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Portlan State UniersitIentit Stanars
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03 Graphic Stanars04 Letter o Introuction
05 Ke Messages
06 Ientit Reprouction
07 Minimum Clear Space
08 Size Requirements
09 Logo Usage
10 Logo File Names
11 Contrast Recommenations
12 Backgroun Guielines
13 Unacceptable Uses
14 Color Palette
16 Approe Seals an Logos
18 Tpographic Stle
20 Image Stle
21 Publications Guielines
28 Aertising Guielines
30 PowerPoint Guielines
32 Web Site Guielines
34 e-Newsletter Guielines
35 Electronic Signature Guielines
36 Letterhea Guielines
40 Stationer Sstem
44 Publications Guieline Oeriew
45 Stle Matters
46 Airmatie Action Statement
47 Glossar
Table o Contents
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This guie is a reerence tool orappling a consistent look, eel, oice,
an tone or all o the Portlan State
Uniersit communications. It is
esigne to help ou incorporate the
Uniersit core alues an messages
into eerthing ou o.
Consistent application o graphic
ientit is critical to clear communica-
tion with our constituents. It assists in
istinguishing Portlan State rom other
institutions b coneing a look that is
istinct, memorable, an uniquel its
own. These stanars inclue elements
such as color, photograph, tpeaces,
an smbols. you will also n gui-
ance or organizing the elements
through sample laouts, templates,
rules, an guielines.
Although the stanars nee to be
applie consistentl, a sstem that is
infexible can result in a look that is toouniorm to be eectie or ail to take
aantage o the ierent kins o
communication necessar to speak to
a wie ariet o auiences. This guie
proies a ariet o acceptable aria-
tions in orer to meet the nees o a
broa range o iniiual epartments
an their auiences.
Other assistance is aailable as well
an highl recommene i ou are
planning to prouce a printe piece
promoting the institution. Uniersit
Communications is aailable to help
interpret the sstem an share
inormation on how other iniiuals
an groups hae aresse challenging
esign an communication issues.
Throughout the 2006-07 acaemic ear,approal o all aertising an com-
munications or external use an those
sent to a broa auience must ahere
to an approal process in orer to
ensure the integrit o the Portlan
State ientit. Once our communica-
tion tool is eelope, elier our
project to Uniersit Communications.
Sta is aailable ail rom 3–4 p.m.
in 325 Cramer Hall to answer ques-
tions an proie immeiate eeback.
Projects will be approe, or reisions
will be requeste.
For eas access to tools that accompan
the guie, please isit the Uniersit
Communications Web site (www.px.
eu/ucomm). The Web site inclues
ownloaable graphics an a number
o templates in Microsot Wor, Power-
Point, an PdF ormats.
An questions relating to Portlan StateUniersit’s graphic ientit program
an the prouction o publications or
Web sites shoul be aresse to:
Uniersit Communications
325 Cramer Hall
503-725-3711 tel
503-725-4465 ax
www.px.eu/ucomm
Graphic Stanars
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)4
Letter o Introuction
To the Portlan StateUniersit communit,
This all, or the rst time in our histor,
Portlan State Uniersit will implement
a comprehensie, Uniersit-wie ien-
tit program—new logo, new tpeaces,
new templates or esign, an new
was o communicating the unique
strengths an qualities o this institu-
tion. So wh is this important?
We are ortunate to work an learn
at a uniersit known internationall
b its peers an partners as a estina-
tion or innoatie curriculum an
outstaning research. That reputation,
howeer, oten goes unrecognize in
our own communit.
Our research shows that the more
a person knows about Portlan State
Uniersit, the more incline that ini-
iual is to hae a positie an accurateperception o the Uniersit. Consis-
tent communication with our aui-
ences—potential an current stuents,
parents, alumni, onors, communit
leaers, an our counterparts at other
institutions—helps buil an sustain
Portlan State Uniersit’s reputation in
the region an aroun the worl.
Graphic stanars establish that
consistent communication, proiing a
isual “look an eel” o Portlan State
Uniersit through brochures, busi-
ness cars, Web pages, merchanise,
an letterhea—each refecting the
Uniersit’s unique ientit. B aopting
these new stanars an incorporatingappropriate ke messages into commu-
nication ehicles, iniiual units across
campus can tell their own stories while
collectiel builing a stronger ientit
or the Uniersit.
This is an exciting time to be a part
o Portlan State Uniersit. A clearl
articulate ientit better enables us,
as a campus, to communicate the
unique attributes o Portlan State—
a place o engagement an opportunit,
home to innoation an excellence, a
Uniersit at once urban an interna-
tional. your support in aopting the
new ientit stanars is imperatie to
the success o this program.
Sincerel,
daniel O. BernstinePresient
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Ke Messages
ExamplEs
Conversational language:
What makes our Uniersit unique
is not just what we o, but the wa
we o it: linking acult, stuents,
an research to projects in the
communit. Our owntown location
an interconnecteness with the cit
gie our stuents great opportunities to
gain releant experiences while making
a ierence in our neighborhoos an
aroun the globe. We are prou that
more stuents choose Portlan State
than an other Oregon uniersit.
Boilerplate for press releases:
Portlan State Uniersit seres as a
center o opportunit or oer 25,000
unergrauate an grauate stuents.
Locate in Portlan, Oregon, one o
the nation’s most liable cities, the
Uniersit’s innoatie approach toeucation combines acaemic rigor in the
classroom with el-base experiences
through internships an classroom
projects with communit partners. The
Uniersit’s 49-acre owntown campus
exhibits Portlan State’s commitment to
sustainabilit with green builings, while
man o the 120 bachelor’s, master’s,
an octoral egrees incorporate
sustainabilit into the curriculum. PSU’s
motto, “Let Knowlege Sere the Cit,”
inspires the teaching an research o anaccomplishe acult whose work an
stuents span the globe.
What sEts portland statE UnivErsity apart?
Portlan State Uniersit is respected , engaged , an connected . It links intentional
acaemic engagement with the Portlan urban area to proie exceptional
opportunities or learning, serice, research, an achieement.
What arE portland statE UnivErsi ty’s
dEfining thEmEs?
Urban. Sustainable. Combines inolement an expertise in all things urban with
a passion or cultiating all things “green.”
Diverse. Attracts creatie an motiate stuents an acult who teach an learn
in a ierse communit o all ages, nationalities, an ethnicities.
Opportunity for all . Proies opportunit to all who emonstrate a genuine
commitment to achiee.
Research. Partner . Conucts research an serice critical to the economic
eelopment an qualit o lie o the region an beon.
International . Surroune b beaut. Emboies an contributes to the ision an
character that make Portlan a progressie, entrepreneurial cit with growing
international connections.
hoW do i incorporatE thEsE mEssagEs?
The ening themes shoul sere as a basis or crating external communications
rather than as exact language—note that these messages o not constitute a new
slogan or tagline, nor o the replace the motto “Let Knowlege Sere the Cit.”
Auience-appropriate communication can tell a consistent Uniersit stor in
ierent was to ierent people. These ke messages will help to achiee that.
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p sue – h
aee sue – ve
Logomark Logotype
logo str Uc tUr E
The Portlan State Uniersit logo is a
signature consisting o two components:
the logomark an the logotpe. These two
components are alwas place in a xe
relationship an shoul neer be separate,
altere, moie, or rerawn in an wa.
The horizontal signature is the preerre
ormat or most applications. When space
limitations or size o reprouction preclue
the use o the primar conguration, the
alternate ertical conguration ma alsobe use. An other conguration o the
signature is not authorize or use.
The introuction o the new logo requires
a strict aherence to the stanars in orer
to increase recognition. At this time, it is
imperatie that the signature is kept intact.
d ue e k e e
e e.
