STARTUP JOBSFAIR

2015

Aktuelles Portfolio

2

Ausgewählte Exits

Project A invests along two dimensions

3

IncubationSeed Stage Acceleration

Growth Stage Acceleration

FUNCTIONAL EXPERTISE / OPERATIONAL EXCELLENCE

UN

IQU

E D

OM

AIN

EX

PER

STIS

E /

IN

VES

TM

EN

T

TH

EM

ES

Marketplaces and

Ecommerce

Digital Infrastruct

ure

Enterprise solutions

and Software

as a Service

EXIT

EXIT

EXIT

None

A

B

Project A offers a unique approach to investing in this asset class

4

Potential for superior return for investors if you are capable of managing the risk associated with seed and early stage investments

Project A Ventures combines a venture capital fund with an operational team of functional experts

Functional experts cover all areas crucial to building successful internet businesses

Operational involvement of our experts reduces the risk of failure in early phases through professional execution

Applying systematic execution patterns enable us to replicate success of our portfolio companies

ConservativeModerat

eHigh

Risk Level

Return potenti

al¹

Low

HighVenture CapitalInternet 5

Private Equity4

Stocks 3Treasure

Bonds2

1. Annual IRR; 2. Barclays Government Credit Bond Index; 3. S&P 500 Index; 4. Cambridge Associates Venture Capital Index for Late & Expansion Stag 5. Cambridge Associates Venture Capital weighted IRR for internet companies receiving initial investment between 2007 to 2011 (5 year period) | Note: All figures for the American market | Source: U.S. Venture Capital Index® and Selected Benchmark Statistics

Our approach: reducing risk of failure through professional execution

Illustrative

The team – Project A’s founders and managing directors have extensive experience in the digital space

Dr. Florian Heinemann

Uwe Horstmann Thies Sander Christian Weiss

Focus on Marketing, Customer Relationship Management, Business Intelligence

Focus on Idea Generation, Product Development and Mobile

Focus on Investor Relations, Investment Operations and Portfolio Management

Focus on HR/ Recruiting, IT and Portfolio Management

Former MD Rocket Internet, Co-founder JustBooks/ AbeBooks (Exit to Amazon)

Initial Management Team/CMO at various start-ups, e.g. Zalando, eDarling, iLove (Exit Verisign), AdScale

Business Angel in 40+ startups, e.g. trivago, Tradoria, Ladenzeile

M.Sc. WHU/ Stellenbosch/ EDHEC Nice, PHD at RWTH Aachen/Wharton School

Former MD Rocket Internet Germany, International

Founding team and internal management at e.g. eDarling, CityDeal/ Groupon, Wimdu

Founder and MD of Bigfoot (intern. expansion of Zalando to Brazil, Russia, Japan, etc.)

B.Sc. WHU/ITAM Mexico City

Former CEO of TopTarif.de (German contract comparison page)

Adidas (Head of Strategy Office), Boston Consulting Group (BCG, Berlin/ New York, Principal)

Business Angel in various start-ups, e.g. fashion4home, Ladenzeile, barzahlen

M.Sc. WHU/Kellog (Chicago)/ ESC Reims

Founder and former MD Rocket Internet and Rocket Brazil/ Latin America

Co-Founder/MD of various start-ups such as Mundwerk (Exit to Excelsis)

Head of FIFA World Cup Ticketing Center 2006

Business Angel in 20+ start-ups, e.g. eDarling, Zalando, Ladenzeile, MeinAuto

M.Sc. WHU/ Manchester/Nantes

FO

CU

SC

AR

EER

5

The founders are supported by experts in all functional areas crucial to building successful digital businesses

6

Olivier Raussin, CEO Latin America• Former MD Google Display and Youtube France• Director at Yahoo! and Microsoft• Founder of 3 startups • M.Sc. Nantes

Mark Hartmann, Venture Partner• Founder and CEO of Clickonero• Senior Associate at McKinsey• Diploma in Business Administration, WHU

