Promotional Strategy
Group 3
When Controversy Sparks Buzz
and When It Doesn’t
Karthik P (PGP31394) | Shalini Jain (PGP31050) | Sunil Agarwal (PGP31177) | Nelson Delest (IEP17007) | Ravi Khatri (PGP31223)
Shock MarketingDeliberately, rather than inadvertently, startling and offending the audience by violating norms for social values and personal ideals
How bad can the controversies be?
So bad, that you can’t even think of…
Can controversies be good for you?
Can they help you make money?
The AIB Roast controversy
Yes, they can…!!
Amul Ad series Bold is beautiful ad series
Todo nhi jodo ads
What makes it different?
Identifying the sweet spot
How much is too much???
Know your Audience!
Invisibility
Invisibility on Demand
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