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Putting your business in motion.
Nicole SummersIBM MobileFirst Solutions [email protected]
@nicsums
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Mobile Is Changing Interactions And How Work Gets Done
People are transacting on mobile• The average mobile phone user checks
their phone 150 times a day
The experience of mobile
is not yet meeting
expectations• 80% of apps are used once
then deleted
Mobile transactions are generating unprecedented amounts of data • Global mobile data traffic will
increase 26-fold between 2010
and 2015, reaching 6.3 exabytes
per month by 2015
This data is helping
organizations deliver new value• By 2020, 90% of new passenger cars
sold will have some form of vehicle
mobile platform, up from 10% in 2012.
Mobile enterprises leverage
this data, putting the right
information into the right
hands at the right times• By 2015, 2/3 of the workforce will
own a smartphone, and 40% of the
workforce will be mobile
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73% of CEOsAre prioritizing investments in customer insights
82% of CMOsPlan to increase the use of social media
74% of CIOsSay mobile solutions are part of their vision for increasing competitiveness
70% of COOsIdentify supply chain visibility as the top challenge in delivering on their agendas
As a Result, Leaders are Redefining Their Agendas
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The Institute for Business Value and Oxford Economics Provides Insights into the Characteristics of Mobile Leaders Read the report:
http://ibm.co/ibvmobile
The study represents 601 mobile strategy experts
1Research was conducted by IBV and Oxford Economics in 1Q13
Industry
Banking 58
Travel and Transportation
54
Automotive 50
Government 50
Healthcare 50
Insurance 50
Telecom 50
Retail 50
Manufacturing 38
Other 51
Market
Mature
50%Growth
50%
Survey Respondent by
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They use mobile to fundamentally TRANSFORMthe way they do business
4
They use insights to ENGAGE their customers wherever they are
3
They BUILD apps that unlock core business knowledge for mobile uses
1
They PROTECT and manage the mobile enterprise to optimize performance
2
The Findings Give Us Insight into the Things that Mobile Leaders Are Doing Differently
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Those indicating that they excel at integrating existing systems with mobile
63%vs
34%
Mobile Strategy Leaders
All Others
Users do not forgive you for having something that works on the website but doesn’t work on the iPhone app.Chief Architect, Travel services company
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Those indicating that they are effective at addressing mobile data security issues
90%vs
55%
Mobile Strategy Leaders
All Others
Our main challenges are data, security, privacy, and intellectual property risk. As vehicles collect more and more data, we will be challenged with determining the owner of the data and what is personal versus private. Director Strategy and Planning, Global IT, Automotive
They PROTECT and manage the mobile enterprise to optimize performance
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Those indicating that they are effective at taking action based on mobile data
73%
36%
Mobile Strategy Leaders
All Others
vs
Make sure the voice of the customer
is heard by the engineerSenior Advisor, Consumer Electronics company
They use insights to ENGAGE their customers wherever they are
3
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Those indicating that mobile is fundamentally changing the way their organization does business
81%vs
39%
Mobile Strategy Leaders
All Others
If we don’t invest in mobile, over time we will reduce our ability to acquire new customers and make acquisitions; our customer metrics will decline.Head of Group Digital Deployment, Banking
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and deploy mobile applications efficiently
The Mobile First Enterprise Sets An Agenda to…
and manage the mobile infrastructure
to optimize performance
customers in context by leveraging
mobile insights
the value chain to drive growth
and ROI
BUILD
PROTECT
ENGAGE
TRANSFORM
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IBM has proven solutions to address a diverse set of needs
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Developing apps that integrate with information across the enterprise
Customer demands drive need to rapidly develop, deploy and update apps
Critical business enabler
Clients operate in a “4 screen” world
Leverage mobile information to deliver deeper engagement
Gain visibility into the customer mobile experience
Protection of privacy and confidential information
Policies for client-owned smartphones and tablets
Visibility, security and management of mobile platform requirements
Infrastructure complexity from multiple device platforms
Prioritize mobile infrastructure
New process and business designs required for transformation opportunities
Rapid and disruptive innovation shortening time to value requirements
Comprehensive business-led strategies
Each Solves Key Challenges With Achievable Goals for ROI
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Can Help You:
• Quickly develop, test and
deploy quality mobile apps
across multiple platforms
• Seamlessly integrate rich
mobile apps with
enterprise data and
services
q
Scan & Certify
Instrument
Test
IntegrateObtain
Insight
Manage
Deploy
Design &Develop
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SolutionUsing the IBM Worklight mobile platform, the
organization can develop and deploy hybrid HTML5
applications to deliver content across multiple mobile
platforms.
