7/31/2019 Red Bull Racing Internship Application
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ONE
SHOTONEapplicationFollow Alfredo Tan Jr.s quest toEarn His Wingsas he viesfor the opportunity of a marketing internship with
Red Bull Racing in Milton Keynes.
Featured Inside:
VIdeos for various Marketing & Innovation works.
ONLIne CVOnline view + download
+EXclusiveshort
interview
Clickable LINKS
7/31/2019 Red Bull Racing Internship Application
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ALFREDOTAN JR.
MARKETING INTERNSHIP
APPLICATON
currently:Student (2011-2012)
MSc Strategic Marketing
Imperial College
Business School
previous:Recent Graduate (2008-2011)
BSc Management with
MarketingRoyal Holloway
University of London
e-mail: [email protected]
mobile: +44-777-570-6555
address: Griffon Studios A205
Winstanley Rd.
Clapham, LondonSW11 2DLUnited Kingdom
Irvw.
RB:WhydoyouwantthisInternship?
A:HowcouldInotreally?Itsanopportunityofalife6me.The
chancetoexperiencebeingpartofateamandorganiza6onthatis
alwaysattheforefrontissomethingthatwouldalwaysexciteasoon
graduatelikeme.ThefactthatitiswithinracingandFormula1adds
evenmoretenacitytomyalreadypsychedupmo6va6on.
RB:IfIweretoaskyou,whyyoushouldbegivensuchan
opportunity,howwouldyoujus@fyyourself?
A:Likeallupcominggraduates,Iameagertofinallycontributeand
makemymarkinthisworld.Overtheyears,Ihavetriedmybestto
immersemyselfinmarke6ngenvironmentsasmuchaspossible.I
prefertoiden6fyitaslearning(ratherthanworking)andhavetried
todothisasmuchaspossible.Thisincludesaccompanyingmyparentstosourceproduc6onoverseas,redesigningproduct
packagingsandevenhelpingestablishabrandformyparents
business.
As fortunate as I am to have
had these experiences
growing up,theyve
been ratherinformal (ParentsBusinesses). The opportunity to
work full-time in a highlyadvanced environment is
something that Ive yet to
experience and yearn
to commit to.
Pr+
click to access my CV:Link
In order to preserve the feeling of a magazine more,
Ive omitted some details which may be viewed online
and accessed via my CV (link below).
http://www.scribd.com/doc/93945335?secret_password=1qfimxykuvcsymot40hlhttp://www.scribd.com/doc/93945335?secret_password=1qfimxykuvcsymot40hlhttp://www.scribd.com/doc/93945335?secret_password=1qfimxykuvcsymot40hl7/31/2019 Red Bull Racing Internship Application
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RB:Anyreasonyouarevyingforthemarke@ngrolein
par@cular?
A:Lookingback,Ivededicatedmyen6repursuittowards
learningthedisciplineofmarke6ng.Myfascina6oncomes
fromthereasonthatitsimplymakesthingspossible;beit
financially,aesthe6callyandevenexperien6allyinthisworld.
Weveseenhowno6ons,wordsandvisualscreatedbyman,
havehadtheabilitytoempower,influenceandevenforgearela6onshiporbondamongsttheinterac6ngpar6es.
RB:Interes@ng,soexplainwhatmarke@ngistoyou.
A:Therearetoomanytechnicali6esanddebatesthat
surroundthis.Alotofpeoplegetconfusedoracknowledge
thewrongimpressionthatitissimplydowntopromo6ons,
endorsementorsponsorships.Inactuality,marke6ngis
everythingwithintheorganiza6on.Itistheexecu6onofall
ac6vi6eswithintheorganiza6on,alignedwiththeend
consumerinmind.Itappliesbothexternallyandinternally.As
wellassa6sfyingonescustomers,itisjustasimportantto
pleaseeveryoneintheorganiza6oninordertomo6vatethe
en6retyofeveryonesperformance.InFormula1,weveseen
howcrucialthisplaysineverysuccessfulachievementbyany
team.
*CLICK HERE TO PLAY*
Pink FloydRelationship MarketingCAMPAIGN CONCEPT
NOW
SCREENING:
*click YELLOW LINK WITHIN video thumbnail to Play
A documentary-style advertisement Ireated, to maximize social medias
potentials; and also to engage both oldnd new consumers alike with the iconic
band.