Ientit Reprouction
Logomark
Logotype
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P
P
P
P
mi ni mUm c lEar spac E
To ensure its integrit an isibilit,
the Portlan State Uniersit logo
shoul be kept clear o competing text,
images, an other marks. It must be
surroune on all sies b an aequate
clear space—a space equal in size to the
cap height o the logotpe (the capital
”P” in Portlan State).
Minimum Clear Space
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r Ec ommEndEd s i zE
The suggeste size or the Portlan
State Uniersit logo is 2.25" on a
tpical 4" x 9" rack brochure, an 2.5"
on larger (e.g., 8.5" x 11") publications.
For electronic applications, the suggeste
size or the logo is 2.5" in PowerPoint,
an 3" on the Web.
mi ni mUm s i zE
Minimum size reers to the smallest
imensions allowe or the Portlan
State Uniersit logo. It is state at
minimum with. The minimum size
or the horizontal logo is 1.75" an
the minimum size or the ertical logo
is .625".
For electronic applications, the minimum
size or the horizontal logo is 2.5" (180
pixels) an the minimum size or the
ertical logo is .85" (60 pixels).
Certain circumstances ma require that
the logo be reprouce smaller than
the specie minimum size. In this case,
the special-use logo ma be use at
a minimum size o 1" an maximum
size o 1.75". The special-use logo has
a moie logomark, logotpe, an
conguration that will reprouce better
at a smaller scale.
mi ni mUm sc r EEn s i zE
r Ec ommEndEd pr i nt s i zE
2.5" with
2.5" with (on 8.5" x 10" publications)
.85" with
Size Requirements
spEc i al-UsE logo
1"–1.75" with
mi ni mUm pr i nt s i zE
1.75" with .625" with
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c hoosi ng thE c or r Ec t logo
The preerre usage o the Portlan State Uniersit logo is the two-color ersion on a white backgroun. Use the horizontal
rather than the ertical logo when possible. Use the two-color ersion rather than the one-color ersion when possible. In one-
color printing, the logo ma be use in black, reerse, or in all PSU green. The reerse logo treatment ma be use on a ark
backgroun i sucient contrast exists (see Contrast Recommenations, page 10).
pr EEr r Ed UsagE
ac c Eptab lE UsagE
Logo Usage
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)1 0
logo i lE namEs
Use this naming conention guie to select the appropriate logo or reprouction. EPS les can be importe into or
opene through page laout an illustration sotware such as Indesign, QuarkXPress, Freehan, Illustrator, or Photoshop.
The EPS logos shoul be use or high-resolution print applications. TIFF or JPEG images can be place in applications
such as Microsot Wor, Publisher, an PowerPoint.
psulogo_horiz_4cp_ko_small.epsPSU logo
horiz (horizontal)ert (ertical)
bw (black + white)4cp (our-color process)spot (Pantone spot)
ko (knock out)ac (accent green)
small (special-use size)
p
psulogo_horiz_bw
psulogo_horiz_bw_ko
psulogo_horiz_4cppsulogo_horiz_4cp_ko
psulogo_horiz_spot
psulogo_horiz_spot_ko
aee
psulogo_ert_bw
psulogo_ert_bw_ko
psulogo_ert_4cppsulogo_ert_4cp_ko
psulogo_ert_spot
psulogo_ert_spot_ko
psulogo_horiz_bw_small
psulogo_horiz_bw_ko_small
psulogo_horiz_4cp_small
psulogo_horiz_4cp_ko_small
psulogo_horiz_spot_small
psulogo_horiz_spot_ko_small
psulogo_ert_4cp_ac
psulogo_horiz_4cp_ac
psulogo_horiz_4cp_ac_small
psulogo_ert_spot_ac
psulogo_horiz_spot_ac
psulogo_horiz_spot_ac_small
EPS (Aobe Illustrator 8.0 EPS)FH (Macromeia Freehan 10)TIFF, JPEG
Logo File Names
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White
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
logo ovEr valUEs o b lac K
For sucient contrast, reerence the iagrams below. For light backgrouns (0-20%), use the primar two-color logo. For a soli
black backgroun (100%), use the two-color logo with reerse (knock out) text. I the two-color logo lacks contrast against the
backgroun (30-90%), use a one-color logo to maximize legibilit.
PREFERRED TREATMENT
The horizontal logo oer
a white backgroun is the
preerre treatment
Contrast Recommenations
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aee Ue Uee Ue
White is the preerre backgroun
color or the logo.
Neer use the primar logo oer a
color that reners it unreaable.
The logo ma be use oer light
soli backgrouns.
Backgroun Guielines
Neer use oer a backgroun that
reners the logo unreaable.
The reerse (knock out) ersion o
logotpe shoul be use when
place oer ark colors.
Alwas position the logo oer an
image in a wa that maintains its
legibilit.
Neer use the logo oer an image in a
wa that reners it unreaable.
Neer use oer a backgroun color that
reners the logo unreaable.
se-ue “ae” l
The “accent” logo ma be use onl
oer a soli el o PSU Green. Use o
the accent logo must be approe b
Uniersit Communications sta.
ac c Eptab lE c ontr ast
Backgroun colors an images can easil
oerpower or compete with the Portlan
State Uniersit ientit.
The preerre treatment o the Portlan
State Uniersit logo is the two-color
horizontal logo oer an open, white
backgroun.
I the logo must be place on a ark
backgroun, ou ma use a reerse
(knock out) ersion o the logo. Pleasereer to the Contrast Recommenations
(page 10) to iew acceptable ranges or
using a reerse ersion o the logo.
The logo ma be place oer a
backgroun image or pattern onl i
there is sucient contrast to istinguish
the logo rom outsie elements.
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pr otEc t i ng thE logoAlwas use original Portlan State Uniersit logo artwork. It shoul neer be eite, recreate, or combine
with other graphic or tpographic elements. Below are some examples o unacceptable usage:
nee uue e e .
nee e e e e
e eee.
nee e e e . nee ue eee
e .
nee e
eee e .
nee ee e
k e.
nee ue e k-u
ee e k-u.
Unacceptable Uses
Portland State
nee f e e e nee ee u ee,eue, w.
nee ue e psU k e. nee e e k
w.
nee ee u w.
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appr ovEd por tland statE Uni vEr s i ty c olor sIt is important that Portlan State Uniersit maintains consistenc o isual communications across arious meia tpes an
materials. Using approe colors in all communications will strengthen Portlan State’s ientit, create impact, an help
ierentiate inormation.
sEc ondar y c olor spr i mar y c olor
Color Palette
The colors shown on this page hae
not been ealuate b Pantone, Inc. or
accurac an ma not match the PANTONE
Color Stanars. PANTONE® is a registere
traemark o Pantone, Inc.
psU gee
Pantone 7496 U
C:40 M:0 y:100 K:38
R:106 G:127 B:16
Hex: #6A7F10
psU oe
Pantone 7408 U
C:0 M:31 y:95 K:0
R:220 G:155 B:50
Hex: #dC9B32
psU yew
Pantone 460 U
C:4 M:5 y:44 K:0
R:230 G:220 B:143
Hex: #E6dC8F
psU l bue
Pantone 629 U
C:32 M:0 y:10 K:0
R:161 G:216 B:224
Hex: #A1d8E0
psU bue
Pantone 7468 U
C:95 M:10 y:1 K:25
R:0 G:117 B:154
Hex: #00759A
psU re
Pantone 173 U
C:0 M:72 y:94 K:4
R:210 G:73 B:42
Hex: #d2492A
psU g
Pantone 7497 U
C:40 M:30 y:60 K:28
R:71 G:67 B:52
Hex: #474334
psU se
Pantone 1675 U
C:3 M:70 y:100 K:20
R:163 G:63 B:31
Hex: #A33F1F
psU bw
Pantone 469 U
C:0 M:52 y:100 K:62
R:96 G:53 B:29
Hex: #60351d
psU ae gee
Pantone 583 U
C:23 M:2 y:98 K:12
R:168 G:180 B:0
Hex: #A8B400
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c olor ami l i EsA range o colors hae been proie in the seconar palette or use on both internal an external isual applications. Use
singl or in combination, the seconar colors ma be applie to graphic elements on brochures, promotional materials, or
PowerPoint charts an graphs. Below are some recommene color combinations rom within the palette. Neer use PSU
Green an PSU yellow as a two-color combination. Neer use PSU Orange an PSU Gra as a two-color combination.