BenefitsReduces multiplatform development costs by
60 percent when developing for five platforms
ChallengesRohde & Schwarz wanted to create a mobile enterprise infrastructure that would help it support multiple devices and create applications for customers, partners and employees
German manufacturer Rohde & Schwarz cuts mobile development costs by 60 percent
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Can Help You:
• Instrument applications with security protection
• Secure mobile transactions from customers, partners and suppliers
• Preserve native device experience without compromising security
• Separate personal and business data
• Provide intelligent access based on risk and location
Security Intelligence
Enterprise Applications
and Cloud Services
Content Security
Application Security
Transaction Security
Device Security
DATA
Personal and Consumer
Enterprise
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Challenges
The hospital wanted to update its mobile environment to improve care quality, medical staff productivity and operating cost reduction.
Japanese Kochi Medical School Hospital improves care quality while cutting costs
BenefitsLower per-device expense helps reduce maintenance
costs and equip a larger pool of employees.
Cloud based architecture maintains a security-rich
environment for medical information which extends to,
but is not stored on, mobile devices.
SolutionIBM helped the hospital to restructure its architecture
to take advantage of Apple iPod touch devices, offering
a more intuitive user interface, lower maintenance costs
and a broader range of applications.
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Can Help You:
• Quickly create and deploy
personalized mobile
campaigns and gain insights
• Maximize brand value by
integrating the physical and
digital experiences of mobile
customers
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ChallengesAmidst the rapid adoption of
mobile banking, Tangerine needed
to be nimble and be able to
change and adapt to consumer
preferences quickly.
New mobile innovations at Tangerine make consumer
banking available any time, any place
SolutionDeveloped a long-term, mobile architecture that could
offer consistent value to clients, support multiple mobile
devices, fast-track the delivery of new features, and do
it all securely.
BenefitsOrange Snapshot gives mobile consumers a complete
and simplified view of all their accounts, as well as bill
payment and email money transfers, in two easy clicks.
Customers can easily and securely access their
Tangerine account information from within Facebook’s
social networking site.
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Can Help You:
• Design new engagement models placing
the customer first
• Reshape processes and operating
models for competitive advantage
• Build new business models that drive
revenue
In essence,
Reinvent Business with Mobile
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Air Canada: Perfecting the art of self-service, how self-
service helped an airline transform their brand
ChallengesAir Canada put itself in the
shoes of its customers and
asked, “Why is that process
like this? Why is it taking so
long?” in order to determine
what it could do to innovate
and make it simpler for them.
BenefitsApproximate 80% reduction in per-check-in cost compared to
traditional counter check-in
More than 50% reduction in time required to launch new
services or channels through reuse of existing service assets
Increased customer loyalty by virtue of more compelling and
“stickier” self-service options like real-time notification
SolutionMulti-channel mobile customer experience leveraging
iPhone, Blackberry and mobile web interfaces that use a
common back-end services layer built on SOA principles
supporting three LOBs: Air Canada, Air Canada Cargo, and
Air Canada Vacations
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Industry Solutions
IBM & Partner Applications
Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive
Application & Data Platform
Str
ate
gy &
De
sig
n S
erv
ice
s
Cloud & Managed Services
Devices Network Servers
De
ve
lop
me
nt &
Inte
gra
tion
Se
rvic
es
Management AnalyticsSecurity
IBM MobileFirst Can Help You Accomplish Your Mobile Goals
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IBM MobileFirst Portfolio
IBM Interactive Experience Mobile Studios
Mobile Advisory Services
Mobile Innovation & Design Services
Mobile App Development Services
…that integrate into
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Banking Retail Insurance Healthcare
Retail Banking (Mobile Banking)
SME Banking (Mobile Banking & Access)
Wealth Management
Retail Associate Enablement (Save the Sale)
Retail Consumer Shopping (Customer Loyalty)
Retail Optimization (Mobile Store Performance Insights)
Mobile Customer Care (Policy Management & Customer Self Service)
Mobile Agent Care
Mobile Claims Management
Mobile Health & Wellness (Coordinated Care)
Membership Mgmt. & Claims
Spending Analysis & Reporting
Government Automotive Telecom Travel
Mobile Workforce
Citizen Access to Government Services
Business Access to Government Services
Connected Vehicle
Integrated Customer Retail Experience
Mobile Supply Chain & Operations
Mobile Customer Operations (Subscription & Service Management)
Machine-to-Machine (M2M) Communication
Field Service Management
Mobile Customer Experience Management
Smarter Transportation (Mobile Apps)
Mobile Workforce & Operation Management
Ind
ustr
y
B2C B2B / B2E M2M
Mobile Commerce (Mobile Payments/ Wallets)
Mobile Loyalty Programs
Mobile Ticketing
Mobile Workforce
Mobile Salesforce
Mobile Supply Chain Management
Mobile Asset Management
Fleet Optimization
Connected Devices IOC (Mobile Analytics)
X-I
nd
ustr
y
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Three Ways to Engage with IBM MobileFirst
Download the IBV mobile study:
http://ibm.co/ibvmobile
For information on mobile products, services & use cases visit ibm.com/mobilefirst
Work with an IBM sales rep to schedule a mobile agenda workshop
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the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities
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Learn more at: www.ibm.com/mobilefirst
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