GFK DIGITENSION
Christine Tresignie
4copy GfK 2014 | Digitension
5copy GfK 2014 | Digitension
INTEGRATION IS KEY FOR DELIVERING TRUE RICHNESS
6copy GfK 2014 | Digitension
Our new organisation model research skills versus industry expertise
Automotive
Consumer Goods
Fashion amp Lifecycle
Financial Services
Health
Media amp Entertainment
Public Services
Retail
Technology
Travel amp Tourism
Our industry expertise
Client successes
Dig
ital Market Intellige
nce
Dig
ital Market Intellige
nce
Our research expertise
Brand and customer Experience
Audience Insights
Retail Sales Tracking
Shopper experience
Innovation
Consumer Panel
7copy GfK 2014 | Digitension
Connecting the dots
8copy GfK 2014 | Digitension
We connect every touch point of the Customer Journey
Internet usage
Mobile usageBuying behaviour (What where when)
Audience Measurement
Retail sales
Needs perceptions motivations experiences
9copy GfK 2014 | Digitension
A fast changing consumer driven digital age
Read blog
Forum
Watch video on mobile
Reviews
Apps
10copy GfK 2014 | Digitension
Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets
The explosion of digital devices and internet accessibility have changed the way consumershellip
SearchShop Communicate
Engage
with brands
Gather
information 70of people accessing the
internet globally use more than one device to connect
The hyper-connected world is happening now and itrsquos driven by multi device usage
11copy GfK 2014 | Digitension
And consumers expect brands to fit their flexible always connected lifestyle
Source GfK m-sites product research Australia 2013
Eat44
Commute 42
Watch TV 36
Work33 Use
laptop30
Musicradio29
Talk 21
Use tablet 18
Study 9
Read papersmagazines 9
Cook 8
Shop 6
What other things people do while reading news content on mobile devices
NEWS
12copy GfK 2014 | Digitension
81 of social media users regularly
use coupons vouchers and deals when
shopping
Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics
With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control
hellip Over a billion people use Facebook to connect and share the things they care about More than a million
advertisers use YouTube as an advertising
platform
Over 6 billion hours of video are watched each month
on YouTube - thats almost an hour for every person on Earth
Consumers guide each other through
sharing and reviews 72 of visitors to a travel review site were
influenced by a review
13copy GfK 2014 | Digitension
As a result purchase pathways can be extremely complex
Read blog
Forum
Watch video on mobile
Reviews
Apps
So understanding the consumer journey has never been more important
14copy GfK 2014 | Digitension
We have integrated these new evolutions in our RampD and research solutions
Read blog
Forum
Watch video on mobile
Reviews
Apps
15copy GfK 2014 | Digitension
bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration
bull Consumer panelsbull Geomarketingbull hellip
Consumer Data Assets
Mobile Internet Activity
Network Operators GfK
GfK Mobile Insights
BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data
16copy GfK 2014 | Digitension
Exploring the mobile web and the people who use ithellip
2SITE Mobile Web Benchmark
1AUDIENCE Mobile Audience Measurement
3DEVICEMobile Device Insights
Web browsing
App-usage Search
Advertising
Demographics
Device
Where
When
Purchases
Activity
Subscription
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
GFK DIGITENSION
Christine Tresignie
4copy GfK 2014 | Digitension
5copy GfK 2014 | Digitension
INTEGRATION IS KEY FOR DELIVERING TRUE RICHNESS
6copy GfK 2014 | Digitension
Our new organisation model research skills versus industry expertise
Automotive
Consumer Goods
Fashion amp Lifecycle
Financial Services
Health
Media amp Entertainment
Public Services
Retail
Technology
Travel amp Tourism
Our industry expertise
Client successes
Dig
ital Market Intellige
nce
Dig
ital Market Intellige
nce
Our research expertise
Brand and customer Experience
Audience Insights
Retail Sales Tracking
Shopper experience
Innovation
Consumer Panel
7copy GfK 2014 | Digitension
Connecting the dots
8copy GfK 2014 | Digitension
We connect every touch point of the Customer Journey
Internet usage
Mobile usageBuying behaviour (What where when)
Audience Measurement
Retail sales
Needs perceptions motivations experiences
9copy GfK 2014 | Digitension
A fast changing consumer driven digital age
Read blog
Forum
Watch video on mobile
Reviews
Apps
10copy GfK 2014 | Digitension
Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets
The explosion of digital devices and internet accessibility have changed the way consumershellip
SearchShop Communicate
Engage
with brands
Gather
information 70of people accessing the
internet globally use more than one device to connect
The hyper-connected world is happening now and itrsquos driven by multi device usage
11copy GfK 2014 | Digitension
And consumers expect brands to fit their flexible always connected lifestyle
Source GfK m-sites product research Australia 2013
Eat44
Commute 42
Watch TV 36
Work33 Use
laptop30
Musicradio29
Talk 21
Use tablet 18
Study 9
Read papersmagazines 9
Cook 8
Shop 6
What other things people do while reading news content on mobile devices
NEWS
12copy GfK 2014 | Digitension
81 of social media users regularly
use coupons vouchers and deals when
shopping
Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics
With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control
hellip Over a billion people use Facebook to connect and share the things they care about More than a million
advertisers use YouTube as an advertising
platform
Over 6 billion hours of video are watched each month
on YouTube - thats almost an hour for every person on Earth
Consumers guide each other through
sharing and reviews 72 of visitors to a travel review site were
influenced by a review
13copy GfK 2014 | Digitension
As a result purchase pathways can be extremely complex
Read blog
Forum
Watch video on mobile
Reviews
Apps
So understanding the consumer journey has never been more important
14copy GfK 2014 | Digitension
We have integrated these new evolutions in our RampD and research solutions
Read blog
Forum
Watch video on mobile
Reviews
Apps
15copy GfK 2014 | Digitension
bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration
bull Consumer panelsbull Geomarketingbull hellip
Consumer Data Assets
Mobile Internet Activity
Network Operators GfK
GfK Mobile Insights
BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data
16copy GfK 2014 | Digitension
Exploring the mobile web and the people who use ithellip
2SITE Mobile Web Benchmark
1AUDIENCE Mobile Audience Measurement
3DEVICEMobile Device Insights
Web browsing
App-usage Search
Advertising
Demographics
Device
Where
When
Purchases
Activity
Subscription
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
4copy GfK 2014 | Digitension
5copy GfK 2014 | Digitension
INTEGRATION IS KEY FOR DELIVERING TRUE RICHNESS
6copy GfK 2014 | Digitension
Our new organisation model research skills versus industry expertise
Automotive
Consumer Goods
Fashion amp Lifecycle
Financial Services
Health
Media amp Entertainment
Public Services
Retail
Technology
Travel amp Tourism
Our industry expertise
Client successes
Dig
ital Market Intellige
nce
Dig
ital Market Intellige
nce
Our research expertise
Brand and customer Experience
Audience Insights
Retail Sales Tracking
Shopper experience
Innovation
Consumer Panel
7copy GfK 2014 | Digitension
Connecting the dots
8copy GfK 2014 | Digitension
We connect every touch point of the Customer Journey
Internet usage
Mobile usageBuying behaviour (What where when)
Audience Measurement
Retail sales
Needs perceptions motivations experiences
9copy GfK 2014 | Digitension
A fast changing consumer driven digital age
Read blog
Forum
Watch video on mobile
Reviews
Apps
10copy GfK 2014 | Digitension
Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets
The explosion of digital devices and internet accessibility have changed the way consumershellip
