STARTUP JOBSFAIR
2015
Aktuelles Portfolio
2
Ausgewählte Exits
Project A invests along two dimensions
3
IncubationSeed Stage Acceleration
Growth Stage Acceleration
FUNCTIONAL EXPERTISE / OPERATIONAL EXCELLENCE
UN
IQU
E D
OM
AIN
EX
PER
STIS
E /
IN
VES
TM
EN
T
TH
EM
ES
Marketplaces and
Ecommerce
Digital Infrastruct
ure
Enterprise solutions
and Software
as a Service
EXIT
EXIT
EXIT
None
A
B
Project A offers a unique approach to investing in this asset class
4
Potential for superior return for investors if you are capable of managing the risk associated with seed and early stage investments
Project A Ventures combines a venture capital fund with an operational team of functional experts
Functional experts cover all areas crucial to building successful internet businesses
Operational involvement of our experts reduces the risk of failure in early phases through professional execution
Applying systematic execution patterns enable us to replicate success of our portfolio companies
ConservativeModerat
eHigh
Risk Level
Return potenti
al¹
Low
HighVenture CapitalInternet 5
Private Equity4
Stocks 3Treasure
Bonds2
1. Annual IRR; 2. Barclays Government Credit Bond Index; 3. S&P 500 Index; 4. Cambridge Associates Venture Capital Index for Late & Expansion Stag 5. Cambridge Associates Venture Capital weighted IRR for internet companies receiving initial investment between 2007 to 2011 (5 year period) | Note: All figures for the American market | Source: U.S. Venture Capital Index® and Selected Benchmark Statistics
Our approach: reducing risk of failure through professional execution
Illustrative
The team – Project A’s founders and managing directors have extensive experience in the digital space
Dr. Florian Heinemann
Uwe Horstmann Thies Sander Christian Weiss
Focus on Marketing, Customer Relationship Management, Business Intelligence
Focus on Idea Generation, Product Development and Mobile
Focus on Investor Relations, Investment Operations and Portfolio Management
Focus on HR/ Recruiting, IT and Portfolio Management
Former MD Rocket Internet, Co-founder JustBooks/ AbeBooks (Exit to Amazon)
Initial Management Team/CMO at various start-ups, e.g. Zalando, eDarling, iLove (Exit Verisign), AdScale
Business Angel in 40+ startups, e.g. trivago, Tradoria, Ladenzeile
M.Sc. WHU/ Stellenbosch/ EDHEC Nice, PHD at RWTH Aachen/Wharton School
Former MD Rocket Internet Germany, International
Founding team and internal management at e.g. eDarling, CityDeal/ Groupon, Wimdu
Founder and MD of Bigfoot (intern. expansion of Zalando to Brazil, Russia, Japan, etc.)
B.Sc. WHU/ITAM Mexico City
Former CEO of TopTarif.de (German contract comparison page)
Adidas (Head of Strategy Office), Boston Consulting Group (BCG, Berlin/ New York, Principal)
Business Angel in various start-ups, e.g. fashion4home, Ladenzeile, barzahlen
M.Sc. WHU/Kellog (Chicago)/ ESC Reims
Founder and former MD Rocket Internet and Rocket Brazil/ Latin America
Co-Founder/MD of various start-ups such as Mundwerk (Exit to Excelsis)
Head of FIFA World Cup Ticketing Center 2006
Business Angel in 20+ start-ups, e.g. eDarling, Zalando, Ladenzeile, MeinAuto
M.Sc. WHU/ Manchester/Nantes
FO
CU
SC
AR
EER
5
The founders are supported by experts in all functional areas crucial to building successful digital businesses
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Olivier Raussin, CEO Latin America• Former MD Google Display and Youtube France• Director at Yahoo! and Microsoft• Founder of 3 startups • M.Sc. Nantes
Mark Hartmann, Venture Partner• Founder and CEO of Clickonero• Senior Associate at McKinsey• Diploma in Business Administration, WHU
Felix Zipse, Chief Financial Officer• Former Managing Director of myphotobook GmbH• Diploma in Business Administration, TU Berlin
Holger Witte, Director Investor Relations• Former Head of New Business at Bauer Media• Consultant at BCG and Ernst & Young• Founder of Intrabid.com• MBA, Columbia Business School (New York)
