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Producing B2B Video Marketing On A Shoestring Charity Newsome Director of Corporate Marketing, Elemica
Producing B2B Video Marketing On A Shoestring Charity Newsome - Director, Corporate Marketing - Elemica
74% of all Internet Traffic in 2017 will be VIDEO
Source: Invodo
100M+ Smartphone Users WATCH VIDEOS on their
Devices MONTHLY
Source: Invodo
OUR CHALLENGES TO GET STARTED
Legacy WEBSITE
Budget 22% of BENCHMARK
Industry Full of CONVENTIONS
TWO PHOT
O SLIDE
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NO CHALLENGE TOO BIG
TWO PHOT
O SLIDE
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Total Videos
7
343
2013 Today
10% of Total Content Mix
ELEMICA RESULTS
COST per MQL
DOWN 57%
Velocity UP
~250%
2X More Likely to CONVERT into Opportunity $$$
THE INTANGIBLES
YOU BRING YOU
SUPER POWERS
A Dreamer and a Storyteller
GeVng Meaningful Things Done – No Excuses
CreaZng Highly DifferenZated
Experiences
THE STORY
Storytelling’s EssenZal Blend for B2B MarkeZng Performance
Narrative Visuals
Data
Eng
age
CHANGE
TECHNOLOGIES MAKING
EVERY DAY PEOPLE STARS
THEN
St. Peter's Square 2005
NOW
St. Peter's Square 2013
THEN
NOW
7 ESSENTIALS FOR
QUICK SUCCESS
AUDIENCE Iden4fying
the Viewer(s)
Focus on a Specific Target
Centers of Excellence
Technologists FuncZonal Leads
STORY Ge>ng Your
Message Across
Check Yourself Against a Good Story
ATTENTION Write Great Titles, Labels
& Descrip4ons
Be Catchy, Clear, Concise
EYE CANDY Capturing
Great Footage
Be Visually InteresZng
Be Visually InteresZng
CriZcs Consensus: Fast paced, with a sense of humor and experZse about markeZng
HELP GOOGLE HELP YOU
Using Effec4ve Tags/SEO
Be Sure People Can Find You
GOING BEYOND YOUTUBE Video Rich Capabili4es Everywhere
Embed Videos Whenever Possible
Embed Videos Whenever Possible
GET RIGHT TO THE POINT Length is Cri4cal
Short and Sweet Quick Wins
Inspired By True Events
Short and Sweet Quick Wins
Inspired By True Events
BONUS TIP
The Art School Intern
HACKS TO HELP YOU GET STARTED
HIRE AN ACTOR
Our First Big ProducZon
Our First Big ProducZon
TIME FOR SOME FACETIME
FACE TIME TYPE
YOUR TEXT This is a sample text. You can replace this text. Enter your text here.
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FaceZme Comfort Levels High
FaceZme Comfort Levels High
DO AN INTERVIEW
“Blue Crew” Interviews
“Blue Crew” Interviews
CHANGE LOCATIONS
It’s Good To Leave the Office
It’s Good To Leave the Office
DO “HOW TO”
VIDEOS VS
“How To” is a Top Search
HOW TO Test a
ConnecZon
“How To” is a Top Search
HOW TO Test a
ConnecZon
ANSWER A QUESTION
Answer Pervasive QuesZons
HOW DO the Savings Stack Up?
Answer Pervasive QuesZons
HOW DO the Savings Stack Up?
OPPORTUNITIES EVERYWHERE
THANK YOU!
Charity Newsome Director of Corporate Marketing, Elemica
@charitynewsome