READERSHIP PROFILE

BY CAITLIN MACDONALD

MY AUDIENCE • Female: 69%

• Male: 31%

• Target audience: 15- 22 year olds

• In education: 57%

• Full time work: 40%

• Part time work: 42%

• ABC1: 68%

• Circulation: 25,524

• Readership: 93,600

ABOUT THEM

Internet

• 94% have and use the internet

• On average they spend 2.3 hours a day online

• 82% have and use internet on there phones

• On average they down load 4 apps a month

• 92% of them are on a social networking site like Facebook or twitter

• 52% of them own a digital camera

• On average they buy 4 DVD’s a month

WHAT THE AUDIENCE MOSTLY SPEND THEIR MONEY ON

• 45% clothes

• 39% shoes

• 47% music festivals/ gigs

• 30% buying music online

• 21% buying CD’s

• 73% Alcohol

• 60% cars/insurance/petrol