In 60 seconds...
What happens in 60 seconds on the internet [INFOGRAPHIC] http://gizmo.do/60secsontheweb
I’m going to take it for granted that you...
Market your event in an engaging way Understand your audience Provide all info in a timely manner Ensure that your content is totally relevant Honour delegates with great content, speakers, venues, food
So how can we add some extra magic?
Social media amplification
Live monitoring of social media channels at an event Delving into the social conversation as it is happening Rich media interaction between your event and your audience Digital socially interactive signage Real-time speaker sound-bite posting on social channels Real-time Flickr photography capture, tagging and posting Near real-time HD film capture and posting to YouTube Live blogging Live web-streaming
7 good reasons why amplification is a good idea
Make your budget go further Increase your event’s attendance Improve your event’s effectiveness Expand your event’s reach Content created will ensure your event has a lasting legacy Library of digital & social content to help future marketing Demonstrate measurable ROI
Applications
Campaign launches & promotional events Product launches & experiential campaigns Award ceremonies Conferences Exhibitions Concerts For event organisers, venues and brands For advertising, PR & marketing agencies For anyone who wants to lead the social conversation
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Make it as easy as possible to interact
Provide good Wifi Check mobile signals Hold the conference rooms above ground Promote the Hashtag Inform the audience of speakers handles Brief speakers beforehand for soundbites Give your audience great content
Interaction will thrive if you follow simple steps to make it easy. Hashtags, wifi & Twitter handles are key #eventprofs
Creating an event specific website
Twitter for events
Create an event specific twitter profile or simply use a hashtag such as #brandmax to curate all relevant content
YouTube channel almost live uploads
Interactive branded twitter screens by @ultraknowledge powerfully display aggregated social content #eventprofs
Twitter Walls
Flickr live posting
Flickr photography captures & broadcasts atmosphere & interaction live the only man doing this right is @paul_clarke #eventprofs
Live video blogging
Live video blogging by @winkball creates video content to capture, share and showcases events #eventprofs
Live audio blogging
Audio blogging platforms such as @audioboo or @ipadio creates instant audio content which can be easily shared
Live streaming
Broadcast your event anywhere in the world as it happens on @ustream using nothing more than a smart phone #eventprofs
Sharing presentation content
Share presentation content using @slideshare. See this presentation on http://slideshare.net/pkerwood #eventprofs
The Skype Twitter Town Crier
Broadcast your tweets using a branded town crier like @skype did [VIDEO] http://bit.ly/skypetowncrier #eventprofs
12% of info an audience takes in is from what you say, the rest is visual. Live drawing is key. See http://ogilvynotes.com #eventprofs
Live Drawing
Live Doodling
Live window doodling creates a twist on branding at events, turning windows into works of art http://bit.ly/JubXaM #eventprofs
The @picleapp will record a few seconds of ambient audio while you snap a picture. Its a great way to tell a story #eventprofs
Tell Stories with photos and sound clips
Create Social Stories
Making stories from the social web: @storify allows you to curate social media elements & write your own narrative #eventprofs
Displaying Instagram During an event
Display @instagram like a Twitter wall during events with @searchinstagram #eventprofs
Online pinboard @pinterest drives more traffic to websites than Twitter, LinkedIn & Google+ combined #eventprofs
Instagram + Pinterest = Pinstagram
The perfect way to share images: @pinterest + @instagram = http://pinstagram.co #eventprofs
Twitter Radio
Broadcast tweets live as audio with @thesocial radio, mixed with music from iTunes or Spotify #eventprofs
A 15-second video messaging platform, @tout captures, shares & showcases events with visual status updates #eventprofs
Video Social Updates
Example: Gatorade Social Media Mission Control
PepsiCo listen to customers & respond in real time [VIDEO] http://bit.ly/pepsicomissioncontrol #eventprofs
Other examples
Social media can be measured
Measure authority, activity & audience with @peerindex #eventprofs
Social media can be measured
Powerfully track amplification, probability & true reach with @klout #eventprofs
Social media can be measured
Use @twitalyzer & choose dozens of ways to visualise your social media efforts #eventprofs
Audit, track, measure & gain new business
Measure yourself against competitors, audit & track followers & find & cultivate relationships with @followerwonk #eventprofs
Identify which @Twitter users have a greater probability of becoming your customers with @percollate #eventprofs
Audit, track, measure & gain new business
The use of Facebook by British luxury fashion brand @burberry is widely regarded as one of the best www.facebook.com/burberry
Burberry on Facebook
The social media code has officially been cracked. ‘Social Media ROI’ by Olivier Blanchard amzn.to/ROI_SM #eventprofs
Social Media ROI
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