SearchShop Communicate
Engage
with brands
Gather
information 70of people accessing the
internet globally use more than one device to connect
The hyper-connected world is happening now and itrsquos driven by multi device usage
11copy GfK 2014 | Digitension
And consumers expect brands to fit their flexible always connected lifestyle
Source GfK m-sites product research Australia 2013
Eat44
Commute 42
Watch TV 36
Work33 Use
laptop30
Musicradio29
Talk 21
Use tablet 18
Study 9
Read papersmagazines 9
Cook 8
Shop 6
What other things people do while reading news content on mobile devices
NEWS
12copy GfK 2014 | Digitension
81 of social media users regularly
use coupons vouchers and deals when
shopping
Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics
With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control
hellip Over a billion people use Facebook to connect and share the things they care about More than a million
advertisers use YouTube as an advertising
platform
Over 6 billion hours of video are watched each month
on YouTube - thats almost an hour for every person on Earth
Consumers guide each other through
sharing and reviews 72 of visitors to a travel review site were
influenced by a review
13copy GfK 2014 | Digitension
As a result purchase pathways can be extremely complex
Read blog
Forum
Watch video on mobile
Reviews
Apps
So understanding the consumer journey has never been more important
14copy GfK 2014 | Digitension
We have integrated these new evolutions in our RampD and research solutions
Read blog
Forum
Watch video on mobile
Reviews
Apps
15copy GfK 2014 | Digitension
bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration
bull Consumer panelsbull Geomarketingbull hellip
Consumer Data Assets
Mobile Internet Activity
Network Operators GfK
GfK Mobile Insights
BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data
16copy GfK 2014 | Digitension
Exploring the mobile web and the people who use ithellip
2SITE Mobile Web Benchmark
1AUDIENCE Mobile Audience Measurement
3DEVICEMobile Device Insights
Web browsing
App-usage Search
Advertising
Demographics
Device
Where
When
Purchases
Activity
Subscription
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
5copy GfK 2014 | Digitension
INTEGRATION IS KEY FOR DELIVERING TRUE RICHNESS
6copy GfK 2014 | Digitension
Our new organisation model research skills versus industry expertise
Automotive
Consumer Goods
Fashion amp Lifecycle
Financial Services
Health
Media amp Entertainment
Public Services
Retail
Technology
Travel amp Tourism
Our industry expertise
Client successes
Dig
ital Market Intellige
nce
Dig
ital Market Intellige
nce
Our research expertise
Brand and customer Experience
Audience Insights
Retail Sales Tracking
Shopper experience
Innovation
Consumer Panel
7copy GfK 2014 | Digitension
Connecting the dots
8copy GfK 2014 | Digitension
We connect every touch point of the Customer Journey
Internet usage
Mobile usageBuying behaviour (What where when)
Audience Measurement
Retail sales
Needs perceptions motivations experiences
9copy GfK 2014 | Digitension
A fast changing consumer driven digital age
Read blog
Forum
Watch video on mobile
Reviews
Apps
10copy GfK 2014 | Digitension
Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets
The explosion of digital devices and internet accessibility have changed the way consumershellip
SearchShop Communicate
Engage
with brands
Gather
information 70of people accessing the
internet globally use more than one device to connect
The hyper-connected world is happening now and itrsquos driven by multi device usage
11copy GfK 2014 | Digitension
And consumers expect brands to fit their flexible always connected lifestyle
Source GfK m-sites product research Australia 2013
Eat44
Commute 42
Watch TV 36
Work33 Use
laptop30
Musicradio29
Talk 21
Use tablet 18
Study 9
Read papersmagazines 9
Cook 8
Shop 6
What other things people do while reading news content on mobile devices
NEWS
12copy GfK 2014 | Digitension
81 of social media users regularly
use coupons vouchers and deals when
shopping
Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics
With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control
hellip Over a billion people use Facebook to connect and share the things they care about More than a million
advertisers use YouTube as an advertising
platform
Over 6 billion hours of video are watched each month
on YouTube - thats almost an hour for every person on Earth
Consumers guide each other through
sharing and reviews 72 of visitors to a travel review site were
influenced by a review
13copy GfK 2014 | Digitension
As a result purchase pathways can be extremely complex
Read blog
Forum
Watch video on mobile
Reviews
Apps
So understanding the consumer journey has never been more important
14copy GfK 2014 | Digitension
We have integrated these new evolutions in our RampD and research solutions
Read blog
Forum
Watch video on mobile
Reviews
Apps
15copy GfK 2014 | Digitension
bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration
bull Consumer panelsbull Geomarketingbull hellip
Consumer Data Assets
Mobile Internet Activity
Network Operators GfK
GfK Mobile Insights
BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data
16copy GfK 2014 | Digitension
Exploring the mobile web and the people who use ithellip
2SITE Mobile Web Benchmark
1AUDIENCE Mobile Audience Measurement
3DEVICEMobile Device Insights
Web browsing
App-usage Search
Advertising
Demographics
Device
Where
When
Purchases
Activity
Subscription
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
6copy GfK 2014 | Digitension
Our new organisation model research skills versus industry expertise
Automotive
Consumer Goods
Fashion amp Lifecycle
Financial Services
Health
Media amp Entertainment
Public Services
Retail
Technology
Travel amp Tourism
Our industry expertise
Client successes
Dig
ital Market Intellige
nce
Dig
ital Market Intellige
nce
Our research expertise
Brand and customer Experience
Audience Insights
Retail Sales Tracking
Shopper experience
Innovation
Consumer Panel
7copy GfK 2014 | Digitension
Connecting the dots
8copy GfK 2014 | Digitension
We connect every touch point of the Customer Journey
Internet usage
Mobile usageBuying behaviour (What where when)
Audience Measurement
Retail sales
Needs perceptions motivations experiences
9copy GfK 2014 | Digitension
A fast changing consumer driven digital age
Read blog
Forum
Watch video on mobile
Reviews
Apps
10copy GfK 2014 | Digitension
Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets
The explosion of digital devices and internet accessibility have changed the way consumershellip
SearchShop Communicate
Engage
with brands
Gather
information 70of people accessing the
internet globally use more than one device to connect
The hyper-connected world is happening now and itrsquos driven by multi device usage
11copy GfK 2014 | Digitension
And consumers expect brands to fit their flexible always connected lifestyle
Source GfK m-sites product research Australia 2013
Eat44
Commute 42
Watch TV 36
Work33 Use
laptop30
Musicradio29
Talk 21
Use tablet 18
Study 9
Read papersmagazines 9
Cook 8
Shop 6
What other things people do while reading news content on mobile devices
NEWS
12copy GfK 2014 | Digitension
81 of social media users regularly
use coupons vouchers and deals when
shopping
Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics
With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control
hellip Over a billion people use Facebook to connect and share the things they care about More than a million
advertisers use YouTube as an advertising
platform
Over 6 billion hours of video are watched each month
on YouTube - thats almost an hour for every person on Earth
Consumers guide each other through
sharing and reviews 72 of visitors to a travel review site were
influenced by a review
13copy GfK 2014 | Digitension
As a result purchase pathways can be extremely complex
Read blog
Forum
Watch video on mobile
Reviews
Apps