tW o c olor sUggEst i ons
PSU Green
PSU Accent Green
PSU Green
PSU Light Blue
PSU Green
PSU Brown
PSU Accent Green
PSU Gray
thr EE c olor sUggEst i ons
PSU Green
PSU Accent Green
PSU Green
PSU Light Blue
PSU Accent Green
PSU Gray
PSU Green
PSU Sienna
PSU Sienna PSU Brown PSU Light Blue PSU Orange
oUr c olor sUggEst i ons
PSU Green
PSU Accent Green
PSU Green
PSU Accent Green
PSU Green
PSU Accent Green PSU Gray
PSU Accent Green
PSU Gray PSU Brown PSU Light Blue PSU Light Blue
PSU Orange PSU Light Blue PSU Blue PSU Red
i vE c olor sUggEst i ons
PSU Green
PSU Accent Green
PSU Green
PSU Accent Green
PSU Green
PSU Light Blue PSU Gray
PSU Accent Green
PSU Gray PSU Brown PSU Accent Green PSU Light Blue
PSU Orange PSU Light Blue PSU Gray PSU Sienna
PSU Sienna PSU Blue Black PSU Yellow
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Uni vEr s i ty sEal
The Uniersit seal is resere or use
on ocial Uniersit ocuments such
as iplomas an certicates. Use o the
seal must be authorize b Uniersit
Communications sta.
When the seal is reprouce, it
must not be reerse, combine
with another logo, or surroune b
tpe, photograph, illustration, or
other eices.
athlEt i c s
The PSU viking hea an X-line viking
logos shoul onl be use as specie
b the Collegiate Licensing Compan
guielines as approe b the Athletics
department. The green viking hea
shoul be use on white or black
backgrouns an the black viking hea
shoul be use on green backgrouns.The viking hea is meant to alwas be
right-acing.
For all other questions regaring usage
o an Athletics department logos
an wormarks, please contact the
Athletics department.
Note: The new logo has replace the
ol Portlan State Uniersit wormark,which has been iscontinue eectie
all 2006. you ma use existing
materials with the ol mark until our
suppl is gone. Please use the new logo
on all new collateral material.
Approe PSU Seals an Logos
viking hea X-line viking
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sUb -b r andEd logos
The use o too man logos iminishes
the collectie strength o the
Uniersit’s ientit. An unit that
is supporte b the Uniersit will
no longer be able to carr its own
logo. The new mark will sere as the
ocial Uniersit logo. Portlan State
Uniersit Athletics, the PSU Alumni
Association, an the PSU Founation
are the onl units approe to carr a
unique isual ientit.
For access to sub-brane logos,
contact Uniersit Communications.
2.3" wie
2.25" wie
2.25" wie
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o i c i al onts
Portlan State Uniersit tpographic stle consists o two tpeaces: Frutiger (sans seri) an Aobe Garamon (seri).
These onts are use in all printe works to ensure continuit in the isual image o the Uniersit.
Tpographic Stle
pr i mar y sans sEr i typEac E
Frutiger is the primar sans seri tpeace or
Portlan State. Use Frutiger or titles, healines,
an subtitles. Frutiger is alwas let aligne. do
not justi or center Frutiger. The Frutiger ont
amil comes in seeral ierent weights. The
light ersion is recommene or most uses
incluing healines, ispla tpe, etc. The roman
an bol ersions shoul be use onl where
aitional emphasis is neee.
Portlan SFrutiger Light
Frutiger Roman
ue b
pr i mar y sEr i typEac E
Aobe Garamon is the primar seri tpeace
or Portlan State Uniersit. Aobe Garamon
complements the Frutiger tpeace an
reprouces well at both large an small sizes.
Use Aobe Garamon as bo text in letters,
brochures, catalogs, an newsletters.
The OpenTpe ont, Aobe Garamon Pro,
ma also be use.
Portland St Adobe Garamond Regular
Adobe Garamond Semibold
Adobe Garamond Bold
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)1 9
sEc ondar y/sUb st i tUtE onts
The recommene tpeaces or an electronic or other non-publishe communications are verana (in place o Frutiger) an
Garamon (in place o Aobe Garamon). These onts are aailable an preloae on all Mac an PC computers, unlike the ocial
onts that must be purchase, an will ispla consistentl on all platorms.
Verdana verana is the substitute ont or Frutiger. Use verana in electronic communications, such as e-mail.
Note: Verdana should be used 1 point smaller than its Frutiger equivalent at body copy text size.
VerdanaRegular
VerdanaBold
Garamond Garamon is the substitute ont or Aobe Garamon. Use Garamon unless Georgia is specie in the template.
Use Garamon in printe an ormal communications, such as letters on Portlan State letterhea.
Note: Garamond should be used 1 point smaller than its Adobe Garamond equivalent at body copy text size.
GaramondRegular
GaramondBold
Georgia Georgia is an acceptable substitute or Aobe Garamon. Use stanar Garamon unless Georgia is specie
in the template.
GeorgiaRegular
GeorgiaBold
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)2 0
teu
E
lee
Image Stle
d ue -e fe d ue eu
photogr aphy
Image stle plas a critical role in
eeloping a ii an meaningul
ientit or Portlan State Uniersit.
dnamic cropping, natural lighting,
cani, spontaneous (rather than
pose or contrie), purposeul subject
matter—these are the attributes o
successul photographic imager.
Strie to use imager that supports the
Portlan State personalit.
do not use uotone photographs.
Black-an-white photograph is rec-
ommene or two-color brochures.
Alwas keep the photographs true-to-
color. do not use stlize treatments
such as cross-processe images or use
sotware lters.
Resolution guielines:
300 pi or print
250 pi or newsprint
72 pi or Web/e-mail
A bank o photos is aailable at
www.px.eu/ucomm.
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)2 1
b r oc hUr Es
For ientit purposes an increase
recognition, all epartments must
use PSU Green (Pantone 7496) or
their primar or rst-issue brochures.
Subsequent brochures ma use
an approe seconar color i
ierentiation is require. Brochures
can be printe in black an white,
two-color, or our-color. Howeer,
colors o the Portlan State Uniersit
logo ma neer be altere. When
printing two-color or one-color, the
black-an-white logo must be use.
Templates aailable or ownloa at
www.px.eu/ucomm.
Students FirstMentoring ProgramHelping first-generation
college students succeed
Publications Guielines
Logo
Subhea
Frutiger Light, 12.5 pt
let align
HealineFrutiger Light, 20 pt
let align
PSU Green
or other approe color
Photographic image
White space
Sie bar
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)2 2
diision o PublicAministrationMaster o Public Aministration
Master o Public Aministration:Health Aministration
Master o Public Health:Health Management an Polic
2.25" logo in bottom right corner,
place .375" rom page ege on 4" x 9"
.125" paragraph space
between healine an subhea
(preset in paragraph stle)
.3125" clear zone
.75" clear zone
3.25" white space
or horizontal image
or
2.25" white space
or ertical image
To etermine height o
heaer block, a .75"
aboe titling an .3125"
below titling. Minimum
height o heaer is 1.9".
