1
PRASAR BHARATI (Broadcasting Corporation of India)
Doordarshan Commercial Service
RATE CARD
In-house Programmes
2
GENERAL GUIDELINES FOR IN-HOUSE PROGRAMMES
1. In-house Sponsorship of Programmes i) Booking is acceptable either of a client or of a product/service. In case of a product, Free
commercial Time (FCT) can be utilised for the advertisements of that product/service only. ii) The Sponsor(s)/Client(s) is allowed to advertise any number of products in the admissible
commercial time. iii) Advertisements featuring the artist participating in a particular serial / programme are also
accepted for telecast along with the same programme.
2. Number of Sponsors Allowed & Programme Duration:- i) Ordinarily there shall be no limit to the number of sponsors for a programme. Multiple
sponsorships could be sold for any given programme. ii) Ordinarily, the programme duration of a time slot is considered for 30 mins. The actual duration
of the programme will not exceed 24 minutes for a 30 minutes slot and 48 minutes for a 60 mts. Slot. In case of a programme not of 30 minutes slot duration, the sponsorship fee will be charged on pro-rata basis.
iii) The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6 minutes (360 secs) including channel promotions & publicity. Any special instructions
issued in national interest will be over and above the permissible commercial time. 3. Free Credit Lines& Commercial Breaks :-
i) In addition to FCT (Free Commercial Time), the sponsor (s) are allowed Free credit lines
including display of product &services with the pack shot spoken or written on any style, with or without accompanying music alongwith punch line of upto 5 seconds at the beginning and
end of the programme telecast on all the channels including Regional Kendras. ii) In case of multiple sponsors, each sponsor will be entitled for opening & closing credit line as
specified above. In case of long duration cultural and sports events & feature films etc. the credit lines can be appropriately slotted at regular intervals aesthetically.
iii) Commercial Breaks permitted in all programmes are Ordinarily three commercial breaks in a
30 minute slot, four commercial breaks in a 45 minute slot and six commercia l breaks in a 60 minute slot will be allowed. In case of Special Events/Feature Films, Relays or any such
exigencies, the commercial breaks could be taken at the interval of 10 minutes to 15 minutes or natural intervals in the interest of revenue maximization.
Note:In House Sponsorships are to be allowed only to the primary clients booked through the accredited agencies. In House Sponsorships cannot be sold to middlemen/private marketing agents.
4. In House Booking in Sponsored Programme/Private Produced Programme: DD will retain rights to use up to 60 seconds in-between the sponsored programme(s) or privately
produced programmes with every 30 minute slot and 120 seconds in every 60 minute slot to be
reserved for in house booking of advertisements, channel promotion, public service messages etc.
For this purpose, a break bumper is to be provided by the producer in the mid-break position for
insertion of the material from Doordarshan end.
3
5. Banking/Spreading of FCT across similar category of programmes OR Lower category of
Programmes: (i) The primary clients who book sponsorship of in-house programmes through its
accredited/registered agencies will only be allowed to bank and spread their FCT not only in
the programme sponsored by them but also in other on-going in-house programmes which are in the same time band or in a time band lower than the concerned programme sponsored by them.
(ii) However, while allowing banking, it should be ensured that banking is to be allowed only
against such air time inventory which is otherwise going waste. Ordinarily such utilization of banked FCT should be consumed within a period of one month from the date of booking of the sponsorship.
6. Branding:
(i) Ordinarily one SBR(spot buy rate) applicable for the said programme will be charged towards
‘Branding’ of a programme(30mins). In case of programmes lesser than 30 mins, the Branding
Charges will be equivalent to one SBR. This is applicable for all channels of Doordarshan &
regional kendras.
(ii) Branding entitlements includes 5 seconds punch line with packshot of the brand shall be
allowed in the voice over & visuals for the branding. For branded quiz shows, interview
based programmes and other programme where the microphone is visible in the camera
frame, the producer can carry the brand of the product alongwith the name of the
programme on the cube of the microphone.
7. Set Branding:- For set branding one normal sponsorship fee with admissible FCT of the slot + 50% of the sponsorship
fee without FCT + One spot buy rate will be charged for every slot of 30 minutes. This principle will be
applicable to all Doordarshan Channels including regional and RLSS. Such set branding should be in an
imaginative manner so that it does not appear to be out of sync with the tone and tenor of the
programme.
8. Advertisement Duration :- i)Advertisement of 5 seconds or in multiples of 5 seconds duration shall be accepted. ii) Advertisement below 5 seconds will be treated as a 5 seconds commercial. If the duration of the spot is above 5 seconds and below 10 seconds then it shall be charged for 10 seconds.
9. Time Check for News(except DD-National):- i) Mute/Creative/Audio visual of upto 7 seconds displaying the name of the product/services of
the client will be permitted. ii) 40% of spot buy rate in the Before/After position of the News in the relevant time band will
4
be charged for Time Check.
10. Penalty for telecast of Unapproved Advertisements:- i) All advertisements will be governed by the Code for Commercial advertising of
Doordarshan. Hindi and English advertisements approved by Doordarshan Commercial Service.
ii) Regional language advertisement approved by Regional Kendras shall be allowed for telecast.
iii) If any unapproved commercial is telecast, the agency will be charged penalty of five (5) times the rate of the normal spot buy for the programme where such advertisement appeared.
11. All Values Inthe Rate Cardarein Gross:
12. Definition of Unit:
Spot buy rate unit : 10 seconds Sponsorship Fee rate unit: 30 minutes
13. Programmes Falling inmorethanOne Time Band:
In case of programmes falling in more than one time band, sponsorship fee will be the consolidated amount of the slots covered by the programme.
14. Release Orders for Bookings on Doordarshan :
A signed and stamped release order by the client on the letterhead/standard template of the
authorised agency giving the details of the bookings including rates, time of the programmes,
programme selection and telecast instructions with dates will constitute a legitimate instruction
for commercial booking equivalent to a contract as per the market practice.
15.Cancellation Charges:- (for Spots booking/sponsorship):
In the spot booking/sponsorship, contract can be cancelled by an agency giving a notice of 3 working
days or more before the telecast date. If the notice is served less than 3 days before the telecast date, billing will be done as per contract filed.
16. Doordarshan reserves the right to upgrade or downgrade a slot for the purpose of charging
sponsorship fee/spot buy rate depending upon commercial considerations.
17. In case of any dispute or interpretation arising out of the Rate Card, the decision of
Doordarshan will be final.
5
PRASAR BHARATI
(Broadcasting Corporation of India)
Doordarshan Commercial Service
Rate Card for In-house Programmes Marketing
DD-National
DD-News
DD-India
DD-Bharati
DD-Sports
DD-Urdu
Delhi LPT
DD High Definition
6
CATEGORISATION
DD-1 National Network
Prime Time
8.00 PM to 8.30 PM (All days - News)
Band-1
9.00 PM to 10.00 PM (All days)
Band-2
(i) 8.30 PM to 9.00 PM (All days)
(ii) 10.00 PM to 11.00 PM (All days) Band-3
8.00 AM to 3.00 PM (Sunday)
Mid Prime Time
12.00 Noon to 3.00 PM (Monday to Saturday)
Non-Prime Time
Band-111.00 PM to 12.00 Mid-night (All days)
Band-210.00 AM to 12.00 Noon (Monday to Saturday)
Band-3
(i) 12.00 Mid-night to 10.00 AM (Monday. to Saturday.)
(ii) 12.00 Mid-night to 8.00 AM (Sunday)
Note :
The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6 minutes (360 secs) including channel promotions & publicity.
Any special instructions issued in national interest will be over and above the permissible commercial time.
7
DD-NATIONAL: NEWS/ SAMACHAR
SPOT BUY RATE ( PER 10 SECONDS)
News Before/After Rs. 80000 (8.00 PM to 8.15 PM) Mid-Break Rs. 90000 Samachar Before/AfterRs. 80000 (8.15 PM to 8.30 PM) Mid-Break Rs. 90000 Samachar Before/After Rs. 20000 ( 7.00AM to 7.15AM) Mid-Break Rs. 25000
Time Check (5 Sec.) News & Samachar Rs. 35,000 (8.00 PM & 8.15 PM) Samachar Rs. 15,000 (7.00 AM )
Note :
In the morning Samachar & Evening News/ Samachar there will be a minimum of two breaks of 60 seconds each.
Segment
i. Branding of weather Rs. 35,000 per insertion. Branding segment in Prime Time includes ‘Opening & Closing Credit
News/Samachar. Lines’ with pack shots & Punch Line.
ii. Branding of weather Rs. 15,000 per insertion. Branding segment in Morning includes ‘Opening & Closing Credit
Samachar. Lines‟ with pack shots & Punch Line.
(iii) Branding of Sports Rs. 35,000/- per insertion. Segment/Business Segment in Prime Time News/ Samachar (8.00 PM/8.15 PM).
8
Branding includes free Opening & closing Credit Lines with Pack shots and punch line. (iv) Branding of Sports Rs. 15,000/- per insertion. Segment/Business Segment In Morning Samachar (7.00AM). Branding includes free Opening & closing Credit Lines with Pack shots and punch line. (v) Aston Band/Logo Insertion 1/4
th of 10 secs rate (mid-break) of
(duration upto 5 secs.) in Prime respective Samachar /News Time News/Samachar or Morning Samachar.
Bulk Booking package (i) Weather Report Branding with Logo:Rs. 35.00 lakh.
Pop Up integration One Month Activity on Prime time News/Samachar & MorningNews/ Samachar (Weather Segment Branding alongwith the logo/pop ups. It will also include free opening& closing Credit Lines with pack shots and Punch line. The logo pop up will remain throughout the Weather Segment as per the existing technical specifications) (ii)Sports Bulk Booking Branding:Rs. 35.00 lakh. with Logo Pop Up integration One Month Activity on Prime time News/Samachar & MorningNews/ Samachar (Sports Segment Branding alongwith the logo/pop ups. It will also include free opening& closing Credit Lines with pack shots and punch line. The logo pop up will remain throughout the Sports Segment as per the existing technical specifications)
DD-1 (National)
In-house Programmes
Time Category
Prime Time Sponsorship fee FCT SBR
9
(in Rs.)
