PROGRAM TUESDAY

SEE MORE - DO MORE - GET MORE

9:00am - 9:15amAudimax

9:15am - 9:30amAudimax

9:30am - 10:00amAudimax

10:30am - 11:30amRoom 7

10:30am - 11:30amRoom 28

10:30am - 11:30amRoom 30

A1: Opening of the GOR 09 Conference by University of Vienna & DGOFWelcoming Note University of Vienna by Univ.-Prof. Dr. Rudolf Richter, Dekan der Fakultät für Sozialwissenschaften, Institut für Soziologie

A2: Welcome Note: VMÖ, WWG and Expertenforum

K1: Keynote 1: Money for Surveys: What about Data-Quality?Prof. Jon A. Krosnick, Stanford University

Money for Surveys: What about Data-Quality?Krosnick, Jon A.

D-1: Panel discussion 1: “Future of political polling - Is online an option?”Chair: Dr. Anke Müller-Peterswith: Wolfgang Bachmayer (Managing Director, OGM, Austria)Prof. Jon A. Krosnick (Stanford University, USA)Robert Korbei (Managing Director, Die Grünen Vienna, Austria)Holger Geißler (Management Board, YouGovPsychonomics, Germany)

S1-Society: Social Web & Civil SocietyChair: Prof. Dr. Martin Welker

Personality on Social Network Sites: An Application of the Five Factor ModelWehrli, Stefan

Social Web and Self-Disclosure = Participation vs. Privacy? Ex-ploring How Users Manage this Dilemma via Focus GroupsTaddicken, Monika; Jers, Cornelia; Schenk, Michael

S1-Metrics: Internet and Mobile MetricsChair: Prof. Dr. Bernard Batinic

Attitude of Russians Towards Family Planning: Comparison of General Population and Internet UsersChernichenko, Olga

Measuring the Magnitude and Valence of Global Media Events via Internet Resonance DiagnosticsJanetzko, Dietmar

Time Program

10:30am - 11:30amRoom 30

10:30am - 11:30amRoom 31

10:30am - 11:30amRoom 32

11:30am - 12:00pm...

12:00pm - 1:00pmRoom 7

Why do people read blogs? National representative survey of Polish blogging and blog readershipGarapich, Andrzej; Toczyski, Piotr; Pliszka, Sławomir; Zając, Jan M.

S1-DataCol: Data Collection Using the InternetChair: Dr. Lars Kaczmirek

A literature review on constructing answer formatsMenold, Natalja; Kaczmirek, Lars; Hoffmeyer-Zlotnik, Jürgen

Visual Heuristics and Answer Formats in Rating Scales Toepoel, Vera; Dillman, Don

Formatting Error with Visual Analogue Scales in Web SurveysFunke, Frederik; Reips, Ulf-Dietrich

S1-Mobile: Mobile: Data Collection & BusinessChair: Emanuel Maxl

Measurement options, measurement error, andusability in mobile surveysPferdekämper, Tanja; Bosnjak, Michael; Metzger, Gottfried

Integrating Mobile Surveys into digital market research: Recom-mendations for Mobile Panel operation from an empirical studyFriedrich-Freksa, Malte; de Groote, Zacharias; Metzger, Gottfried

Understanding the willingness to participate in mobile surveys:Exploring the role of hedonic, affective, and self-expressive factorsBosnjak, Michael; Metzger, Gottfried

Break I: Exhibition & Coffee

BP-1: Best Practice Session 1Chair: Holger Geißler 1. Lufthansa Technik, 2. S.A.Groupe Ferrero, Belgium/Dialego AG, 3. YougovPsychonomics AG/Spiegel-Verlag

Personalization as Strategy to Increase Response RatesAlthoff, Stefan

“The World of Coffee” – Online Research highlights the Italian Coffee CultureLinden, André; Heibter, Judith

Time Program

12:00pm - 1:00pmRoom 7

12:00pm - 1:00pmRoom 28

12:00pm - 1:00pmRoom 30

12:00pm - 1:00pmRoom 31

Online Streaming-AdsFörstel, Henner; Manouchehri, Anja

S2-Society: Social Web & Civil Society 2Chair: Prof. Dr. Anja Göritz

Measuring Perceived Virtual Social Support in Online Self-HelpGroupsPreiß, Holger

Disentangling social purposes of online applications: Linkingforms of Web 2.0 use with access to social resourcesMatzat, Uwe; Sadowski, Bert M.; Nucciarelli, Alberto

Self-Regulation Strategies (SRS) in Instant Messaging: Uses andFailures in University StudentsQuan-Haase, Anabel

S2-Metrics: Internet and Mobile Metrics 2Chair: Prof. Dr. Martin Welker

Systemic Functional Linguistics as a Framework for QualitativeOnline StudiesPollach, Irene

Using Tag Clouds to Analyse and Visualise Results of OpenEnded QuestionsMelles, Torsten; Jaron, Rafael