Mark O. Hatel School o Goernment
Stuents FirstMentoring ProgramHelping rst-generationcollege stuents succee
.3125" clear zone
.75" clear zone
.25" clear zone
Optional epartment heaer treatment
Sie bar .155" with on right page ege
Fill: 60% tint o spot color, 50% transparenc
Stroke: .5 pt, ashe line (3 pt ash, 2 pt gap), whiteStroke shoul be place oer ll
b r oc hUr E , 4" 9"
Template aailable or ownloa at
www.px.eu/ucomm.
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)2 3
Te undergraduate program in health studies at Portland StateUniversity contains more common core courses with our separateconcentrations: community health education, health sciences,physical activity/exercise, and school health.
B.A./B.S. IN HEALTH STUdIES
cu he
Te community health education concentration pre-
pares students or entry-level careers in health education.
he see
Te health sciences concentration is intended or stu-
dents seeking admission into proessional programs in
medicine, dentistry, physical therapy, or occupational
therapy. It provides students the opportunity to learn
health education content and methods while complet-
ing specifed science prerequisites.
p a/Eee
Te p hysical activity/exercise concentration is
designed or students with interest in physiological and
programmatic aspects o exercise, nutrition, ftness, and
physical activity.
Te school health concentration is intended or
students interested in teaching health education within
a public or private school setting. Upon completion
o their bachelor’s degree, they are eligible to apply to
the fth year Graduate eacher Education Program
(GEP) in the Graduate School o Education at PSU.
In addition to meeting the general University degree
requirements, students earning a B.A./B.S. degree in
health studies must successully complete:
ß Te common degree requirements
ß One o the our concentration areas, rom which a
plan o study is developed with an academic adviser
c deee requee
Credits
S ta t 24 4 Int ro to Pro ba bil ity a nd Sta ti sti cs 4
PHE250OurCommunity,OurHealth 4
PHE 295 Hea lt h Pr omot ion andDi se as e Pr ev en ti on 4
PHE350HealthandHealthSystems 4
PHE443UEnvironmentalHealth 4PHE450Epidemiology 4
PHE404Internship 8
Total 32
ce
CommunityHealthEducation 44
HealthSciences 16
PhysicalActivity/Exercise 56
SchoolHealth 48
CommunityHealthEducation 44
HealthSciences 16
PhysicalActivity/Exercise 56
SchoolHealth 48
Te undergraduate program in health studies at
Portland State University contains more common core
courses with our separate concentrations: community
health education, health sciences, physical activity/exer-
cise, and school health.
“Te undergraduate program in health studies at
Portland State University contains more common
core courses with four separate concentrations”
he
Te community health education concentration
prepares students or entry-level careers in health
education. Te health sciences concentration is in-
tended or students seeking admission into proessional
programs in medicine, dentistry, physical therapy, or
occupational therapy.
he see
Te health sciences concentration is intended or stu-
dents seeking admission into proessional programs in
medicine, dentistry, physical therapy, or occupational
therapy. It provides students the opportunity to learn
health education content and methods while complet-
ing specifed science prerequisites.
B.A./B.S. in health studiesat Portland State University
The unergrauate program in health stuies at
Portlan State Uniersit contains more common core
courses with our separate concentrations: communit
health eucation, health sciences, phsical actiit/
exercise, an school health.
cu he
Te community health education concentration
prepares students or entry-level careers in health
education.
he see
Te health sciences concentration is intended or
students seeking admission into proessional programs
in medicine, dentistry, physical therapy, or occupational
therapy. It provides students the opportunity to learn
health education content and methods while complet-
ing specifed science prerequisites.
p a/Eee
Te physical activity/exercise concentration is designed
or students with interest in physiological and p ro-
grammatic aspects o exercise, nutrition, ftness, and
physical activity.
Te school health concentration is intended or students
interested in teaching health education within a public
or private school setting. Upon completion o their
bachelor’s degree, they are eligible to apply to the fth
year Graduate eacher Education Program (GEP)
in the Graduate School o Education at PSU. Ater
completion o GEP, they will be certifed to teach in
the state o Oregon.
In addition to meeting the general University degree
requirements, students earning a B.A./B.S. degree in
health studies must successully complete:
ß Te common degree requirements
ß One o the our concentration areas, rom which a
plan o study is developed with an academic adviser
c deee requee
Credits
St at 2 44 I nt ro to Pr oba bi li ty a nd St at ist ic s 4
PHE250OurCommunity,OurHealth 4
PHE 295 Hea lt h Pr omot ion andDi se as e Pr ev en ti on 4
PHE350HealthandHealthSystems 4
PHE443UEnvironmentalHealth 4
PHE450Epidemiology 4
PHE404Internship 8
Total 32
ce
CommunityHealthEducation 44
HealthSciences 16
PhysicalActivity/Exercise 56
SchoolHealth 48
Te undergraduate program in health studies at
Portland State University contains more common core
courses with our separate concentrations: community
health education, health sciences, physical activity/exer-
cise, and school health.
cu he
Te community health education concentration
prepares students or entry-level careers in health educa-
tion. Te health sciences concentration is i ntended or
students seeking admission into proessional programs
in medicine, dentistry, physical therapy, or occupational
therapy. It provides students the opportunity to learn
health education content and methods while complet-
ing specifed science prerequisites.
Te physical activity/exercise concentration is designed
or students with interest in physiological and pro-
grammatic aspects o exercise, nutrition, ftness, and
physical activity.
Te undergraduate program in health studies at
Portland State University contains more common core
courses with our separate concentrations: community health education, health sciences, physical activity/exer-
cise, and school health.
SUBTITLE. Com zzriurem olor iure o coree-
tum et lor at, olenis nullut lor sequisim iliquis
nulla alis aliscil laortio oiat enim nonse
elismo ipsusc iuipisl in eliquam, se te
erci blanreet a oloborpero olorper sum
euisci te elesectet ullaor sim er am zzrit
a eumsanre min el olorero consenibh er
autat. E ui praese tem iam a tatismolor
augiamcomm nos nim zzriure exeratio
.75" top margin
.5" bottom, let, an
right margins
When healine is black,
make subsequent
subheas green
When healine is green,
make subsequent
subheas black
Use rules sparingl,
when separation is esire
Use green subheas
or aitional emphasis
i ns i dE b r oc hUr E , 4" 9"
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)2 4
Healine Goes HereSubhealine Goes Here
b r oc hUr E , 8 . 5" 11"
Logo
2.5" with, in bottom right corner,
place .5" rom page ege on 8.5" x 11" or larger
Sie bar .1875" with on right page ege
Fill: 60% tint o spot color, 50% transparenc
Stroke: .5 pt, ashe line (3 pt ash, 2 pt gap), white
Stroke shoul be place oer ll
.4" clear zone
Subhea
Frutiger Light, 18 pt
HealineFrutiger Light, 34 pt
PSU Green
or other approe color
2.5" white space
Photographic Image
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)2 5
Leae clear zone along
bottom 1.25" o ocument.
Publication InormationFrutiger Roman, 10 pt/14
Masthea
Frutiger Light STd, 53 pt/55
PSU Accent Greenor other approe color
.25" white margin
Photographic ImageBlees o right sie o page
Aobe Garamon Italic,
13 pt/11.5
Frutiger Bol
7.5 pt/9
Aobe Garamon
8.75 pt/11
Healine
Aobe Garamon
24 pt/28
Bo CopAobe Garamon
10 pt/12
Logo
2.25" with Align bottom rig
Sie bar
.5" rom page ege
Stroke: .5 pt, ashe line (3 pt ash, 2 pt gap), white
Stroke shoul be place oer masthea an photo
nEW slEttEr c ovEr , 8 . 75" × 11"
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)2 6
i ns i dE nEW slEttEr , 8 . 75" × 11"
Healine
Aobe Garamon,
28 pt/32
Bo CopAobe Garamon,
10 pt/12
Section HeaerFrutiger Roman, 10pt
Pull Quote
Aobe Garamon Italic, 15pt/20
Call outFrutiger Roman, 8.5pt/10
PSU SiennaPantone 173 75%
PSU Accent GreenPantone 583
PSU Light BluePantone 629
PSU BluePantone 7468
The ollowing colors are
recommene or newsletters.