So understanding the consumer journey has never been more important
14copy GfK 2014 | Digitension
We have integrated these new evolutions in our RampD and research solutions
Read blog
Forum
Watch video on mobile
Reviews
Apps
15copy GfK 2014 | Digitension
bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration
bull Consumer panelsbull Geomarketingbull hellip
Consumer Data Assets
Mobile Internet Activity
Network Operators GfK
GfK Mobile Insights
BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data
16copy GfK 2014 | Digitension
Exploring the mobile web and the people who use ithellip
2SITE Mobile Web Benchmark
1AUDIENCE Mobile Audience Measurement
3DEVICEMobile Device Insights
Web browsing
App-usage Search
Advertising
Demographics
Device
Where
When
Purchases
Activity
Subscription
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
7copy GfK 2014 | Digitension
Connecting the dots
8copy GfK 2014 | Digitension
We connect every touch point of the Customer Journey
Internet usage
Mobile usageBuying behaviour (What where when)
Audience Measurement
Retail sales
Needs perceptions motivations experiences
9copy GfK 2014 | Digitension
A fast changing consumer driven digital age
Read blog
Forum
Watch video on mobile
Reviews
Apps
10copy GfK 2014 | Digitension
Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets
The explosion of digital devices and internet accessibility have changed the way consumershellip
SearchShop Communicate
Engage
with brands
Gather
information 70of people accessing the
internet globally use more than one device to connect
The hyper-connected world is happening now and itrsquos driven by multi device usage
11copy GfK 2014 | Digitension
And consumers expect brands to fit their flexible always connected lifestyle
Source GfK m-sites product research Australia 2013
Eat44
Commute 42
Watch TV 36
Work33 Use
laptop30
Musicradio29
Talk 21
Use tablet 18
Study 9
Read papersmagazines 9
Cook 8
Shop 6
What other things people do while reading news content on mobile devices
NEWS
12copy GfK 2014 | Digitension
81 of social media users regularly
use coupons vouchers and deals when
shopping
Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics
With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control
hellip Over a billion people use Facebook to connect and share the things they care about More than a million
advertisers use YouTube as an advertising
platform
Over 6 billion hours of video are watched each month
on YouTube - thats almost an hour for every person on Earth
Consumers guide each other through
sharing and reviews 72 of visitors to a travel review site were
influenced by a review
13copy GfK 2014 | Digitension
As a result purchase pathways can be extremely complex
Read blog
Forum
Watch video on mobile
Reviews
Apps
So understanding the consumer journey has never been more important
14copy GfK 2014 | Digitension
We have integrated these new evolutions in our RampD and research solutions
Read blog
Forum
Watch video on mobile
Reviews
Apps
15copy GfK 2014 | Digitension
bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration
bull Consumer panelsbull Geomarketingbull hellip
Consumer Data Assets
Mobile Internet Activity
Network Operators GfK
GfK Mobile Insights
BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data
16copy GfK 2014 | Digitension
Exploring the mobile web and the people who use ithellip
2SITE Mobile Web Benchmark
1AUDIENCE Mobile Audience Measurement
3DEVICEMobile Device Insights
Web browsing
App-usage Search
Advertising
Demographics
Device
Where
When
Purchases
Activity
Subscription
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
8copy GfK 2014 | Digitension
We connect every touch point of the Customer Journey
Internet usage
Mobile usageBuying behaviour (What where when)
Audience Measurement
Retail sales
Needs perceptions motivations experiences
9copy GfK 2014 | Digitension
A fast changing consumer driven digital age
Read blog
Forum
Watch video on mobile
Reviews
Apps
10copy GfK 2014 | Digitension
Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets
The explosion of digital devices and internet accessibility have changed the way consumershellip
SearchShop Communicate
Engage
with brands
Gather
information 70of people accessing the
internet globally use more than one device to connect
The hyper-connected world is happening now and itrsquos driven by multi device usage
11copy GfK 2014 | Digitension
And consumers expect brands to fit their flexible always connected lifestyle
Source GfK m-sites product research Australia 2013
Eat44
Commute 42
Watch TV 36
Work33 Use
laptop30
Musicradio29
Talk 21
Use tablet 18
Study 9
Read papersmagazines 9
Cook 8
Shop 6
What other things people do while reading news content on mobile devices
NEWS
12copy GfK 2014 | Digitension
81 of social media users regularly
use coupons vouchers and deals when
shopping
Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics
With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control
hellip Over a billion people use Facebook to connect and share the things they care about More than a million
advertisers use YouTube as an advertising
platform
Over 6 billion hours of video are watched each month
on YouTube - thats almost an hour for every person on Earth
Consumers guide each other through
sharing and reviews 72 of visitors to a travel review site were
influenced by a review
13copy GfK 2014 | Digitension
As a result purchase pathways can be extremely complex
Read blog
Forum
Watch video on mobile
Reviews
Apps
So understanding the consumer journey has never been more important
14copy GfK 2014 | Digitension
We have integrated these new evolutions in our RampD and research solutions
Read blog
Forum
Watch video on mobile
Reviews
Apps
15copy GfK 2014 | Digitension
bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration
bull Consumer panelsbull Geomarketingbull hellip
Consumer Data Assets
Mobile Internet Activity
Network Operators GfK
GfK Mobile Insights
BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data
16copy GfK 2014 | Digitension
Exploring the mobile web and the people who use ithellip
2SITE Mobile Web Benchmark
1AUDIENCE Mobile Audience Measurement
3DEVICEMobile Device Insights
Web browsing
App-usage Search
Advertising
Demographics
Device
Where
When
Purchases
Activity
Subscription
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
9copy GfK 2014 | Digitension
A fast changing consumer driven digital age
Read blog
Forum
Watch video on mobile
Reviews
Apps
10copy GfK 2014 | Digitension
Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets
The explosion of digital devices and internet accessibility have changed the way consumershellip
SearchShop Communicate
Engage
with brands
Gather
information 70of people accessing the
internet globally use more than one device to connect
The hyper-connected world is happening now and itrsquos driven by multi device usage
11copy GfK 2014 | Digitension
And consumers expect brands to fit their flexible always connected lifestyle
Source GfK m-sites product research Australia 2013
Eat44
Commute 42
Watch TV 36
Work33 Use
laptop30
Musicradio29
Talk 21
Use tablet 18
Study 9
Read papersmagazines 9
Cook 8
Shop 6
What other things people do while reading news content on mobile devices
NEWS
12copy GfK 2014 | Digitension
81 of social media users regularly
use coupons vouchers and deals when
shopping
Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics
With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control
hellip Over a billion people use Facebook to connect and share the things they care about More than a million
advertisers use YouTube as an advertising
platform
Over 6 billion hours of video are watched each month
on YouTube - thats almost an hour for every person on Earth
Consumers guide each other through
sharing and reviews 72 of visitors to a travel review site were
influenced by a review
13copy GfK 2014 | Digitension
As a result purchase pathways can be extremely complex
Read blog