DISSERTATION:
The Effects of endorser-labelled products onconsumers motivations.*e.g. Air Jordan Shoes, George Foreman Grills
Transferred my interest and patronage of sports into a productive marketing study on the prominence
of goods labels that carry the endorsers name and the branding equities it brings about.
*Inc. InterviewingSteve Bucknall( First British Player in the NBA [L.A. Lakers] )
WON COMPETITION TO interviewmartin whitmarsh about socialmedias impact on vodafoneMclaren Mercedes.
My Part starts at 2:26A current situational marketing introduction was required for
this task, it is therefore best recommended to start the video at
1:51
http://www.youtube.com/watch?v=sBlWW7nCqZE&feature=relmfuhttp://www.youtube.com/watch?v=sBlWW7nCqZE&feature=relmfu7/31/2019 Red Bull Racing Internship Application
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MARKETING & INNOVATIONS PROJECT*click WITHIN video thumbnail to Play
Inspired from wireless mobile network coverages,conceptualized the development of an multi-purpose and affordable tracking device for kids,tour groups and even designer handbags.
*CLICK HERE TO PLAY*
ADVERTISING CAMPAIGN PROJECT*click WITHIN video thumbnail to Play
A creative-concept of using university studentsfrom good institutions as discreet (and walking)endorsers for a new fashion-brand using positivityas an emotional tool. With the purpose of helping anew clothing line break into the UK market.
*CLICK HERE TO PLAY*
ClickYell
owTab
s
Within
VideotoP
lay
****
****
***
Publicity CoordinatorImperial College GraduateStudents Association
Student AmbassadorRoyal Holloway University of London
Radio Show HostRHUL Radio Station 103.2 FM (UK)
Journalist & ReporterRHUL University Broadsheet Publication
Student-Staff CommitteeRepresentativeRoyal HollowaySchool of Management
Additional Positions (Held in University)
http://www.youtube.com/watch?v=mvHriJ1nFgghttp://www.youtube.com/watch?v=mvHriJ1nFgghttp://www.youtube.com/watch?v=IfBAesMBlao&feature=relmfuhttp://www.youtube.com/watch?v=IfBAesMBlao&feature=relmfu7/31/2019 Red Bull Racing Internship Application
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A:...Icouldcon@nueonandonaboutbranding,
rela@onshipfor@fica@ons,channelintegra@ons,
importanceofdigitaladop@onsandinnova@ons
plus,consumerengagements.
The bottom line is that
marketing is quiteempowering in nature.
It applies both
from those
that workwithin, all the
way to the fans
and customers
who support
and patronizeyour brand.Things however, have to
be executed carefully in
order to make this a
reality.
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RB:Isee,supposeIwanttotestyou,whatdoyouthinkRedBullRacing
lacksinthisdepartment?
A:Onequickthoughtthatspurredinmymindisthatthereisanunexploited
opportunityintheretailtowardsconsumers.RedBullRacingasmuchasitisa
sportsteam,issomethingthatpossessesanexperien6alaspect.Itiscung-edge,innova6ve,daredevil-yandoutofthebox...(con6nuedbelow).
...Therefore,aflagshipstoreinvarious
interna6onalloca6ons(withalltheelementsthat
wouldcometodefineRedBullRacing)isindeed
recommended.Here,yougetachancetomore
physicallyenhanceandcommunicatewhat
cons6tutesRedBullanditswinningformula.Itisa
chancetoconstantlyreachoutandremind
consumersthattheexci6ngworldofRedBullis
withinreach;andthattheytoocanbepartofthe
journey,bypatronizingRedBullitemsinsupportof
theteamandtheirpersonalgoals.Somethingas
simpleasaconvenientopportunitytobuyin-store
(aRedBullPaddockCrewJackettowearfora
teenagerletssay)couldmakehimfeelpartofthe
teamandallitstrialstowardstheendobjec6vein
mind.Con6nualloyaltyandsupportissomething
thatwouldnotjustbeemo6onallyexhibitedbythe
customer,butalsovisually,towardshispeersand
futurewould-befansofRedBullRacing.
The possibilities andopportunities are simply, justendless when one innovatesstrategically the optimal way.
I think it would
be great for Red
Bull Racing tostart investing
on operations
that would
engage your
fans and
consumers more
than the
traditional
merchandiseretail and event
staging.
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