1
J U N E 2 0 1 4
Redken says
RELAXFind out how you can enjoy a week-long stay at a 4* apartment, on us!
Hidden GemsTREASURES NOT TO BE KEPT CLOSE TO YOUR CHEST
3
Sarah PowerGeneral Manager, Redken and Pureology,UK and Ireland
2
Dear Redken Tribe,
PRODUCT
OF THE MONTH
PRODUCT
OF THE MONTH
With summer upon us we’re offering every salon the chance to stay free in a luxury villa or apartment for a whole week. There are many villas/apartments to choose from and each one sleeps up to six people. To qualify for your weeks stay all you need to do is add some of our Redken hidden gems to your order. Our Redken hidden gems are an edited selection of Redken products that are our salon’s must haves. Chosen across color, haircare and styling they are products that will immediately improve your business.
During the summer months blonde is the only color to be! Whether it’s sunkissed highlights or beachy blonde locks, you want to ensure your client’s blonde color stays looking fresh. The sun can threaten your client’s hair color; too much brassiness or the sun lightening caramel tones are common client complaints. Now, with the launch of Blonde Idol your clients can protect the tone of their blonde between salon visits.
Don’t forget to book your tickets for our summer Redken Nights season! Join us for evenings of inspirational color and insight into the trends for 2015 with Redken Nights with Francesco Fontana of Essensuals Artistic Team on 30th June and Redken Nights with Lisa Shepherd, Redken Color Consultant on 6th August. Tickets are just £50 or 5,000 Club 5th Avenue points – bring the whole team for a fantastic fun evening out! See pages 18 & 19 for all your Redken & Pureology Education needs.
YOU’VE BEEN NOMINATED FOR BRITISH HAIRDRESSER OF THE YEAR, WHAT IS YOUR INSPIRATION?The runways are always an inspiration and what’s happening on the streets as well as the young talent in my salon. I love the more relaxed mermaid waves that are big this year, soft wispy strands and the un-groomed look is great.
WHAT INSPIRATION DID YOU TAKE AWAY FROM REDKEN SYMPOSIUM LONDON?
We were all so inspired in a major way and everyone talks about it in the salon. I think it was an incredible team building exercise for us, and inspired us in so many ways – from a creative side, from a business perspective and it also filled us with confidence that we’re part of a great family with Redken.
- MARK LEESONMARK LEESON SALON
BREAK THE
RULESCAN’T LIVE WITHOUT
SALON FEATURE: MARK LEESONWHAT DO YOU AND YOUR CLIENTS LIKE ABOUT REDKEN?I think the sheer quality of the styling and care products are incredible. There are so many hero products and they always deliver on their promise. Redken is a very cool brand.
WHAT ARE YOUR FAVOURITE REDKEN PRODUCTS AND WHY?All Soft is brilliant for anyone who needs help with over-processed and thick, tangled hair. We also love the new Pillow Proof range – it’s such a great concept, and works well with our clients who want an extra few days out of their salon blow-dry.
YOU’RE A BIG AWARD WINNER, WHAT’S THE FAVOURITE LOOK YOU’VE CREATED?If I had to choose one, it would be this image from my first British Hairdresser of the Year nomination. I loved this shoot; it was such a major turning point in my career to be nominated for this hugely prestigious title, and the collection took so much brainstorming, planning and research. This image in particular I think is so impactful and ticks all the boxes.
WHAT IS YOUR STYLISTS REDKEN “GO TO KIT” ON THE SALON FLOOR?Smooth Lock Stay Sleek is a hero product for us all, and the new Pillow Proof Blow Dry Primer has been a big hit with all the team. Quick Tease 15, Iron Shape 11 and Satinwear 02 are also all big hits for us.
You know when that client visits with seriously damaged, distressed hair from way too many chemical services! Blow-dry in Cat treatment for instant strength and manageability. Not only will it eliminate that ‘stretch’ but also leaves a natural shine. Seriously, you won’t believe the instant result.
CRAIG CHAPMANCRAIG CHAPMAN HAIR DESIGN
Velvet Gelatine 07 and Aerate 08. I love these products firstly because it leads us into a new era of the classic mousse with fantastic new gel and foam like textures. These products activate with heat and are super lightweight creating shine and versatility providing the hair with a beautiful cushioned blow-dry effect like no mousse can.
LEO BANCROFTLEO BANCROFT SALON
CURVACEOUSFULL SWIRLFull Swirl is a 2 in 1 cream/serum formula that fights frizz, seals in moisture and locks out humidity. It is also great for full-bodied curls that need to be elongated. Control for all curl types.
HOW TO USEApply evenly through damp or dry hair. Leave in, style as usual.
GET THE LOOK
GOLDEN GLOW SERVICE: HAIRPAINTINGNatural Level 5, Light Brown
HIGHLIGHT FORMULA 2 scoops Flash Lift Maximum Power Lightening Powder
2oz. 30 vol. Pro-oxide Cream Developer
GLAZE FORMULA 1oz. CLEAR Shades EQ Gloss
½oz. 09G Vanilla Creme Shades EQ Gloss
½oz. 09N Café Au Lait Shades EQ Gloss
2oz. Shades EQ Processing Solution
ENGAGE WITH US
/RedkenUK
/Redken_UK
/UKRedken
/RedkenUK
/PureologyUK
/Pureology_UK
DO YOU NEED EXCITING CONTENT FOR YOUR SOCIAL MEDIA PLATFORMS?Head to: www.redkenpureologycontent.co.uk to download all of our latest videos, imagery & posts.
www.redken.co.uk
ON THE TV...
/RedkenUK /Redken_UK /UKRedken /RedkenUK
HAVE YOU SPOTTED REDKEN ON THIS MORNING?
WITH REDKEN ARTIST LEO BANCROFT
Leo used Velvet Gelatine cushioning blow-dry gel to create a beautiful transformation.
Leo Bancroft created a beautiful Mother’s Day
makeover, using Aerate for its “anti-frizz” qualities!
VELVET GELATINE 07
AERATE 08
Get oodles of Volume from the off
PURE VOLUMEShampoo
PURE VOLUME Instant Levitation Mist
Your fine hair capsule wardrobe
@Pureology_UK /PureologyUK www.pureology.co.uk
IN THE NEWS...
MAY 2014
MAY 2014
OUR FIRST PUREOLOGY FLAGSHIPWITH PUREOLOGY AMBASSADOR
GEORGE NORTHWOOD…
STRENGTH CUREFabulous Lengths
MAY 2014
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YOUR SALON CAN HAVE
A WEEK LONG STAY AT A 4* APARTMENT
CLOSE YOUR EYES, TAKE A BREATH AND FEEL THE WARM SUNSHINE ON YOUR SKIN, SMELL THE SALTY SEA AND COCONUT IN YOUR SUN CREAM..OR IS IT YOUR PINA COLADA? Make this day dream a reality with our unmissable new offer! We’re giving you a FREE 4* APARTMENT FOR UP TO 6 PEOPLE in a destination of your choice.
STEP 1Add some of our best haircare, styling and
color products to your order
STEP 2Receive your
ACTIVATION CODE in a red envelope
in your order
STEP 3Visit
love-rewards.com/hiddengems rewards page and enter
your ACTIVATION CODEby 31/12/14
WHERE WILL YOU STAY?
CHOOSE FROM DESTINATIONS AROUND THE WORLD...
NOW COLLECT YOUR HIDDEN GEMS TO QUALIFY FOR YOUR APARTMENT...
THE GET-AWAY-FROM-IT-ALL
*Availability in each location will vary depending on the time of booking.
THE PARTYAPARTMENT
THE CITY BREAK
2000+ LOCATIONS*
50+ COUNTRIES*
GET IT WHILE IT’S HOT
ONLY 500 AVAILABLE!