Forum
Watch video on mobile
Reviews
Apps
So understanding the consumer journey has never been more important
14copy GfK 2014 | Digitension
We have integrated these new evolutions in our RampD and research solutions
Read blog
Forum
Watch video on mobile
Reviews
Apps
15copy GfK 2014 | Digitension
bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration
bull Consumer panelsbull Geomarketingbull hellip
Consumer Data Assets
Mobile Internet Activity
Network Operators GfK
GfK Mobile Insights
BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data
16copy GfK 2014 | Digitension
Exploring the mobile web and the people who use ithellip
2SITE Mobile Web Benchmark
1AUDIENCE Mobile Audience Measurement
3DEVICEMobile Device Insights
Web browsing
App-usage Search
Advertising
Demographics
Device
Where
When
Purchases
Activity
Subscription
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
10copy GfK 2014 | Digitension
Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets
The explosion of digital devices and internet accessibility have changed the way consumershellip
SearchShop Communicate
Engage
with brands
Gather
information 70of people accessing the
internet globally use more than one device to connect
The hyper-connected world is happening now and itrsquos driven by multi device usage
11copy GfK 2014 | Digitension
And consumers expect brands to fit their flexible always connected lifestyle
Source GfK m-sites product research Australia 2013
Eat44
Commute 42
Watch TV 36
Work33 Use
laptop30
Musicradio29
Talk 21
Use tablet 18
Study 9
Read papersmagazines 9
Cook 8
Shop 6
What other things people do while reading news content on mobile devices
NEWS
12copy GfK 2014 | Digitension
81 of social media users regularly
use coupons vouchers and deals when
shopping
Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics
With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control
hellip Over a billion people use Facebook to connect and share the things they care about More than a million
advertisers use YouTube as an advertising
platform
Over 6 billion hours of video are watched each month
on YouTube - thats almost an hour for every person on Earth
Consumers guide each other through
sharing and reviews 72 of visitors to a travel review site were
influenced by a review
13copy GfK 2014 | Digitension
As a result purchase pathways can be extremely complex
Read blog
Forum
Watch video on mobile
Reviews
Apps
So understanding the consumer journey has never been more important
14copy GfK 2014 | Digitension
We have integrated these new evolutions in our RampD and research solutions
Read blog
Forum
Watch video on mobile
Reviews
Apps
15copy GfK 2014 | Digitension
bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration
bull Consumer panelsbull Geomarketingbull hellip
Consumer Data Assets
Mobile Internet Activity
Network Operators GfK
GfK Mobile Insights
BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data
16copy GfK 2014 | Digitension
Exploring the mobile web and the people who use ithellip
2SITE Mobile Web Benchmark
1AUDIENCE Mobile Audience Measurement
3DEVICEMobile Device Insights
Web browsing
App-usage Search
Advertising
Demographics
Device
Where
When
Purchases
Activity
Subscription
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
11copy GfK 2014 | Digitension
And consumers expect brands to fit their flexible always connected lifestyle
Source GfK m-sites product research Australia 2013
Eat44
Commute 42
Watch TV 36
Work33 Use
laptop30
Musicradio29
Talk 21
Use tablet 18
Study 9
Read papersmagazines 9
Cook 8
Shop 6
What other things people do while reading news content on mobile devices
NEWS
12copy GfK 2014 | Digitension
81 of social media users regularly
use coupons vouchers and deals when
shopping
Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics
With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control
hellip Over a billion people use Facebook to connect and share the things they care about More than a million
advertisers use YouTube as an advertising
platform
Over 6 billion hours of video are watched each month
on YouTube - thats almost an hour for every person on Earth
Consumers guide each other through
sharing and reviews 72 of visitors to a travel review site were
influenced by a review
13copy GfK 2014 | Digitension
As a result purchase pathways can be extremely complex
Read blog
Forum
Watch video on mobile
Reviews
Apps
So understanding the consumer journey has never been more important
14copy GfK 2014 | Digitension
We have integrated these new evolutions in our RampD and research solutions
Read blog
Forum
Watch video on mobile
Reviews
Apps
15copy GfK 2014 | Digitension
bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration
bull Consumer panelsbull Geomarketingbull hellip
Consumer Data Assets
Mobile Internet Activity
Network Operators GfK
GfK Mobile Insights
BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data
16copy GfK 2014 | Digitension
Exploring the mobile web and the people who use ithellip
2SITE Mobile Web Benchmark
1AUDIENCE Mobile Audience Measurement
3DEVICEMobile Device Insights
Web browsing
App-usage Search
Advertising
Demographics
Device
Where
When
Purchases
Activity
Subscription
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
12copy GfK 2014 | Digitension
81 of social media users regularly
use coupons vouchers and deals when
shopping
Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics
With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control
hellip Over a billion people use Facebook to connect and share the things they care about More than a million
advertisers use YouTube as an advertising
platform
Over 6 billion hours of video are watched each month
on YouTube - thats almost an hour for every person on Earth
Consumers guide each other through
sharing and reviews 72 of visitors to a travel review site were
influenced by a review
13copy GfK 2014 | Digitension
As a result purchase pathways can be extremely complex
Read blog
Forum
Watch video on mobile
Reviews
Apps
So understanding the consumer journey has never been more important
14copy GfK 2014 | Digitension
We have integrated these new evolutions in our RampD and research solutions
Read blog
Forum
Watch video on mobile
Reviews
Apps
15copy GfK 2014 | Digitension
bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration
bull Consumer panelsbull Geomarketingbull hellip
Consumer Data Assets
Mobile Internet Activity
Network Operators GfK
GfK Mobile Insights
BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data
16copy GfK 2014 | Digitension
Exploring the mobile web and the people who use ithellip
2SITE Mobile Web Benchmark
1AUDIENCE Mobile Audience Measurement
3DEVICEMobile Device Insights
Web browsing
App-usage Search
Advertising
Demographics
Device
Where
When
Purchases
Activity
Subscription
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
13copy GfK 2014 | Digitension
As a result purchase pathways can be extremely complex
Read blog
Forum
Watch video on mobile
Reviews
Apps
So understanding the consumer journey has never been more important
14copy GfK 2014 | Digitension
We have integrated these new evolutions in our RampD and research solutions
Read blog
Forum
Watch video on mobile
Reviews
Apps
15copy GfK 2014 | Digitension
bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration
bull Consumer panelsbull Geomarketingbull hellip
Consumer Data Assets
Mobile Internet Activity
Network Operators GfK
GfK Mobile Insights
BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data
16copy GfK 2014 | Digitension
Exploring the mobile web and the people who use ithellip
2SITE Mobile Web Benchmark
1AUDIENCE Mobile Audience Measurement
3DEVICEMobile Device Insights
Web browsing
App-usage Search
Advertising
Demographics
Device
Where
When
Purchases
Activity
Subscription
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
14copy GfK 2014 | Digitension
We have integrated these new evolutions in our RampD and research solutions
Read blog
