Be sure your recruitment marketing efforts are focused on attracting, sourcing, and

engaging talent. And then optimize your efforts based on data and analytics.

employees would leave their

jobs to work at a company

with a great reputation11

candidates use social

media sites, like LinkedIn,

in their job search10

smartphone owners use

their devices to look up

information about jobs9

Recruitment marketing is usually focused on proactively going where the active and passive candidates are to attract, source, and engage talent.

43% 79% 84%

TRIAGE

EVALUATION

DIAGNOSIS

TREATMENT

OF OPEN POSITIONS (typically critical to clinical & non-clinical operations)

GO UNFILLED FOR 4 MONTHS ON AVERAGE130%

1/3

25%

10,000

19.2%

Unable to �ll the pipeline with quali�ed candidates while your total number of open requisitions increases?

Hospitals have an RN vacancy rate of more than 10%2

Employee turnover rate for healthcare employers3

Americans turn 65 every day, resulting in fewer workers due to retirement (and more elderly patients)

Of all U.S. jobs created by 2024 will be healthcare occupations4

You have too many open positions and not enough quali�ed candidates. Hospitals and other healthcare organizations are seeing fewer applicants suitable to meet the growing need.

94,700SHORTAGEFOR PHYSICIANS

BY 20256

MILLION1.2SHORTAGEFOR NURSESBY 20225

The world of recruitment has changed. With healthcare’s competitive landscape, you need to go where the talent is. You need to add recruitment marketing to your talent acquisition strategy.

Recruitment marketing is when a recruiting team leverages marketing activities to optimize their talent acquisition practices.

Recruiting and marketing have similar needs:

> New Customers

> Corporate Brand

> Marketers build lead databases, target and re-engage customers and work to make the sale

> New Candidates

> Employer Brand

> Recruiters build talent pipelines, seek to continually engage talent and encourage them to apply

46% 59%OF RECRUITERS SEE RECRUITING as something that is becoming MORE LIKE MARKETING7

OF TALENT LEADERSare investing more onEMPLOYEE BRAND YOY8

HealthcareSource® offers the only comprehensive talent management suite designed speci�cally to help

healthcare systems grow and thrive in an ever-changing industry. HealthcareSource Recruitment MarketingSM

powered by Talemetry® enables recruiters to work within a single solution to implement modern recruitment

marketing strategies to source candidates, build talent pools, and optimize recruitment efforts through

real-time analytics.

Be sure your recruitment marketing efforts are focused on

ATTRACTING, SOURCING, AND ENGAGING TALENT. And then optimize your efforts based on data and analytics.

Find your remedy with HealthcareSource Recruitment Marketing at

WWW.HEALTHCARESOURCE.COM/RECRUITMENTMARKETING

1 Lean Human Capital by HealthcareSource’s 2016 Annual Healthcare Recruitment Metrics Benchmark Study 2 http://www.nsinursingsolutions.com/Files/assets/library/retention-institute/NationalHealthcareRNRetentionReport2016.pdf 3 http://www.compdatasurveys.com/2015/09/17/rising-turnover-rates-in-healthcare-and-how-employers-are-recruiting-to-fill-openings-2/ 4 http://www.beckershospitalreview.com/human-capital-and-risk/healthcare-sector-to-be-biggest-source-of-jobs-in-next-decade-4-statistics.html 5 Bureau of Labor Statistics data 6 Association of American Medical Colleges7 http://www.hr.com/en/topleaders/all_articles/recruiting-statistics-12-stats-that-will-change-th_ikqeiakg.html 8 LinkedIn’s Global Recruiting Trends 2016 https://business.linkedin.com/content/dam/business/tal-ent-solutions/global/en_us/c/pdfs/GRT16_GlobalRecruiting_100815.pdf 9 Pew Research Center http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/ 10 Glassdoor https://www.glassdoor.com/employers/popular-topics/hr-stats.htm 11 Glassdoor https://b2b-assets.glassdoor.com/50-hr-and-recruiting-stats.pdf

Career Site

Social

SEO

Auto-Broadcast JobsTalent Funds

Candidate Relationship Management

Auto-Search

Target Email Campaigns

Talent Networks

Custom Learning Pages

Employer BrandManagement

Welcome to the HealthcareSource® ER. We can help you

diagnose your recruitment challenge and �nd the solution that

will help move your organization forward.

Are You Having a Healthcare Talent Emergency?

RECRUITMENT MARKETINGEDITION

Are You Having a Healthcare Talent Emergency?

RECRUITMENT MARKETINGEDITION