The allow sucient contrast or
both black an reerse text.
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)2 7
Graduate! Celebrate!! 2006
For a complete listing of all year-end and graduation events,
go to: www.pdx.edu/commencement.May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
May 11 Th Dept. of ETM Hooding Ceremony 3:30 p.m. Sto tt Center/Pa rk Blocks IO GS
IO = Invitation Only, T = Ticketed Event, GS = Events for graduating Seniors
lyEr , 8 . 5" x 11"
Not to scale.
Sie bar .08" with
Fill: 5% black, 100% “Sot Light” in the Indesign Laers palette
Stroke: .5 pt, ashe line (3 pt ash, 2 pt gap), 40% black
SubheaFrutiger Bol
Cop
Frutiger Light
let align
HealineAobe Garamon
let align
Soli Black
Photographic imageoptional
Logo2.5" with
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)2 8
Single headline option.
Option Sub Head
Bor sed tie conullumsan ullaor alit vulputpat ip et velendreet ipis
nostie eui eros do dolestrud tat, ver sis del illa faciliq uamet, velis
am lorem ipsum dolor sit amet.
To learn more, call 503-555-5555 or e-mail [email protected].
b as i c ad tEmplatE , 4"x 5"
All Portlan State Uniersit ispla an broacast aertising must be approe b
Uniersit Communications beore it is scheule to run in meia outlets.
Aertising Guielines
Clear space
This area must be ree o
a content. Minimum clear
space etermine b cap
height o logo
Sie bar
.08" with on right ege
Fill: 5% black, 100% “Sot Light” in the Indesign Laers palette
Stroke: .5 pt, ashe line (3 pt ash, 2 pt gap), 40% black
Subhea
Frutiger Bol
Cop
Frutiger Light
let align
HealineAobe Garamon
let align
Soli Black
Photographic image
Logo
1.875" with.5 pt black rule aroun entire a
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)2 9
b as i c ad tEmplatE , 8"x 10"
Not to scale.
Clear space
This area must be ree o
a content. Minimum clea
space etermine b capheight o logo.
Sie bar .1875" with on right ege
Fill: 5% black, 100% “Sot Light” in the Indesign Laers palette
Stroke: .5 pt, ashe line (3 pt ash, 2 pt gap), 40% black
Subhea
Frutiger Bol
CopFrutiger Light
let align
HealineAobe Garamon
let align
Soli Black
Photographic image
Logo
2.5" with
Lorem ipsum dolor sit ametconullum ullaor alit.
Option Sub Head
Bor sed tie conullumsan ullaor alit vulputpat ip et velendreet
ipis nostie eui eros do dolestrud tat, ver sis del illa faciliq
uamet, velis am inim velit lorer inciniam quat. Nulputpat,
volore dolore magna faci blandit amcommodio od tet prae-
sequisl et aliquisim zzrilit, quis eu feugue dunt lor alis dip ero
dolore facinisit ut volumsan hent ut vel wislandre. Ut autat,
quip eu feum quisi etuercil utat. Ut inibh exeraesequam.Tat.
Ore ex eugiat adignim eu feu facil utat aliquat. Am, quipit
delenibh erostionsed eumsan ullan vendign iscing eum do-
lum dolor sis num ipit utat. El il ut nonulput nostincidunt at.
Ut inci tatisse quatie eu feummy dolor site am eraessismod
doluptat nul.
To learn more, call 503-555-5555 or email [email protected] or visit www.pdx.edu.
.5 pt black rule aroun entire a
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)3 0
Convocation
September 19, 2006
Welcome toPortland State University Faculty Orientation
HealineGeorgia, 42 pt
let align
Subheaverana Roman, 25 pt
let align
Main Image3.5" height
First ImageAllow a 6.35" wie
space or rst image
titlE pagE
tWo-imagE t itlE pagE
Secon Imageallow a 3.65” wie space
or secon image
color rEcommEndations
PSU GreenR=106 G=127 B=16
PSU SiennaR=163 G=63 B=31
PSU Blue
R=0 G=117 B=154
Backgroun Bar
Subhea BlackR=15 G=15 B=15
Subhea BrownR=169 G=99 B=51
Subhea Blue(PSU Light Blue)R=163 G=63 B=31s
Align Logo
Bottom Right
Subheas
A basic template has been create to incorporate the Portlan State Uniersit ientit into Microsot
PowerPoint presentations. It assumes a basic leel o procienc with the application (such as using Master
Slies an placing images) an is meant to be a basic guie. Presentations will most likel nee to becustomize or specic content. Template aailable at www.px.eu/ucomm.
PowerPoint Guielines
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)3 1
Key Messages
› Urban. Sustainable.
› Diverse.
› Opportunity for all.
› Research. Partner.› International. Surrounded
by beauty.
HealineGeorgia, 42 pt
let align
Bo Copverana, 28pt
let align
PSU logoKnock out
2.5" with
top right corner
Space shoul be resere or a pull
quote or table. Rerain rom stretching
bo cop entire with o page.
sUb-pagE
altErnatE sUb-pagE options
The “Guillemet”Ke Comman:
Alt + 0155
or
use “>” smbol, 20 pt
sUb-pagE color options
Light BlueR=216 G=235 B=239
CreamR=234 G=234 B=205
School/Collegeoptional
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)3 2
Web Site Guielines
W Eb s i tE dEs i gn mi n i mUm r EQUi r EmEnts
PSU heaer/ooter an instructions or use aailable at www.px.eu/ucomm.
reque psU hee
Image Option (preerre)
reque psU hee
PSU Green Option
reque psU e
loc al W Eb s i tE c ontEnt
Portlan State Web sites are require to inclue one o the PSU heaer options
shown aboe an the PSU ooter shown below.
The PSU heaer an ooter are esigne to proie a consistent Uniersit ientit
online an gie users global stanar naigation to central online resources. The
shoul neer be moie on local Web sites.
Beon the PSU heaer an ooter, Web site esign shoul ollow Portlan State’s
general ientit guielines or colors, onts, the use o photograph, etc. Theeasiest wa to meet the general ientit guielines is to use the stanar Portlan
State Web site template (ollowing).
designers or stuent organization an iniiual acult/sta/stuent Web sites
are encourage, but not require, to use the PSU heaer/ooter an stanar
Web site template. All Portlan State Web sites shoul ollow general ientit
guielines (e.g., when using the Uniersit logo).
For more inormation about Web site esign guielines an resources, please
contact Uniersit Communications at www.px.eu/ucomm, [email protected]
or 503.725.3711.
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)3 3
standar d W Eb s i tE tEmpl atE
Template an instruct ions or use aailable at www.px.eu/ucomm.
reque psU hee
reque psU e
ChannelWinletsTeasers or ancillar
content relate to
page or Web site.
Site Heaer
Main Site Naigation
Page Content
Site Footer
Quick LinksCall out box
or popular or
important links.
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)3 4
e-Newsletter Guielines
E -nEW slEttEr tEmplatE
Template an instruct ions or use aailable at www.px.eu/ucomm.
