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Product Strategy Update OTM Users Conference 2015
Derek Gittoes Vice President, Product Strategy August 10, 2015
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Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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Program Agenda
Current State
Product Strategy
Q&A
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2
3
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Current State
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Current State Snapshot
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Product Innovation
Market Leadership
Customer Success
OTM / GTM
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Customers: Global Success
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Customers: Public Success Stories
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Move to the Cloud
G-Log Founded
Oracle Acquisition
1999
2005
SHORT TIME TO VALUE
RAPID INNOVATION
LOW COST OF ENTRY
Visibility
Compliance
Settlement
Planning
Customs
Execution
OTM/GTM Business Intelligence
2014
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Gartner – Magic Quadrant for Transportation Management Systems
Source: Gartner Magic Quadrant for Transportation Management Systems , Mar. 2015
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Oracle purchased rights to this report, hosted on Oracle o.com AR page at: http://www.gartner.com/reprints/oracle-v5?id=1-2C7I61F&ct=150324&st=sb
Oracle #1 in BOTH “Completeness of Vision” & “Ability to Execute”
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6.4.1
≤ 1 year
6.4.0
Current GA
release
6.4.2
> 1 year
6.4.3
> 1 year
Product Road Map Track Record of Innovation: 20 releases in 10 years
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Product Strategy
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Business Drivers
Cloud User Experience Globalization Decision Support
PRODUCT STRATEGY
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Cloud: Software-as-a-Service
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• Faster time to benefit
• Reduced complexity
• Lower I.T. costs
• Upgrades & innovation
• Growth & scalability
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Oracle Transportation & Global Trade Management Cloud
• Market–Leading
– High-value business outcomes
– Proven success
• Delivered via Oracle Cloud
– Software-as-a-Service (SaaS)
– Faster. Cheaper. Better.
• One Product
– Cloud or On-Premise
– Customer choice
Oracle Transportation Cloud
Oracle Global Trade Cloud
Sourcing
Optimization
Execution Tracking
Payment
Reporting & analytics
Classification
Restricted Party Screening
Trade Control Determination License
Management
Document Management
Customs Management
Reporting & analytics
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Platform as a Service for OTM/GTM Cloud Customers
Data as a Service
Software as a Service
Platform as a Service
Infrastructure as a Service
Easily Create New Processes & New Applications. Enrich Your Oracle SaaS Solution.
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One size does not fit all
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Oracle Cloud: Personalized
Do More Within Your Cloud. Make It Your Own. Upgrade Safe.
Easily Create New Processes & New Applications. Enrich Your SaaS.
Enrich Your Cloud PaaS Tailor Your Cloud SaaS
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Examples: Business Benefits:
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Business Value of Tailoring OTM/GTM Cloud
Tailor user interface 1 Create unique screens that matter to you
2 Tailor data fields Place and validate data on the page
3 Tailor workflow processes Modify processes as needed
4 Tailor dashboards and reports Create reports that drive your business decisions
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Tailor Your SaaS. Enrich with PaaS.
Personalize Your OTM/GTM Cloud
Database Cloud
Developer Cloud
Documents Cloud
BI Cloud
Data storage
Data import
Logic and
business rules
UI modifications
Full power of J2EE
Source code
management
Build deploy tools
Web service
repository
External document
collaboration
Offline syncing
Web, mobile,
desktop
Enterprise
analytics
Reporting
OTM/GTM Cloud
Rich tailoring
capabilities
User Interface
Workflow
Reports
Documents
Business
Intelligence
Cloud Marketplace
Mobile Cloud
Unique apps
By cloud partners
Certified
Mobile APIs
Federated identity
Mobile security
Any platform, any
device
Java Cloud
One Cloud Platform
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Examples: Business Benefits:
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Business Value of Enriching PaaS for OTM/GTM Cloud
Create Mobile Apps 3 Information access for everyone, everywhere
2 External Document Sharing Share documents with customers and partners
4 Integrate Apps Leverage pre-built adapters or native services
1 Develop Apps & Access External Data Create business specific functionality
5 Get certified 3rd Party Apps Leverage the Cloud Marketplace
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Example: Shipment Stop Summary Reporting Business Process
Create shipments in OTM
Approved Shipments are sent to PaaS Application
Tracking events and stop detail updates are sent to OTM via
ShipStatus web service
Users are able to view tracking
events in OTM
2
3
4
5
1
3 User Pulls up trip stops, fills out details for each stop and then submits
(PaaS)
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Cloud Road Map Summary Enrich OTM/GTM Cloud with PaaS
• Rest Services (6.4.0)
• Document Cloud API Adapter
• Federated SSO
• Integration Cloud Service Adapters for OTM and GTM
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Oracle Integration Cloud Service (ICS) What is it?