Promoter: Redken, a trading division of L’Oréal (UK) Limited, of 255 Hammersmith Road, London W6 8AZ. This promotion is open to the first 500 Redken stockist UK/ROI salons that reach a minimum net spend of £2,000/€2,450 on Redken products in one order between 1 June - 31 July 2014 (“Eligible Salons”). The eligible salons will receive a leaflet containing a code with the relevant order (“Activation Code”) which they must enter on www.love-rewards.com/hiddengems/ by 23:59 on 31 December 2014 to receive a booking code (“Booking Code”) by email. Eligible Salons must use their Booking Code on the Apartments4you website, www.apartments4you.com by 23:59 on 31 March 2015. Booking Code entitles Eligible Salons to book 7 nights’ accommodation in self-catering resorts for up to 6 people in worldwide locations as listed on www.apartments4you.com. Booking Codes are only valid on the ‘Late Deals’ section, which means Eligible Salons must book using their Booking Code maximum 6 weeks prior to departure. This offer excludes any additional charges such as flights, trains, transfers, insurance, car hire, visas, passports, subsistence, vaccinations, spending money, any local taxes. The persons travelling must be 18 or over unless parents are accompanying their children under 18. Peak travel months such as school and public holidays will be extremely limited. Not all locations will be available on all dates. All bookings are subject to availability and Apartment4you booking conditions. For full Terms and Conditions, please visit http://love-rewards.com/hiddengems/terms.shtml.
STEP 4Receive a confirmation email with a BOOKING
CODE to book your dream destination on
apartments4you.com
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QUALIFY FOR YOURHOLIDAY APARTMENT NOWBY ADDING REDKEN HIDDEN GEMS TO YOUR ORDER
HERO YOUR GEMSSimplify your client’s shopping experience by heroing these best-sellers with our new “top 5” displays, inspired by the recent trend in luxury merchandising.
WORLDWIDE BEST-SELLERS
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4
35
1. DIAMOND OIL: Luxurious oil with silicone-free formula leaves hair 3x stronger* and more conditioned with 2x more shine**
2. SHAPE FACTOR 22: Our highest holding sculpting cream paste with hairspray polymer system. Ultimate sculpting technology & reshaping power like a hairspray.
3. QUICK TEASE 15: Get instant lift and hold with this backcombing finishing spray
4. ROUGH PASTE 12: Our #1 best-seller worldwide, mould and shape your style with ease
5. ANTI-SNAP: A cult favourite for preventing breakage up to 73%***, the perfect leave-in treatment to help grow long and healthy hair.
INNOVATIONS THAT WILL HAVE YOUJETTING AWAY
2
WHICH GEMS WILL YOU ADD TO YOUR COLLECTION?
HIDDEN GEMS
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SHADES EQ GLOSSGOLD DIP (08GG)
BONFIRE (06AA)
CAYENNE (08C)
CHERRY COLA (06RB)
PLATINUM ICE (09V)
ROXY RED (03R)
STERLING (09B)
SUN TEA (04WG)
BUTTERSCOTCH (07GB)
CRYSTAL CLEAR
CHROMATICS10Av (10.12)
10G (10.3)
4Vr (4.26)
4Gb (4.31)
5Vb (5.25)
5Gi (5.32)
6Ag (6.17)
7Gc (7.34)
8Aa (8.11)
CLEAR
REDKEN STYLINGDIAMOND OIL SHATTERPROOF SHINE
SHAPE FACTOR 22
QUICK TEASE 15
ROUGH PASTE 12
EXTREME ANTI-SNAP
THE CHALLENGE
CHROMATICS
TOO FLAT? LACK OF VIBRANCY? TOO BRASSY/WARM? WEAK COVERAGE?
SHADES EQ
BEFORE
10AV 10G 10G 7GC 8AA 6AG
03R 08GG
5VB 4GB
08C 08GG
5GI CLEAR 4VR CLEAR CLEAR
04WG
06AA 06RB
07GB 08GG
06AA 04WG CRYSTAL CLEAR
09B 09V
CRYSTAL CLEAR
BEFORE BEFOREBEFORE
*Measured as a resistance to brushing. Diamond Oil Shampoo, Conditioner & Shatterproof Shine vs classic shampoo on bleached hair. **Instrumental test. Diamond Oil Shampoo, Conditioner & Shatterproof Shine vs unwashed hair. ***Breakage from brushing. Extreme Shampoo, Conditioner and Anti-Snap vs. a classic shampoo on bleached hair.
10 11
LET YOUR CUSTOMERS CHOOSE THEIR BLONDE
#NOTABOXEDBLONDE
WHICH BLONDE LOOK WILL YOU CHOOSE TODAY?#NOTABOXEDBLONDE
COOL CHIC GOLDEN GLOW BALANCED BLONDE GILDED GLAMOUR VIP PLATINUM
BABY BLONDE HIGHLIGHTED HEAVEN TOUCH OF GOLD BLONDE TRANSFORMATION
MAINTAIN YOUR SALON-PERFECT BLONDE BETWEEN VISITS.
/RedkenUK /Redken_UK /RedkenUK
WHICH BLONDE LOOK WILL YOU CHOOSE TODAY?#NOTABOXEDBLONDE
COOL CHIC GOLDEN GLOW BALANCED BLONDE GILDED GLAMOUR VIP PLATINUM
BABY BLONDE HIGHLIGHTED HEAVEN TOUCH OF GOLD BLONDE TRANSFORMATION
MAINTAIN YOUR SALON-PERFECT BLONDE BETWEEN VISITS.
/RedkenUK /Redken_UK /RedkenUK
WHICH BLONDE LOOK WILL YOU CHOOSE TODAY?#NOTABOXEDBLONDE
COOL CHIC GOLDEN GLOW BALANCED BLONDE GILDED GLAMOUR VIP PLATINUM
BABY BLONDE HIGHLIGHTED HEAVEN TOUCH OF GOLD BLONDE TRANSFORMATION
MAINTAIN YOUR SALON-PERFECT BLONDE BETWEEN VISITS.
/RedkenUK /Redken_UK /RedkenUK
WHICH BLONDE LOOK WILL YOU CHOOSE TODAY?#NOTABOXEDBLONDE
COOL CHIC GOLDEN GLOW BALANCED BLONDE GILDED GLAMOUR VIP PLATINUM
BABY BLONDE HIGHLIGHTED HEAVEN TOUCH OF GOLD BLONDE TRANSFORMATION
MAINTAIN YOUR SALON-PERFECT BLONDE BETWEEN VISITS.
/RedkenUK /Redken_UK /RedkenUK
ALL IMAGES AVAILABLE FOR DOWNLOAD ON REDKENPUREOLOGYCONTENT.CO.UKWHICH BLONDE LOOK WILL YOU CHOOSE TODAY?#NOTABOXEDBLONDE
COOL CHIC GOLDEN GLOW BALANCED BLONDE GILDED GLAMOUR VIP PLATINUM
BABY BLONDE HIGHLIGHTED HEAVEN TOUCH OF GOLD BLONDE TRANSFORMATION
MAINTAIN YOUR SALON-PERFECT BLONDE BETWEEN VISITS.
/RedkenUK /Redken_UK /RedkenUK
WHICH BLONDE LOOK WILL YOU CHOOSE TODAY?#NOTABOXEDBLONDE
COOL CHIC GOLDEN GLOW BALANCED BLONDE GILDED GLAMOUR VIP PLATINUM
BABY BLONDE HIGHLIGHTED HEAVEN TOUCH OF GOLD BLONDE TRANSFORMATION
MAINTAIN YOUR SALON-PERFECT BLONDE BETWEEN VISITS.
