Experiments in Online Communityfrom the Knight Foundationpresentation to OSI 1.21.09
org chart
communitiesjournalism
strategicinitiatives
roles the community manager fills• Web producer
• video producer
• video editor
• video personality
• video researcher
• marketing/promotion
• community moderator
• blogger
workflow for a release
• press release for internal prep; community manager reads
• research, create video/images
• edit & upload video/images (send to team for preview, inclusion in press release)
• press release goes up, KF home page public (uses video/images)
• Knight Pulse upload post and video to other sites
• Knight Blog post up with video, link to press release
• @knightfdn tweet and link to Pulse and blog
• @knightpulse tweet and call out (@) specific Twitter users
News Challenge Garage
• 1620 users
• 445 projects
• 3 months
• 6 weeks to design and build
• accompanied by meetups in NYC, SF, Seattle, Vancouver, Austin, Chicago, D.C. by Susan Mernit and Kristen Taylor
purpose of Garage:
reduce redundancy, build teams, refine ideas, let creators defend
Big Draw:
Anyone in the Garage could apply for a mentor (mostly past winners)
to work through the idea in the Garage (publicly)
Knight Pulse launched in beta Nov. 10, 2008
• community site
• about future of news and information
• highlights projects in media innovation and active information (50% KF)
• features video conversations as new content in Phase 1
• articles from Tor with video commenting featured
• planning for Phase 2 now
what’s next
• gathering feedback on Phase 1 of Pulse
• better help text on Pulse
• defining user actions on Pulse that could also happen elsewhere
• integrating across Knight Blog, Pulse, Twitter account, external services
Kristen [email protected]
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