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Reliance Retail Ltd An Overview
Reliance Retail, Ltd. is a subsidiary company ofRelianceIndustries. Founded in 2006 and based in Mumbai, it isthe second largest retailer in India.[1]Its retail outlets
offer foods, groceries, apparel and footwear, lifestyleand home improvement products, electronic goods,and farm implements and inputs. The companysoutlets also provide vegetables, fruits, and flowers. Itfocuses on consumer goods, consumer durables, travel
services, energy, entertainment and leisure, and healthand well-being products, as well as on educationalproducts and services.
http://en.wikipedia.org/wiki/Reliance_Industrieshttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Reliance_Industrieshttp://en.wikipedia.org/wiki/Reliance_Industrieshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Reliance_Retailhttp://en.wikipedia.org/wiki/Reliance_Retailhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Reliance_Industrieshttp://en.wikipedia.org/wiki/Reliance_Industries8/2/2019 relnc frsh.1pptx
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Divisions of reliance retail
Reliance Mart (Hypermarket) 95000 Products UniqueServices - Tailoring, shoe & watch repair, Laundry.Future Plan: Saloon
Reliance trends ( Apparels and accessories) Reliancewellness (Medicine, health care and Beauty Products)
Reliance footprint Reliance time out (Books, toys,music and gifts)
Reliance digital Reliance istore Reliance jewels Reliance AutoZone (Auto accessories
and services) Reliance Living Homeware.
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A convenient store format, is governed by the Mukesh Ambani and is
the most important part of Reliance Industries Retail Business.
Reliance Ltd. has planned to invest more than Rs. 25000 crores in the
retail division.
It also comprises more than 560 reliance fresh stores all over the
country.
The outlet sells fresh fruits, staples, dairy products, fresh juice bars,
groceries and vegetables.
A distinctive Reliance Fresh outlet is around 3000 to 4000 sq. feet and
accommodates catchment area of 2 to 3 Kilometres.
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The Reliance Retail had to face various difficulties before the
launch of Reliance fresh, because of the various circumstances
prevailing in Orissa, West Bengal and UP, along with the news
focusing on the dearth of vegetables and fruits stocks. The retail
business of Reliance then minimized its exposure in vegetable and
fruit business, as a result established Reliance fresh positioning a
pure super market play focusing on various categories like IT,
consumer durables, home, FMCG and food.
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The retail company of Reliance may not supply the vegetables
and fruits in a few states, the Reliance Fresh decided to not to race
with local wholesalers partly because of the political reasons as
well as its incapability to maintain a healthy supply chain.
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The first ever a Reliance Fresh store
was established in Hyderabad,
wherein the company, mainly focused
on the fresh produced vegetables and
fruits at comparatively low price alongwith an introduction of farm to fork
theory.
This was the idea, which wasanticipated by the company was to
take the supply direct from the
farmers and then sell straightaway to
the consumers removing the middle-
men off the beaten track.
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Reliance introduced several formats
in the marketplace to cater to needs of
common people, which includes
Reliance Fresh, Reliance Super, Reliance
Footprint, Reliance Timeout, Reliance
Jewels, Reliance wellness, Reliance
Mart and Reliance Digital, to name a
few.
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In addition to this, the Reliance Retailalso entered into a treaty with Apple,
which is a leading Information
Technology company, to set up a series of
Apple Specialty Outlets branded as IStore, with its first ever store in
Bangalore.
With an idea to produce inclusive
prosperity and growth for farmers,
consumers, small shopkeepers and
vendor partners, Reliance Retail was set
up in order to lead the foray of Reliance
Group into an organized retail.
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The company is targeting to open
100 more Reliance Fresh stores in
New Delhi alone within four months,
and a 1,000 new stores in 35 citiesnationwide by the end of the year
with a built-up area of over 4 million
sq.ft. An investment of Rs.8,000
crore is envisaged for the NCR regionalone.
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Reliance Fresh stocks fresh fruits
and vegetables, staples, fast moving
consumer goods and dairy products.
The stores are already selling over1,000 tonnes of fresh produce daily
and also 250 categories of
commodities. The company is
approaching farmers directly for the
procurement of produce, seeking toreduce the 40% wastage that occurs
through the traditional supply chain.
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