(in sec.)
(in Rs.)
(i)Band-1: 9:00 PM to 10.00PM (All days) (ii)Band-2 8.30 PM to 9.00 PM (All days) 10.00PM to 11.00PM(All days) (iii)Band-3 : 8.00AM to 3.00PM(Sundays)
4,00,000 3,80,000 3,50,000
150 150 150
65,000 60,000 60,000
Mid Prime Time
12:00Noon-3.00PM (Monday to Saturday)
1,50,000
150
25,000
10
Non Prime Time Time Category Sponsorship fee
(in Rs.)
FCT (in sec.)
SBR (in Rs.)
150
150
150
20,000
15,000
7,500
i)Band-1 : 11:00 PM to 12:00 mid-night
(ii)Band-2 :10.00AM to 12.00pm(Mon to Sat) iii)Band-3 12:00mid-night to 10:00AM (All days except Sundays)
1,00,000
75,000
50,000
Note : Terms applicable to all Time Bands(Prime Time/Mid-Prime Time & Non-PrimeTime):
1. A sponsorshippackage’ will denote a minimum amount of money/investment/ spend i.e. 4.00 lacs/3.80 lacs/3.50 lacs. Each package may have any amount of FCT falling between ‘0’ seconds to ‘150 seconds’. (reference Board Note/DCS letter no.DCS/Sale…commercial
time dated 23.12.2005). 2. A client/agency is free to buy a single sponsorship/ package or multiples
sponsorship/packages in a single programme.
3. The opening & closing credit line would be ‘free of charge’ to any client investing any of the above sponsorship/packages. The credit line will include punch line and pack shots for a duration of upto 5 secs.
4. Even ‘Spot Buyers’ in all categories will qualify for the facility of ‘free opening & closing
credit lines with punch line & pack shot provided the minimum total amount of purchase of Spot Buys in the related time band is equivalent or exceeds the ‘Sponsorship /Package Value of that time band.(eg.prime time @Rs.60,000/- or above exceeds Rs.3.50 lacs/3.80
lacs/4.00 lacs which is the minimum sponsorship value of that time band). 5. ’Sponsorship Tags’ will be broadly categorized as ‘Presenting Sponsor/Main Sponsor’’, ‘Co-
Presenting Sponsor’, ‘Powered by Sponsor and ‘Associate Sponsor’. The basis of
categorization of’ status of a ‘sponsor’ will depend on the ‘bulk spends alongwith first come first commitment towards the programme.
11
DD Bharati
I. Prime Time - 7:30PM – 10:00PM
II. Mid Prime Time - 12.00 Noon – 3.00PM III. Non Prime Time - Remaining Time Zones.
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time 10000 180 5000
Mid Prime Time 7000 180 3000
Non Prime Time 5000 180 2500
DD Sports
In-house Programmes
Prime Events :International Cricket, Tennis, Football, hockey etc.
Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
15000 150 4000 Non Prime Events : Magazine programmes, Sports News and other sports events
7500 150 4000
12
DD India
In-houseProgrammes
Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
7000 150 2500
DD -Urdu
Prime Time - 7:30PM – 10:00PM Non Prime Time - Remaining Time Zones.
In-house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
Prime Time 6000 150 2000
Non Prime
Time
4000 150 1500
13
DD News
PRIME TIME : 6.30PM TO 11.30PM
NON PRIME TIME : ANY OTHER TIME BAND
In House programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time 30000 150 5000
Non Prime Time 15000 150 2500
Other properties of DD-News
Properties Fee Description
a
Stock Ticker/ Crawler
[Branding]
Rs. 5 Lacs for One
Month
The brand logo would be displayed in the
ticker, twice in the alphabet series A-Z depicting the price movements. In Crawler branding, the message up to 25 words
shall be run once in a single cycle.
b Branding of coming up next Graphic Slides of
forthcoming programme
One Spot Buy Rate of the time band in
which it appears.
Right bottom corner for the brand name/logo as Super. OR 5 Second Tag
with punch line (opening &closing of the segment).
c Branding of Special
Segments (Weather / Sports/ business etc.)
One Spot Buy Rate of
the time band in which it appears.
5 second Tag with punch line (opening
and closing of the segment).
d News Digest Branding One Spot Buy Rate of the time band in
which it appears.
Right bottom corner for the brand name/ logo as Super.
e Headline News Sponsorship
One Spot But Rate of the time band in
which it appears.
5 second Tag with punch line (opening and closing of the segment)
14
Packages For News Channel
Package:-I : FOR ADVERTISERS COMMITTING Rs.50 LAKHS (FCT to be utilized within a
period of upto 6 months)
Co-Sponsorships of Prime Time News/Samachar and Co-Sponsorships of two DD-News produced In-House programmes for 3 months.(subject to availability)
15000 seconds on DD-News channel in the prime time band from 6.30p.m. to 11.30p.m.
13000 seconds on DD-News Channel (in non prime time from 7.00am to 6.30pm).
Value Addition:
11000 seconds FCT to be utilized on ROS basis either on DD-Bharati or DD-Urdu or DD-News in
Non Prime Time wherever inventory is unused and going waste.
Package: II: FOR ADVERTISERS COMMITTING Rs.25 LAKHS (FCT to be utilized within
a period of upto 6 months)
Co-Sponsorships of Afternoon/Morning Bulletin and one DD-News produced in-house programme
for 3 months. (subject to availability)
7000 seconds in prime time band on DD-News from 6.30p.m. to 11.30p.m.
6500 seconds on the DD-News (in non prime time from 7.00 a.m. to 6.30 p.m.). Value Addition:
5000 seconds on ROS basis on DD-Bharati or DD-Urdu or DD-News in Non Prime Time
wherever inventory is unusedand going waste.
Package: III: ADVERTISERS COMMITTING Rs.10 LAKHS ON THE NEWS
CHANNEL(FCT to be utilized within a period upto 3 months)
Co-Sponsorships of Afternoon or Morning News Bulletin or DD-News in-house programmes for 1 month. (subject to availability)
2800 seconds in the prime time band of DD-News between 6.30 p.m. to 11.30p.m.
2500 seconds on DD-News Channel (in non prime time from 7.00am to 6.30pm).
15
Value Addition:
1500 seconds on ROSbasis on DD-Bharati or DD-Urdu or DD-News in Non PrimeTime wherever
inventory is unused and going waste.
Package: IV: ADVERTISERS COMMITTING Rs.5 LAKHS ON THE NEWS
CHANNEL(FCT to be utilized within a period upto 3 months)
1400 seconds in the prime time band of DD-News between 6.30p.m. to 11.30p.m.
1100 seconds on ROS on DD-News Channel (in non prime time from 7.00am to 6.30pm
Value Addition:
800 seconds on ROS basis on DD-Bharati or DD-Urdu or DD-News in Non Prime Time wherever inventory is unused and going waste.
16
Doordarshan Kendra, Delhi (Delhi-LPT)
In-house Programme
Time Band Sponsorship fee
(in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟ 7:30 PM to 8:00 PM Film Based 25000 90 8000 Non-Film Based 25000 120 8000 *„A‟ Special 7:00PM- 7:30PM Film Based 20000 90 8000
Non-Film Based 20000 120 8000
„A‟6:00 PM to 7:00 PM (Except Sunday 4:00PM to 6:30 PM)
10000 120 4000
„B‟ Before 6:00 PM (Except Sunday 4:00PM to 6:30PM)
7500 120 3000
News 7:00 PM to 7:15 PM
20000
Time check 4500
* After News Bulletin 15 minutes slot (7.15 p.m. to 7.30 p.m.) is available for sponsorship. For this slot half of the
sponsorship fee of the slot 7.00PM- 7.30PM will be charged.
Hindi Belt
In –House Programme
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
3:00PM to 4:00PM 50000 150 15000
4.00PM to 6.30PM(Sun HFF)
200000
150
20000
17
DD –HIGH DEFINITION
I. Prime Time - 7:30PM – 10:00PM
II. Mid Prime Time - 12.00 Noon – 3.00PM III. Non Prime Time - Remaining Time Zones.
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time 10000 180 5000
Mid Prime Time 7000 180 3000
Non Prime Time 5000 180 2500
18
PRASAR BHARATI
(Broadcasting Corporation of India)
Doordarshan Commercial Service
Rate Card for In-house Programmes Marketing
Regional Kendras
19
DDK, Agartala
In-house Programme
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special 7:00PM- 8:00PM
2800 120 600
„A‟
6:30PM- 7:00PM
2300 120 550
„B‟
5:30PM-6:30PM (Monday-Friday) 3:00PM-6:30PM
(Saturday)
2000 120 500
News 1600 (Before/After)
1900 (Mid-Break)
20
DDK, Ahmedabad
In-house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special : 7:00PM to 8:00PM
Film Based 44000 90 10,000
Non Film Based 44000 120 10,000
„A‟
6:30PM -7:00PM (All days) 8:30AM-9:00AM (Sunday)
Film Based 15000 90 4000
Non Film Based 15000 120 4000
„B‟ Before 6:30PM
Film Based 9000 90 2000
Non film Based 9000 120 2000
News 12000
(Before/After) 15000
(Mid-Break)
21
RLSS, Ahmedabad (DD-Girnar)
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time :
8.00PM-10:30PM
Film Based 8000 180 3000
Non Film Based 8000 210 3000
Non Prime Time :
8.00 AM-8.00PM
10:30PM-8:00AM
Film Based 5000 180 2000
Non Film Based 5000 210 2000
22
DDK-Aizwal
In -house Programme
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special
7:00PM-8:00PM
3000 120 600
„A‟ 6:30PM-7:00PM
2500 120 500
„B‟
5:30PM-6:30PM (Monday-Friday)
3:00PM- 6:30PM (Saturday & Sunday)
2000 120 400
News 700
(Before/After) 800
(Mid-Break)
PEX(S
23
DDK- Akola
In-house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special
6:30PM-7:00PM
1500 180 400
„A‟ 6:00PM-6:30PM
Film Based 1500 120 400
Non Film Based 900 150 300
DDK- Allahabad
In-House Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ 6:00PM-7:00PM
6000 100 1000
24
DDK- Bangalore
In-house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
Features Film
(Any Time)
100000 120 10000
Film Songs 60000 120 10000
Super „A‟ 7:00PM-8:00PM
Film Based 48000 120 8000
Non Film Based 40000 120 7500
„A‟ Special 6:30PM-7:00PM
Film Based 30000 120 5000
Non Film Based 20000 120 4000
„A‟ 3:00PM-6:30PM
Film Based 12000 120 3000
Non Film Based 10000 120 2500
„B‟ 6:00AM-9:00AM
Film Based 20000 90 10000
Non Film Based 8000 120 2000
Regional News 12000
(Before/After) 15000
(Mid-Break)
Sponsorship of News Segments
Rs.15000
(with opening & closing credit lines of 5 secs. each.)