/RedkenUK /Redken_UK /RedkenUK
WHICH BLONDE LOOK WILL YOU CHOOSE TODAY?#NOTABOXEDBLONDE
COOL CHIC GOLDEN GLOW BALANCED BLONDE GILDED GLAMOUR VIP PLATINUM
BABY BLONDE HIGHLIGHTED HEAVEN TOUCH OF GOLD BLONDE TRANSFORMATION
MAINTAIN YOUR SALON-PERFECT BLONDE BETWEEN VISITS.
/RedkenUK /Redken_UK /RedkenUK
WHICH BLONDE LOOK WILL YOU CHOOSE TODAY?#NOTABOXEDBLONDE
COOL CHIC GOLDEN GLOW BALANCED BLONDE GILDED GLAMOUR VIP PLATINUM
BABY BLONDE HIGHLIGHTED HEAVEN TOUCH OF GOLD BLONDE TRANSFORMATION
MAINTAIN YOUR SALON-PERFECT BLONDE BETWEEN VISITS.
/RedkenUK /Redken_UK /RedkenUK
WHICH BLONDE LOOK WILL YOU CHOOSE TODAY?#NOTABOXEDBLONDE
COOL CHIC GOLDEN GLOW BALANCED BLONDE GILDED GLAMOUR VIP PLATINUM
BABY BLONDE HIGHLIGHTED HEAVEN TOUCH OF GOLD BLONDE TRANSFORMATION
MAINTAIN YOUR SALON-PERFECT BLONDE BETWEEN VISITS.
/RedkenUK /Redken_UK /RedkenUK
HAPPY FATHER’S DAYPREPARE YOUR SALON FOR THE 15TH JUNE
WASH AWAY A HARD DAYCLEAN BREWEXTRA CLEANSING SHAMPOOWhen to use Clean Brew• To remove styling products’ build-up from clays or waxes
• For oily hair and scalp
• For daily use
• Intensely cleanses to eliminate dirt and oil
• Helps balance the scalp
ANTI-GRIT TECHNOLOGY
MALT
BREWERS YEAST
ORANGE ZEST
FATHER’S DAY TOP TIPS:• Gift wrapping• Host a special Father’s Day event• Introduce a hot towel service to give dad a real treat• Offer a present to dads or free kids haircut
when he books his own
ONLINE:• Remind your clients about Father’s Day by
emailing your database
• Use provided social media content
1110
DAD, YOU’RE A CUTABOVE
THE REST!
WHY NOT TRY THESE
#NOHANGOVER
SUMMER COLOR CONSULTATION
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I’M WANTING TO TURN HEADS, BUT NOTHING TOO
DARING QUITE YET!
OK, SO YOUR CLIENT WANTS TO MIX THINGS UP: BUT HOW DARING DOES SHE WANT TO GO?
AN OH-SO-SUBTLE CHANGE
ARE YOU WILLING TO ADD SERIOUS COLOR
CONTRAST?
I’M A REDKEN REBEL – LET’S GO WILD
My hair style needs to be as
low commitment as possible!
NO way, I’m a blonde through
and through
I’ll touch up my color when
necessary, as long as it doesn’t take
too long!
YES, the more color, the better
YES!
HOW OFTEN ARE YOU WILLING TO KEEP ON
TOP OF YOUR COLOR?ARE BANGS YOUR THING?
NO a fringe is too much
commitment for me
GO BRONDE;You are no longer forced to choose
between brown and blonde. This sun-kissed color is low
commitment as root growth isn’t as
drastically visible.
CROWNLIGHTSThis trend will
seriously shake things up this
summer! Crownlights can be as daring as you like - our favourite is Chromatics 5W in the root against platinum blonde.
SUBTLE HIGHLIGHTS; Highlights can be every girls best
friend – even those pushed for time!Add a few face
framing highlights to light up any style!
BEACH-BABE PIXIE CUTFor the more
daring blonde, this cut is super sexy. Stick with block color for a more striking finish!
CONTRASTBLONDE HAIR
WITH DARK BROWS
Smoulder with a strong brow
against soft blonde locks. It’s a bolder
look, and will add mystery to
your style!
BLUNT BLONDE BANGS
Sharp, sweet and not too drastic.
We love the addition of a fringe with these beautiful
warm tones.
To create this, you’ll need:
To create this, you’ll need:
To create this, you’ll need:
To create this, you’ll need:
To create this, you’ll need:
To create this, you’ll need:
Help maintain with Root rage from our Express Color Menu.
Create with Creative Color.
Help maintain with Brighter lights from our
Express Color Menu.
Help maintain withGlossy locks from our Express Color Menu.
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TAKE THE OPPORTUNITY TO TRANSFORM A BASICSERVICE INTO A FUN EXPERIENCEConsider adding fun extras like manicures, drinks, refreshments and more.
EDUCATE YOUR CLIENTS ABOUT YOUR FAVOURITE REDKEN PRODUCTSTo get products into the hands of clients it is a good idea to include a free product like Pillow Proof Extender. Don’t forget to include this in the ticket price.
GROW YOUR STYLISTS’ FINISHING SKILLSEvents are the perfect opportunity to give your junior stylists more experience.
SHOW CLIENTS YOU’RE THEIR GO-TO STYLE RESOURCEYou can inspire your clients by adding a theme to your event or basing it on the latest trends.
HOLD BLOW–DRY EVENTS REGULARLYEvents give your clients something to look forward to and keeps them interested in your salon.
GIVE YOUR CLIENTS AN INCENTIVE TO COME BACKWhen clients leave the event give them a card that offers money off next time.
HOLD ABLOW-DRY EVENTTHE BEAUTY OF BLOW-DRY EVENTS IS THAT YOU CANCUSTOMISE THEM TO SUIT ANY OCCASION OR NEED - IT’S A GREAT OPPORTUNITY FOR CLIENTS TO TREAT THEMSELVES TO AMAZING HAIR AND HAVE A FUN NIGHT OUT.
WHY NOT MAKE THE PILLOW PROOF LOOKS THE THEME OF YOUR BLOW-DRY EVENT?
WE’RE SORRY! PILLOW PROOF EXPRESS PRIMER IS SO POPULAR WE’VE HAD STOCK ISSUES!ASK YOUR SALES CONSULTANT TO JOIN THE PILLOW PROOF EXPRESS PRIMER WAITING LIST NOW ARE YOU AN SALON YET?
FORGET ME KNOTA TOUGH-CHIC KNOT WITH LOOSE ENDS
STAY SLEEKA SLEEK BLOWOUT WITH NATURAL MOVEMENT
COMING BACK SOON!
