Research Comms update27.8.2014
Research Comms objectives
1. Build coalitions around individual research projects
2. Build a general audience that will anticipate future research
3. Raise both international & domestic profile of Sitra’s research
4. Promotes awareness, helps us test the relevance of our ideas
5. Better integration of think-and-do within Sitra
What we agreed to in May (the principles) • Communications are integral to research for impact
• Research communications will sit alongside sitra.fi content
• The research team should engage in communications throughout the research project, not just at publication
• Communications will be published regularly with rotating authors (not done in spare time)
• Communications are not intended to be comprehensive or complete, or novel, but are intended to make the work visible, test relevance and share early signals of success
• Expectation of 1+ years to build an audience
• Social media is the linkage between audience and content
Research comms matters & is topical right now
1,361 views!
• Formalised comms principles distributed within team
• ’Research project plan’ form, prepared by Justin, will be taken into use > includes communications approach
• Research comms timeline has been drafted to help with the planning & to help integrate research and communications
So what’s new?
… and making Sitra’s ’think’ more visible at sitra.fi by publishing regular content with rotating authors.
What’s new? Comms timeline to help with the planning
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PREPARATION phase: answering the right questions• Who cares?• What type of impact are we
aiming for?• Drafting a communications
plan – can be light
Also: link to focus areas
EXECUTION phase: dialogue with stakeholders• Promoting awareness,
building audience • Internal
communications not to be forgotten
Using social media to link your content & audience
Tapping into public debate when timely (blogs, articles)
RESULTS: research for impact• How to get the right information
into the right hands?• So many options: report,
exclusive release, press release, media brief, debate event, infographs, video…
Re-defining comms approach for launch!
Continuing to tap into public discussion and current events
AFTERLIFE• Perseverance to return
to ”old” projects • Need to re-examine
Sitra strategy?
Digital afterlife very important
Finally, what’s new?
Let’s publish weekly notes here
Description here what is Sitra’s research, why we do it, who does it (no framework)
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