25
RLSS- Bangalore (DD-Chandana)
In- house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Feature Film 25000 100 5000
Special Film Songs Programme
10000 120 5000
Prime Time 8:00PM-11:00PM (All Days) 7:30PM-3:00PM (Sunday & Holidays)
Film Based 10000 120 3000
Non Film Based 8000 120 2500
Non Prime Time : Rest of the time
Film Based 8000 120 2500
Non Film Based 5000 120 2000
News 3000 (Before/ After)
4000 (Mid-Break)
26
DDK-Barelly
In- house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ 6:30PM-7:00PM
4500 150 2000
„B‟ 5:00PM- 6:30PM
3500 120 1000
DDK-Bhawanipatna
In- house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ 5:00PM-5:30PM
1500 120 400
27
DDK- Bhopal
In-house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special
After 7:00PM
Film Based 23000 90 8000
Non film Based 23000 120 8000
„A‟
6:30PM-7:00PM
Film Based 11500 90 4000
Non Film based 11500 120 4000
Kalyani 8000
„B‟
Before 6:30PM
Film Based 4600 90 2000
Non Film Based 4600 120 2000
News 7:00PM 8000 (Before/After)
12000 (Mid-Break)
28
DDK-Bhubneshwar
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟ Special Oriya Feature Film
35000 90 10000
Mid Spot Oriya Feature
Film
15000
Super „A‟ 7:00PM-8:00PM
Film Based 33000 90 10000
Non Film Based 22000 120 6000
„A‟ Special 6:00PM- 7:00PM (Monday – Saturday)
Film Based 13500 90 4000
Non Film Based 6500 90 2000
Kalyani 6000
„A‟
6:00AM-9:00AM
Film based 12500 90 4000
Non film based 6500 90 2000
Regional News 7000
(Before/After) 9000
(Mid-Break)
29
RLSS-Bhubneshwar (DD-6)
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time
8:00PM-10:30PM
Film Based 4200 180 2000
Non Film Based 3200 210 1500
Non Prime Time
9:00AM-3:00PM, 10:30PM-6:00AM
Film Based 3200 180 1500
Non Film Based 2200 210 1000
DDK- Chandigarh
In- house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special
6:30PM-7:00PM
2300 180 550
„A‟ 6:00PM-6:30PM
Film Based 2300 120 550
Non Film Based 1400 150 300
30
DDK- Chennai
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Feature Film 100000 120 15000
Film Song Based(OliyumOliyu
m)
100000 120 15000
Super „A‟ 7:00PM – 11:00PM
Film Based 48000 150 7500
Non Film Based 40000 150 6000
„A‟ Special 3:00PM- 7:00PM
Film Based 22000 150 6000
Non Film Based 18000 150 3500
Regional News 5:00PM
7:00PM 8:15PM
12000 (Before)
15000 (Mid-Break)
12000 (Before/After)
15000 (Mid-Break)
Sponsorship of News Segments in News Bulletin (Bullion
rates/sports/weather report etc.) only caption without audio.
3000
Sponsorship of News Segments in News Bulletin (Bullion rates/sports/weather report etc.) Caption with audio with
opening & closing credit lines of 5 secs. each
6000
31
RLSS- Chennai (DD-Podhigai)
In- house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time
Feature Film 25000 100 5000
Film Songs Programme 10000 120 3000
Non-Prime Time
Film based 8000 120 2000
Non Film Based 6000 150 2000
Regional News 8:00AM
10:00AM 12:00Noon
2:30PM 10:00PM(Friday & Saturday)
2500
(Before/After) 3000
(Mid-Break)
DDK-Dehradoon
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special 6:00PM-7:00PM (Monday to Friday)
6.30PM-7.00PM (Saturday & Sunday)
Film Based 7500 120 1200
Non Film based 7500 150 1200
„A‟
5:00PM – 6:00PM
6000 150 900
Kalyani 400
32
DDK-Dibrugarh In- house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super A
7:00PM-8:00PM
2500 150 600
„A‟ Special 6:30PM- 7:00PM
2000 180 600
„A‟ 6:00PM – 6:30PM
1500 150 400
„B‟
5:30PM-6:00PM
1000 120 400
News
650 (Before/After)
750 (Mid-Break)
DDK-Daltonganj
In-house Programme
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟
6:00PM- 6:30PM
1600 120 400
„B‟ 5:30PM- 6:00PM
1100 120 300
33
DDK-Gangtok
In- house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟
6:00PM-6:30PM
2000 120 400
„B‟ 5:30PM-6:00PM
1500 120 300
DDK- Gorakhpur
In- house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special 3:00PM – 4:00PM (Sunday Only)
Film Based 4800 90 2400
Non Film Based 4800 120 2400
„A‟ 6:30PM -7:00PM
Film Based 4800 90 2400
Non Film Based 4800 120 2400
„B‟ 5:30PM – 6:30PM
Film Based 2400 90 1200
Non Film Based 2400 120 1200
34
DDK- Guwahati
In-house Programmes
*Commercial terms are for 30 Minutes duration. For lesser duration
programme commercial terms shall be on pro-rata basis.
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special
7:30PM-8:00PM
10000 150 5000
„A‟ 6:00PM-7:00PM
7000 90 3000
Kalyani 9000
„A‟
4:00PM-6:00PM (Sunday)
5500 90 2000
„B‟ 2:30PM-4:00PM
3500 90 1000
*8:30 AM
6000 90 1500
North East English News
11000 (Before/After)
13750 (Mid-Break)
Assamese News 10000
(Before/After) 12500
(Mid-Break)
35
PPC- Guwahati (North East)
In- house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
4:00PM-6:00PM 5500 120 2000
8:00PM-10:30PM
Film Based 2500 150 1000
Non Film based 2000 210 1000
Other than 8:00PM-10:30PM &4:00PM-6:00PM
Film Based 1400 150 1000
Non Film Based 1100 180 500
DDK- Gulbarga
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
6:30PM-7:00PM 1000 150 400
36
DDK-Hisar
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟
7:00PM – 7:30PM
Film Based 3500 90 600
Non Film Based 3500 120 600
„A‟ Special
6:30PM – 7:00PM
Film Based 3000 90 500
Non Film Based 3000 120 500
„A‟ 6:00PM – 6:30PM
2500 120 500
„B‟ 5:00PM – 6:00PM
2000 120 400
Regional News 700
(Before/After) 800
(Mid-Break)
37
DDK- Hyderabad
In- house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟ Special Any Time
100000 90 15000
„A‟ Special
After 7:00PM
Film Based 40000 90 13000
Non Film Based 30000 120 13000
„A‟ Before 7:00PM
Film Based 30000 120 13000
Non Film Based 20000 120 5000
„B‟ Before 6:30PM
10000 120 2500
Regional News
7:00PM
15000
(Before/After) 16000
(Mid-Break)
Regional News 7:00AM
8000 (Before/After)
9000 (Mid-Break)
38
RLSS- Hyderabad (DD-Saptagiri)
In- house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Telugu Feature Film(Any time)
25000 100 5000
Prime Time 7:30PM -10:30PM
Film Based 12000 120 4500
Non Film Based 10000 120 3500
Non Prime Time 10:30PM – 7:30PM (Next day)
Film Based 10000 120 3000
Non Film Based 10000 120 2500
Regional News 4000
DDK-Imphal
In- house Programme
Time Band Sponsorship fee
(in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special 7:00PM-8:00PM
3000 120 600
„A‟
6:30PM-7:00PM
2500 120 500
„B‟ 5:30PM-6:30PM
2000 120 400
News 700 (Before/After)
800 (Mid-Break)
39
DDK- Indore
In- house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
5:30 PM to 6:00 PM 3000 120 1000
DDK- Itanagar
In-house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special 7:00PM- 8:00PM
4000 120 600
„A‟ 6:30PM- 7:00PM
3300 120 550
„B‟
5:30PM - 6:30PM
2000 180 500
News 650 (Before/After)
750 (Mid-Break)
40
DDK- Jaipur
In-house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
Super „A‟ Special 7:30PM-8:00PM
Film Based 50000 90 10000
Non Film Based 50000 120 10000
Super „A‟ 7:00PM-7:30PM
Film Based 24000 90 10000
Non Film based 24000 120 10000
„A‟ Special
6:30PM-7:00PM
Film Based 12000 90 5000
Non Film Based 12000 120 5000
Kalyani 8000
„A‟
6:00PM-6:30PM
Film Based 10000 90 4000
Non Film Based 10000 120 4000
„B‟
5:00PM-6:00PM
Film Based 8000 90 2000
Non Film Based 8000 120 2000
News 7:00PM 10000
(Before/After) 12000
(Mid-Break)
Programme High Lights
8000 40 8000
41
DDK- Jalandhar
In-house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special
After 7:00PM
Film Based 30000 90 9000
Non Film Based 30000 120 8000
News 7:00PM 9000
(Before/After) 10000
(Mid-Break)
„A‟ Before 7:00PM
Film Based 20000 90 5000
Non Film Based 20000 120 4000
„B‟ 6:00PM-6:30 PM
Film Based 12000 90 2500
Non Film Based 12000 120 2000
News 7:00PM 9000 (Before/After)
10000 (Mid-Break)
News
3:00PM 5:00PM
5000
(Before/After) 6000
(Mid-Break)
42
RLSS- Jalandhar (DD-Punjabi)
Time Band
Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
2:00PM- 10:00 PM
Film Based/Variety
Prog.