BALANCED BLONDE VIP PLATINUM
HIGHLIGHT HEAVEN COOL CHIC
SERVICE: REBALANCINGNatural Level 6, Dark Blonde with existing color
SERVICE: DOUBLE PROCESSNatural Level 8, Light Blonde with existing color
SERVICE: FULL HIGHLIGHTSNatural Level 6, Dark Blonde with existing highlights
SERVICE: HIGHLIGHTS + GLAZENatural Level 6, Dark Blonde with existing highlights
GOLDEN GLOW
GILDED GLAMOUR
SERVICE: HAIRPAINTINGNatural Level 5, Light Brown
SERVICE: BASE COLOR + HIGHLIGHTSNatural Level 4 Medium Blonde
HIGHLIGHT FORMULA 2 scoops Flash Lift Maximum Power Lightening Powder
2oz. 30 vol. Pro-oxide Cream Developer
GLAZE FORMULA 1oz. CLEAR Shades EQ Gloss½oz. 09G Vanilla Creme Shades EQ Gloss½oz. 09N Café Au Lait Shades EQ Gloss2oz. Shades EQ Processing Solution
BASE FORMULA1 ½ oz. 09V Platinum Ice Shades EQ Gloss½ oz. 06T Iron Shades EQ Gloss2 oz. Shades EQ Gloss Processing Solution
HIGHLIGHT FORMULA1 part Blonde Glam Ammonia-Free Conditioning Cream Lightener2 parts 20 vol. Blonde Glam Conditioning Cream Developer
GLAZE FORMULA1 oz. CLEAR Shades EQ Gloss½ oz. 09T Chrome Shades EQ Gloss½ oz. 09V Platinum Ice Shades EQ Gloss2 oz. Shades EQ Processing Solution
HIGHLIGHT FORMULA 12 scoops Flash Lift Maximum Power Lightening Powder2oz. 30 vol. Pro-oxide Cream Developer
GLAZE FORMULA1.9oz. CLEAR Shades EQ Gloss0.1oz (a couple of caps) 09V Platinum Ice Shades EQ Gloss2oz. Shades EQ Processing SolutionHIGHLIGHT FORMULA 2
2oz. CLEAR Shades EQ Cream2oz. 10 vol. Pro-oxide Cream Developer
BASE FORMULA
ZONE 12 oz. 6N Toasted Almond Shades EQ Cover Plus
2 oz. 20 vol. Pro-oxide Cream Developer
ZONE 22 oz. CLEAR Shades EQ Cover Plus
2 oz. 20 vol. Pro-oxide Cream Developer
HIGHLIGHT FORMULA 12 scoops Flash Lift Maximum Power Lightening Powder
2 oz. 40 vol. Pro-oxide Cream Developer
HIGHLIGHT FORMULA 21 oz. EL-T Color Fusion Extra Lift
2 oz. 40 vol. Pro-oxide Cream Developer
GLAZE FORMULA1 oz. 09G Vanilla Creme Shades EQ Gloss1 oz. 09AA Papaya Shades EQ Gloss2 oz. Shades EQ Gloss Processing Solution
TOUCH OF GOLDSERVICE: EXPRESS HIGHLIGHTSNatural Level 5, Dark Brown
HIGHLIGHT FORMULA2 scoops Flash Lift Maximum Power Lightening Powder2 oz. 40 vol. Pro-oxide Cream Developer
GLAZE FORMULA½ oz. 09AA Papaya Shades EQ Gloss½ oz. 09G Vanilla Creme Shades EQ Gloss1 oz. Crystal Clear Shades EQ Gloss2 oz. Shades EQ Gloss Processing Solution
HIGHLIGHT FORMULA 11 oz. EL-N Color Fusion Extra Lift
2 oz. 40 vol. Pro-oxide Cream Developer
HIGHLIGHT FORMULA 21 scoop Blonde Glam
1 oz. 20 vol. Pro-oxide Cream Developer
LOWLIGHT FORMULA1 oz. 06N Moroccan Sand Shades EQ Gloss1 oz. Shades EQ Gloss Processing Solution
PRINCIPLES OF HIGHLIGHTING£110 or 11,000 Club 5th Avenue points
CREATIVE COLOR WITH LISA SHEPHERD £360 or 36,000 Club 5th Avenue points
COLORING OUT OF YOUR MIND£250, 25,000 Club 5th Avenue points
LONDON, MANCHESTER & DUBLIN!
1. Gently cleanse with a caring, pH balanced, sulfate-free shampoo to soften with lightweight moisture.
2. Maintain salon-perfect blonde at home with new dual chamber treatments, releasing a customisable blend of conditioner and direct dye to preserve platinum and golden tones.
*These courses shown above are not blonde specific (except Principles of Highlighting) but they will be using lightners in partnership with the whole color range.
PULL-OUT POSTER
VISIT REDKENPUREOLOGYCONTENT.CO.UK TO DOWNLOAD THE COMPLETE TECHNIQUE
GUIDE FOR ALL THE LOOKS!
BASE FORMULAZONE 12 scoops Flash Lift Maximum Power Lightening Powder2 oz. 30 vol. Pro-oxide Cream Developer
ZONE 22 scoops Flash Lift Maximum Power Lightening Powder2 oz. 10 vol. Pro-oxide Cream Developer
GLAZE FORMULA1 ½ oz. CLEAR Shades EQ Gloss½ oz. 09T Chrome Shades EQ Gloss2 oz. Shades EQ Gloss Processing Solution
14 15
Why I chose Pureology…PUREOLOGY AMBASSADOR
Pureology Ambassador, George Northwood, dropped into Head Office to speak to the team about all things Pureology, and we couldn’t wait to share his answers with you..
One of the most exciting openings this year! George Northwood opened the FIRST Pureology Flagship salon on April 23rd. The salon opened with a BANG, with celebrities like Alexa Chung attending, not to forget top editors from Vogue and Grazia, to name a few!
Discover George’s Pureology salon yourself at 24 Wells Street, W1.
Have you got any Questions for George? Tweet Pureology with #AskGeorge
/PureologyUK
/Pureology_UK
There is something in there for every single one of my clients...
16 17
BECOME THE PERFECT PUREOLOGY SALON
SHELF 1
Shamp’oil 250ml
Masque 150ml
Precious Oil Softening Condition 250ml Precious Oil Versatile Caring Oil 125ml Precious Oil
Precious Oil
SHELF 2
Perfect 4 Platinum Shampoo 250ml Perfect 4 Platinum Condition 250ml Perfect 4 Platinum Miracle Filler Treatment 145ml Perfect 4 Platinum Masque 200ml
SHELF 3
Hydrate Shampoo 250ml Hydrate Condition 250ml Hydrate Shine Max 125ml Hydrate Hydra Whip 150ml
SHELF 4
Pure
Volume Shampoo 250ml Pure
Volume Condition 250ml 200ml Pure
Volume Pure
Volume Instant Levitation Mist 250ml
SHELF 5
Super Smooth Shampoo 250ml Super Smooth Condition 250ml Super Smooth Relaxing Serum 150ml
Purify Shampoo 250ml
SHELF 6
NEW Strength Cure Shampoo 250ml Condition 250ml Fabulous Lengths Treatment 95ml Split End Salve 50ml Restorative Masque 150ml
NEW Strength Cure NEW Strength Cure NEW Strength Cure NEW Strength Cure N
EW!
Litres
REMEMBER TO ORDER THE LIMITED EDITION INSTYLE AWARD GIFT SETSCOMPLIMENTARY TREATMENTS WORTH UP TO £33.10
PERFECT 4 PLATINUMINCLUDES: Perfect 4 Platinum Shampoo 250mlPerfect 4 Platinum Condition 250mlPerfect 4 Platinum Miracle Filler Treatment 145ml
SUPER SMOOTHINCLUDES: Super Smooth Shampoo 250mlSuper Smooth Condition 250mlSuper Smooth Relaxing Serum 150ml
PRECIOUS OILINCLUDES: Precious Oil Shamp’oil 250mlPrecious Oil Softening Condition 250mlPrecious Oil Versatile Caring Oil 125ml
HYDRATEINCLUDES: Hydrate Shampoo 250mlHydrate Condition 250mlHydrate Shine Max 125ml
VOLUMEINCLUDES: Pure Volume Shampoo 250mlPure Volume Condition 250mlPure Volume Instant Levitation Mist 250ml
SELLING
OUT QUIC
KLY!
EDUCATION FOCUSJULY’S STAR COURSEMEN’S STREET STYLE WITH LEE STAFFORDLee will inspire you with this year’s trends to keep your fashion conscious male clients at the cutting edge. You will be challenged on creativity and technique.
28th July, Manchester Exchange, £245 OR 24,500 POINTS
SUMMER COLOR EDUCATION!
Busy in the salon over the summer? Try our one day Express Color platforms at our Exchanges around the country.
