Download - Prototype Presentation CS 411 Blue Team Fall 2007 Slides Presented By: Tom Hager

December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 11

Prototype PresentationPrototype Presentation

CS 411 Blue TeamCS 411 Blue Team

Fall 2007Fall 2007Slides Presented By: Tom HagerSlides Presented By: Tom Hager


ThrillTracker Team OverviewThrillTracker Team Overview


The ThrillsThe Thrills


What A Drag…What A Drag…


Blue Team SurveyBlue Team Survey

Members of the Blue Team surveyed 40 Members of the Blue Team surveyed 40 people that have been to a major theme people that have been to a major theme park in the past 10 years.park in the past 10 years.

In visiting an amusement park, what has In visiting an amusement park, what has been the one element that has taken away been the one element that has taken away from the overall experience?from the overall experience?


Blue Team Survey ObservationBlue Team Survey Observation

While waiting in line may be expected by the While waiting in line may be expected by the patron, it is obvious from the results that this patron, it is obvious from the results that this takes away from the overall experience of takes away from the overall experience of

going to a theme park.going to a theme park.


Professional OpinionProfessional Opinion

Our domain expert agreed with our findings, stating:Our domain expert agreed with our findings, stating:

““Avoiding lines is a fundamental desire for people Avoiding lines is a fundamental desire for people who attend public venues. Recent news articles who attend public venues. Recent news articles would support your presumption as well, regarding would support your presumption as well, regarding the willingness of patrons to pay for it [the the willingness of patrons to pay for it [the ThrillTracker].”ThrillTracker].”

- Mr. Doug Stagner - Mr. Doug Stagner

Director of Operations, Director of Operations,

Busch Gardens EuropeBusch Gardens Europe


The ProblemThe Problem

Poor real-time data collection and feedback on Poor real-time data collection and feedback on park patron habits leads to inefficiencies in park patron habits leads to inefficiencies in park utilization, causing a failure to maximize park utilization, causing a failure to maximize patron satisfaction and park revenue.patron satisfaction and park revenue.


The GoalThe Goal

Our goal is to provide a system utilizing Our goal is to provide a system utilizing real-time data collection methods that both real-time data collection methods that both increases the satisfaction of the patrons increases the satisfaction of the patrons and the revenue of the parks.and the revenue of the parks.


Turn real-time data Turn real-time data collection via RFID…collection via RFID…

……into satisfaction by into satisfaction by offering an enhanced offering an enhanced

patron experience! patron experience!


Presenting…Presenting…ThrillTrackerThrillTracker


Current Park FlowCurrent Park Flow


Proposed ThrillTracker FlowProposed ThrillTracker Flow


Major Functional ComponentsMajor Functional Components


Prototype MFCDPrototype MFCD


What Thrill Tracker Will DoWhat Thrill Tracker Will Do

Provide real-time attraction data and statisticsProvide real-time attraction data and statistics Create additional revenue for the parkCreate additional revenue for the park Allow patrons to customize a multiple ride Allow patrons to customize a multiple ride

itinerary from one of our convenient kiosksitinerary from one of our convenient kiosks Enhance patron trackingEnhance patron tracking Provide information services through kiosksProvide information services through kiosks Provide additional means for targeted marketingProvide additional means for targeted marketing


What Thrill Tracker Won’t DoWhat Thrill Tracker Won’t Do

Show real-time where every patron is anywhere Show real-time where every patron is anywhere in the parkin the park

Ensure maximum efficiency of all attractionsEnsure maximum efficiency of all attractions Eliminate lines at attractionsEliminate lines at attractions Eliminate congestion throughout the parkEliminate congestion throughout the park Allow patrons to schedule an unlimited number Allow patrons to schedule an unlimited number

of attractions of attractions


Prototype DemonstrationPrototype Demonstration

RFID InterfaceRFID InterfacePatron GUIPatron GUIAdministrator GUIAdministrator GUI


What is RFID?What is RFID?

RFID – Radio Frequency IdentificationRFID – Radio Frequency Identification

There are two types of RFID:There are two types of RFID: ActiveActive PassivePassive

The main difference is that active RFID has its own The main difference is that active RFID has its own battery power source, where as passive RFID battery power source, where as passive RFID achieves its charge from radio waves.achieves its charge from radio waves.


Why RFID?Why RFID?


Phase 2 BudgetPhase 2 BudgetStaff Quantity Yearly Salary* Total

Project Manager 1 $80,640 $40,320

Software Engineer 4 $67,200 $134,400

QA Engineer 2 $61,440 $61,440

Web Developer 1 $55,680 $27,840

Database Specialist 1 $61,440 $30,720

Technical Writer 1 $53,760 $26,880

Network Engineer 1 $63,360 $31,680

IT Specialist 1 $61,440 $30,720

GUI Developer 1 $61,440 $30,720

Total $414,720

40% Overhead $165,888

Total Phase 2

Staff Budget $580,608

* Staff are full time employees for a 6 month period* Staff are full time employees for a 6 month period