7500 210 3000
Non-film based 5000 210 2000
10:00PM-6:00AM
Film Based/Variety Prog.
4000 210 1000
Non-film based 3000 210 750
6:00AM-2:00PM
Film based/Variety Prog
5000 210 2000
Non-film based 4000 210 1000
LishkaraOctober to March
Audio CD sponsored songs
10000 per song
Vedio CD
sponsored songs
15000
per song
LishkaraApril to September
Audio CD
sponsored songs
7500
per song
Vedio CD sponsored songs
10000 per song
DDK-Jagdalpur
In- house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
5:30 PM to 6:00 PM 3000 150 500
43
DDK-Jalpaiguri
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
5:30PM-6:00PM 3500 150 400
DDK- Jammu
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special
7:00PM-8:00PM
4000 180 1000
„A‟ 6:00PM-7:00PM
3000 150 700
„B‟ 4:00PM-6:00PM
2000 120 600
(News)
7:00PM to7:15PM
1000
(Before/After) 2500
(Mid-Break)
44
DDK-Kohima
In- house Programme
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special
7:30PM-8:00PM
3000 120 600
„A‟ 6:30PM-7:00PM
2500 120 500
„A‟ 5:30PM-7:00PM
2000 120 400
News 700
(Before/After) 800
(Mid-Break)
PEX(S
45
DDK- Kolkata
In- house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT (in sec.)
SBR (in Rs.)
4.00PM (Sunday) Feature Film
150000 120 15000
11.30AM/10.35PM
Daily Feature Film & Serialized film
20000 120 6000
Super „A‟ Special 7.30PM-8.00PM
38000 120 9000
Super „A‟
3:00PM-4.00PM (Sunday)
18000 120 3500
Super „A‟
5:00PM-7:00PM
18000 90 3500
„A‟ 3:00PM-5:00PM
7000 90 2500
Regional News
7:00PM
14000
(Before/After) 17000
(Mid-Break)
Regional News 5:00PM
4000 (Before/After)
5000 (Mid-Break)
46
RLSS-Kolkata- (DD-Bangla)
In-house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT (in sec.)
SBR (in Rs.)
Bengali Feature
Film 10:45PM
25000 120 5000
Prime Time : 8:00PM-10:30PM
Film Based 12000 120 3000
Non Film Based 12000 150 3000
Non Prime Time : Rest of the time
Film based 6000 150 2500
Non-film based 5500 150 2000
DDK- Lucknow
In- house Programmes
Time Band
Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
Super „A‟
After 7:00PM
Film Based 45000 100 15000
Non film Based 30000 120 10000
„A‟ Special
6:30PM-7:00PM
20000 120 5000
Kalyani 9000
„A‟ 6:00PM-6:30PM
15000 120 2000
„B‟
4:00PM-6:00PM
10000 120 2000
Regional News 10000 (Before/After)
15000 (Mid-Break)
47
DDK- Leh
In- house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
6.00PMto7:00 PM 3300 150 300
DDK- Mau
In-house Programme
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟
6:00PM-6:30PM
1600 120 400
„B‟ 5:30PM-6:00PM
1100 120 300
48
DDK- Mumbai
In - house Programme
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟ Special 90000 90 15000
Super „A‟ After 7:00PM
Film Based 80000 90 12000
Non-Film Based 60000 120 8000
„A‟ Special 6:30PM- 7:00PM
(Saturday & Sunday)
Film Based 30000 90 8000
Non-Film Based 30000 120 7000
„A‟ Special 6:30PM- 7:00PM
(Monday-Friday)
Film Based 30000 90 7000
Non-Film Based 20000 120 5000
News 12000
(Before/After) 15000
(Mid-Break)
49
RLSS-Mumbai (DD-Sahyadri)
In-house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
Feature Film
Prime Time 6:00AM-9:00AM : Monday to Saturday (With terrestrial support)
Film Based 17000 120 6000
Non Film Based 15000 150 5000
Prime Time 8:00PM-11:00PM
Film Based 15000 150 3500
None Film Based 11000 180 3000
Non-Prime Time
11:00PM - 2:00PM (Next day)
Film Based 8000 150 2500
Non Film Based 6000 180 2000
Batmya (News)
Headlines(Vruttasar) 3:30PM, 4:30PM, 5:30PM, 8:00PM (with terrestrial support)
8000
Batmya (Mon-Fri) 5:00PM (with terrestrial support) 8000
(Before/After)
Batmya (all days) 7:00PM (with terrestrial support) 14000 (Before/After)
17500 (Mid-Break)
Batmya (all days) 9:30PM 4000 (Before/After)
5000 (Mid-Break)
Batmya (all days) 2:30PM 2500
(Before/After) 3125
(Mid-Break)
Batmya (Mon-Sat) 8:30AM 8000
(Before/After)
Batmya (Sunday) 8:30AM 2500 (Before/After)
3125 (Mid-Break)
50
DDK- Muzaffarpur
In-house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟
5:00PM-6:00PM
3000 150 600
„B‟ 4:30PM-5:00PM
2000 150 500
DDK- Nagpur
In-house Programme
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ 6:30PM-7:00PM
Film Based 4500 120 600
Non Film Based 3000 180 500
„B‟
6:00PM-6:30PM
2000 150 500
51
DDK- Panaji (Goa)
In- house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special 7:30PM-8:00PM
4500 120 2000
„A‟
6:30PM-7:00PM
4000 150 1500
„B‟ 6:00PM-6:30PM
(Konkani)
2500 150 1000
Regional News 2500
(Before/After) 3000
(Mid-Break)
52
DDK- Patna
In-house Programme
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟ Special
6:30PM onwards
Film Based 30000 150 4000
Non-Film Based 25000 180 4000
Kalyani 8000
Super „A‟
6:00PM – 6:30PM
20000 120 3000
„A‟ Special 5:30PM – 6:00PM
12000 120 3000
„A‟
5:00PM – 5:30PM
10000 120 2000
„B‟ 4:00PM-5:00PM
8000 120 2000
Regional News 10000 (Before/After)
15000 (Mid-Break)
53
DDK- Pondicherry
In-house Programme
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ 5:00PM-7:00PM
Film Based 1200 120 250
Non Film Based 1100 150 250
DDK- Portblair
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ 7:00 PM to 7:30 PM
Film Based 4000 90 500
Non Film Based 3000 150 500
„B‟ 6:00 PM to 7:00 PM
Film Based 1500 90 200
Non Film Based 1000 120 200
54
DDK- Raipur
In-house Programme
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special 7:00PM – 8:00PM
6000 150 2000
„A‟
6:30PM – 7:00PM
5000 150 1000
Kalyani 4000
„B‟
5:00PM – 6:30PM
3000 120 500
News
1800 (Before/After)
2000 (Mid-Break)
PEX(S
DDK- Rajkot
In-House Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ 6:00PM – 6:30PM
2000 150 400
„B‟
5:30PM – 6:00PM
1500 180 300
55
DDK- Ranchi
In-house Programme
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟ 7:00 PM – 8:00 PM
12000 120 4000
„A‟ Special
6:00PM- 7:00PM
8000 90 3000
Kalyani 3000
„A‟ 5:00PM – 6:00PM
4500 90 1500
„B‟ 4:00PM – 5:00PM
3000 90 1000
„Kalyani‟ 6:30PM-7:00PM (Monday, Tuesday,Thursday, Friday) 3,000
News
7:00PM-7:15PM
4000
(Before/After) 5000
(Mid-Break)
56
DDK- Shimla
In-house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special 7:00PM-8:00PM
Film Based 7000 120 1000
Non Film Based 7000 150 1000
„A‟
6:00PM-7:00PM
5000 150 700
„B‟ 4:00PM-6:00PM
3000 150 500
News 1200
(Before/After) 1500
(Mid-Break)
DDK- Silchar
In-House Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special
7:00PM-8:00PM
2500 180 600
„A‟ 6:30PM-7:00PM
2000 180 500
„B‟
5:30PM-6:30PM
1500 150 400
57
DDK- Shillong
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special 7:00PM-8:00PM
2500 120 750
„A‟
6:30PM-7:00PM
2000 100 600
„B‟ 5:30PM-6:30PM
(Monday- Friday) 3:00PM-6:30PM (Sunday)
1700 100 500
DDK- Srinagar
In-house Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special 7:30PM-8:00PM
Film Based
10000
90
3000
Non-film based 10000 120 2000
„A‟
6:30PM – 7:00PM
8000 120 1500
„B‟ 4:00PM – 6:30PM
5000 120 1000
News
7:00PM
2000
(Before/After) 3000
(Mid-Break)
58
RLSS- Srinagar (DD-Kashir)
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time
8:30PM-9:30PM 10000 180 1500
7:30PM-8:00PM
Film Based 10000 90 2000
Non-film based 10000 120 2000
6:30PM - 7:00PM 8000 120 1500
9:30PM-10:30PM 5000 180 1000
4:00 PM - 6:30PM 5000 120 1000
8:00AM-10:00AM 5000 180 1000
Non Prime Time
10:30PM-12:00 Mid night 3000 180 750
6:00AM-8:00AM 3000 180 750
10:00AM-4:00PM 3000 180 1000
12:00Mid night-6:00AM 1000 180 200
Hindi Feature film per half an hour slot
10000
120 1500
DDK- Sambalpur
In House Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
5:00 PM to 5:30 PM 1500 120 400
59
DDK-Shantiniketan In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
4:00PM- 4:30PM
(Friday)
1500 120 400
DDK, Thiruvananthapuram
In-House Programmes
Time Band Sponsorship fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
Malayalam Feature Film
(Saturday & Sunday)
100000 120 15000
Chirtageetham 100000 120 15000
Super „A‟
7:00PM-8:00PM
Film Based 50000 120 12000
Non-Film Based 40000 120 10000
„A‟ Special 6:30PM-7:00PM
40000 120 9000
„A‟ 6:00PM-6:30PM 30000 100 7000
„B‟ 3:00PM-6:00PM 18000 90 5000
News 7:00PM & 7:30AM
Head Line News 3:00PM & 5:00PM
12000 (Before/After)
15000 (Mid-Break)
Sponsorship/Branding
of News Segments
15000
(with opening & closing credit lines of 5
secs. each)
„B‟
6:00AM-9:00AM
Film Based 25000 120 7000
Non Film Based 15000 90 5000
60
RLSS-Thiruvananthapuram (DD-Malayalam)
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Malyalam Feature
Film
25000 100 5000
Prime Time 8:00PM-10:00PM
Film Based 10000 120 4000
Non Film Based 8000 120 4000
Non Prime Time 9:00AM-3:00PM
Film Based 8000 100 4000
Non Film Based 6000 120 3000
Film Song Based 10000 100 4000
News 11:00AM&1:00PM
3000 (Before/After)
4000 (Mid-Break)
Sponsorship/
Branding of News Segments
1500
(with opening & closing credit lines of 5
secs. each)
61
DDK- Tura In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special
7:00PM-8:00PM
2000 180 600
„A‟ 6:30PM-7:00PM
1700 180 500
„B‟
5:30PM-6:30PM
1300 180 400
DDK- Varanasi
In-house Programmes
Time Band Sponsorship fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟
6:00PM-7:00PM
6000 100 1000
„B‟ 5:30PM-6:00PM
5500 100 1000
62
PRASAR BHARATI (Broadcasting Corporation of India)
Doordarshan Commercial Service
RATE CARD
Outside Produced Sponsored
Programmes
63
GUIDELINES FOR OUTSIDE PRODUCED SPONSORED PROGRAMMES
1.(A) SPONSORED PROGRAMMES
a) Booking is acceptable either of a client or of a product / service. In case of a product, Free Commercial Time
(FCT) can be utilised for the advertisements of that product / service only.
