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Page 1: Recruitment in baltics

Recruitment in the BalticsGreat Students from Small EU Countries

Presenters:Eha Teder, Tallinn, Estonia

Una Lukjanova, Riga. LatviaZaneta Savickiene, Vilnius, Lithuania

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WHY TO RECRUIT IN THE BALTICS?

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WHY TO RECRUIT IN THE BALTICS?• High quality and strong traditions of state

secondary education• High positions in the PISA results (2012):

Europe & Eurasia Regional ForumTbilisi, Georgia, September 22-24, 2014

Math Reading Sciences 430440450460470480490500510520530

521

501

528

482 484 494

477 468

491496 493501 Estonia

Latvia Lithuania OECD avr.

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WHY TO RECRUIT IN THE BALTICS?

• Long traditions and quality of higher education

20201200 1579 1632 18621636

Vilnius University Tartu University Riga Technical University

Harvard University

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WHY TO RECRUIT IN THE BALTICS?

• Very good level of English– By ETS, TOEFL iBT scores in 2013:

93 86 90

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WHY TO RECRUIT IN THE BALTICS?• Funding available for studies abroad

– Fulbright and BAFF scholarships– National scholarships

• Estonia: Archimedes Foundation, Young Scholar Fellowship, National Cultural Fund, Estonian Student Fund

• Lithuania: Research Council of Lithuania, The Lithuanian Foundation, The Kazickas Family Foundation

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Number of students in tertiary education by Eurostat

Outward mobile students in absolute numbers by Eurostat

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STUDENTS MOBILITY

Baltic Students in the USA by IIE

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STUDENT DECISION MAKING STRATEGIES

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Meet Armands• Studies Sports Management at Grand Canyon

University• Came to EducationUSA Center at the beginning of

grade 11

Deciding factors for studies in the USA: Better training for Mixed Martial Arts (MMA)

Deciding factors for university:MMA club and total costs

Funding: family and a scholarship

• Participated in many EducationUSA events

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Meet Mikus• Studies Business at New York University

• Came to EducationUSA Center at the beginning of grade 10

• Participated in several EducationUSA events

Deciding factors for studies in the USA: Quality of education

Deciding factors for university:location and need based financial aid

Funding: 40 000$ financial aid

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• Latvians, Estonians, Lithuanians

HOW STUDENTS MAKE DECISIONS?

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• Russian speakings students and parents

HOW STUDENTS MAKE DECISIONS?

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DECISION MAP

UKRussiaDenmarkGermanyNetherlandsUnited StatesPolandFranceFinlandSweden

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HOW TO HELP A STUDENT TO DECIDE

• Start early: grade 9• Wide choice of majors• Why USA is the best place to study this particular major?• Scholarships / financial aid• In-person communication / alumni• Cooperation with EducationUSA ( if we know, they know)

Questions students ask:How much do I have to pay? Any scholarships?Study loans for international studentsHow far from home?RankingsJob opportunities / internships

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THE MOST POPULAR AREAS OF STUDY

• Social sciences • IT and other engineering • Business and Law

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RECRUITMENT STRATEGIES:WHAT? HOW? WHY?

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WORKS WELL

• Fairs, school visits, outreach• Alumni• MOOC’s • Combined meetings virtual / on site• SKYPE meetings

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WORKS WELL• Exchange programs between the Baltic and US

universities• Academic cooperation between universities

– Bilateral agreements• Baltic's as Study Abroad destination (students

ambassadors) – Kent State in Tallinn Tech:

http://www.datelinebaltics.org/

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INSTITUTIONAL COOPERATION

• Joint or double degree programs • Academic/research collaboration• Both ways scholars/academic staff exchange

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Case study: Riga Business School and University at Buffalo School of Management• Dual degree: 3 years in Latvia + 1 year in the

USA

• Very attractive for local students and students from Commonwealth of Independent States (CIS)

• Lower total costs • Selective, 150 students

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Case study: Tallinn Technical University and Salisbury University, Maryland

• BS and MS in Cyber security • Dual degree: 2 years in Maryland, USA + 1 or + 2

years in Tallinn, Estonia

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Case study: ISM University of Management and Economics and Illinois Institute of Technology

• 2 dual degree (2 diplomas) programs • Bachelor in Industrial Technology Management (2,5

in Lithuania+1,5 in USA) • Master in Innovation and Technology Management

(1,5 in Lithuania+ 1 in USA) • Opportunity to study in the USA and Lithuania (both

sides mobility) • Reasonable costs • Full time or online/campus modes of studies

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Case study: LCC International University and Taylor University, Indiana

• MA in International Management from LCC• MBA from Taylor – 2 diplomas • Taught by both LCC and Taylor faculty• Reasonable costs

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Case study: EducationUSA scholarship from USC Gould school of Law

• Open to students in any of the 44 EUR countries in the EUR region

• $25,000 award per academic year

• Tuition $55,084• Student received Baltic American Freedom

Foundation scholarship • About 8 000 $ covered by student himself

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CHALLENGES

• Awareness about studies in Europe (recruitment, exchange programs, Erasmus)

• World class education in Europe:– more favorable geographical position– rising numbers of programs thought in English

• Strong marketing from Western Europe• Strong marketing from non EU countries (participation in

the Fairs, school visits etc.)

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CHALLENGES

• Financing (GDP/capita USD: USA–50 100; Est–15 800; Lat–14 200; Lit–13 900)

• World class education in Europe:– same currency -EURO– Scandinavia tuition free education– UK deferred payment (interest free loan)– Netherlands and Germany low costs education– open job market within EU

• Strong marketing from non EU countries: full scholarships in Turkey

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Situation in favor of entering the Baltic higher education market

• On going reform in higher education • Funds towards internationalization of local universities• UK recently increased tuition fees • Lifelong learning in order to be more competitive (short

courses)

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• This is the right time to enter the Baltic market• Quality of education, competitive students, STEM• Two-way mobility• International education is in high demand• Cooperation with EducationUSA

CONCLUSIONS

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THANK YOU!

www.studinfo.ltwww.eac.ttu.ee

www.educationusa.lv

Facebook: EducationUSA Vilnius EducationUSA Latvia

Education USA Tallinn