Forum
Watch video on mobile
Reviews
Apps
15copy GfK 2014 | Digitension
bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration
bull Consumer panelsbull Geomarketingbull hellip
Consumer Data Assets
Mobile Internet Activity
Network Operators GfK
GfK Mobile Insights
BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data
16copy GfK 2014 | Digitension
Exploring the mobile web and the people who use ithellip
2SITE Mobile Web Benchmark
1AUDIENCE Mobile Audience Measurement
3DEVICEMobile Device Insights
Web browsing
App-usage Search
Advertising
Demographics
Device
Where
When
Purchases
Activity
Subscription
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
15copy GfK 2014 | Digitension
bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration
bull Consumer panelsbull Geomarketingbull hellip
Consumer Data Assets
Mobile Internet Activity
Network Operators GfK
GfK Mobile Insights
BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data
16copy GfK 2014 | Digitension
Exploring the mobile web and the people who use ithellip
2SITE Mobile Web Benchmark
1AUDIENCE Mobile Audience Measurement
3DEVICEMobile Device Insights
Web browsing
App-usage Search
Advertising
Demographics
Device
Where
When
Purchases
Activity
Subscription
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
16copy GfK 2014 | Digitension
Exploring the mobile web and the people who use ithellip
2SITE Mobile Web Benchmark
1AUDIENCE Mobile Audience Measurement
3DEVICEMobile Device Insights
Web browsing
App-usage Search
Advertising
Demographics
Device
Where
When
Purchases
Activity
Subscription
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
17copy GfK 2014 | Digitension
INTRODUCING EMO Scantrade
Your face says a lot about your emotions
17
NEW TECHNOLOGY - Measuring emotions with facial coding
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan Analysis
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
1st inattention faultthe guy switches off the
computer
Consequence he feels desperate
Brand signaturewith specific music and
pack
2d inattention faultthe guy destroys the
money he has just takenat the cash dispenser
Consequence he feels desperate
Brand signaturewith same specific
musicand pack
New story
3d inattention faultthe guy clicks on thedelete button on his
file
Consequence he feels desperate
Music happenswith direct negativeemotional response
Brand signaturewith same specific
musicand pack
The three scenes build to a very positive emotional response
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension
EMO Scan insights
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Music happens
with direct negative
emotional response
InterestCuriosity
Joy
Desire
Trust
Passion
This humorous ad builds a feeling of trust in the brand
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
20copy GfK 2014 | Digitension
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
21copy GfK 2014 | Digitension
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Event app
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
jefstaes
You are a SheepOrganizations in Search of a New Balance
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a story about learning change
amp innovationIts a story
about Switch3DSheep Smarts Red Monkeys
Culture Innovation amp Brains
Awak
enin
g
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Dis
clai
mer
Any resemblancewith real persons or
organizations is unintentionally
Im not responsiblefor any mental discomfort during or after the session
Kempen Belgium
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
83 SlidesFa
st
40 Minutes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Letrsquos start hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What the fk is happening
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
A dramatic story in 7 steps hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global information wavePowered by the Internet 1
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
6 Paradigm Changing Events
1771 Industrial Revolution
1829 Steam Railways
1875 Steel ElectricityHeavy Engineering
1908 Oil AutomobilesMass Production
1971 Information TechnologyTelecommunication
New Global RealityInformation lsquobecomesrsquo
the 5the element
2013
PASSIONevolution
For people without passion in
evolution information has no value
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal information wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D becomes 3DPowered by Information2
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
Information Shortage Information Luxury
Switch3D
2D-Age
3D-Age
ldquoINFO-FUELEDrdquoOrganizations
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Switch3D
The origin of 3D-Species
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Smart WavePowered by 3D-Learning3 But first hellip
The world of 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Schools hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Information Flow
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Talent Limiter
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Schools you dont get a degree
based on passion for your talents but
on your ability to study stuff without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Can it get any worse
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Then we went to work in2D-Organizations hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Education Information Shortage
2D-Low Salary 2D-High Salary
2D-Organizations
2D-Organograms2D-Managers
2D-Function Description
2D-Appraisal Talks
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Houston we have a problem
very big global
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoIf you put fences around peopleyou get sheep
William McKnight (former CEO of 3M)
hellip with a Diploma and a Function Descriptionrdquo
Jef Staes (former sheep)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Work Space
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Sheep Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Human Resources Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Protest
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
2D-Lost Generation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
80Not Engaged
ldquoNot Passionateabout Evolutionrdquo
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Tough Statement
In 2D-Organizations you dont get
work based on your passion and talents
but on your ability to work without
passion and talent
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
What are 3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-Smarts 3D-COMPETENCES
TALENTSDIVERSITY-VALUE
PASSIONEVOLUTION-SUFFERING
INFORMATIONFLOW
ACTIONRESULT-DOPAMINELearning is a physical process
Real learning only happens when you
are in the groove with your talents
Jef Staes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Whats the impact of theglobal 3D-Smart wave
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global 3D-Innovation WavePowered by 3D-Smarts4
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Information Innovation
There are nosecrets anymore
3D-SMARTS
Passion in Evolutio
n
EntrepreneurshipBright Creative
Creative Destruction
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Introduction
Ships in trouble
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Chicken
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We face an ldquoExtinction Level Eventrdquo for 2D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The Rise and Fall of My Generation hellip
Power of the market the world hellip
Information Shortage Information Luxury
2D-Age
3D-Age
INFO FUELED
Rise2D-Smarts
Fall2D-Smarts
Rise3D-Smarts
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Global SOS
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organizations in Search of a New Balance5
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market the world hellip
2D-Organizations2D-Balance
