Reinhart FoodserviceThe Value of Product Content
© 2018 1W orldSync2
Meet the Participants
Reinhart Sales Operations
• Meagan Brasier
Reinhart Product Information
• Amanda Ziehme
• Janis Lichtie
• Mary Eiken,
• Cindy Boos
Supplier Community
• Brand Owners
• Category Managers
• Master Data Managers
• Marketing Managers
1WorldSync
• Theresa Bearb
• Dustin Lane
© 2018 1WorldSync
Reinhart Foodservice
Maximizing your financial potential through
product content
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© 2018 1W orldSync
Improve your product presence in our online sales platforms for customers
Streamline the maintenance and sharing of impactful content that distributors need
Establish a single portal of master data entry
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Why Adopt Standardized Product Content Syndication
© 2018 1W orldSync5
Product Content is the Communication of Value
Decision Making
(Discover)
Planning
(Utilize) Positioning
(Improve)
Reinhart uses product content to find value from vendors, and
communicating value to customers
FINDING VALUECOMMUNICATING
VALUE
© 2018 1W orldSync6
How Content Shapes Product Communication:
Integrated Marketing
Across All Devices
Clear and
Concise
Content
Encompassing and
Transparent
Content
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Content Importance Closer Look: Mobile Applications
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Content Importance Closer Look: TRACS Direct
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What are the Results?
Content Creates Growth
No Content Leads to
Losses
© 2018 1WorldSync
1WorldSync
Enabling efficiency through content
standardization
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© 2018 1W orldSync11
Synchronizing Product Content: Overview
Supplier
Enriched Content
Standardization
Platform
Synchronization Process
Operator
Level
Distribution
Master Data Mgmt
System
FINDING VALUE COMMUNICATING VALUE
Set of Attributes Core: Identification, logistic, classification
Marketing: Message, Usage, Channel, Contact
Nutritional: Nutrition, Ingredients, Allergens
Regulatory: Hazmat, Certifications
Images: Product and Promotional Images
• GOAL: Synchronize product content including core, marketing, nutritional
values, and images with all suppliers
© 2018 1W orldSync12
Synchronizing Product Content: Impact on Vendors
Vendors Control the Content (Images, Marketing Message,
Nutritional Facts, Regulatory
Requirements)
Reinhart Controls the
Content Exposure Reinhart category management
product marketing
Update Content
in your System
Content is Updated in
Reinhart’s system
© 2018 1W orldSync13
Centralize Product Content
1WS Solutions: Data Loading and Maintenance Services, Item
Management UI, Image Hosting, Machine to Machine Connections
1WS Education: Tailored Training, Industry Webinars
1WS Reporting: Data Quality Diagnostic, Remedy and Presence
Contact: [email protected]
Centralized
DatapoolSupplier
Driven
Multiple
Recipients
© 2018 1WorldSync
Moving Forward
Timeline of adoption for 2018
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© 2018 1W orldSync15
Timeline for Compliance:
October 31st, 2018
Establish internal work flow to
continue GDSN maintenance
and monitor content quality
Now
Review Reinhart GDSN
Requirements and
Supplier Set-up
August 31st, 2018
Get Access to GDSN
Data Pool
September 30th, 2018
Complete Education &
Training on Sending
Content
Visit Reinhart’s
Landing Page
HERE
1WorldSync supports you each step of the way
Sign up for
1WorldSync Solutions
HERE
Register for training
HERE
Reach out for our DQ
Services
HERE
1 2 3 4
© 2018 1W orldSync
1. Obtain a valid GS1 US company prefix
2. Create Product and Global Location Number (GLN)
1. All products must be barcoded using a valid GS1 US prefix and follow GS1
measurement standards
3. Create Global Trade Item Number (GTIN) for all products
4. Select a GDSN certified Data Pool Provider
1. To join 1WorldSync’s data pool, contact 866-280-4013 or email;
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Where to Begin
For more information, contact your data pool provider or visit
www.gs1us.org
© 2018 1W orldSync
1. Visit the Reinhart landing page to review our Implementation Guide and
attribute listing
2. Complete the Reinhart Trading Partner Form; available on the landing
page
3. A subscription will be created for your Information Provider GLN
4. Publish ALL products as Initial Load to the Reinhart GLN:
0016563000012
5. Published product records will be audited for mandatory core,
marketing, nutritional attribute values, and images
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Steps to Synchronize – All Suppliers
© 2018 1W orldSync
Publish IMA (Independent Marketing Alliance) private labeled products to the IMA GLN as well as the Reinhart GLN
Publish with Brand Owner GLN set to the IMA GLN
IMA GLN: 0822486100018
Reinhart GLN: 0016563000012
Publish Reinhart Ebrand private labeled products to the Reinhart GLN with Brand Owner GLN set to Reinhart GLN
Eagle Ridge, Eagle Ridge Legacy 72, Eagle Ridge Prepared
Nautifish
Good Roots
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Additional Steps – Private Label Suppliers
© 2018 1W orldSync
Reinhart Foodservice Team
Email: [email protected]
Call: 608-793-9399
Reinhart Landing Page https://www.1worldsync.com/community/customers/reinhart-foodservice/
1WorldSync Team
Technical Assistance: [email protected]
Data Sync Advisor: [email protected]
Business Team: [email protected]
Call: 866-280-4013
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