The Potential of Corpus Linguistics for Analyzing ConsumerOpinions from the WebPollach, Irene

S2-DataCol: Data Collection Using the Internet 2Chair: PD Dr. Ulf-Dietrich Reips

Panel Conditioning in Web Surveys: A Comparison betweenTrained and Fresh Respondents:Toepoel, Vera; Das, Marcel; van Soest, Arthur

Comparing the results of Web surveys on volunteer versus probabilistically selected panels of participants in Germany and the USMirta, Galesic

Time Program

12:00pm - 1:00pmRoom 31

12:00pm - 1:00pmRoom 32

1:00pm - 2:00pmRoom 32

2:00pm - 3:00pmRoom 7

2:00pm - 3:00pmRoom 28

Challenges in Recruiting Special Groups in Internet Panel ResearchMarchand, Miquelle; Vis, Corrie

S2-Mobile: Mobile: Data Collection & Business 2Chair: Emanuel Maxl

Mobile Internet adoption in Tunisia: an extended TechnologyAcceptance ModelBen Mimoun, Mohamed Slim; Allagui, Anis; Sassi, Houda

Measuring Network Quality: Strengths and Weaknesses ofdifferent Evaluation Methods (SMS, w@p and web)Wallisch, Astrid; Schwab, Harald

Potential Of The Mobile Internet - What You Ask Is What You Get -Neubarth, Wolfgang; Maier, Ulrich; Geißlitz, Andrea

Lunch I: Lunch & Exhibition

BP-2: Best Practice Session 2Chair: Holger Geißler1. Dr. Ing. h. c. F. Porsche AG, 2. Spiegel-Verlag/youGovPsychono-mics AG, 3. Swisscom (Schweiz) AG

It’s all about customer satisfaction - Advantages and limitationsof online surveys in applied researchEinhorn, Martin; Klein Reesink, Thomas; Löffler, Michael

Implementation of a reaction time tool for brand measurementat SwisscomPaar, Isabel; Urbahn, Julia

AGOF internet facts – increasing the response rate for onsite-surveysFörstel, Henner

PD-2: Panel Discussion 2: „Consumer 2.0 - Does Market Re-search Need an Update?“Chair: Prof. Dr. Bernard Batinicwith: Peter Wippermann (Trendbüro Hamburg)Louise Ainsworth (Managing Director EMEA, Nielsen Online) Andera Gadeib (Dialego AG Market Research Online)Christina Giesen (Research Consultant, Deutsche Post World Net)

Time Program

2:00pm - 3:00pmRoom 30

2:00pm - 3:00pmRoom 31

2:00pm - 3:00pmRoom 32

S1-PT: Truth and Lies on the Internet: Disclosure, Protection and Misrepresentation of Personal Information OnlineChair: Dr. Tom BuchananAssociated with S2-PT

Privacy, Trust and Social Network SitesJoinson, Adam; Vasalou, Asimina

Resolving the Privacy Paradox? - How Privacy Concerns, Strategic Self-presentation, and Norms Influence the Choice of Privacy SettingsUtz, Sonja

GPCP: A German Version of the Scale for Online Privacy Concern and Protection for Use on the InternetOostlander, Jeanette; Reips, Ulf-Dietrich; Buchanan, Tom

S3-DataCol: Data Collection Using the Internet 3Chair: Randall Thomas

Increasing response rates in list based samplesKeusch, Florian; Kurz, Helmut; Penzkofer, Peter

Strategies for Increasing Response Rates in Web Surveys and their Differential Effects on Sample Composition – First results from a Field ExperimentHaas, Iris; Bosnjak, Michael; Bandilla, Wolfgang; Couper, Mick; Galesic, Mirta

Verbal Vs Visual Response Options: Reconciling MeaningsConveyed by a Computer Aided Visual Rating Scale Tool and Verbally Labeled ScalesGarland, Philip Anthony; Cape, Pete

S3-Mobile: Mobile: Data Collection & Business 3

Mobile Commerce – What will Finally Pay Off on the MobileInternet?Woletz, Julie; Schmeißer, Daniel Reza

Diffusion of Mobile Services Adoption in TaiwanDoong, Her-Sen; Wang, Hui-Chih

Mobile Usability – Usage of emulators in Eyetracking testsJuergens, Alexander; Pagel, Sven

Time Program

Time Program

3:00pm - 4:00pm...