• A simple and powerful integration platform in the cloud
• Maximize the value of customer investments in both SaaS and on-premise applications
• Simplify integration and accelerate time to market
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Integration Was Already Complex
On-Premise Integration
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The New Reality Cloud introduces a new dimension of complexity…
Not All IT Is in Your Control
Tooling is Inconsistent
Security
On-premise Integration Challenges
Remain
Cloud Integration
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Oracle ICS: Introducing Integration Simplicity
Installation
SW Configuration
Patch-set Updates
Map from scratch
Hardware incompatibility
Hard-coded integration
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Oracle Integration Cloud Service (ICS)
• Integrations using ICS will include: • Adapters that enable communications (design, run and activation time)
between ICS and the respective cloud services • Integration Flows that include Data Transformation Mapping and
Configuration of the application end-points
Oracle Integration Cloud Service (ICS)
Oracle
Marketing Cloud
Oracle
CPQ Cloud
Oracle
Sales Cloud
Oracle
Commerce Cloud
Oracle
Service Cloud
Oracle
Social Cloud
3rd Party Cloud services Oracle On-prem apps
(e.g. EBS, JDE, etc…) 3rd Party on-prem apps
Oracle
SCM Cloud
Oracle
OTM/GTM Cloud
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Procurement
Inventory & Cost Management
OTM/GTM Cloud
Product Master Data Management
Manufacturing
Supply Chain Planning
Order Management Product
Lifecycle Management
Social Network Mobile Analytic KPIs &
Dashboards Predictive Analytics Integrations
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Globalizations & Localizations
Oracle SCM Cloud Modern Solutions For Your Value Chain
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Order-to-Cash: Outbound Order Fulfillment Maximize Order Fulfillment Performance
Compliance Screening
Freight Payment
Transportation Planning Order
Promising
Order Capture
• Maximize customer service levels
• Minimize order lead times
• Minimize logistics costs
• Mitigate supply chain risk
Global Trade Documents
Capture Screen Plan Ship Track Pay
Global Trade Management
Order Management Transportation Management
Inventory Management
Shipping & Inventory
Transportation Execution
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Outbound Order Fulfillment Integration Order Capture through Confirmed Order Shipment
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CSR (OM)
Order Manager (OM)
Warehouse / Shipping Manager (INV/SHP)
Transportation Planner (OTM)
Capture Order
Screen Sales Order
Compliance Manager (GTM)
Compliance Screening
Release Order Lines for
Fulfillment
Create Shipments
(Transportation)
Release Lines for
Pick
Ship Confirm &
Close
Update and Track
Shipment
Go to Financials
Flow
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Release Lines to Fulfillment
Export Document
Determination
Print Export Documents
Pick / Pack Manage
Shipments (Customers)
Man
age
Sale
s O
rder
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User Experience
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• Knowledge workers
• Talent recruitment
• Consumer grade
• Desktop
• Tablet
• Smartphone
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User Experience The complete experience for a user around accomplishing a task, including across traditional application boundaries.
User Interface vs. User Experience
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User Experience
• Visual Design – How it looks
• Interaction Design – How it works
• Information Architecture – How it’s organized
• Content – What is says
• Functionality – What it does
USERS BUSINESS PROCESSES
TECHNOLOGY
VISUALIZE PROTOTYPE CODE
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OTM/GTM: User Experience Objectives Modernize & Improve
• New user interfaces
• Task-based process flows
• Tablet based form factor
• Standard based technology (Oracle ADF)
• Consistency with other Oracle Cloud products
• Starts in 6.4.0 – Visibility, Landed Cost, Rate Mgmt., Fleet Workbench
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User Experience Road Map
• Application Shell
• Springboard /Home Page
• Work Area Landing Pages –Workbench
• Managers, Finders
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Mobile Apps
• “Ask OTM” on Mobile
– Rate Inquiry, Distance-Time, Load Config
• Appointment Scheduling
• Escalations, push notifications
• Order-centric track and trace
• APIs for developing custom functionality
• Branding - allow customers to brand and configure screens.