In search ofa New Balance
3D-Organizations3D-Balance
Switch3D
Business Innovationpowered by
Culture Innovation
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Its a revolution hellipItrsquos a drama hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Power of the market
Time
3D-Organizations3D-Balance
2D-Organizations2D-Balance
3D-Age2D-Age
Threat or opportunity
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
ldquoTough Statement
People who see 3D as a threat
have more power than people who
see 3D as an opportunity
A = Affirmative B = Negative
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to face the dramarsquos
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We have to reinventInnovation Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
From Continuous Improvementto Continuous Innovation6
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
CONSENSUSBased Improvement
2D-Information
2D-Smart Creativity
2D-Entrepreneurship
CONFLICTBased Innovation
3D-Information
3D-Smart Creativity
3D-Entrepreneurship
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Learning from the jungle hellip
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Where is the source of the bio-diversity in a jungle
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
hellip at the edge (verge)
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Open Innovation starts at the edge
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Result a red monkey
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Drop the red monkey in the middle what happens
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyHunters
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red Monkeyreg Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic EvolutionRed Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
Red Monkey Politics
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is a battle field
Comprehendthe battlefield
WHY
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Organic Evolution
CREATORS
PIONEERS
Red Monkey Politics
FOLLOWERS
SETTLERS
Open InnovationCrowd Sourcing-Funding-Casting
3D-Management
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation = Networking
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Who are the best networkers
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Innovation is the resultof a red monkey that
has survived a conflict
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Recipe for successful innovation in 3D
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Red MonkeyInnovation Management7
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Believers only
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
We need Organic Evolution
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
OrganicEvolution
CREATORS
PIONEERS
FOLLOWERSSETTLERS
MISSIONING
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The most important word
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
3D-RESPECT
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Our Consensus Modelhas to change into a
ldquoRespectfulrdquo Conflict Model
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
The second most important sticker
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
0032 472 61 71 51
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA
jefstaes
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 109
GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen
Kathy Sheehan | kathysheehangfkcom
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 110
ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo
--- GfK Consumer Trends
the future of a marketrdquo
GfK Consumer Trends
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 111
2014| A new world of hyper-personalization
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 112
ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0
2014 | A world of worry about personal future
In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student
says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 113
ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter
Expenditures become extensions of experience
ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that
speak to you and will remain in your liferdquo
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 114
A world that seems increasingly against me
Riots in Sweden
Political amp economic turmoil in Middle East
New questions about strength of Chinarsquos
long-bullish economyProtests in Brazil
Nothing is secret Nothing is private
Protests in Turkey
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 115
Getting to Me | A Narrowing Focus
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 116
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2
Breaking away from the crowd
-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average
globally versus 91 hours in 2009)
-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 117
Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1
A growing focus on intimacy
ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value
+6 ranks from 2008 12 among 54 Personal Values
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 118
A new social calculus
Asset In this crazy stressful world you have to focus on the things that
keep you on track and happy
Liability Too much time is wasted on things that arenrsquot important ndash who
really needs 900 ldquofriendsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 119
Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
Personal fulfillment is a rising priority
ExcitementldquoHaving stimulating experiencesrdquo
Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)
IndividualityldquoBeing different from othersrdquo
+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)
Curiosity ldquoWanting to explore and learn about new thingsrdquo
+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)
+6 +7
+8
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 120
Others are a declining priority
-5-8
-4
Social stability ldquoSeeking stability of societyrdquo
Globally -8 to 29
Helpfulness ldquoMaking the effort to assist othersrdquo
-5 to 30
Friendship ldquoHaving close supportive friendsrdquo
-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2
-11
Respecting AncestorsldquoSeeking stability of societyrdquo
Globally -11 ranks from 2008 to 28 today
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 121
The drive will be toward accelerated intimacy
ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my
right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo
ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 122
See The Future - Innovation Opportunity Area 1 | Bio-design
Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 123
Three vectors exploring increasingly complex bio-data
Measure Me
Sense Me
Be Me
DNA-based skin care program
Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points
Cortex3D printing of customized exo-casts
Tissue regenerationAllows for custom reconstruction of body parts
Glybera ndash 2012First gene therapy treatment approved by European Commission
SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions
Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state
TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 124
Alzheimers Ecuador Making it personal
124
copy GfK 2014| GfK DigiTension | September 23 2014 125
Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs
See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle
copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2
Shop groceries Cooking for fun Eat on the go Planmanage finances
Home DIY Gardeningyardwork
62
42
21 23
14 16
70
51
30 30
19 19
2008 2013
Consumers increasingly ldquodoing morerdquo
globally who engaged in activity weekly or more often
copy GfK 2014| GfK DigiTension | September 23 2014 127
Attention spans are decreasing
Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data
30 of global consumers agree
ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)
1 in 4 people abandon a web page that takes more than four seconds to load
50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds
8 million reduction of searches on Google when slowing the results by just 410th of a second
28 Proportion of words are read on an average web page (593 words)
27 minutes is the average length of single Internet video watched
copy GfK 2014| GfK DigiTension | September 23 2014 128
Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)
Consumers Expect Real-timeInformation amp Brand Experiences
+ =of consumers expect to be able to access content regardless of the device or platform
77
42agree ldquoTo me it is important to always be reachable wherever I amrdquo
27agree ldquoI really need the shops amp services I use to be available at all timesrdquo
Google Glass observes and records the world
ldquo15 minutes for a quote is out of touchrdquo
7frac12 minutes could save you on car insurance
copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9
Super Connected Consumers whoManage the real-time world are Emerging
These active social media users are
of global consumers are Super Connected Consumers
Always on the lookout for new products services
Look for novelty fun even in
everyday items
Spends lots of time researching brands before making major purchases
Technology empowersthem to do this
Greater propensity to switch if dissatisfied with
product service
More likely to have switched from name brands to less
expensive alternatives
More likely to used money-saving strategies
to get the best deal
True in developing as well as developed
markets
17
copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)
Americans continue showing a greater openness and desire towards automation
A car that drives for you when you donrsquot feel like driving
Robots that do household tasks like cleaning amp cooking
Refrigerators that re-order groceries for you
4932
2000 2012
4635
3124
copy GfK 2014| GfK DigiTension | September 23 2014 131
Time saving solutions are the most critical
What is innovation to you
Easier way of doing something (78)
Faster way of doing something (72)
Something I didnrsquot know I needed (44)
Something that my friends will notice (29)
Roper Reports US 2013 February (Telecell) Q4
copy GfK 2014| GfK DigiTension | September 23 2014 132
NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20
Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo
Automation
Coordination
Roomba
httpnestcomliving-with-nest
Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself
httponlinewsjcomarticleSB10001424052748703734504575125883649914708html
Anticipation
The ldquoInternet of Thingsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 133
Anticipated Actions | Nissan Paint
copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2
Shop groceries Cooking for fun Eat on the go Planmanage finances
Home DIY Gardeningyardwork
62
42
21 23
14 16
70
51
30 30
19 19
2008 2013
Consumers increasingly ldquodoing morerdquo
globally who engaged in activity weekly or more often
copy GfK 2014| GfK DigiTension | September 23 2014 127
Attention spans are decreasing
Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data
30 of global consumers agree
ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)
1 in 4 people abandon a web page that takes more than four seconds to load
50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds
8 million reduction of searches on Google when slowing the results by just 410th of a second
28 Proportion of words are read on an average web page (593 words)
27 minutes is the average length of single Internet video watched
copy GfK 2014| GfK DigiTension | September 23 2014 128
Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)
Consumers Expect Real-timeInformation amp Brand Experiences
+ =of consumers expect to be able to access content regardless of the device or platform
77
42agree ldquoTo me it is important to always be reachable wherever I amrdquo
27agree ldquoI really need the shops amp services I use to be available at all timesrdquo
Google Glass observes and records the world
ldquo15 minutes for a quote is out of touchrdquo
7frac12 minutes could save you on car insurance
copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9
Super Connected Consumers whoManage the real-time world are Emerging
These active social media users are
of global consumers are Super Connected Consumers
Always on the lookout for new products services
Look for novelty fun even in
everyday items
Spends lots of time researching brands before making major purchases
Technology empowersthem to do this
Greater propensity to switch if dissatisfied with
product service
More likely to have switched from name brands to less
expensive alternatives
More likely to used money-saving strategies
to get the best deal
True in developing as well as developed
markets
17
copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)
Americans continue showing a greater openness and desire towards automation
A car that drives for you when you donrsquot feel like driving
Robots that do household tasks like cleaning amp cooking
Refrigerators that re-order groceries for you
4932
2000 2012
4635
3124
copy GfK 2014| GfK DigiTension | September 23 2014 131
Time saving solutions are the most critical
What is innovation to you
Easier way of doing something (78)
Faster way of doing something (72)
Something I didnrsquot know I needed (44)
Something that my friends will notice (29)
Roper Reports US 2013 February (Telecell) Q4
copy GfK 2014| GfK DigiTension | September 23 2014 132
NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20
Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo
Automation
Coordination
Roomba
httpnestcomliving-with-nest
Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself
httponlinewsjcomarticleSB10001424052748703734504575125883649914708html
Anticipation
The ldquoInternet of Thingsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 133
Anticipated Actions | Nissan Paint
copy GfK 2014| GfK DigiTension | September 23 2014 127
Attention spans are decreasing
Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data
30 of global consumers agree
ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)
1 in 4 people abandon a web page that takes more than four seconds to load
50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds
8 million reduction of searches on Google when slowing the results by just 410th of a second
28 Proportion of words are read on an average web page (593 words)
27 minutes is the average length of single Internet video watched
copy GfK 2014| GfK DigiTension | September 23 2014 128
Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)
Consumers Expect Real-timeInformation amp Brand Experiences
+ =of consumers expect to be able to access content regardless of the device or platform
77
42agree ldquoTo me it is important to always be reachable wherever I amrdquo
27agree ldquoI really need the shops amp services I use to be available at all timesrdquo
Google Glass observes and records the world
ldquo15 minutes for a quote is out of touchrdquo
7frac12 minutes could save you on car insurance
copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9
Super Connected Consumers whoManage the real-time world are Emerging
These active social media users are
of global consumers are Super Connected Consumers
Always on the lookout for new products services
Look for novelty fun even in
everyday items
Spends lots of time researching brands before making major purchases
Technology empowersthem to do this
Greater propensity to switch if dissatisfied with
product service
More likely to have switched from name brands to less
expensive alternatives
More likely to used money-saving strategies
to get the best deal
True in developing as well as developed
markets
17
copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)
Americans continue showing a greater openness and desire towards automation