4:00pm - 5:00pmRoom 7

4:00pm - 5:00pmRoom 28

4:00pm - 5:00pmRoom 30

Break II: Exhibition & Coffee

S4-Society: Social Web & Civil Society 4Chair: Dr. Jan Schmidt

Uses and gratifications of Social Network Sites: Having Fun on FacebookQuan-Haase, Anabel; Young, Alyson

“Why Do I Use the Social Web?” Exploring the Motives of Active and Passive Users via Focus GroupsJers, Cornelia; Taddicken, Monika; Schenk, Michael

Political Uses of the Internet by MigrantsKissau, Kathrin; Hunger, Uwe

S4-DataCol: Data Collection Using the Internet 4Chair: Prof. Frank Faulbaum

Propensity Score Adjustment for Web Survey of Voting Behavior: A Case in JapanKobayashi, Tetsuro

Online election forecastsFaas, Thorsten; Geißler, Holger

Web Campaigning in Austria: The Information Role of Party Websites in the 2008 Austrian National ElectionsRussmann, Uta

S2-PT: Truth and Lies on the Internet: Disclosure, Protection and Misrepresentation of Personal Information OnlineChair: Dr. Tom BuchananAssociated with S1-PT

The impact of privacy concerns on data collectionReips, PD Dr. Ulf-Dietrich; Joinson, Dr. Adam; Buchanan, Dr. Tom; Paine Schofield, Dr. Carina

Deception across different modes of communicationWhitty, Monica T; Buchanan, Tom; Meredith, Alex; Joinson, Adam N

4:00pm - 5:00pmRoom 31

4:00pm - 5:00pmRoom 32

5:15pm - 5:45pmRoom 7

5:15pm - 6:15pmRoom 28

S1-Vid: Video Content

Advertising Effects of Online Video AdsWolf, Martin; Schönfeldt, Julia

Video Content on Websites – Perception, Usage and EffectsPagel, Sven; Goldstein, Sebastian; Juergens, Alexander

Associative Transfer Effects at Computer GamesBigl, Benjamin

S1-Busin: Business on the WebChair: Jana Diesner

Media Equivalence Value for Viral Marketing CampaignsFörster, Kati; Lukas, Mayrl

Payments via Paypal as an Incentive in Online PanelsGöritz, Anja; Wolff, Hans-Georg; Goldstein, Daniel

The Mobile Brand Experience: Measuring Ad Effectiveness onthe Mobile WebBlaney, Vincent

RA-1: Research Award - Winners PresentationChair: Prof. Dr. Uwe MatzatJong-Eun Roselyn Lee, Stanford

S5-Society: Social Web & Civil Society 5Chair: Holger Geißler

Using Interactive Features to Motivate and Probe Responses to Open-Ended QuestionsChristian, Leah Melani; Oudejans, Marije

Online Reputation Systems: The Effects of Feedback Comments and Reactions on Building and Rebuilding Trustin Online AuctionsUtz, Sonja; Matzat, Uwe; Snijders, Chris

SNB - Social Network BarometerDrosdow, Maria; Geißler, Holger

Time Program

Time Program

5:15pm - 6:15pmRoom 30

5:15pm - 6:15pmRoom 31

5:15pm - 6:15pmRoom 32

8:00pm

S1-Aesth: User Experience: Perception and Use of WebsitesChair: Prof. Dr. Martin Welker

Understanding the Web: Usability, Content, Design or what influences User-Perception the most? Key Results of an experimental Web Study.Nikolaeva, Desislava; Jaron, Rafael

Online User Typology and AestheticsSalaschek, Martin

User Experience: The Connection between Usability and AestheticsThielsch, Meinald T.

S5-DataCol: Data Collection Using the Internet 5Chair: Dr. Dietmar Janetzko

How representative are sentiments expressed in social mediafor the marketing target audience? A comparison of a web content mining study with an online survey.Jarchow, Christian; Thomas, Jeannette

Research in Internet-based intelligence testing: Equivalence of standard and online versions of a trail making testGnambs, Timo

Volumetric Forecast based on Online Access PanelsRodenhausen, Thomas; Drewes, Frank

1-EH: E-HealthChair: Dr. Birgit Bedenk

Hepatitis C Screening Online: Usage, Outcomes, and AcceptabilityZuure, Freke; Prins, Maria; Hoebe, Christian; van den Hoek, Anneke; Kok, Gerjo; Davidovich, Udi

Burden of illness survey conducted via online interviewsEßl, Astrid

Self-Efficacy Of Online Health SeekersStetina, Birgit U.; Schramel, Cornelia; Lehenbauer, Mario; Schawill, Waltraud; Kryspin-Exner, Ilse

EVENT II: PartyThe Party is sponsored by Globalpark! Location: Moulin Rouge Vienna, Walfischgasse 11, 1010 Vienna

6dTVWeb Usability

Virtual Shopping

Online Reporting

Blogs

Wikis

Virtual Stock Markets

CAWI PlatformPitch Support

ARTBox

Expert Consultancy

Highlighter

WebEvalPolling & Surveys

RonRUser Generated Content

Best Practice Training

Client Workshops

Social Communities

Mobile Research

Contact: Andrea Geißlitz (andrea.geisslitz@tns-infratest.com)Ulrich Maier (ulrich.maier@tns-infratest.com)Dr. Wolfgang Neubarth (wolfgang.neubarth@tns-infratest.com) www.tns-infratest.comRolf Pfl eiderer (rolf.pfl eiderer@tns-infratest.com) www.tns-global.com

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