• Suyasha Tamore 03• Deepika Chaurasia 13• Jagruti Jadhav 14• Rupali Ghvare 12

Letter to the client

INVESTMENT

TODAY

THE NEWS YOU DESIRE

INTRODUCING

INTRODUCING

THE NEWS YOU DESIRE

COMPETITORS Economic times

Financial express

Business standard

Financial Chronicle

Business Line

COMPETITORS

Economic Times

Financial express

Business Standard

Financial Chronicle

Business Line

InvestmentToday

To set world class standard in the newspaper industry through providing a diverse range of high quality news of daily economic affairs.

Mission -

To set world class standard in the newspaper industry through providing a diverse range of high quality news of daily economic affairs.

Current Market Situation

Investment Today is a newspaper that is going to be introduced in the Business Market of Indian Cities.

We are focusing to all levels of Business people.

Specially for investors, Proprietors, Shareholders, Business men, Vendors, etc.

Target Audience Investors Proprietors Shareholders Business men Vendors Middle class people Employees Public and private sector Other business associations

To provide fair and accurate news of the economic situation.

Higher Circulation that leads to high sales.

To face strong competitors.

OBJECTIVES OF INVESTMENT TODAY

Experienced professionals, market & economic experts articles

Quality news Targeted to all business class people Reasonable price Good Research and development

department

New in newspaper industry (introductory stage)

poor distribution network strong competitors limited experience of customers

Increase the distribution network

Market is very big and attractive Takeover of the distribution Growing focus on e- paper and

social media

Existing competitors Economic instability

Newspaper geographic location

Investment today is available in different metro cities like :Mumbai

Delhi Kolkata

BangaloreChennai

HyderabadAhmadabad

Investment today will be available in different metro cities

PUBLIC RELATIONSSTATERGY

Objective/ Goals

To reach target audienceTo create market positionTo create an image of our newspaper in the consumers mind as compared to competitors newspaper

Target audience for PR strategy

Shareholders or Investors Employees Suppliers DistributorsConsumers/Reader Mass Media

Government Financial Institutions Advertiser Social media

1. Front page2. Politics Today3. Politics Today4. Brands Economy5. City Today6. City Today7. Business Today8. Career in Business9. IT Finance10. Eye on World11. Editor’s View12. IT Ideas for investment13. IT Classifieds14. Sports

News Paper review

Budget less than 5,00,000

Activity Estimate coast• Research 65,000• Hire expert economist 1,00,000(to write blog, article on Social media)• Press release 35,000• Press conference 60,000 • Mobile application 75,000• Gifts or presents 1,00,000(to get attention of advertiser and journalist, reporters)

Tactics PR plan of a newspaper

launch

60 to 90 Days before Launch

Creating twitter and Facebook page and website – to promote our newspaperSet up a basic pre-launch web page – with a simple sign up form to collect contact information from people interested in readingour newspaper, using either a service like LaunchRock or the VerticalResponse opt-inform.Creating Blogs on various portals

30 to 60 Days before LaunchStart writing content for our launch site to attract the search engines, as well as new visitors.Content should use keywords that customers will use when looking for a newspaper. Post links to the articles we write to our social networks and continue to drive signups to our email form and gain more social followers.Keep building a pre-launch audience that’s invested in our product before it even hits the shelves.Meet with software developers creating successful applications

5 to 30 Days before Launch

Start writing and maintaining blogsPosting articles on various sitesWring pitch notes to various reporters, journalist, bloggers, expertise and professionals to write about out newspaper on their blogs and sitesPosting on social networking sitesWriting press release and newsletters To get advertisers for publishing their ads in newspaper

Day of launchSend an email out the night before to the people who signed up through our pre-release site so that they can be the first to get access to our newspaperOn the day of the release, send out another email and post links to the page hosting or selling our product across all of our social channels. Encourage the people who signed up for our pre-launch site to share the news with their networks, perhaps even providing some kind of an incentive such as a discount or a special subscription designed just for that group.

Promotion criteria

AwarenessKnowledge

LikingPreferencePurchasing

Post PR

Monitoring/feedbackConduct an online survey:•Attach with E-paper online surveys thatis SurveyMonkey.com

Create an online E-paper community page:• creating customer communities on the Web, on Facebook, via mobile devices and within widgets that can be embedded anywhereUse a hosted feedback forum:•UserVoice's simple hosted forums and widgets allow customers to submit and vote on ideas for the newspapers, which can then be turned into a prioritized list of feedback.

•UserVoice is also available for your Facebook Page; for example, Ubank is using UserVoice's Facebook app to listen to their customers and actively respond to and engage with these users Ask for feedback on Facebook and Twitter as well on blog:•as posting a question or poll on your Facebook Wall or via Twitter or blog— can use this approach to get fast insights into new newspaper , new branding or even new locations or lines of business