FRESHMAN TIER: EXPRESS PRINCIPLES OF COLOR£160 OR 16,000 PTS1st July London Exchange 1st July Manchester Exchange 14th July London Exchange27th July Leeds Exchange
SOPHOMORE TIER: EXPRESS COLOR ER £170 OR 17,000 PTS 2nd July London Exchange15th July Manchester Exchange23rd July London Exchange
FRESHMAN TIER: PRINCIPLES OF HIGHLIGHTING WITH MICHELLE MARSHALL £110 OR 11,000 PTS9th June London Exchange14th July Manchester Exchange
LOOKING FOR COLOR EDUCATION FOR EVERYONE IN THE TEAM?FRESHMAN TIER: FOUNDATION COLOR WITH SUE HARRISON£120 OR 12,000 PTS2nd June Leeds Exchange9th July London Exchange
SENIOR TIER: COLORING OUT OF YOUR MIND WITH KELLY SCOTT
£250 OR 25,000 PTS22nd July London Exchange
SENIOR TIER: CREATIVE DESIGN & COLOR SURGE WITH CHRIS MOODY & ADAM BROWNE £250 OR 25,000 PTS 4th August Manchester Exchange
How can you increase your Pureology Business? Join Pureology Artist Sue Davis for a day of ideas and inspiration for your business around promotions and incentives, motivating your team and engaging clients building repeat business and achieving your targets!
29th July Manchester Exchange, £245, 24,500 points, Senior & Coach tier 18
REDKEN EDUCATION JULY & AUGUST
Date Tier Course Category Price/Points
07.07.14 Tier 3: Senior Design Cutting with Kazumi Design €252
DUBLIN
TO BOOK YOUR EDUCATION PLEASE CONTACT YOUR SALES CONSULTANT OR CALL REDKEN BOOKINGS ON 0161 834 9594.
DON’T FORGET TO LOG ON TO WWW.REDKEN.CO.UK FOR EDUCATION ON DEMAND AND EDUCATION DATES AND PLATFORM INFORMATION.FOLLOW US ON TWITTER @REDKEN_UK
Date Tier Course Category Price/Points
21.07.14 Tier 1: Freshman Express Principles of Color Color £160 / 16,000pts
LEEDS
01.07.14 Tier 1: Freshman Principles of Color Color £160 / 16,000pts
10.07.14 Tier: All Group Training Complimentary
14.07.14 Tier 1: Freshman Principles of Highlighting with Michelle Marshall Color £110 / 11,000pts
15.07.14 Tier 2: Sophomore Express Color ER Color £170 / 17,000pts
28.07.14 Tier 3: Senior Men’s Street Style with Lee Stafford Mens £245 / 24,500pts
29.07.14 Tiers 3 & 4: Senior & Coach Pure Business with Sue Davis Pureology £245 / 24,500pts
04.08.14 Tier 3: SeniorCreative Design & Color Surge with Chris Moody & Adam Browne
Inspiration £250 / 25,000pts
05.08.14 Tier 1: Freshman Express Principles of Color Color £170 / 17,000pts
12.08.14 Tier 2: Sophomore Color ER Day 1 Color £260 / 26,000pts
13.08.14 Color ER Day 1
MANCHESTER
Date Tier Course Category Price/Points
01.07.14 Tier 1: Freshman Principles of Color Color £160 / 16,000pts
02.07.14 Tier 2: Sophomore Express Color ER Color £170 / 17,000pts
09.07.14 Tier 1: Freshman Foundation Color Color £120 / 12,000pts
14.07.14 Tier 1: Freshman Express Principles of Color Color £170 / 17,000pts
22.07.14 Tier 3: Senior Coloring Out Of Your Mind with Kelly Scott Inspiration £250 / 25,000pts
23.07.14 Tier 2: Sophomore Express Color ER Color £170 / 17,000pts
28.07.14 Tier 1: Freshman Principles of Color Day 1 Color £245 / 24,500pts
29.07.14 Principles of Color Day 2
06.08.14 Tier: All Redken Nights: Lisa Shepherd Inspiration £50 / 5,000pts
14.08.14 Tier 1: Freshman Express Principles of Color Color £160 / 16,000pts
19.08.14 Tiers 3 & 4: Senior & Coach Discover Digital with Pancentric Digital £170 / 17,000pts
20.08.14 Tier 1: Freshman Express Principles of Color Color £160 / 16,000pts
LONDON
19
Date Tier Course Category Price/Points
20 21
CHROMATICSPERMANENT COLOR
CHROMATICS BEYOND COVERPERMANENT COLOR
CODE PRODUCT
BEYOND COVER
P069920 CHROMATICS BEYOND COVER 9NW (9.03)
P069950 CHROMATICS BEYOND COVER 7NW (7.03)
P069980 CHROMATICS BEYOND COVER 5NW (5.03)
P079630 CHROMATICS BEYOND COVER 8Ago (8.13)
P070010 CHROMATICS BEYOND COVER 10Ago (10.13)
P070040 CHROMATICS BEYOND COVER 10Gi (10.32)
P070070 CHROMATICS BEYOND COVER 8Gi (8.32)
P070100 CHROMATICS BEYOND COVER 6Gi (6.32)
P070130 CHROMATICS BEYOND COVER 6Br (6.56)
P070160 CHROMATICS BEYOND COVER 4Br (4.56)
P070190 CHROMATICS BEYOND COVER 9Gb (9.31)
P070220 CHROMATICS BEYOND COVER 7Gb (7.31)
P070250 CHROMATICS BEYOND COVER 5Gb (5.31)
P070280 CHROMATICS BEYOND COVER 5Bc (5.54)
P070310 CHROMATICS BEYOND COVER 7Cr (7.46)
P070340 CHROMATICS BEYOND COVER 5Cr (5.46)
P079720 CHROMATICS BEYOND COVER 7lg (7.23)
P079750 CHROMATICS BEYOND COVER 5lg (5.23)
P079660 CHROMATICS BEYOND COVER 6Bv (6.56)
P079690 CHROMATICS BEYOND COVER 4Bv (4.56)
CODE PRODUCT
NATURAL
P025460 CHROMATICS 2N (2) NATURAL
P025430 CHROMATICS 3N (3) NATURAL
P025400 CHROMATICS 4N (4) NATURAL
P025370 CHROMATICS 5N (5) NATURAL
P025340 CHROMATICS 6N (6) NATURAL
P025310 CHROMATICS 7N (7) NATURAL
P025280 CHROMATICS 8N (8) NATURAL
P025250 CHROMATICS 9N (9) NATURAL
P025220 CHROMATICS 10N (10) NATURAL