Phase 2 BudgetPhase 2 Budget

$717,629Total Phase 2 Budget

$137,021

Total Phase 2 Equipment and Software Budget

$69,095$13,8195MS SQL 2005

$3,196$7994MS Visual Studio Pro

$50$501MS SQL Developer Toolkit

$9,625$87511HP nx6325 Notebook Workstations

$1,825$3655Cisco 2611Routers

$9,000$3,0003Slab X2RFID Kiosk

$16,000$3,2005Dell 2950Application Servers

$16,000$3,2005Dell 2950Development Servers

$70$0.70100Mifare 1KRFID Cards

$160$802GAOF5RFID Writer

$12,000$2,0006Envision WareRFID Antennae Gates

CostPriceQuantityPart NumberItem


Per Park Revenue By YearPer Park Revenue By Year

$1,128,750$723,750$405,0001623,300,000 Kings Island3

$1,018,750$613,750$405,0001622,860,000Six Flags Great America3

$1,996,250$901,250$1,095,0003654,700,000Universal Hollywood3

$2,346,250$1,251,250$1,095,0003656,100,000Universal Orlando2

$928,750$523,750$405,0001622,500,000 Kings Dominion2

$1,078,750$673,750$405,0001623,100,000Cedar Point 2

$1,896,500$804,500$1,092,0003644,310,000Busch Gardens Africa1

$953,750$548,750$405,0001622,600,000Busch Gardens Europe1

Revenue By Park

RFID Pass Royalties

ThrillPass Royalties

Season Days

Yearly AttendanceParkYear


Break Even AnalysisBreak Even Analysis

$0

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

$7,000,000

$8,000,000

$9,000,000

0 1 2 3

Year

Re

ven

ue Yearly Revenue

Yearly Implementation Cost

EBITDA


Return On InvestmentReturn On InvestmentPilot customer amortized cost of $148.6K per year Pilot customer amortized cost of $148.6K per year

over five yearsover five years

Cost per season day is $900 for a 162 day season Cost per season day is $900 for a 162 day season

Only 180 passes required to break even at $5 eachOnly 180 passes required to break even at $5 each

If an average of 2000 passes are sold per day, If an average of 2000 passes are sold per day, realized profit is $1.5 Million for the customerrealized profit is $1.5 Million for the customer

1000% return on the initial investment1000% return on the initial investment

ThrillTracker Inc. will receive a $1 royalty on each ThrillTracker Inc. will receive a $1 royalty on each $5 ThrillPass sold and $.25 on non-ThrillPass RFID $5 ThrillPass sold and $.25 on non-ThrillPass RFID ticketstickets

Estimated first year revenue of $2.85 MillionEstimated first year revenue of $2.85 Million


Return On InvestmentReturn On Investment

The less time patrons spend in line…. The less time patrons spend in line….

More time to visit shops and concessions (and More time to visit shops and concessions (and spend money)spend money)

Better experience at the park Better experience at the park More likely to return to the parkMore likely to return to the park Better distribution throughout the park Better distribution throughout the park


ConclusionConclusion

““It's been my experience that real time data It's been my experience that real time data is a good thing... I do see value, from the is a good thing... I do see value, from the facility operator's perspective, of having facility operator's perspective, of having real time data; especially if reporting can real time data; especially if reporting can be automated and formatted to meet be automated and formatted to meet specific needs.”specific needs.”

- Mr. Stagner- Mr. Stagner


AppendixAppendix


Process Flow: Access Of Thrill Tracker Account Process Flow: Access Of Thrill Tracker Account Via KioskVia Kiosk

Patron Places RFID Pass Near Scanner

Can The Pass Be Read ?

Is The Pass Valid ?

Is There An Associated Account ?

Run TheAccount Setup

Routine

Store Account Data In Data

Base

Run TheAccount Access Routine

Retrieve Account Data

From Data Base

Display Error

No

No

YesNo

Pass Detected


Process Flow: Ride Access Using Thrill PassProcess Flow: Ride Access Using Thrill Pass

Run TheAccount

Update Routine

Update Account Data In Data Base

Run TheAccount Access Routine

Retrieve Account Data

From Data Base

Is The Ride And Time Correct ?

Green LightOpen Gate

Yes

No

Patron Places RFID Pass Near Scanner

Can The Pass Be Read ?

Is The Pass Valid ?

Red ErrorLightYes

Yes

No

No

Pass Detected



For a small fee, no more than $5.00, wouldFor a small fee, no more than $5.00, would

you be willing to pay for a customized you be willing to pay for a customized itinerary whereby you could shorten your itinerary whereby you could shorten your wait for selected attractions?wait for selected attractions?


ReferencesReferences http://www.safetzone.com/ http://en.wikipedia.org/wiki/RFID http://www.themeparkinsider.com/reviews/ http://en.wikipedia.org/wiki/Busch_Gardens_Europe http://www.rcdb.com/pd20.htm http://blog.tmcnet.com/wireless-mobility/rfid-vs-wifi-for-hospital-

inventory-tracking-systems.asp http://www.tech-faq.com/rfid.shtml http://www.envisionware.com/gates http://www.dell.com/content/products/features.aspx/pedge_2950?

c=us&cs=04&l=en&s=bsd http://www.smartcardworld.com/mifare1k.asp http://www.techdefenders.com/productcart/pc/viewPrd.asp?

idcategory=8&idproduct=2047


References cont.References cont. http://www.slabb.com/public/x2/overview.html http://www.microsoft.com/industry/hospitality/solutions/

guesttechnologiesarticle.mspx http://www.informationweek.com/story/showArticle.jhtml?

articleID=47208448 http://www.safetzone.com/stz_product_reporting.htm http://www.allbusiness.com/technology/computer-hardware-radio-

frequency/10661-1.html http://news.com.com/Theme+park+takes+visitors+to+RFID-land/

2100-1006_3-5366509.html http://www.pdcorp.com/crowd-control/ http://www.mousepal.com/ http://www.sptimes.com/2004/12/15/Columns/

Busch_Gardens_bucks_g.shtml