b) The Sponsor (s) / Client (s) is allowed to advertise any number of products in the admissible commercial time
c) Commercial Breaks permitted in all programmes are:
i) Ordinarily three commercial breaks in a 30 minute slot, four commercial breaks in a 45 minute slot and six
commercial breaks in a 60 minute slot will be allowed.
ii) In case of sponsored programmes produced by outsiders, the Free Commercial Time (FCT) will be inserted
by producer.
iii) DD will retain right to use upto 60 seconds in-between the programme with every 30 minute slot and 120
seconds in every 60 minuteslot for advertisements, channel promotion, public service message. For this, a break bumper is to be provided by the producer at mid-break for insertion of the material from Doordarshan end. Advertising window provided above to Doordarshan can be sold either byspot buy or
packages. iv) The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6
minutes (360 secs) including channel promotions & publicity. Any special instructions issued in national interest will be over and above the permissible commercial time.
d) Advertisements featuring the artist participating in a particular serial/ programme are also accepted for
telecast along with the same programme.
(B) Commercial Credit Lines
a) In addition to Free Commercial Time, the sponsor (s) are allowed commercial credit lines including display of
product punch line upto 10 seconds at the beginning and upto 10 seconds at the end of the programme telecast
on all the channels including Regional Kendras. In case of continuing programme (e.g. feature film, sports
etc.) with various sponsors in each 30 minutes slots, the 10 seconds commercial credit lines in opening and 10
seconds at closing can be given in the programme aesthetically in such a manner that it does not obstruct the
viewing of the programme. In case there are more than two sponsors in 30 minutes programme, credit lines
shall not exceed 20 seconds in opening and 20 seconds at closing for all sponsors. For odd duration
programme this facility will apply on prorata basis.
64
b) The telecast of commercial credit lines will be governed as follows:-
(i) Programme Sponsored in the Name of the Client (Company):
The commercial credit line may contain:
• Visual presentation of the name of the company in any lettering / style choice and / or name in audio
(including accompanying music if desired).
• Visual presentation of the standard logo of the company, if desired. • Any colour scheme of the company for visual presentation, and if so with special effects.
(ii) Programme Sponsored in the name of a product :
The commercial credit lines may contain the name of the product, spoken or written on any style, with or without accompanying music. Display of products with punch line is allowed. The duration of the sponsor /
punch line can go upto a maximum of 5 seconds from theapproved commercial only.
2. REPEAT PROGRAMMES
Approval of a programme for a particular Channel does not mean that the programme is automatically approved for another Channel of Doordarshan. The programme has to be submitted afresh to a Channel for approval as per
the extant policy. For a programme being repeated on a particular Channel, the telecast fee charged sha ll be according to the following schedule.
a) Doordarshan reserves the right to telecast the programme of DD-1 (Regional) once again within 24 hrs. on the
RLSS channel for which no additional telecast fee shall be charged. The same tape along with commercials shall be played in the repeat telecast.10% premium of the slot fee shall be charged, if repeated on the request of producer/ agency.
b) If a programme is repeated on the request of producer/ agency on thesame channel then 50% premium shall be
charged on the telecast fee of the new slot. c) If a programme is repeated on DD-1, DD-News, DD-Bharati, DD-India, DD-Sports, DD-Urdu from Regional
Kendra and vice versa, a premium of 40% will be added to Telecast/ Sponsorship Fees of the new slot without additional FCT against the premium. No premium shall be charged, if a programme is repeated within RLSS
channel/ from RLSS channels to above channels and vise versa. d) If a programme is repeated on the request of producer/ agency from one Regiona l Kendra/ Hindi Belt to
another Regional Kendra then 20% premium shall be charged on the telecast fee of the new slot without additional FCT against the premium.
65
3. BRANDING OF PROGRAMMES :
a) Title Branding
(i) For Branding of programme one spot buy rate will be charged. For the purpose of branding, the producer / marketing agency shall be allowed not more than 5 seconds for the usage of the punch line of the product in the voice over only.
(ii) For branded quiz shows, interview based programmes, talk show and other programmes upto 30 minutes
duration, where the microphone is visible in the cameraframe,two spot buy rate of the slot shall be charged, producer can carry the brand of the product as well as name of the programme on the cube of the microphonealong with voice over.
b) Set Branding
For set branding for every slot upto 30 minutes programmes, twice the telecast fee plus one spot buy rate shall be charged. On RLSS charges will be of normal telecast fee plus one spot buy. The client/ agency/ producer will not
be allowed any additional FCT other than the admissible FCT given to them on payment of normal telecast fee. Such set branding should be in an imaginative manner so that it does not appear to be o ut of sync with the tone
and tenor of the programme. It must merge in a natural manner with the content of the programme.
4. BANKING
100% continuous banking shall be allowed in all programmes till the end of the programmes. Each single
episode shall not carry commercials more than admissible FCT + 60 seconds of banked FCT (per half an hour). No cross programme/cross channel banking shall be allowed. Banking shall lapse with the end of the programme. Doordarshan at its discretion may increase the banking cap upto another 60 seconds in deserving
cases provided the payment behaviour of the concerned producer/ agency is satisfactory.
5. CANCELLATION CHARGES
(i) Sponsored Programme :
A contract can be cancelled by an agency giving a notice as per agreement signed with the channels at the time of allotment of programme/ slot. In this case mandatory notice according to the programme agreement shall
apply.
(ii) Spot :
In the spot booking a contract canbe cancelled by an agency giving a notice of 3days or more before the telecast date. If the notice is less than 3 days before the telecast date, billing will be done as per contract filed.
66
6.ADVERTISMENT DURATION
Advertisement of 5 seconds or in multiples of 5 seconds duration shall be accepted. If the duration of the spot is
not in the multiple of five seconds then it will be charged at the rate of the next higher multiple of five seconds. For example, if the duration of the spot is above 5 seconds and below 10 seconds then it shall be charged for 10
seconds. Advertisement below 5 seconds will be charged for 5 seconds.
7. PROGRAMMES FALLING IN MORE THAN ONE TIME BAND
In case of programmes falling in more than one time band, sponsorship fee will be the consolidated amount of the slots covered by the programme.
8. PENALTY FOR TELECAST OF UNAPPROVED ADVERTISEMENTS:-
All advertisements will be governed by the Code for Commercial advertising of Doordarshan. Hindi and English advertisements approved by Doordarshan Commercial Service and regional language advertisements
approved by Regional Kendras shall be allowed for telecast. If any unapproved commercial is telecast, the agency will be charged penalty of five (5) times the rate of the normal spot buy for the programme where such
advertisement appeared.
9. ALL VALUES IN THE RATE CARD ARE IN GROSS
10. DEFINITION OF UNIT
Spot buy rate unit : 10 seconds Sponsorship Fee rate unit: 30 minutes
All programmes accepted for telecast on Doordarshan shall normally be of 30 minutes slot. In the event of the programme not being of 30 minutes duration, commercial terms will be on pro-rata basis. Such
programmes should be in the multiple of five minutes and should not be less than five minutes. 11. PROGRAMMES TELECAST MORE THAN ONCE A WEEK
For the purpose of application of commercial terms, such programmes/ serials which are telecast more than
once in a week, all the episodes telecast in one particular week will be separately counted for the purpose of charging of telecast fee and submission of Bank Guarantee. For example, for such serials which are telecast five times a week and BG for 8 weeks is required then BG for 40 episodes will have to be submitted. Also
telecast fee for all the 40 episodes will have to be paid.