Rainer Berak, Director Integrated Planning• Project Management at UEFA and FIFA• Project Mgmt in global ops strategy team at adidas
group• Management Consultant at Accenture• Diploma, University of Cologne
Marie Fabiunke, Head of Communications• Former Head of Intern. Comm. ProSiebenSat.1 Media
AG• Former Manager Corporate Communications Sartorius
AG• M.A. Media & Comm. Studies, Freie Universität Berlin• Diploma Political Science & Int. Rel., Sciences Po Paris
Fabian Wesner, Chief Technology Officer (Php)• Former CTO of Rocket Internet• Lead developer at Zalando• Exist Seed stipendiary at Freie Universität Berlin
Florian Brick, Chief Technology Officer (Java)• Head of Development at Rocket Internet at various
startups, e.g. eDarling, Zalando, Cit Deal/Groupon• Senior development/CTO positions in various
startups • Diploma in Mathematics, TU BerlinKai Rieke, Head of Online Marketing• Former founder and Managing Director of eDarling• Business angel in several startups• Christian-Albrechts-Universität, Kiel
Leo Schirmer, Head of Business Intelligence• Former Head of Marketing Intelligence at Zalando• Director at linara.de• Diploma in Mathematics, Freie Universität Berlin
Dr. Martin Loetzsch, Head of BI Infrastructure• Former software architect at Rocket Internet• Researcher in Artificial Intelligence and linguistics• PhD in computer science, Humboldt Universität
BerlinTamer El Hawari, Head of Product Management• Senior Product Manager at Rocket Internet• IT-Consultant at Prof. Becker GmbH• Co-Founder of sonntagmorgen.com• Diploma in Information Systems
Press coverage is increasing and very positive
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Kickstarting startupsWiWo, Jun ‘14
Where founders become entrepreneurs*Der Tagesspiegel, Apr ‘14
Pioneering-spirit in demand*Handelsblatt Karriere, Jan ‘14
Off you go into the breeding basin*t3n, Apr ‘14
Like the Samwer-Brothers – just fairer*t3n, Feb ‘14
25 Start-ups in two years*Der Tagesspiegel, Feb ‘14
Shovels for the gold rush*Berliner Morgenpost, Feb ‘14
Project A has pioneered a category called „company builders“ The Economist, Jan ‘14
Jump start the digital economy*Berliner Zeitung, Dec ‘13
…and many more:
Two worlds, one will*Handelsblatt, Apr ‘14
The startup helper*Business Punk, Apr‘ 14
* Translated
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Project A’s talents cover all areas of expertise crucial to building successful internet businesses
Search engine advertising (SEA), search engine optimization, affiliate marketing, display marketing, TV, and social media
EXPERTISE
DETAILS PROJECT A CAPABILITIES
Performance Marketing
Business intelligence
IT & Product
Organization Building
Best-in-class on- and offline marketing team and tools ensure fast and efficient customer acquisition
Proprietary Data Warehouse Technology (DWH) for detailed analytics, e.g. of online marketing efforts, targeted customer relationship management (CRM), KPIs
Based on robust data, our BI team supports our ventures in taking business decisions regarding e.g. customer retention, sales and operations
Web development (PHP & Java), mobile development (iOS and Android), system administration, design, quality assurance + proprietary ecommerce platform
Our front- and backend solutions are ready to quickly build and scale online businesses
Organizational and business development, strategy, recruiting of top talent, support in fundraising and internationalization, communications
Unique experience in the build up and international roll-out of high-performance organizations in the online space
Our experts support our portfolio companies on a strategic, tactical and hands-on operational level
1. Excl. interns and students
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