ADVERTISING CONCEPT BRIEFING

What we wanted to achieve with the renewed ad concept:

1. Improve our brand impact (visually + tone-of-voice)

2. Create stronger alignment across Ramboll

3. Connect high level image ads with business specific/tactical ads

4. Increase concept shelf life (min. 2-3 yrs.)

BACKGROUND

RAMBOLL’S AD FAMILY

Level 1: Corporate branding, multi-discipline

Level 2A: Market/service branding

Level 3A: Project branding

Level 3B: Product branding

Level 3C: Event promotion

Level 2B: Employer branding

Level 3D: Job adverts

CORPORATE BRANDING (L1)

CORPORATE BRANDING (L1)

CORPORATE BRANDING (L1)

CORPORATE BRANDING (L1)

CORPORATE BRANDING (L1)

MARKET BRANDING (L2)

MARKET BRANDING (L2)

MARKET BRANDING (L2)

EMPLOYER BRANDING (L2)

EMPLOYER BRANDING (L2)

EMPLOYER BRANDING (L2)

EMPLOYER BRANDING ONLINE (L2)

EMPLOYER BRANDING (L2)

PROJECT/PRODUCT BRANDING (L3)

EVENT PROMOTION (L3)

THANK YOU