Business Sales, Business Consulting, Mergers & Acquisitions
PROPRIETARY AND CONFIDENTIAL
PROPRIETARY AND CONFIDENTIAL
BUSINESS SUMMARY
Business Sales, Business Consulting, Mergers & Acquisitions
PROPRIETARY AND CONFIDENTIAL
NOTICE OF CONFIDENTIALITY
The information contained herein is highly sensitive and confidential and is for use by those persons bound by
the terms and conditions contained in the Non-Disclosure Agreement on file with SSW CAPITAL, LLC. This
Confidential Business Information Summary shall be treated as confidential and no part of the Summary shall be
disclosed to others, except as provided by the Non-Disclosure Agreement. As per the Non-Disclosure Agreement,
neither this summary, nor any portion therefore, may be reproduced, copied, duplicated or reveled without prior
written consent of SSW CAPITAL, LLC.
No part of this Offering Memorandum or its contents is intended to provide tax, financial or legal advice, and any
statements referring to these areas are to be considered opinion only. All recipients are encouraged to take
independent tax, financial or legal advice from duly regulated sources.
Any information concerning the sale of a business contained in this e-mail has been provided by the Seller to
SSW CAPITAL, LLC. (“Broker”). Broker and its agents have not and do not verify the accuracy or completeness
of this information, and the recipient of this information is advised to conduct its own independent due diligence
investigation as to the accuracy of the information provided herein.
The information contained herein is intended only for the personal and confidential use of the recipient(s). If you
are not the intended recipient, please contact the sender and destroy all copies. Do not deliver or copy this
document and/or any attachments if you are not the intended recipient, do not disclose the contents or take any
actions in reliance upon the information contained in this communication or any attachments.
Should there be no interest in the opportunity described herein, immediate notification of such should be
transmitted to SSW CAPITAL, LLC, and this as well as any other materials provided should be returned to:
Chad Connery, VP of Consulting, Mergers & Acquisitions
SSW CPA’S & SSW CAPITAL, LLC
1650 Murfreesboro Rd, Franklin, TN 37067
615-686-6115
Business Sales, Business Consulting, Mergers & Acquisitions
PROPRIETARY AND CONFIDENTIAL
OPPORTUNITY
Located downtown Nashville Music City Dream Cars is the only one of its kind around. They offer exotic and
sport car rentals. From everything to Lamborghini’s, Jaguars, Corvettes, Porsche’s, Tesla’s, Mercedes-Benz to
Range Rover’s. Come enjoy a closed course driving experience to test your skills and feel the power. They also
offer corporate programs for Birthday Parties, Client Appreciation, Sales Incentives, Bachelor Parties and much
more.
They also have a Drive Membership program which allows you to have access to any car that is available which
allows you to have 500 miles a year up to 10,000 miles a year. The Company also offers closed course driving
events where customers pay to drive cars within the fleet for a specific number of laps.
Known as the epicenter of country music, the Nashville metro contains a population of nearly 2 million within 14
counties: Davidson, Smith, Macon, Williamson, Cheatham, Sumner, Dickson, Robertson, Cannon, Rutherford,
Hickman, Trousdale, Maury and Wilson. Davidson is the most populous county with 702,900 people and is home
to Nashville, the capital city, which has 674,400 residents. The metro is located in the north-central portion of the
state of Tennessee in what is known as the Central Basin. The Cumberland River, which snakes through the
region, adds to the local economic base and enhances Nashville’s quality of life. The metro has a strong
multimodal infrastructure network linking the metro to markets around the world.
The entertainment and country music capital houses a number of venues such as Ryman Auditorium, Grand Ole
Opry, Country Music Television and Music Row. The nation’s lowest tax burdens and incentives for businesses
attract companies to the region and are assisting in diversifying the economy. Fortune 500 companies
headquartered in the region: HCA Holding, Dollar General, Community Health Systems, LifePoint Health, Delek
US Holdings and Tractor Supply Co.
Business Overview: *Business Operation Hours:
December 15 – March 15 is slower, later spring and later summer months are the highest revenues
State of Incorporation: Tennessee
Legal Organization Type: S-Corporation
Total Years in Business: 6 years
Intangible or intellectual assets included in the sale: Negotiable
Business relocatable? Could be
Business a franchise? No but could be set up to sell franchises
Special skills or licenses required to operate the business: No
Business Sales, Business Consulting, Mergers & Acquisitions
PROPRIETARY AND CONFIDENTIAL
Employee & Management: Employees that perform lower skill labor will be hourly and generally 1099, employees in management and sales will be
W2 and salaried. Salaries range from 40-50k and generally require 40-45 hour weeks. No benefits other than the
employee Drive program, short talks of getting health/dental in 2017 fell through.
Length of time for a buyer with reasonable skills but little direct knowledge to learn enough to manage this
business:
Two weeks to one month.
Managers, roles and responsibilities, and tenure with the company:
Jason Ridgel, CEO, joined Oct 2016. Jonathan Bowman, Founder/President, joined Dec 2013. William Sommer, General
Manager, joined Feb 2016.
Functions owner performs that would need to be replaced by a buyer or employee after this transition:
The owner manages the business as a whole. He and his staff run the day to day operations.
Attracting quality employees:
Easy as the model attracts anyone who likes cars/image with backgrounds of management, sales, and general
labor (interns, porters, detailers, etc)
LOCATION and Hours:
Downtown Nashville.
December 15 – March 15 is slower, later spring and later summer months are the highest revenues
COMPETITION & GROWTH
Few companies in Atlanta, Miami, Dallas. Miami and Dallas are far enough away to have very little impact.
Atlanta companies are expensive and frequently have trouble with theft, drugs, and crashes. Most are unable to
ship cars up to Nashville at a reasonable price. Miami and Dallas companies have sent MCDC business
historically to ensure their own clients stay happy as they travel. Turo car share offers lower end sports cars at
lower costs.
Percentage of revenue that each product/service accounts for:
IN PERCENTS 2018: Rentals 58, CCDE Pri 7, CCDE Pub 9, DRIVE Club 17, Track Day 0, Misc Services &
Insurance LoU/Dim Value 9 2017: Rentals 35, CCDE Pri 4, CCDE Pub 12, DRIVE Club 19, Track Day 3, Misc
Services & Insurance LoU/Dim Value 27
Description of ideal client:
Tourist & weddings 25-45, generally male (females purchase as gifts), middle-upper middle class
MCDC provides the opportunity for car enthusiasts to experience driving their dream luxury or exotic car.
Business Sales, Business Consulting, Mergers & Acquisitions
PROPRIETARY AND CONFIDENTIAL
Pricing and Customer loyalty: Customers continue returning each year for annual events (prom, galas, charities, etc). Customers who need cars
more frequently will generally sign on for a low end membership to enjoy savings.
Biggest growth opportunities in this business:
For new ownership to come in and provide new energy. With the growth of Middle Tennessee this has the
opportunity to continue to grow. MCDC is the only company of its kind in Nashville, Tennessee and the only one
that provides memberships, allowing individuals to have ongoing access to the luxury and exotic fleet.
Core Strengths / Weaknesses:
Strengths: reputation/image in Nashville, excellent customer relations online and offline, staff are well connected
to vendors of the hospitality sector, only exotic offerings in this part of the Southeast. Weaknesses: High risk
model given potential for accidents (trackers help diminish risk), high turnaround time for wrecked vehicles (loss
of use), potential for theft
Marketing & Locations:
MCDC is well established in the Greater Nashville Area. Word of mouth, Social media campaigns, print ads in
restrooms, local car meets, Cars & Coffee, parking cars at high volume locations in the downtown area.
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