Felix Zipse, Chief Financial Officer• Former Managing Director of myphotobook GmbH• Diploma in Business Administration, TU Berlin

Holger Witte, Director Investor Relations• Former Head of New Business at Bauer Media• Consultant at BCG and Ernst & Young• Founder of Intrabid.com• MBA, Columbia Business School (New York)

Rainer Berak, Director Integrated Planning• Project Management at UEFA and FIFA• Project Mgmt in global ops strategy team at adidas

group• Management Consultant at Accenture• Diploma, University of Cologne

Marie Fabiunke, Head of Communications• Former Head of Intern. Comm. ProSiebenSat.1 Media

AG• Former Manager Corporate Communications Sartorius

AG• M.A. Media & Comm. Studies, Freie Universität Berlin• Diploma Political Science & Int. Rel., Sciences Po Paris 

Fabian Wesner, Chief Technology Officer (Php)• Former CTO of Rocket Internet• Lead developer at Zalando• Exist Seed stipendiary at Freie Universität Berlin

Florian Brick, Chief Technology Officer (Java)• Head of Development at Rocket Internet at various

startups, e.g. eDarling, Zalando, Cit Deal/Groupon• Senior development/CTO positions in various

startups • Diploma in Mathematics, TU BerlinKai Rieke, Head of Online Marketing• Former founder and Managing Director of eDarling• Business angel in several startups• Christian-Albrechts-Universität, Kiel

Leo Schirmer, Head of Business Intelligence• Former Head of Marketing Intelligence at Zalando• Director at linara.de• Diploma in Mathematics, Freie Universität Berlin

Dr. Martin Loetzsch, Head of BI Infrastructure• Former software architect at Rocket Internet• Researcher in Artificial Intelligence and linguistics• PhD in computer science, Humboldt Universität

BerlinTamer El Hawari, Head of Product Management• Senior Product Manager at Rocket Internet• IT-Consultant at Prof. Becker GmbH• Co-Founder of sonntagmorgen.com• Diploma in Information Systems

Press coverage is increasing and very positive

7

Kickstarting startupsWiWo, Jun ‘14

Where founders become entrepreneurs*Der Tagesspiegel, Apr ‘14

Pioneering-spirit in demand*Handelsblatt Karriere, Jan ‘14

Off you go into the breeding basin*t3n, Apr ‘14

Like the Samwer-Brothers – just fairer*t3n, Feb ‘14

25 Start-ups in two years*Der Tagesspiegel, Feb ‘14

Shovels for the gold rush*Berliner Morgenpost, Feb ‘14

Project A has pioneered a category called „company builders“ The Economist, Jan ‘14

Jump start the digital economy*Berliner Zeitung, Dec ‘13

…and many more:

Two worlds, one will*Handelsblatt, Apr ‘14

The startup helper*Business Punk, Apr‘ 14

* Translated

8

Project A’s talents cover all areas of expertise crucial to building successful internet businesses

Search engine advertising (SEA), search engine optimization, affiliate marketing, display marketing, TV, and social media

EXPERTISE

DETAILS PROJECT A CAPABILITIES

Performance Marketing

Business intelligence

IT & Product

Organization Building

Best-in-class on- and offline marketing team and tools ensure fast and efficient customer acquisition

Proprietary Data Warehouse Technology (DWH) for detailed analytics, e.g. of online marketing efforts, targeted customer relationship management (CRM), KPIs

Based on robust data, our BI team supports our ventures in taking business decisions regarding e.g. customer retention, sales and operations

Web development (PHP & Java), mobile development (iOS and Android), system administration, design, quality assurance + proprietary ecommerce platform

Our front- and backend solutions are ready to quickly build and scale online businesses

Organizational and business development, strategy, recruiting of top talent, support in fundraising and internationalization, communications

Unique experience in the build up and international roll-out of high-performance organizations in the online space

Our experts support our portfolio companies on a strategic, tactical and hands-on operational level

1. Excl. interns and students