match+ fine tuned to meet your admissibility criteria
Gender"
Behavioral Interest in
Similar Schools
Ensure immediate, high-quality follow-up communication with interested prospective students.
Acknowledge interest within 24 hours, and ensure a steady flow of communication each month thereafter.
Communication +
Communication+
Immediate engagement of prospective students, aimed at driving traffic to institutional website.
High-quality follow-up communications
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