ASH/ash
P062340 CHROMATICS 6Aa (6.11) ASH
P062320 CHROMATICS 8Aa (8.11) ASH
ASH/blue
P025670 CHROMATICS 1Ab (1.1) ASH blue
P025640 CHROMATICS 5Ab (5.1) ASH blue
P025610 CHROMATICS 7Ab (7.1) ASH blue
P0751000 CHROMATICS 9Ab (9.10) ASH blue
ASH/violet
P025730 CHROMATICS 8Av (8.12) ASH violet
P025700 CHROMATICS 10Av (10.12) ASH violet
ASH/green
P025520 CHROMATICS 4Ag (4.17) ASH green
P025490 CHROMATICS 6Ag (6.17) ASH green
P0751300 CHROMATICS 8Ag (8.17) ASH green
CODE PRODUCT
IRIDESCENT/goldP0753700 CHROMATICS 5lg (5.23) IRIDESCENT gold
P025550 CHROMATICS 6Ig (6.23) IRIDESCENT gold
P0753400 CHROMATICS 8lg (8.23) IRIDESCENT gold
P0751600 CHROMATICS 10lg (10.23) IRIDESCENT
VIOLET/brownP0753100 CHROMATICS 3Vb (3.25) VIOLET brown
P0752800 CHROMATICS 5Vb (5.25) VIOLET brown
ASH/goldP062300 CHROMATICS 5Ago (5.13)
P062280 CHROMATICS 7Ago (7.13)
P062260 CHROMATICS 9Ago (9.13)
BROWN/redP0754000 CHROMATICS 3Br (3.56) BROWN red
P025580 CHROMATICS 5Br (5.56) BROWN red
GOLD/goldP087720 CHROMATICS 5Gg (5.33) GOLD gold
P087750 CHROMATICS 7Gg (7.33) GOLD gold
VIOLET/violetP066190 CHROMATICS 3VV (3.22) Violet violet
P066160 CHROMATICS 5VV (5.22) Violet violet
VIOLET/redP024770 CHROMATICS 4Vr (4.26) VIOLET red
P025880 CHROMATICS 6Vr (6.26) VIOLET red
RED/violetP062090 CHROMATICS 5Rv (5.62)
RED/redP025830 CHROMATICS 4Rr (4.66)
P024720 CHROMATICS 6Rr (6.66)
REDP024740 CHROMATICS 4R (4.6) RED
P024710 CHROMATICS 6R (6.6) RED
COPPERP024830 CHROMATICS 5C (5.4) COPPER
P024800 CHROMATICS 7C (7.4) COPPER
P0751900 CHROMATICS 9C (9.40) COPPER
COPPER/redP071780 CHROMATICS 5Cr (5.46) COPPER red
P071750 CHROMATICS 7Cr (7.46) COPPER red
COPPER/goldP072490 CHROMATICS 6Cg (6.43) COPPER gold
P072460 CHROMATICS 8Cg (8.43) COPPER gold
GOLDP024950 CHROMATICS 4G (4.3) GOLD
P024920 CHROMATICS 6G (6.3) GOLD
P024890 CHROMATICS 8G (8.3) GOLD
P0752200 CHROMATICS 9G (9.30) GOLD
P024860 CHROMATICS 10G (10.3) GOLD
BROWN/violetP089620 CHROMATICS 5Bv (5.52) BROWN violet
P089650 CHROMATICS 3Bv (3.52) BROWN violet
GOLD/copperP071840 CHROMATICS 7Gc (7.34) COPPER gold
P071810 CHROMATICS 9Gc (9.34) COPPER gold
GOLD/redP025010 CHROMATICS 6Gr (6.36) GOLD red
P024980 CHROMATICS 8Gr (8.36) GOLD red
P0752500 CHROMATICS 10Gr (10.36) GOLD red
GOLD/beigeP025130 CHROMATICS 4Gb (4.31) GOLD beige
P025100 CHROMATICS 6Gb (6.31) GOLD beige
P025070 CHROMATICS 8Gb (8.31) GOLD beige
P025040 CHROMATICS 10Gb (10.31) GOLD beige
REDKEN COLOR PRODUCT CATALOGUE
CODE PRODUCT
GOLD/iridescentP066290 CHROMATICS 5Gi (5.32) GOLD iridescent
P066250 CHROMATICS 7Gi (7.32) GOLD iridescent
P066220 CHROMATICS 9Gi (9.32) GOLD iridescent
GOLD/mochaP062240 CHROMATICS 4Gm (4.35) GOLD/mocha
P062220 CHROMATICS 6Gm (6.35) GOLD/mocha
BROWN/copperP025190 CHROMATICS 4Bc (4.54) BROWN copper
P025160 CHROMATICS 6Bc (6.54) BROWN copper
NATURAL WARMP053540 CHROMATICS 2NW (2.03) NATURAL WARM
P053510 CHROMATICS 3NW (3.03) NATURAL WARM
P053480 CHROMATICS 4NW (4.03) NATURAL WARM
P053450 CHROMATICS 5NW (5.03) NATURAL WARM
P053420 CHROMATICS 6NW (6.03) NATURAL WARM
P053390 CHROMATICS 7NW (7.03) NATURAL WARM
P053360 CHROMATICS 8NW (8.03) NATURAL WARM
P053330 CHROMATICS 9NW (9.03) NATURAL WARM
P025850 CHROMATICS 10NW (10.03) NATURAL WARM
CLEARP025760 CHROMATICS CLEAR
NEW SHADES EQ COVER PLUSDEMI- PERMANENT COLOR
COLOR FUSION EXTRA LIFTPERMANENT COLOR
CODE PRODUCT
NATURALP052380 SEQ COVER PLUS 2NN 60ML
P052440 SEQ COVER PLUS 4NN 60ML
P052170 SEQ COVER PLUS 6NN 60ML
P052140 SEQ COVER PLUS 8NN 60ML
GOLDP052350 SEQ COVER PLUS 3G 60ML
P052320 SEQ COVER PLUS 5G 60ML
P052410 SEQ COVER PLUS 7G 60ML
COPPER COPPERP052260 SEQ COVER PLUS 6CC 60ML
P0841300 SEQ COVER PLUS 8CC 60ML
GOLD BEIGEP0841000 SEQ COVER PLUS 07GB 60ML
P0840700 SEQ COVER PLUS 05GB 60ML
REDP052200 SEQ COVER PLUS 4RR 60ML
P052290 SEQ COVER PLUS 6RR 60ML
MOCHAP055570 SEQ COVER PLUS 4M 60ML
P055540 SEQ COVER PLUS 6M 60ML
P055510 SEQ COVER PLUS 8M 60ML
CLEARP052230 SEQ COVER PLUS CLEAR 60ML
NEW
NEW
NEW
CODE PRODUCT
P031310 EXTRA LIFT TITANIUM
P031350 EXTRA LIFT VIOLET
P031330 EXTRA LIFT BLUE
P031410 EXTRA LIFT LIGHT NATURAL
P031390 EXTRA LIFT MEDIUM NATURAL
P031300 EXTRA LIFT GREEN
SHADES EQ CREAMDEMI- PERMANENT COLOR
CODE PRODUCT
GOLD
P083890 05G GILDED AGE
NATURAL GREEN
P083950 05NGr STARLIGHT
NATURAL ASHP023710 03NA DARK CHOCOLATE
P023680 06NA COOL COCOA
P023650 09NA SLATE BLONDE
VIOLETP066370 04V RICH IRIS
P066340 06V FRESH LAVENDER
P066310 09V SOFT LILAC
WARM NATURALP023800 05WN SANDY SABLE
P023770 07WN CHAI TEA
P023740 09WN SUMMER WHEAT
WARM BEIGEP023860 05WB GOLDEN HAZEL
P023830 09WB GOLDEN VANILLA
GOLD IRIDESCENT
P029360 06GI ANTIQUED GOLD
P029340 08GI ICED GOLD
GOLD COPPER
P023920 07GC BURNISHED COPPER
P023890 09GC GOLDEN SIENNA
