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Page 1: Pubcon 10 awesome tips.

10 Awesome Facebook Tips

Alex HougCEO

Of Portage Co

@AlexHoug

10 Awesome Facebook Tips

Page 2: Pubcon 10 awesome tips.

• You should have an ad running for $1 a day with media workplace targeting to influence the influencers—the folks who work at USA Today, not who read USA Today. Any good endorsement you have, amplify it.

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• If you don’t get enough traffic, force bid to $5 CPC and then switch back to oCPM.

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• CPC is misleading, since website clicks, likes, and comments also count as clicks. Conversion rates are misleading for the same reason because of a default 7 day view-through attribution window.

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• You are likely missing most of your Facebook referral traffic in Google Analytics because you don’t have site-wide SSL, tag management, and utm parameters set properly. Get the set-up checklist to correct it, else proceed with optimization based on faulty data.

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• The real ROI of your Facebook efforts, paid or organic, spills over into word of mouth and brand power that is not directly measurable at the user level in the immediate timeframe. Use holdback groups to measure indirect lift.

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• The heart of amazing Facebook performance is custom audiences—web and email retargeting. You don’t even need to have a Facebook page to do social retargeting.

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• Don’t hire anyone who is a “social media expert”, any more than someone who claims to be an expert in email, the phone, or another channel. Vertical expertise and passion win every time.

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• Facebook advertising is really just an extension of word of mouth marketing—amplifying what fans say about you. This carries more cred than whatever you can say in an ad.

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• The best Facebook marketing training is facebook-studio.com, which is made by Facebook. So don’t spend your precious time and money on someone else’s courses, which will be outdated quickly, anyway.

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• Social media marketing, SEO, content marketing, PR, word of mouth marketing, and inbound marketing are really different words for the same set of techniques—getting amazing content distributed in the most trustworthy of places via whatever channels.

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• Want to learn more? Grab our guides from http://lp.portage.co/pubcon!

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Thank you!10 Awesome Facebook Tips

Alex HougCEO

Of Portage Co

@AlexHoug

Thank You

PORTAGE.CO