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Oracle Social Network A Secure Collaboration Tool for Everyone You Work With
Enterprise collaboration through real-time Conversations
Engage Updates streamed from
your business applications
Inform
Purposeful social networking without the noise
Drive
Integrates collaboration into your business applications
Extend
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Conversations Enterprise Ready Dialogues
• Discover & discuss any topic, enabling targeted and private communications
• Start as easily as an IM or email, and gracefully escalate the functionality to include more advanced capabilities
• Features documents, annotations, video and voice
• Associate Conversations to one or more Social Objects
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OTM/GTM –Enterprise Collaboration Oracle Social Network
• Integrate with Oracle Social Network
– Internal Users (planners, managers)
– External Users (e.g., carriers, suppliers)
• Object-level collaboration – Shipments, Orders, Trade Transactions, etc
• Example use cases
– Dispatcher-Carrier/Driver
– Planner-Warehouse Manager
– Compliance Analyst-Customer Service Rep.
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Globalization
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• Emerging market growth
• Global sourcing & sales
• Complex regulations
• Supply chain risk
• Inefficiencies & hidden costs
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Oracle Global Trade Management Cloud Accelerate Cross-Border Trade Across the Global Supply Chain
Screen for Restricted Parties
Audit Performance
Manage & Assign Licenses
Determine Trade Controls
Classify Products
• Enforce Import/Export Compliance
• Reduce Order Cycle Time
• Improve Supply Chain Reliability
• Lower Total Landed Costs
Produce Customs Filings & Documents
Classify Comply Execute
Global Trade Management
Trade Compliance
Customs Management
Global Trade Intelligence
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Trade Agreements Leverage Trade Agreements to Reduce Duties & Taxes
Supported by Regulatory Content from Partners
• Trade Agreement Program Requirements
• Rules of Origin: Tariff Shift, Regional Value Content, etc.
Supplier Management
• Identify Items Potentially Eligible for Program
• Contact Suppliers and Request Certificate
• Suppliers Upload Documents via Portal
Rules of Origin
• Determine if Item meets Rules of Origin Criteria
• Generate Certificate of Origin and Provide to Customer
Direct Ship?
• Screen Inbound Shipment for Trade Agreement Use
• Receive Goods
• Ensure Goods Ship Between Participating Countries if Required
Declare Goods
• Perform Customs Declaration
• Note Use of Trade Agreement & Provide Certificate of Origin to Broker/Customs
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Duty Relief Programs
• Reduce Exposure to Duty & Taxes
– Duty Drawback
– Bonded Warehouses
– Foreign Trade Zones
– Economic Processing Zones
– Inward/Outward Processing Relief
– Pedimento, IMMEX, etc.
Import Goods
Track Inventory
Export Goods
Report to Customs
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Oracle & Descartes: Content & Connectivity Integration
Global Trade Content (Customs Info)
OTM/GTM
• Security filings
• Declarations
• Bookings
• Status
• Invoice
• LSP Orders
Global Logistics Network
EU
US
Canada
Japan
Brokers/ Forwarders
Carriers
Ports
Shippers
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Connectivity
Phase I:
• Countries: NL, BE, DE, UK, FR
• Programs: Import, Export, Security
Phase II:
• Countries: Expanded EU Filing Set and Asia
• Programs: EMCS, NCTS, INTRASTAT, EXTRASTAT
Related Oracle Road Map:
• Transportation Messages
• Duty Release: IPR, OPR, Bonded Warehouse
Content
Phase I:
• Expanded Regulatory Content
Phase II:
• Rules of Origin
• Documentation Requirements
Related Oracle Road Map Items:
• Trade Agreements
• Binding Rulings
• Duty Release: IPR, OPR, Bonded Warehouse
Descartes/Oracle Road Map
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Decision Support
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• Knowledge workers
• Better decisions
• Faster decisions
• Productivity
• Process optimization
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Fleet Management
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• User Experience
– Dispatch Workbench
– Mobile App: Fleet / Driver oriented workflows
• Fleet Optimization
– “Fleet-Aware” Planning enhancements (e.g., equipment availability)
– Equipment stringing
– Independent Power Unit/Truck assignment (slip-seating)
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Freight Brokerage
• Support for posting shipments and capacity to/from external load-boards
• Multiple internal load-boards where different parties/users/domains can interact on shipments/equipment
• Capture history and interaction between the different parties on a transaction
• View history on lane, benchmarks, etc
• Quote and Order Management
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Rate Maintenance
• Mass Updates via UI
• Review/Approval process
• Publish rates/contract management
• Commitments and allocations
• Business Intelligence & Reporting
• Rate Record Cost management
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Summary
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“Strength in Numbers”
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Product Innovation
Market Leadership
Customer Success
OTM / GTM
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Questions?
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