BROWN COPPER
P023950 06BC RICH AMBER
BROWN RED
P025940 03BR BURGUNDY WINE
P025910 05BR GARNET SAND
RED RED
P041860 03RR CHOCOLATE CHERRY
P041880 05RR POLISHED RUBY
P041900 07RR STRAWBERRY LEMONADE
COPPER
P041820 06C SHINY PENNY
P041840 08C PERSIMMON
COPPER RED
P071860 08CR CANDLE FLAME
P071890 06CR FIRECRACKER
CLEAR
P025970 CLEAR
SHADES EQ GLOSSDEMI- PERMANENT COLOR
CODE PRODUCT
TITANIUM
5060727 06T IRON
P006010 09T CHROME
BLUE
P010670 01B ONYX
P007240 09B STERLING
NATURALP006790 03N ESPRESSO
P005290 05N WALNUT
P007100 06N MOROCCAN SAND
P005730 08N MOJAVE
P005980 09N CAFE AU LAIT
NATURAL BROWN BLONDEP010610 03NB MOCHA JAVA
P005310 04NB MAPLE
P007120 06NB BRANDY
P007330 07NB CHESTNUT
P006000 09NB IRISH CREME
GOLD BEIGEP007050 06GB TOFFEE
P007310 07GB BUTTERSCOTCH
P005970 09GB BUTTER CREAM
GOLDP006770 03G CINNAMON
P010520 05G CARAMEL
P006980 06G ST TROPEZ
5066667 07G SAFFRON
P005960 09G VANILLA CREME
WARM GOLDP005320 04WG SUN TEA
P005330 06WG MANGO
P005340 08WG GOLD APRICOT
COPPER
P007070 05C CHILLI
5068637 07C CURRY
5068647 08C CAYENNE
AUBURN ACCENT
P006750 03AA TERRACOTTA
5066627 06AA BONFIRE
P005780 09AA PAPAYA
COPPER BROWN
P006850 05CB BROWNSTONE
5066437 06CB AMBER GLAZE
P007300 07CB SPICE STONE
RED BROWN
5066767 06RB CHERRY COLA
MAHOGANY VIOLET
5049437 07MV BIRCH
RED
P010660 03R ROXY RED
P005350 06R ROCKET FIRE
CODE PRODUCT
VIOLET
5066557 03V ORCHID
P006020 09V PLATINUM ICE
COPPER COPPER
P084570 05CC ELECTRIC SHOCK
GOLD GOLD
P084630 08GG GOLD DIP
P084810 06GG MIDAS TOUCH
CLEAR
5076485 CLEAR
CODE PRODUCT
5043016BLONDE GLAM PURE LIGHTENING CREAM POWER LIFT
5043006BLONDE GLAM PURE LIGHTENING AMMONIA FREE
E071660 FLASH LIFT LIGHTENING POWDER
LIGHTENERS
DEVELOPERSCODE PRODUCT
P056930CHROMATICS OIL IN CREAM DEVELOPER 10 VOL 1L
P056950CHROMATICS OIL IN CREAM DEVELOPER 20 VOL 1L
P056970CHROMATICS OIL IN CREAM DEVELOPER 30 VOL 1L
5043024 BLONDE GLAM CREAM DEVELOPERS 20 VOL
5043034 BLONDE GLAM CREAM DEVELOPERS 30 VOL
5043044 BLONDE GLAM CREAM DEVELOPERS 40 VOL
P069530 SHADES EQ PROCESSING SOLUTION 1L
P012660 PRO-OXIDE CREAM DEVELOPER 10 VOL
5062315 PRO-OXIDE CREAM DEVELOPER 20 VOL
5062325 PRO-OXIDE CREAM DEVELOPER 30 VOL
5062335 PRO-OXIDE CREAM DEVELOPER 40 VOL
FOR BEST COLOR RESULTS USE REDKEN DEVELOPERS
REDKEN COLOR PRODUCT CATALOGUE
MAKE SURE YOU’VE TRIED OUR HIDDEN GEMS!MAKE SURE YOU’VE TRIED OUR HIDDEN GEMS!
WHICH GEMS WILL YOU ADD TO YOUR COLLECTION?
HIDDEN GEMS
HIDDEN GEMS
HIDDEN GEMS
22 23
TEXTURIZE
SIGNATURE LOOKLIMITED EDITION
Fashion Waves 07Texturising SeaSpray 150ml
Loose Endings 09Flexible Defining Cream 100ml
Ruffle Up 14Volume-BuildingGel 100ml
COLOR EXTEND SUN
Shampoo 300ml
Take Cover SPF25 150ml
INTRA FORCE
At Home Intensive Treatment Hair Advanced pack of 42
BLONDE IDOLNEW
Shampoo 300ml
Custom Tone Conditioner - Gold 196ml
Custom Tone Conditioner - Violet 196ml
COLOR EXTEND
Shampoo 300ml
Conditioner 250ml
Deep Attraction 250ml
Radiant-10 170ml
DIAMOND OILNEW
Shampoo 300ml
Conditioner 300ml
Deep Facets 250ml
Shatterproof Shine 100ml
Shatterproof Shine Intense 100ml
REAL CONTROL
Shampoo 300ml
Conditioner 250ml
Intense Renewal 250ml
ALL SOFT Shampoo 300ml
Conditioner 250ml
Heavy Cream 250ml
Supple Touch 150ml
Argan 6 90ml
CLEAR MOISTURE
Shampoo 300ml
Conditioner 250ml
BODY FULL
Shampoo 300ml
Conditioner 250ml
Instant Bodifier 150ml
Volume Amplifier 150ml
EXTREME Shampoo 300ml
Conditioner 250ml
Strength Builder 250ml
CAT Treatment 150ml
Anti-Snap 250ml
CURVACEOUS Shampoo 300ml
Conditioner 250ml
Ringlet 180ml
Full Swirl 150ml
Wave Ahead 130g
SMOOTH LOCK
Shampoo 300ml
Conditioner 250ml
Butter Silk 250ml
Heat Glide 150ml
Stay Sleek 150ml
HAIRCARE
SCALP RELIEF
Oil Detox 300ml
Soothing Balance 300ml
Dandruff Control 300ml
BLONDE IDOL
COLOR EXTENDMAGNETICS
DIAMOND OIL
EXTREME BODY FULL
SMOOTH LOCK
CURVACEOUS REAL CONTROL
ALL SOFT
CLEAR MOISTURE
INTRA FORCE
HAIR CLEANSING
REDKEN FOR MEN
PROFESSIONAL
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Take Home Range Color/Natural Thinning Hair from
Shampoo Natural Thinning Hair 145ml
Toner Natural Thinning Hair 145ml
Treatment Natural Thinning Hair 125ml
Shampoo Color Thinning Hair 145ml
Toner Color Thinning Hair 145ml
Treatment Color Thinning Hair 125ml
HAIR CLEANSING
Hair Cleansing Cream 300ml
FOR THE LATEST REDKEN RETAIL OFFERS, SPEAK TO YOUR LOCAL SALES CONSULTANT.
MAGNETICSNEW
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
MILD HOLD Get GroomedFinishing Cream150ml
Work HardMoulding Paste100ml
ManeuverWorking Wax100ml
MAXIMUM HOLD
Stand Tough Extreme Gel150ml
OutplayTexture Putty100ml
DishevelFiber Cream100ml
Firm GraspTexturising Clay100ml
REDKEN FOR MEN (NEW PACKAGING SHOWN PHASING IN FROM JANUARY.)