Articles
Publication Title
Table o Contents
Siebar
Aitional Links
Uniersit Braning
Footer(e.g., subscription
management)
Serial
Inormation/
dateline
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)3 5
Electronic Signature Guielines
E -mai l s i gnatUr Es
The use o the Uniersit’s e-mail
sstem is subject to the Uniersit’s
e-mail, oicemail, an network access
polic. E-mail corresponence is the
electronic ersion o the Uniersit’s
stationer sstem. E-mail signatures
shoul contain the ollowing
inormation: name, proessional title,
epartment name, Portlan State
Uniersit, phone number, ax number,
e-mail, an Web aress. E-mail
signatures shoul not inclue links to
non-Uniersit-sponsore Web sites.
Recommene tpeace is verana.
Backgroun shoul remain white.
downloa the e-mail signature logo at
www.px.eu/ucomm.
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)3 6
January 1, 2007
Recipient
Title Address
City, State, Zip
To whom it may concern,
Hendigni smodipisi blam quam ex ese molore commole ndigna faccum veraestrud doloreet amet acinibhero con vent veliqua tumsan henit la faccum ver sed magnism olummy nulluptat nulla faci eriure tincil
eum quisi. Ing etue commodit alis delit velestrud essismo dipsum dip ea faccum ipsum venibh euguerosad tin volortio diatum quat lor iurer si.
Adit ing eugait ute dolutpat alis adio od dionsequis nonum ad eum dolor adigna feu feuisl delisl et nisi.Put la at ulput loreet lore vullan volore tisit lorem ipsummodo er ad do dunt wisi bla alit do ero dolore
conumsandiam accum veliquis digna feugiam, vulpute magna consed magniam doluptat adit la faciduntacilla amcon volobore magna faccum er sim dunt autpatue del elit ulputat. Vent eugiam, sendionullum
diamcon ullandre consequat, vel ing euisciduis aute faccum nulluptat. Cum delit, sequamcore velendr er-cilla ad te doloreet lobore volor irit wisim dolupta tionsequatie faci blam autatet lum nit dit nummodionhenim ad tie tat praesto eriusto dipsumsan henibh etum nisi.
Raessim ip eui tat nibh el in ex er adit alis dolum volestisim ero corerae sectet lut nummolum quat aut-
patem in et lorpercil delestrud dolorti onullan hendreet num irit nullaore tat irit iriusto odionsecte erodolenit acillam nismod elit praesed ting elit ipit ad magnim euisit acil ipsumsan eugait, sit, conulput uting eugait, quat. Consend ipsustrud modolenim irilisit am ipit nim in ut luptat, quisl diam, sectetummy
nim ilis eliquipit prat. Usto core tatum vel exero ent dolum zzrit, vullum dolesto dunt dolortio od temvelis nim iriusto conulla facilit nis ad dolor si.
Init at luptat amconul lutpat. Ut vel etum quatin verat. Perostisit, ver sed ex eu f accum eummy nosexercilis nonsequissim iure tisit am, quismodit nulla faccum dolore del ilis nosto odolorerilit wis num ipis
ex endrero eum augait praeseq uatumsa ndreet eniamco mmodit velit nonsed essit veniamcommy nullumilluptat ip er adit ad dolobortisci blaorpe rcidunt ut at.
Sincerely,
Sender
College of Liberal Arts and SciencesDepartment o English | Center or Excellence in Writing
503-725-5555 tel503-725-5555 [email protected]
Post Ofce Box 751Portland, Oregon 97207-0751
Letterhea Guielines
Line 8
Line 10
Line 11
Line 12
Line 13
Lines 14–15: Space
Line 16: Begin Letter
1" margin rom let
sie o page
pr i ntEd lEttEr hEad tEmpl atE
Template aailable at www.px.eu/ucomm.
Bo o letter shoul begin
2.25" rom the top o the
page. Leae 7 blank lines at
top o Wor ocument.
1.38" margin rom
right sie o page
1" margin rom
bottom o the page
Letterhea: 8.5" × 11"
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)3 7
Recipient January 1, 2007Title
AddressCity, State, Zip
To whom it may concern,
Hendigni smodipisi blam quam ex ese molore commole ndigna faccum veraestrud doloreet amet acinibh
ero con vent veliqua tumsan henit la faccum ver sed magnism olummy nulluptat nulla faci eriure tincileum quisi. Ing etue commodit alis delit velestrud essismo dipsum dip ea faccum ipsum venibh euguerosad tin volortio diatum quat lor iurer si.
Adit ing eugait ute dolutpat alis adio od dionsequis nonum ad eum dolor adigna feu feuisl delisl et nisi.
Put la at ulput loreet lore vullan volore tisit lorem ipsummodo er ad do dunt wisi bla alit do ero doloreconumsandiam accum veliquis digna feugiam, vulpute magna consed magniam doluptat adit la faciduntacilla amcon volobore magna faccum er sim dunt autpatue del elit ulputat. Vent eugiam, sendionullum
diamcon ullandre consequat, vel ing euisciduis aute faccum nulluptat. Cum delit, sequamcore velendr er-cilla ad te doloreet lobore volor irit wisim dolupta tionsequatie faci blam autatet lum nit dit nummodion
henim ad tie tat praesto eriusto dipsumsan henibh etum nisi.
Raessim ip eui tat nibh el in ex er adit alis dolum volestisim ero corerae sectet lut nummolum quat aut-patem in et lorpercil delestrud dolorti onullan hendreet num irit nullaore tat irit iriusto odionsecte erodolenit acillam nismod elit praesed ting elit ipit ad magnim euisit acil ipsumsan eugait, sit, conulput ut
ing eugait, quat. Consend ipsustrud modolenim irilisit am ipit nim in ut luptat, quisl diam, sectetummy nim ilis eliquipit prat. Usto core tatum vel exero ent dolum zzrit, vullum dolesto dunt dolortio od tem
velis nim iriusto conulla facilit nis ad dolor si.
Init at luptat amconul lutpat. Ut vel etum quatin verat. Perostisit, ver sed ex eu faccum eummy nos
exercilis nonsequissim iure tisit am, quismodit nulla faccum dolore del ilis nosto odolorerilit wis num ipisex endrero eum augait praeseq uatumsa ndreet eniamco mmodit velit nonsed essit veniamcommy nullum
illuptat ip er adit ad dolobortisci blaorpe rcidunt ut at.
Sincerely,
Sender
College of Liberal Arts and SciencesDepartment o English | Center or Excellence in Writing
503-725-5555 tel503-725-5555 [email protected]
Post Ofce Box 751Portland, Oregon 97207-0751
Letterhea: 8.5" × 11"
Line 8
Line 9
Line 10
Line 11
Lines 12–13: Space
Line 14: Begin Letter
Line 8
right align
1" margin rom let
sie o page
pr i ntEd lEttEr hEad tEmplatE : W i ndoW EnvElopE
Template aailable at www.px.eu/ucomm.
1.38" margin rom
right sie o page
1" margin rom
bottom o the page
Bo o letter shoul begin
2.25" rom the top o the
page. Leae 7 blank lines at
top o Wor ocument.
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)3 8
January 1, 2007
Recipient
Title
Address
City, State, Zip
To whom it may concern,
Hendigni smodipisi blam quam ex ese molore commole ndigna faccum veraestrud doloreet amet acinibh
ero con vent veliqua tumsan henit la faccum ver sed magnism olummy nulluptat nulla faci eriure tincil
eum quisi. Ing etue commodit alis delit velestrud essismo dipsum dip ea faccum ipsum venibh eugueros
ad tin volortio diatum quat lor iurer si.
Adit ing eugait ute dolutpat alis adio od dionsequis nonum ad eum dolor adigna feu feuisl delisl et nisi.
