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Page 1: Readership profile

Readership Profile

Page 2: Readership profile

Indie Rock is a niche music magazine, with a large focus on indie rock music. It is published monthly and aims to provide readers with up to date information on bands within that genre as well as interviews with them and reviews of new releases/live shows. It also aims to feature new bands and artists of this genre that the audience would also be interested in.

Audience Statistics:Male ------- 38%Female ---- 62%

Average age: 19Circulation: 4500,762

Target audience: Female and male, 15-23.Majority would be students with little income to spend, but with high interests in music and new bands to listen to.

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Products and brands used by Indie Rock readers

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Key bands and artists Indie Rock listeners might be interested in

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Audience facts and figures• 87% of readers feel that music is an important part of their

lives.• 42% of readers can play a musical instrument.• 84% of readers regularly attend live music concerts.• 82% of readers download music from the internet i.e.

through iTunes.• 54% prefer physical CD’s to internet downloads.• 92% of readers have a Facebook account.• 83% have a Twitter account.• 81% of readers use social networking sites regularly.• 97% of readers state that they enjoy finding out about new

bands to listen to.• On average, Indie Rock readers will spend about £15 on

music a month.