MENS STYLING
COLOR CAMO
Dark Ash 3X60ml 1Na
Light Ash 3X60ml 7Na
Medium Ash 3X60ml 4Na
Medium Natural 3X60ml 5N
Light Natural 3X60ml 8N
Dark Natural 3X60ml 2N
HAIRCARE Mint CleanInvigorating Shampoo 300ml
Cool Finish Invigorating Conditioner 250ml
Go CleanDaily Care Shampoo 300ml
Silver ChargeFortifying Silver Shampoo 300ml
Clean Spice2-in-1 Conditioning Shampoo 300ml
Clean BrewExtra Cleansing Shampoo 250ml
CHEMISTRY Extreme Shot Phase 500ml
Color Extend Shot Phase 500ml
All Soft Shot Phase 500ml
Smooth Lock Shot Phase 500ml
Real Control Shot Phase 500ml
Shot Phix 3.5 pHix pHase 250ml
Shot Phix 5.5 pHix pHase 250ml
CHEMISTRY
TEXTURE Shape Control Reducer Resistant 250ml
Shape Control Reducer Normal 250ml
Shape Control Reducer Sensitized 250ml
Smoothing neutralizing cream 1l
Vector Plus
Creative Curl
Inner Secret
PERMANENT
SMOOTH LOCK
Step 1 Activator 60ml x3
Step 2 Sealer 250ml
SEMI PERMANENT SMOOTHING
MEDIUM HOLD
Powder Grip 03 Mattifying Powder 7g
Water Wax 03 Shine Defining Pomade 50ml
Rewind 06 Pliable Styling Paste 150ml
Wax Blast 10 Spray Wax 150ml
Rough Paste 12 Working Material 75ml
Rough Clay 20 Matte Texturiser 50ml
PILLOW PROOFNEW
Pillow ProofExpress Primer 170ml
Pillow ProofTwo Day Extender 153ml
FLEXNEW
Move Ability 05Lightweight Defining Cream-Paste 50ml
Mess Around 10Disrupting Cream-Paste 50ml
Shape Factor 22Sculpting Cream-Paste 50ml
HEATSTYLING
Satinwear 02 Ultimate Blow-Dry Lotion 150ml
Duo Shield 07 Color Protecting Gel-Cream 150ml
Iron Shape 11 Ultra Straightening Spray 250ml
SMOOTH Two Smooth 03 Smoothing & Strengthening Serum 30ml
Velvet Gelatine 07 Cushioning Blow-Dry Gel100ml
Align 12 Protective Straightening Lotion 150ml
VOLUMIZE Full Effect 04 All-Over Nourishing Mousse 250ml
Rootful 06 Root Lifting Spray 250ml
Thickening Lotion 06 All Over Body Builder 150ml
Aerate 08 Cream Mousse 66g
Guts 10 Volume Spray Foam 300ml
SHINE Outshine 01 Anti-Frizz Polishing Milk 100ml
Shine Flash 02 Glistening Mist 150ml
HAIRSPRAYS Fashion Work 12 Versatile Working Spray 400ml
Quick Tease 15 Backcombing Lift Spray 250ml
Quick Dry 18 Instant Finishing Spray 400ml
Pure Force 20 Non-Aerosol Fixing Spray 250ml
Control Addict 28 High Control Hairspray 400ml
STYLING (NEW PACKAGING SHOWN PHASING IN FROM FEBRUARY ONWARDS.)
24
LARGE MERCHANDISING STAND
MEDIUM MERCHANDISING STAND
DIME
NSIO
NS: 2
015 X
960 x
385 M
M
DIME
NSIO
NS: 2
015 X
700 x
385M
M
PILLOW PROOFGET IT FAST, MAKE IT LAST MAKE YOUR MOVE
PILLOW PROOFGET IT FAST, MAKE IT LAST MAKE YOUR MOVE
VOLUMIZEPUMP UP ANY STYLE
HEAT STYLINGHEAT UP YOUR LOOK
HEAT STYLINGHEAT UP YOUR LOOK
TEXTURIZETRANSFORM YOUR TEXTURE
HAIRSPRAYSSHOW YOUR STYLE WHO’S IN CONTROL
HAIRSPRAYSSHOW YOUR STYLE WHO’S IN CONTROL
SHINEGET GLOSSY
SMOOTHSMOOTH OUT YOUR STRANDS
SHINEGET GLOSSY
SMOOTHSMOOTH OUT YOUR STRANDS
VOLUMIZEPUMP UP ANY STYLE
TEXTURIZETRANSFORM YOUR TEXTURE
HAVE THE
CONVERSATIONEvery consultation you have with your client should include information and advice on haircare. While they’re in the chair it’s a great opportunity to discuss their specific hair needs. In-salon treatments can also help to boost your retail - a sensorial spa experience will make your clientwant to have the same experience at home!
- Sue DavisSue Davis Salon
PROMOTIONS AT A GLANCE
25
QUALIFY FOR YOUR 4*HOLIDAY APARTMENT NOWBY ADDING REDKEN HIDDEN GEMS TO YOUR ORDER*
CHOOSE FROM
DESTINATIONS AROUND THE WORLD...
2000+ LOCATIONS
50+ COUNTRIES
INTRODUCE YOUR CLIENTS TO OUR HIDDEN GEMSWITH OUR “TOP 5” DISPLAYS
HIDDEN GEMS
FIRST-TO-MARKET INNOVATION WITH
THIS MONTH, RECEIVE TOOLS TO DRIVE SALES AND INTRODUCE MORE BLONDE CLIENTS TO SERVICES.
Offer clients a pH balanced, sulfate-free shampoo to gently cleanse and condition their hair plus new customisable conditioning and color depositing treatments to maintain their salon-perfecttone between visits.
WHICH BLONDE LOOK WILL YOU CHOOSE TODAY?#NOTABOXEDBLONDE
COOL CHIC GOLDEN GLOW BALANCED BLONDE GILDED GLAMOUR VIP PLATINUM
BABY BLONDE HIGHLIGHTED HEAVEN TOUCH OF GOLD BLONDE TRANSFORMATION
MAINTAIN YOUR SALON-PERFECT BLONDE BETWEEN VISITS.
/RedkenUK /Redken_UK /RedkenUK
Celebrate our InStyle award in salon with our
LIMITED EDITION GIFT SETS
FEATURING COMPLIMENTARY TREATMENTS FOR YOUR CLIENT!
INSTYLE GIFT SETS AVAILABLE IN5 SYSTEMS.
All promotions subject to availability, whilst stocks last. Minimum spend applies, speak to your sales consultant to find out more.*Please see page 6 for full terms and conditions.
STILL REELING FROM SYMPOSIUM 2014?INTERNATIONAL REDKEN ARTIST ADAM BROWNE SHOWS YOU HOW HE CREATED HIS GROUNDBREAKING STYLES...
27
Paris fashion and the Catwalk was the inspiration for this beautiful shape. We created this first by loading the hair with Full Effect 07 and Mess Around 10 to create and enormous volume. Hair was blown Dry and smoothed with a soft bristle brush. The back was swept forward of the crown and smoothed to head form using grips and ample Quick Dry 18.
Huge pads were placed on the top of the head and hair wrapped over top to create the size and drama required. The top blasted with Control Addict 18. Finally a twisted hairpiece was placed Star Wars style through the middle of the creation emphasizing the striking end result.
The streets of Madrid & Barcelona were the inspiration for this Big and Beautiful hair. Guts 10 was applied to the hair and dried in 3 times before very focused root tonging was masterfully applied, then pinned and allowed to cool. The hair was loosely brushed through from underneath to let the volume rise. A concoction of Quick Tease 15 and Shape Factor 22 held everything together adding the spring to her step.
26
VEGAS BABY!!REDKEN SYMPOSIUM 2015JANUARY 25-27, 2015 IN LAS VEGAS, NYWe’re a mere 6 months from Symposium 2015 -here’s a sneak peak of what’s in store…
Redken Global Color Ambassador
Tracy Cunningham, along with David
Stanko and a super panel of color celebs
will fill your head with the latest buzz in
color in an exciting ‘Extra Credits’ session.
Redken UKI Color Consultant
Lisa Shepherd will be championing the
Express Color concept and teaching you
how to make non-color clients
life-long color converts!
International Redken Artist Adam Browne,
mastermind behind the incredible looks at the
Symposium 2014 grand opening show, will
be showing you how to make your salon a
money making ‘Blonde Factory’ and
showing us once and for all that blondes
have more fun.
DESPERATE TO BE PART OF IT? EMAIL US AT [email protected] AND WE’LL SEND YOU THE LATEST INFORMATION AND HOW TO BOOK YOUR PLACE!26 27TO WATCH THE OPENING NIGHTS HIGHLIGHTS, VISIT YOUTUBE.COM/UKREDKEN
INTRODUCING SUPERMODEL JESSICA STAMMEET HER AND OUR OTHER BLONDE IDOLS AT REDKEN.CO.UK
#NOTABOXEDBLONDE
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