Put la at ulput loreet lore vullan volore tisit lorem ipsummodo er ad do dunt wisi bla alit do ero dolore
conumsandiam accum veliquis digna feugiam, vulpute magna consed magniam doluptat adit la facidunt
acilla amcon volobore magna faccum er sim dunt autpatue del elit ulputat. Vent eugiam, sendionullum
diamcon ullandre consequat, vel ing euisciduis aute faccum nulluptat. Cum delit, sequamcore velendr er-
cilla ad te doloreet lobore volor irit wisim dolupta tionsequatie faci blam autatet lum nit dit nummodion
henim ad tie tat praesto eriusto dipsumsan henibh etum nisi.
Raessim ip eui tat nibh el in ex er adit alis dolum volestisim ero corerae sectet lut nummolum quat aut-
patem in et lorpercil delestrud dolorti onullan hendreet num irit nullaore tat irit iriusto odionsecte ero
dolenit acillam nismod elit praesed ting elit ipit ad magnim euisit acil ipsumsan eugait, sit, conulput ut ing
eugait, quat. Consend ipsustrud modolenim irilisit am ipit nim in ut luptat, quisl diam, sectetummy nim
ilis eliquipit prat. Usto core tatum vel exero ent dolum zzrit, vullum dolesto dunt dolortio od tem velis
nim iriusto conulla facilit nis ad dolor si.
Init at luptat amconul lutpat. Ut vel etum quatin verat. Perostisit, ver sed ex eu faccum eummy nos exerci-
lis nonsequissim iure tisit am, quismodit nulla faccum dolore del ilis nosto odolorerilit wis num ipis ex
endrero eum augait praeseq uatumsa ndreet eniamco mmodit velit nonsed essit veniamcommy nullum
illuptat ip er adit ad dolobortisci blaorpe rcidunt ut at.
Sincerely,
Sender
College of Liberal Arts and Sciences
Department of English | Center for Excellence in Writing
503-725-5555 tel
503-725-5555 fax
Post Ofce Box 751
Portland, Oregon 97207-0751
Line 8
Line 10
Line 11
Line 12
Line 13
Lines 14—15: Space
Line 16: Begin Letter
1" margin rom let
sie o page
ElEc tr oni c lEttEr hEad tEmplatE
Template aailable at www.px.eu/ucomm.
1.38" margin rom
right sie o page
1" margin rom
bottom o the page
Letterhea: 8.5" × 11"
Bo o letter shoul begin
2.25" rom the top o the
page. Leae 7 blank lines at
top o Wor ocument.
School/College: verana Bol, 7.5 pt or Frutiger Bol, 8.5 pt
department: verana, 6.5 pt or Frutiger Light, 7.5 pt
Bo o Letter: Garamon, 10 pt or Aobe Garamon, 11 pt
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)3 9
Recipient January 1, 2007
Title
Address
City,State, Zip
To whom it may concern,
Hendigni smodipisi blam quam ex ese molore commole ndigna faccum veraestrud doloreet amet acinibh
ero con vent veliqua tumsan henit la faccum ver sed magnism olummy nulluptat nulla faci eriure tincil
eum quisi. Ing etue commodit alis delit velestrud essismo dipsum dip ea faccum ipsum venibh eugueros
ad tin volortio diatum quat lor iurer si.
Adit ing eugait ute dolutpat alis adio od dionsequis nonum ad eum dolor adigna feu feuisl delisl et nisi.
Put la at ulput loreet lore vullan volore tisit lorem ipsummodo er ad do dunt wisi bla alit do ero dolore
conumsandiam accum veliquis digna feugiam,vulpute magna consed magniam doluptat adit la facidunt
acilla amcon volobore magna faccum er sim dunt autpatue del elit ulputat.Vent eugiam, sendionullum
diamcon ullandre consequat,vel ing euisciduis aute faccum nulluptat.Cum delit, sequamcore velendr er-
cilla ad te doloreet lobore volor irit wisim dolupta tionsequatie faci blam autatet lum nit dit nummodion
henim ad tie tat praesto eriusto dipsumsan henibh etum nisi.
Raessim ip eui tat nibh el in ex er adit alis dolum volestisim ero corerae sectet lut nummolum quat aut-patem in et lorpercil delestrud dolorti onullan hendreet num irit nullaore tat irit iriusto odionsecte ero
dolenit acillam nismod elit praesed ting elit ipit ad magnim euisit acil ipsumsan eugait,sit, conulput ut ing
eugait, quat. Consend ipsustrud modolenim irilisit am ipit nim in ut luptat, quisl diam,sectetummy nim
ilis eliquipit prat.Usto core tatum vel exero ent dolum zzrit, vullum dolesto dunt dolortio od tem velis
nim iriusto conulla facilit nis ad dolor si.
Init at luptat amconul lutpat. Ut vel etum quatin verat. Perostisit,ver sed ex eu faccum eummy nos exerci-
lis nonsequissim iure tisit am, quismodit nulla faccum dolore del ilis nosto odolorerilit wis num ipis ex
endrero eum augait praeseq uatumsa ndreet eniamco mmodit velit nonsed essit veniamcommy nullum
illuptat ip er adit ad dolobortisci blaorpe rcidunt ut at.
Sincerely,
Sender
College of Liberal Arts and Sciences
Department of English | Center for Excellence in Writing
503-725-5555 tel
503-725-5555 fax
Post Ofce Box 751
Portland, Oregon 97207-0751
Line 8
Line 9
Line 10
Line 11
Lines 12—13: Space
Line 14: Begin Letter
1" margin rom let
sie o page
ElEc tr oni c lEttEr hEad tEmplatE : W i ndoW EnvElopE
Template aailable at www.px.eu/ucomm.
1.38" margin rom
right sie o page
1" margin rom
bottom o the page
School/College: verana Bol, 7.5 pt or Frutiger Bol, 8.5 pt
department: verana, 6.5 pt or Frutiger Light, 7.5 pt
Bo o Letter: Garamon, 10 pt or Aobe Garamon, 11 pt
Letterhea: 8.5" × 11"
Bo o letter shoul begin
2.25" rom the top o the
page. Leae 7 blank lines at
top o Wor ocument.
Line 8
right align
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)4 0
cee le a seedepartment o English | Center or Excellence in Writing
503-725-5034 tel
503-725-4499 [email protected]
Post Oce Box 751
Portlan, Oregon 97207-0751
lEttEr hEad, b Us i nEss c ar d, EnvElopE
Not to scale. Inormation on orering stationer is aailable at www.px.eu/ucomm.
cee U pu aNoha A. Toulan School o Urban Stuies an PlanningPost Oce Box 751Portlan, Oregon 97207
Jan C. Semenza, Ph.D., MPHAssociate Proessor o Public Health
School o Communit HealthPost Oce Box 751Portlan, Oregon 97207-0751
450 Urban Center Builing506 SW Mill StreetPortlan, Oregon 97201
503-725-8262 tel503-725-5100 [email protected]
Stationer Sstem
Letterhea: 8.5" × 11"
Business car: 3.5" x 2"
No. 10 enelope: 9" x 4.125"
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)4 1
pr Es i dEnt ’ s monar c h lEttEr hEad, EnvElopE
Not to scale.
