Real World Stories of using the internet for outreach,
collaboration, and disasters
Carol Dunn, Caroldn
• Used social media web tools with: – Non profit: Red Cross tracking
flooding, wind storm damage– Local government: Office
Emergency Management
• Creator:– www.resilient2disaster.com– 3 Days 3 Ways Be Ready for
Disasters and Emergencies
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• Outreach
• Collaboration
• Situational Awareness
Our Brains
• Behavioral shortcuts:– In group vs. Out group– Social Hierarchy
– When threatened: • Engage/Avoid• Hyper vigilance• Seeking Patterns• Magical
thinking/Suspending disbelief
Marvel Comics
Outreach
Super Comics
Social Media has specific advantages
• It is possible to create materials that are more accessible
It is important to plan for accessibility
• Add captions to youtube videos• Learn how to make accessible PDFs• You don’t need to add fancy flash parts• Keep language short and clear• Build accessibility into your budget from the beginning
• Think of your outreach material from the perspective of the person overcoming the communication challenge.
Web based resources have advantages
Able to hyper-localize
Google Earth
Possible to locate great images for presentations and posts
Social Media has definite disadvantages for outreach
• Can be easier to reach a lot of people that are outside of the group you are tasked to reach.
• Easy to get a skewed view of reality.• Important to build in ways to step back from
time to time.
Social Media sites have a Lifecycle
The Onion
• Google Wave• DodgeBall• Windows Live Space• MySpace*
Traps
• Not understanding our minds on risk
Traps
• Not being ready to handle communal trauma – Hyper-vigilance– Ready to switch
allegiance– Magical Thinking
Traps• In Group– Only talk to the In Group– ‘Trust us’ vs ‘Why’
• Out Group – Can feel OK to exclude– It’s OK to ‘dumb down’
content– ‘Don’t be like them’– Can feel ok to impose
solutions
Sites useful in Outreach: tinyurl/SmileCon13
• Learning about your jurisdiction/target:– US Census, American Family Survey, MLA Language Map– Google Earth– Parcel Maps, Public Records
• Youtube, slideshare, blogger, wordpress, pinterest, tumblr, flickr, instagram, Lockerz
• Facebook, Twitter, Google+, 4square• Animation generator: http://www.xtranormal.com/
Collaboration
Marvel Comics
Made via Twitter and Flickr
Traps• Intergroup collaboration– “Us vs. Them”– Exclude good information
• Internet Sleuths– Hyper-vigilance– Patterns– Magical thinking– Group Think: forget what
they don’t know to embrace the favored narrative
Situational Awareness
John Severin Cracked Magazine
A lot of useful tools
Flickr mapped search
Image properties: Right Click
Youtube filters
Online Traffic Cameras
ESRI
bing.com Twitter map app
bing social
Topsy
GeoChirp
Free Network maps
Simple Mapper
Flowing Data
Traps– Hyper-vigilance– Patterns– Magical thinking
• Paradoxes:– Often the people ‘doing’
don’t have time to post updates.
– Entirely possible that you don’t ‘friend’ or tweet with the people you are closest to.
Worth Remembering
• Browsers may transfer very specific information about identity and location– Use a different browser than personal use– Chrome: Incognito Window, IE inPrivate Browsing– Create specific ‘User’ on computer for
investigation use– When you can search without logging on, do so– Assume that ip address=location
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