67
12. CATEGORISATION OF FILM BASED PROGRAMMES
Categorisation of programmes will be made and decided by the Evaluation Committee depending on the film. content of the programme. In such case where rate for film based and non film based programme has
not been mentioned separately, the telecast fee for film based programme will be charged 25% more than the telecast fee of the relevant slot. It is clarified that the term „Film Based Progra mme‟ is to be construed to mean and include album songs as well.
13. PRIZE SCHEME AND/ OR CONTEST SCHEME
a) Prize Scheme / contest scheme can be part of FCT but if it goes beyond admissible FCT, the producer / agency
will have to pay at the following flat rates:
DD-1(National) :
(i) Prime Time : Rs.20,000 (ii) Mid Prime Time : Rs.15,000 (iii) Non Prime Time :Rs.10,000
DD-News & Other channels
(i) Prime Time :Rs. 10,000 (ii)Mid Prime Time : Rs. 7,500 (iii)Non Prime Time :Rs. 5,000
Regional Kendra :
(i)Prime Time : Rs. 8,000 (ii)Mid prime time : Rs. 7,000 (iii)Non-Prime Time : Rs. 5,000
All RLSS Channels: Rs. 1000
b) If the Prize scheme / contest is not a part of admissible FCT then it can go up to a maximum of one minute.
c) In the prize scheme, the producer / marketing agency shall be allowed to announce and show the branded products being given as prizes.
68
14. SPONSORED SONGS :
Where in the rate card of different Kendras/ Channels, rate for Sponsored Song has not been created, those Kendra/ Channel may charge Rs.3000/- (Per Song) except DD-1.
15. i) MAKING OF THE FILM
ii) FILM PROMO PACKAGE
i) For the programme „On Making of the Film‟, telecast fee will be Two and half times (2 ½) of the normal fee
of the slot on DD-1, DD-News, DD-India, DD-Bharati and DD-Urdu. For Regional Kendra fee will be Twice
the normal fee under film based category of that slot. In case, rate card of any Kendra does not ha ve film based
category in the concerned time band then 25% extra will be levied on the telecast fee of that time band before
charging twice the telecast fee. On RLSS telecast fee will be One and half (1 ½) under film based category.
No FCT shall be allowed for the programme on Making of the Film on any channel/ Kendra.
ii) Film Promo Package on DD-1: Rs.20 Lakhs with 54 exposures of 10 secs in prime time and 480 exposures
of 10 secs in non-prime time on ROS basis. The period of consumption of the package will be 20 days
Film Promo Package on Regional Kendras: One Spot Buy Rate of prime time (film based) with 1 free bonus spot in non-prime time on ROS basis.
16. TELE SHOPPING
For Tele-shopping, telecast fee shall be Eight times on DD-1, Six timeson DD-News, DD-India, DD-Bharati,
DD-Urdu, DD-Sports,Four times on Regional Kendra and on RLSS the telecast fee shall be Six times of the prevalent slot fee in which it will be telecast.
For such programme, NO FCT will be allowed
69
.
17. CONCESSION FOR THE PROGRMMES FALLING IN SPECIAL CATEGORIES
Programmes categorized under News & Current Affairs and Children‟s category in non-prime time band shall have concessional rates. However, no concession shall be available to these categories of p rogrammes in the prime time and mid prime time. The Selection Committee set-up at each Channel / Kendra for selection of
sponsored programmes is empowered to take decisions on such categorisation.
News & Current Affairs and Children‟s category programmes falling in non prime time shall be charged @ 75% of the slot fees and shall be allowed the admissible FCT of that slot. It will not be applicable on DD-News channel.
18. PROMOS
Doordarshan is allowing telecast of promos, both branded and unbranded, free of charge in accordance with
the following guidelines:
a) Branded and unbranded promos are allowed for on-going programmes as well as for such programmes which
are likely to come on air soon.
b) As Doordarshan is not charging any telecast fee for such promos, their telecast depends on the sole
discretion of Doordarshan
c) Duration of promos shall be 20 seconds. In case of branded promos, maximum of 5 seconds can be used for
branding purpose without exceeding the total duration of 20 seconds
d) For branding purpose pack shot and punch line of the product or service can be used. However, for the
purpose of uniformity all branded / credit line promos shall be telecast subject to the pack shot being shown
in a window (Approx. 2/3 the size of the total screen). The usage of the actual punch line of the commercial
is not allowed. The credit line should be in a separate voice over saying “…… brought to you by…….”. In
the other words, the pack shot should be shown in a separate window and voice over used for the punch line
should not be used in the promos.
70
19. CLASSIFIED ADS. :
Classified ads. comprising of 60 characters (letters) will be allowed on payment of fee equivalent to Time check rates of the concerned Kendra. In case, number of characters exceed to the above limit, rate will be charged
on pro-rata basis.
20. WIPES :
Use of wipes meant for change over from programme to Commercial break and vice versa/one programme to
another programme are allowed @ 50 % of the time check of the time band in which wipe will be used.
21. GENERAL
a) The rates indicated in the Rate Card are the minimum that is to be charged for each slot. Doordarshan
reserves the right to charge higher rates depending on commercial exigencies.
b) In case of any dispute or interpretation arising out of the Rate Card, the decision of Doordarshan will be
final.
c) Utilisation of commercials in the programme shall not exceed the statutory limit prescribed by the
competent authority i.eCable Television Networks (Regulation) Act-1994 from time to time.
d) Film Trailer and Album Trailer will not be allowed within the commercial time admissible to the producer.
e) Advertiser Funded/ Customized Programming
There is a requirement for “Advertiser Funded/ Customized Programming” i.e. content which is backed
with the advertisers support. The format proposed is similar to the sponsored programme wherein the advertiser will take up the cost of production of content on the specified theme based on entertainment,
education etc. The advertiser approaches DD with the produced content for a slotting and will also take the sponsorship, branding & set branding of such content.
71
DD retains the right to market the inventory to other advertisers and maximize the revenues from the
telecast of such content. Since several brands have started associating themselves with meaningful content, this
will open a new source of revenue for Doordarshan from the mounting of such content
The client will be allowed set branding, title branding, break bumpers (2 Astons/Innovations of 5 secs for every 30 mins. content, aston bands/ innovations). AFP will be allowed for a minimum of 13 weeks or for 26 weeks subject to approval of the content as per the existing guidelines specified for sponsored programmes.
The exception to this will be in the case of one off programmes or short duration programmes which will be charged on a pro-rata basis.
Rates Chargeable or AFP/Customized Programming for 30 mins.
For AFP/Customized Programming, one basic/normal telecast fee (highest of the slot) with admissible FCT of the slot + one basic/normal telecast fee(highest of that slot) without FCT + 2 SBRs (spot buy
rate)(highest of that slot) without FCT + 1 Additional SBR with 10 secs FCT (highest of that slot) as applicable
for that slot will be charged for everyslot of 30 minutes. This principle will be applicable to all Doordarshan
Channels including regional and RLSS.
72
PRASAR BHARATI
(Broadcasting Corporation of India)
Doordarshan Commercial Service
Rate Card for Outside SponsoredProgrammes Marketing
DD-National
DD-News
DD-India
DD-Bharati
DD-Sports
DD-Urdu
Delhi LPT
DD High Definition
73
CATEGORISATION
DD-1 National Network Prime Time
8.00 PM to 8.30 PM (All days - News)
Band-1 9.00 PM to 10.00 PM (All days)
Band-2
(i) 8.30 PM to 9.00 PM (All days)
(ii) 10.00 PM to 11.00 PM (All days)
Band-3
8.00 AM to 3.00 PM (Sunday)
Mid Prime Time
12.00 Noon to 3.00 PM (Monday to Saturday) Non-Prime Time
Band-1 11.00 PM to 12.00 Mid-night (All days)
Band-210.00 AM to 12.00 Noon (Monday to Saturday) Band-3
(i) 12.00 Mid-night to 10.00 AM (Monday. to Saturday.)
(ii) 12.00 Mid-night to 8.00 AM (Sunday) Note :
The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not
exceed 6 minutes (360 secs) including channel promotions & publicity.
Any special instructions issued in national interest will be over and above the permissible
commercial time.
74
DD-NATIONAL: NEWS/ SAMACHAR
SPOT BUY RATE ( PER 10 SECONDS) NewsBefore/After Rs. 80000 (8.00 PM to 8.15 PM) Mid-Break Rs. 90000 Samachar Before/After Rs. 80000 (8.15PM to 8.30PM) Mid-Break Rs. 90000 SamacharBefore/After Rs. 20000 ( 7.00AM to 7.15AM) Mid-Break Rs. 25000
Time Check (5 Sec.) News & Samachar Rs. 35,000 (8.00 PM & 8.15 PM) Samachar Rs. 15,000 (7.00 AM ) Note :
In the morning Samachar & Evening News/ Samachar there will be a minimum of two breaks of 60 seconds each.