Daniel O. Bernstine
President
Portland State University
Office of the President
Post Office Box 751
Portland, Oregon 97207
503-725-4419
Office of the President
Post Office Box 751
Portland, Oregon 97207
Daniel O. Bernstine
President
Letterhea: 7.25" × 10.5"
Enelope: 7.5" x 3.875"
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)4 2
Aobe Garamon, 11 pt
School/College
optional
Aobe Garamon, 22 pt
Frutiger Light, all caps, 7 pt
Aobe Garamon, 11 pt
Frutiger Light, all caps, 7 pt
notE c ar d, namE tag, mai l i ng lab El
Note car: 6.25" × 9" lat
Name tag: 3.75 " × 2.5"
Oce o Uniersit CommunicationsPost Oce Box 751Portlan, Oregon 97207
Mailing label: 4.5" x 3.25"
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)4 3
pr EsEntat i on oldEr
Presentation Foler:
1-color (multiple color palette),
9” x 12”
Presentation Foler:
4-color, 9” x 12”
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)4 4
Publications Guieline Oeriew
photos
onts
c ovEr ar t
papEr stoc K
c olor s
pos i t i oni ng
gUi dEl i nEs
do do not
• use black an white or ull color onl
• shoul be borerless an rectangular
• shoul blee to at least one ege o the
page when possible
• use Frutiger or titles, healines,
subhealines, an heaers
• use Aobe Garamon or select
healines, an or long
ocuments an communications
• use ull-blee imager with a
strong presence
• use white paper
• use uncoate or ull coate
• use paper with reccle content
• use PSU Green as the ominant color
• use colors rom the approe
PSU color palette
• place page numbers on the outsie
bottom o the page
• place main heaers on the outsie
top o the page
• use uotones or emplo an other stlize
coloring techniques regaring
photographs
• use bo cop immeiatel on top o
images
• neer use onts outsie o the Portlan
State Uniersit tpographic stle
• neer a rop shaows, outlines, or
an other photographic stling to the
tpograph
• use imager without a strong color
presence
• use small, unerstate tpograph
in onl one ont size or the title
treatment
• use colore paper
• use an color outsie the esignate
color palette
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)4 5
Stle Matters
An eitorial stle guie brings consistenc to non-scholarl
mass meia publications an corresponence written or
an about Portlan State Uniersit. The Oce o Uniersit
Communications utilizes a house stle that incorporates
rules rom the Associated Press Style Guide an the Chicago
Manual of Style or guiance on issues o wor usage,
spelling, grammar, capitalization, an punctuation.
For help on issues ranging rom rules on spelling out numbers
to appropriate listing o egrees, isit www.px.eu/ucomm.
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)4 6
Airmatie Action Statement
A Portlan State Uniersit statement on armatie action
an equal opportunit shoul appear in publications
prouce b the Uniersit or o-campus istribution, in all
classies as an position announcements.
A statement is not require or publications intene
primaril or on-campus istribution, with the exception o
position announcements. A statement is also not require
or corresponence o a personal nature (e.g., letters,
memos, initations) whether intene or on- or o-campus
istribution.
statEmEnt or pUb l i c at i ons
“Portlan State Uniersit supports equal opportunit in
amissions, eucation, emploment, an use o acilities
b prohibiting iscrimination in those areas base on age,
color, isabilit, marital status, national origin, race, religion
or cree, sex or gener, sexual orientation, or eteran status.
This polic implements local, state an eeral laws (incluing
Title IX); inquiries about it shoul be irecte to the
Armatie Action an Equal Opportunit Oce, 122 Cramer
Hall, 503-725-4417; TTy: 503-725-6503.”
Two acceptable shortene ersions o the complete
armatie action statement ma be use when space islimite:
“PSU promotes equal opportunit or all iniiuals without
regar to age, color, isabilit, marital status, national origin,
race, religion or cree, sex or gener, sexual orientation, or
eteran status.”
“PSU is an armatie action/equal opportunit institution.”
The ollowing ariation is acceptable onl in classie
aertisements:
“An AA/EO institution.”
ads and pos i t i on annoUnc EmEnts
This statement must be place in all search as an position
announcements, whether or on- or o-campus istribution.
“Portlan State Uniersit is an Armatie Action, Equal
Opportunit institution an, in keeping with the Presient’s
iersit initiatie, welcomes applications rom ierse
caniates an those who support iersit.”
A slightl shortene ersion ma be substitute when space
is an issue.
“PSU is an AA/EO institution an, in keeping with thePresient’s iersit initiatie, welcomes applications rom
ierse caniates an those who support iersit.”
Exception:
The extremel abbreiate statement below ma be use
or as or limite-uration positions, where the person will
not be consiere “sta” or “acult” o the Uniersit (e.g.
iniiuals hire on personal serices contracts). For an other
exceptions, please contact the Armatie Action Oce, 503-
725-4417:
“An AA/EO institution.”
r Esponsi b i l i ty or plac i ng
thE statEmEnt
The hea o the epartment or oce originating the
publication, or the chair o the search committee that creates
an a or position announcement is responsible or ensuring
that the appropriate armatie action statement is use.
The irector o creatie serices is authorize to place
an armatie action statement in a publication without
permission or approal o the hea o the epartment or
oce originating the publication.
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P O R T LA N d S T AT E U N I vE R S I T y | I d E N T I T y S T A N d A R d S 1.3 (11/1/06)4 7
bee
An inisible gri line upon which tpe orimager rests.
b
A traemark owne b an organization that
creates a istinctie set o expectations in the
mins o customers.
b e
The isual representation o a bran in all
communications.
c e
The height o a capital letter, such as the “P”
in Portlan State Uniersit.
ce e
The space aroun a logo that is kept ree
o other graphic elements to ensure that the
logo is gien prominence.
cmyK
An acronm use in oset printing that stans
or can, magenta, ellow, an black. Also
known as our-color process.
ce
Printe marketing communications eliereto customers an prospects b sources other
than the meia.
c ee
The set o approe colors to be use across
all communications. This applies to color els,
graphic elements, an tpe, but not to color
photographic imager.
u- e
A printing term reerring to the metho o
reproucing ull-color artwork b separating
the image into our colors: can, magenta,
ellow, an black.
html
The commonl use acronm or “hpertext
markup language,” which is use to create
Web sites.
ie e
All o the ientit elements use in a specie
relationship to each other.
ie
Photos, illustrations, or other graphic elementsuse to proie isual inormation an to
eoke an emotional response.
Kk u
The remoal (knock out) o the color in an
area, allowing the backgroun or page color
to show through.
lu
The result o arranging text, imager an/or
graphic elements on a page.
le
The measurement in tpograph o the ertical
space between lines o text measure rom
baseline to baseline.
l
A istinctie, proprietar smbol use to
ienti a compan or bran an express
its unique attributes.
pantonE®
PANTONE® is a color-matching sstem that
proies more than 700 color swatches to
esigners an gies printers the ormulas
neee to accuratel reprouce each color.
pd
(Portable document Format) A cross-platorm
ocument ormatting application that allows
ocuments to be isplae exactl how the
looke when create in the original sotware.
p
The unit o measure or tpe size. Equals 1/72
o an inch, or .35 mm.
pe
Color printe with a mix o inks (CMyK) rather
than each color with its own iniiual ink
(spot color).
rgb
A color moel use in electronic meia that
stans or re, green, an blue. All color
computer monitors are RGB monitors.
s e
A letter or tpeace with no seris.
se
An o the short lines stemming rom, an atan angle to, the upper an lower ens o the
strokes o a letter.
sue
The specie arrangement o the logomark
an logotpe.
s
Color printe with its own custom iniiual
ink rather than the mix o inks (CMyK) use in
process color.
t e
The specic phrase, use in aertising
an other communications, that reinorces
a particular message.
tee
An electronicall ormatte le use to
structure inormation an ke graphic
elements in a consistent manner or a
particular tpe o communication.
te
The oerall unerstaning or perception o
the institution’s communications conee
to the auience.
tek
Inicates that an organization or iniiual
legall owns a name. It restricts the use
or sale o the name to that organization/
iniiual. The ™ smbol is use to ienti
a traemarke name, while the ® inicates a
eerall registere traemark.
t
The use o tpe in creating communications,
incluing its selection, specication, an usage
in a particular ormat.
We-e ee
The result o RGB colors being conerte or
Web-sae use.
Glossar
8/8/2019 Psu Identity Standards
http://slidepdf.com/reader/full/psu-identity-standards 48/48
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