A car that drives for you when you donrsquot feel like driving
Robots that do household tasks like cleaning amp cooking
Refrigerators that re-order groceries for you
4932
2000 2012
4635
3124
copy GfK 2014| GfK DigiTension | September 23 2014 131
Time saving solutions are the most critical
What is innovation to you
Easier way of doing something (78)
Faster way of doing something (72)
Something I didnrsquot know I needed (44)
Something that my friends will notice (29)
Roper Reports US 2013 February (Telecell) Q4
copy GfK 2014| GfK DigiTension | September 23 2014 132
NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20
Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo
Automation
Coordination
Roomba
httpnestcomliving-with-nest
Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself
httponlinewsjcomarticleSB10001424052748703734504575125883649914708html
Anticipation
The ldquoInternet of Thingsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 133
Anticipated Actions | Nissan Paint
copy GfK 2014| GfK DigiTension | September 23 2014 128
Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)
Consumers Expect Real-timeInformation amp Brand Experiences
+ =of consumers expect to be able to access content regardless of the device or platform
77
42agree ldquoTo me it is important to always be reachable wherever I amrdquo
27agree ldquoI really need the shops amp services I use to be available at all timesrdquo
Google Glass observes and records the world
ldquo15 minutes for a quote is out of touchrdquo
7frac12 minutes could save you on car insurance
copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9
Super Connected Consumers whoManage the real-time world are Emerging
These active social media users are
of global consumers are Super Connected Consumers
Always on the lookout for new products services
Look for novelty fun even in
everyday items
Spends lots of time researching brands before making major purchases
Technology empowersthem to do this
Greater propensity to switch if dissatisfied with
product service
More likely to have switched from name brands to less
expensive alternatives
More likely to used money-saving strategies
to get the best deal
True in developing as well as developed
markets
17
copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)
Americans continue showing a greater openness and desire towards automation
A car that drives for you when you donrsquot feel like driving
Robots that do household tasks like cleaning amp cooking
Refrigerators that re-order groceries for you
4932
2000 2012
4635
3124
copy GfK 2014| GfK DigiTension | September 23 2014 131
Time saving solutions are the most critical
What is innovation to you
Easier way of doing something (78)
Faster way of doing something (72)
Something I didnrsquot know I needed (44)
Something that my friends will notice (29)
Roper Reports US 2013 February (Telecell) Q4
copy GfK 2014| GfK DigiTension | September 23 2014 132
NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20
Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo
Automation
Coordination
Roomba
httpnestcomliving-with-nest
Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself
httponlinewsjcomarticleSB10001424052748703734504575125883649914708html
Anticipation
The ldquoInternet of Thingsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 133
Anticipated Actions | Nissan Paint
copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9
Super Connected Consumers whoManage the real-time world are Emerging
These active social media users are
of global consumers are Super Connected Consumers
Always on the lookout for new products services
Look for novelty fun even in
everyday items
Spends lots of time researching brands before making major purchases
Technology empowersthem to do this
Greater propensity to switch if dissatisfied with
product service
More likely to have switched from name brands to less
expensive alternatives
More likely to used money-saving strategies
to get the best deal
True in developing as well as developed
markets
17
copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)
Americans continue showing a greater openness and desire towards automation
A car that drives for you when you donrsquot feel like driving
Robots that do household tasks like cleaning amp cooking
Refrigerators that re-order groceries for you
4932
2000 2012
4635
3124
copy GfK 2014| GfK DigiTension | September 23 2014 131
Time saving solutions are the most critical
What is innovation to you
Easier way of doing something (78)
Faster way of doing something (72)
Something I didnrsquot know I needed (44)
Something that my friends will notice (29)
Roper Reports US 2013 February (Telecell) Q4
copy GfK 2014| GfK DigiTension | September 23 2014 132
NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20
Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo
Automation
Coordination
Roomba
httpnestcomliving-with-nest
Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself
httponlinewsjcomarticleSB10001424052748703734504575125883649914708html
Anticipation
The ldquoInternet of Thingsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 133
Anticipated Actions | Nissan Paint
copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)
Americans continue showing a greater openness and desire towards automation
A car that drives for you when you donrsquot feel like driving
Robots that do household tasks like cleaning amp cooking
Refrigerators that re-order groceries for you
4932
2000 2012
4635
3124
copy GfK 2014| GfK DigiTension | September 23 2014 131
Time saving solutions are the most critical
What is innovation to you
Easier way of doing something (78)
Faster way of doing something (72)
Something I didnrsquot know I needed (44)
Something that my friends will notice (29)
Roper Reports US 2013 February (Telecell) Q4
copy GfK 2014| GfK DigiTension | September 23 2014 132
NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20
Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo
Automation
Coordination
Roomba
httpnestcomliving-with-nest
Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself
httponlinewsjcomarticleSB10001424052748703734504575125883649914708html
Anticipation
The ldquoInternet of Thingsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 133
Anticipated Actions | Nissan Paint
copy GfK 2014| GfK DigiTension | September 23 2014 131
Time saving solutions are the most critical
What is innovation to you
Easier way of doing something (78)
Faster way of doing something (72)
Something I didnrsquot know I needed (44)
Something that my friends will notice (29)
Roper Reports US 2013 February (Telecell) Q4
copy GfK 2014| GfK DigiTension | September 23 2014 132
NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20
Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo
Automation
Coordination
Roomba
httpnestcomliving-with-nest
Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself
httponlinewsjcomarticleSB10001424052748703734504575125883649914708html
Anticipation
The ldquoInternet of Thingsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 133
Anticipated Actions | Nissan Paint
copy GfK 2014| GfK DigiTension | September 23 2014 132
NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20
Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo
Automation
Coordination
Roomba
httpnestcomliving-with-nest
Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself
httponlinewsjcomarticleSB10001424052748703734504575125883649914708html
Anticipation
The ldquoInternet of Thingsrdquo
copy GfK 2014| GfK DigiTension | September 23 2014 133
Anticipated Actions | Nissan Paint
copy GfK 2014| GfK DigiTension | September 23 2014 133
Anticipated Actions | Nissan Paint
copy GfK 2014| GfK DigiTension | September 23 2014 134
Email kathysheehangfkcom
bloggfkcom
Mobile
Blog
M +1 212 464 7972
copy GfK 2014| GfK DigiTension | September 23 2014 135
copy GfK 2014| GfK DigiTension | September 23 2014 135
Top Related