75
DD-1 (National)
Outside Sponsored Programmes
Time Category
Prime Time Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
(i)Band-1: 9:00 PM to 10.00PM (All days) (ii)Band-2 8.30 PM to 9.00 PM (All days) 10.00PM to 11.00PM (All days) (iii)Band-3 : 8.00AM to 3.00PM (Sundays)
400000
380000
350000
150
150
150
65000
60000
60000
Mid Prime Time
12:00Noon-3.00PM (Monday to Saturday)
150000
150
25000 Non Prime Time
i)Band-1 : 11:00 PM to 12:00 mid-night
(ii)Band-2 : 10.00AM to 12.00pm (Monday to Saturday) iii)Band-3 12:00mid-night to 10:00AM (All days except Sundays)
100000
75000
50000
150
150
150
20000
15000
15000
76
DD Bharati
IV. Prime Time - 7:30PM – 10:00PM
V. Mid Prime Time - 12.00 Noon – 3.00PM VI. Non Prime Time - Remaining Time Zones.
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time 10000 180 5000
Mid Prime Time 7000 180 3000
Non Prime Time 5000 180 2500
DD- Sports
Outside Sponsored Programmes
Prime Events :International Cricket, Tennis, Football, hockey etc.
Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
15000 150 4000 Non Prime Events : Magazine programmes, Sports News and other sports events
7500 150 4000
77
DD-India
Outside Sponsored Programmes
Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
7000 240 2500
DD -Urdu
Prime Time - 7:30PM – 10:00PM
Non Prime Time - Remaining Time Zones.
Outside Sponsored Programmes
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
Prime Time 6000 150 2000
Non Prime Time
4000 150 1500
DD- News
PRIME TIME : 6.30PM TO 11.30PM
NON PRIME TIME : ANY OTHER TIME BAND
Outside Sponsored Programmes
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
Prime Time 30000 150 5000
Non Prime Time 15000 150 2500
78
Doordarshan Kendra, Delhi (Delhi-LPT)
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟7:30 PM to 8:00 PM Film Based 25000 120 9000 Non-Film Based 25000 150 9000 *„A‟ Special 7.00PM- 7.30PM Film Based 20000 120 9000 Non-Film Based 20000 150 9000
„A‟ 6:00 PM to 7:00 PM (Except Sunday 4:00PM to 6:30 PM)
12000 180 5000
„B‟ Before 6:00 PM (Except Sunday 4:00PM to 6:30PM)
10000 210 4000
* After News Bulletin 15 minutes slot (7.15 p.m. to 7.30 p.m.) is available for sponsored programme. For this slot half of the telecast fee of the slot 7.00PM- 7.30PM will be charged.
Hindi Belt
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
3:00PM to 4:00PM
(Monday-Sunday)
75000 150 20000
79
DD –HIGH DEFINITION
I. Prime Time - 7:30PM – 10:00PM
II. Mid Prime Time - 12.00 Noon – 3.00PM III. Non Prime Time - Remaining Time Zones.
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time 10000 210 5000
Mid Prime Time 7000 210 3000
Non Prime Time 5000 210 2500
80
PRASAR BHARATI
(Broadcasting Corporation of India)
Doordarshan Commercial Service
Rate Card for Outside Sponsored Programmes Marketing
Regional Kendras
81
DDK- Agartala
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special 7:00PM- 8:00PM
5500 180 1100
„A‟
6:30PM-7:00PM
4500 180 1100
„B‟ 5:30PM-6:30PM
(Monday-Friday) 3:00PM-6:30PM
(Saturday)
3500 180 1000
DDK- Ahmedabad
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special 7:00PM to 8.00PM
Film Based 25000 120 16000
Non Film Based 13000 150 10000
„A‟
Before 7:00PM
Sunday Morning/Afternoon
9000 180 7000
82
RLSS - Ahmedabad (DD-Girnar)
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time
8.00PM-10:30PM
Film Based 10000 210 3000
Non Film Based 3000 240 1000
Non Prime Time
8.00AM-8.00PM
10:30PM-8:00AM
Film Based 5000 210 2000
Non Film Based 2000 240 1000
DDK- Aizwal
Outside Sponsored Programme
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special 7:00PM-8:00PM
3000 210 600
„A‟ 6:30PM-7:00PM
2500 180 500
„B‟
5:30PM-6:30PM (Monday-Friday)
3:00PM- 6:30PM (Saturday & Sunday)
2000 180 400
PEX(S
83
DDK- Akola
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special 6:30PM-7:00PM
1300 240 400
„A‟
6:00PM-6:30PM
Film Based 1500 180 400
Non Film Based 600 180 400
DDK- Allahabad
Outside Sponsored Programmes
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ 6:00PM-7:00PM
4000 210 2000
84
DDK- Bangalore
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟ 7:00PM-8:00PM
Film Based 20000 120 8000
Non Film Based 15000 150 7500
„A‟ Special
3:00PM-7:00PM
Film Based 15000 120 5000
Non Film Based 10000 150 4000
„B‟
6:00AM-9:00AM
Film Based 8000 90 2000
Non Film Based 6000 120 2000
New Film Releases 40000 No FCT 10000
(for In-house Mktg)
RLSS- Bangalore (DD-Chandana)
Outside Sponsored Programme
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
Prime Time 8:00PM-11:00PM (All days)
7:30AM-3:00PM (Sundays & Holidays)
Film Based 6000 150 3000
Non Film Based 5000 150 2500
Non Prime Time : Rest of the time
Film Based 6000 210 2500
Non Film Based 5000 210 2000
85
DDK- Barelly
Outside Sponsored Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟
6:30PM-7:00PM
4500 210 2500
„B‟ 6:00PM-6:30PM
4000 150 2000
DDK- Bhawanipatna
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ 5:00PM-5:30PM
1500 240 400
DDK- Bhopal
Outside Sponsored Programmes
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special After 7:00PM
11500 180 8000
„A‟
6:30PM-7:00PM
7000 210 4000
„A‟ 5:30PM-6:00PM
4600 210 2000
86
DDK- Bhubneshwar
Outside Sponsored Programme
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
Super „A‟7:00PM-8:00PM(Monday-Saturday),
8:30AM-9:00AM, 4:00PM-8:00PM (Sunday)
Film Based 33000 210 10000
Non Film Based 13500 240 6000
„A‟ Special
6:00PM-7:00PM (Monday – Saturday) :
Film Based 22000 210 6000
Non Film Based 13000 210 4000
„A‟
2:30PM-6:00PM(Monday –Saturday) 6:00AM-9:00AM
Film Based 12500 210 4000
Non Film Based 6500 210 2000
RLSS- Bhubneshwar (DD-6)
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time
8:00PM-10:30PM
Film Based 4200 210 2000
Non Film Based 3200 240 1500
Non Prime Time
9:00AM-3:00PM, 10:30PM- 3:00PM
Film Based 3200 210 1500
Non Film Based 2200 240 1000
87
DDK- Chandigarh
Outside Sponsored Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special 6:30PM-7:00PM
1800 200 550
„A‟ 6:00PM-6:30PM
Film Based 2300 180 550
Non Film Based 1200 180 550
DDK- Chennai
Outside Sponsored Programmes
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
Super „A‟ 7:00PM-11:00PM
Film Based 35000 150 7500
Non Film Based 20000 150 6000
„A‟ Special 3:00PM-7:00PM
Film Based 25000 180 6000
Non Film Based 15000 180 3500
88
RLSS- Chennai (DD-Podhigai)
Outside Sponsored Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time
Film Songs Programme 10000 140 3000
Non-Prime Time
Film Based 7000 150 1000
Non Film Based 6000 210 2000
DDK- Dehradoon
Outside Sponsored Programmes
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special 6:00PM-7:00PM
(Monday to Friday) 6.30PM-7.00PM
(Saturday & Sunday)
7000 180 1200
„A‟ 5:00PM-6:00PM 5000 180 900
89
DDK- Dibrugarh Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟
7:00PM-8:00PM
3000 180 600
„A‟ Special 6:30PM- 7:00PM
2000 210 600
„A‟
6:00PM – 6:30PM
2000 180 400
„B‟
5:30PM-6:00PM
1500 180 400
DDK- Daltonganj
Outside Sponsored Programme
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟
6:00PM – 6:30PM
1600 210 400
„B‟ 5:30PM – 6:00PM
1100 210 300
90
DDK- Gangtok
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ 6:00PM-6:30PM
2000 210 400
„B‟
5:30PM-6:00PM
1500 210 300
DDK- Gorakhpur
Outside Sponsored Programme
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special 3:00PM -4:00PM
(Sunday Only)
5400 240 3000
„A‟ 6:30PM -7:00PM
(All Days)
5400 240 3000
„B‟
5:30PM – 6:30PM
3600 240 1800
91
DDK- Guwahati
Outside Sponsored Programmes
*Commercial terms are of 30 Minutes duration. For lesser duration programme commercial
terms shall be on pro-rata basis.
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special
7:30PM-8:00PM
10000 240 5000
„A‟ 6:00PM-7:00PM
7000 240 3000
„A‟ 4:00PM-6:00PM
(Sunday)
7000 240 3000
„B‟ 2:30PM-4:00PM
4500 200 3000
*8:30 AM
4000 160 1000
92
PPC- Guwahati (North East)
Outside Sponsored Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
4:00PM-6:00PM
Film Based 9000 210 5000
Non Film Based 7000 240 5000
8:00PM-10:30PM :
Film Based 2200 210 1000
Non Film Based 1700 210 1000
Other Than 8:00PM-10:30PM
&4:00PM-6:00PM
Film Based 1400 210 1000
Non Film Based 1100 210 500
DDK- Gulbarga
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
6:30PM-7:00PM
Film Based 2000 180 400
Non Film Based 1000 210 400
93
DDK- Hisar
Outside Sponsored Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟
7:00PM – 7:30PM
3000 180 600
„A‟ Special 6:30PM – 7:00PM
2500 180 500
„A‟
6:00PM – 6:30PM
2500 180 500
„B‟ 5:00PM – 6:00PM
2000 180 400
DDK- Hyderabad
Outside Sponsored Programme
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special After 7:00pm
Film Based 20000 120 13000
Non Film Based 15000 120 13000
„A‟ Before 7:00PM
Film Based 15000 120 13000
Non Film Based 10000 150 10000
94
RLSS- Hyderabad (DD-Saptagiri)
Outside Sponsored Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time 7:30PM -10:30PM
Film Based 8000 210 3500
Non Film Based 5000 210 3000
Non Prime Time 10:30PM – 7:30PM (Next day)
Film Based 8000 210 3000
Non Film Based 4000 210 2500
DDK- Imphal
Outside Sponsored Programme
Time Band Telecast fee
(in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special 7:00PM-8:00PM
3000 210 600
„A‟
6:30PM-7:00PM
2500 180 500
„A‟ 5:30PM-7:00PM
2000 180 400
PEX(S
95
DDK- Indore
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
5:30 PM to 6:00 PM 3000 210 1000
DDK- Itanagar
Outside Sponsored Programmes
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special 7:00PM- 8:00PM
4000 180 600
„A‟ 6:30PM- 7:00PM
3300 180 550
„B‟
5:30PM - 6:30PM
2000 210 500
PEX(S
96
DDK- Jaipur
Outside Sponsored Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟ Special
7:30 PM-8:00PM
Film Based 24000 120 10000
Non Film Based 24000 180 10000
Super „A‟
7:00PM-7:30PM
Film Based 20000 120 10000
Non Film Based 20000 180 10000
„A‟ Special 6:30PM-7:00PM
12000 210 5000
„A‟ 6:00PM-6:30PM
10000 210 4000
„B‟
4:00PM-6:00PM
6000 210 2000
97
DDK- Jalandhar
Outside Sponsored Programmes
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special After 7:00PM
Film Based 20000 120 10000
Non Film Based 20000 160 10000
„A‟ 6:30PM-7:00PM
Music Based 15000 180 8000
Serial Based 7500 180 9000
„B‟ 4:00PM-6:30PM
7500 180 9000
98
RLSS- Jalandhar (DD-Punjabi)
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
2:00PM- 10:00 PM
Film Based/Variety Prog.
7500 210 3000
Non-Film Based 5000 210 2000
10:00PM-6:00AM
Film Based/Variety Prog.
4000 210 1000
Non-Film Based 3000 210 750
6:00AM-2:00PM
Film Based/Variety Prog
5000 210 2000
Non-Film Based 4000 210 1000
LishkaraOctober to March
Audio CD sponsored songs
10000 per song
Video CD
sponsored songs
15000
per song
LishkaraApril to September
Audio CD
sponsored songs
7500
per song
Video CD sponsored songs
10000 per song
DDK- Jagdalpur
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
5:30 PM to 6:00 PM 2000 150 500
99
DDK, Jalpaiguri
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
5:30PM-6:00PM 2500 210 400
DDK- Jammu
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special
7:30PM-8:00PM
Film Based 5000 220 1000
Non Film Based 4000 240 1000
„A‟
6:00PM-7:00PM
Film Based 3000 200 700
Non Film Based 2500 220 700
„B‟
4:00PM-6:00PM
2000 200 600
100
DDK- Kohima
Outside Sponsored Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special
7:00PM-8:00PM
3000 210 600
„A‟ 6:30PM-7:00PM
2500 180 500
„A‟
5:30PM-6:30PM
2000 180 400
PEX(S
DDK- Kolkata
Outside Sponsored Programme
Time Band Telecast fee
(in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟ Special 7.00PM-8:00PM
Film Based 35000 120 9000
Non Film Based 25000 150 9000
Super „A‟ 3.00PM-7.00PM
Film Based 25000 150 9000
Non Film Based 20000 120 7000
101
RLSS- Kolkata (DD-Bangla)
Outside Sponsored Programmes
Time Band
Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time : 8:00PM- 10:00PM
Film Based 12000 150 3500
Non Film Based 12000 180 3000
Non Prime Time : Rest of the time
Film Based 6000 180 3000
Non Film Based 6000 180 2000
102
DDK- Lucknow Outside Sponsored Programme
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
Super „A‟ After 7:00PM
45000 160 15000
„A‟ Special
6:30PM -7:00PM
20000 210 8000
„A‟ 6:00PM-6:30PM
15000 210 8000
„B‟ 4:00PM -6:00PM
15000 210 8000
Sunday Chunk
Morning / Afternoon
20000 210 8000
103
DDK- Leh
Outside Sponsored Programmes
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
5:30 PM to 6:00
PM
3300 180 300
DDK- Mau
Outside Sponsored Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ 6:00PM-6:30PM
1600 210 400
„B‟
5:30PM-6:00PM
1100 210 300
104
DDK- Mumbai
Outside Sponsored Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟
After 7:00PM
Film Based 35000 120 15000
Non-Film Based 28000 120 12000
‟A‟ Special
Before 7:00PM
22000
150 8000
RLSS, Mumbai (DD-Sahyadri)
Outside Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time
6:00AM-9:00AM - Monday-Saturday (With terrestrial support)
Film based 15000 150 6000
Non Film based 13000 180 5000
Prime Time
8:00PM-11:00PM
Film Based 15000 180 3000
Non Film Based 11000 210 2500
Non-Prime Time 11:00PM - 2:00PM (Next day)
Film Based 8000 180 2500
Non Film Based 6000 210 2000
105
DDK- Muzaffarpur
Outside Sponsored Programmes
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ 5:00PM-6:00PM
3500 240 600
„B‟ 4:30PM-5:00PM
2500 240 500
DDK- Nagpur
Outside Sponsored Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟
6:30PM – 7:00PM
Film Based 4500 150 600
Non - Film Based 3000 210 500
„B‟
6:00PM – 6:30PM
2000 180 500
106
DDK- Panaji (Goa)
Outside Sponsored Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special
7:30PM-8:00PM
Film Based 4500 180 2000
Non Film Based 4000 210 2000
„A‟
6:00PM-7:00PM
Film Based 3000 180 1500
Non Film Based 2000 210 1000
DDK- Patna
Outside Sponsored Programme
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
Super „A‟ Special After 7:00PM and
Sunday (Morning /Afternoon)
15000 180 5000
Super „A‟ Special
6:30PM-7:00PM
10000 210 4000
„A‟ Special
5:30PM – 6:30PM
8000 180 3000
„A‟ 5:00PM – 5:30PM
7000 180 2000
107
DDK- Pondicherry
Outside Sponsored Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special 5:00PM – 7:00PM
Film Based 2500 180 300
Non-Film Based 1500 180 300
DDK- Portblair
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ 7:00 PM to 7:30 PM
Film Based 4000 150 500
Non Film Based 2500 180 500
„B‟ 6:00 PM to 7:00 PM
Film Based 2500 180 250
Non Film Based 1500 240 200
108
DDK- Raipur
Outside Sponsored Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special
7:00PM – 8:00PM
6000 240 2000
„A‟ 6:30PM – 7:00PM
5000 240 1000
„B‟
5:00PM – 6:30PM
3000 240 500
PEX(S
DDK- Rajkot
Outside Sponsored Programmes
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special
6:00PM – 6:30PM
2000 180 400
„A‟ 5:30PM – 6:00PM
1500 210 300
109
DDK- Ranchi
Outside Sponsored Programme
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟
7:00 PM – 8:00 PM
12000 180 4000
„A‟ Special 6:00PM- 7:00PM
8000 180 3000
„A‟ 5:00PM – 6:00PM
4500 180 1500
„B‟
4:00PM – 5:00PM
3000 180 1000
DDK- Shimla Outside Sponsored Programmes (for all categories)
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special 7:00PM-8:00PM
Film Based 7000 150 1000
Non Film Based 7000 180 1000
„A‟ 6:00PM-7:00PM
4000 180 700
„B‟
4:00PM-6:00PM
3000 180 500
110
DDK- Silchar
Outside Sponsored Programmes
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special 7:00PM-8:00PM
2500 210 600
„A‟ 6:30PM-7:00PM
2000 210 500
„B‟
5:30PM-6:30PM
1500 180 400
DDK- Shillong
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ Special
7:00PM-8:00PM
2500 180 750
„A‟ 6:30PM-7:00PM
2000 150 600
„B‟
5:30PM-6:30PM (Monday - Friday)
3:00PM-6:30PM (Sunday)
1700 150 500
111
DDK- Srinagar
Outside Sponsored Programmes
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special 7:30PM – 8:00PM
Film based 10000 120 3000
Non-film based 10000 240 2000
RLSS- Srinagar (DD-Kashir)
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
7:30PM-8:00PM
Film based 10000 120 2000
Non-film based 10000 180 2000
112
DDK- Sambalpur
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
5:00 PM to 5:30 PM 1500 240 400
DDK, Shantiniketan
Outside Sponsored Programmes
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
4:00PM- 4:30PM
(Friday)
1500 240 400
113
DDK- Thiruvananthapuram
Outside Produced Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Super „A‟
7:00PM-8:00PM
Film Based 50000 120 12000
Non Film Based 20000 150 9000
„A‟ Special
3:00PM-7:00PM
15000 150 7000
„B‟ 6:00AM-9:00AM
Film Based 6000 150 2000
Non Film Based 5000 180 1500
New Film release (3:00PM-7:00PM)
40000 No FCT 10000 (for in-house
Marketing)
114
RLSS-Thiruvananthapuram (DD-Malayalam)
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
Prime Time 8:00PM-10:00PM
Film Based 7000 120 3000
Non Film Based 5000 150 2500
Non Prime Time 9:00AM-3:00PM
Film Based 6000 150 2000
Non Film Based 5000 180 1500
DDK- Tura
Outside Sponsored Programmes
Time Band Telecast fee
(in Rs.)
FCT
(in sec.)
SBR
(in Rs.)
„A‟ Special
7:00PM-8:00PM
2000 210 600
„A‟ 6:30PM-7:00PM
1700 210 500
„B‟
5:30PM-6:30PM
1300 210 400
115
DDK- Varanasi
Outside Sponsored Programmes
Time Band Telecast fee (in Rs.)
FCT (in sec.)
SBR (in Rs.)
„A‟ 6:00PM-7:00PM
4500 240 2000
„B‟
5:30PM-6:00PM
4000 240 2000