Powering Insight-as-a-Service via Next Gen Cloud Analytics
Ajay Gandhi
VP Product Marketing, Informatica Cloud
www.informaticacloud.com @infacloud
Agenda
• Cloud Analytics Hits Tipping Point
• Integration Is Key to Addressing New Challenges
• Informatica: Integration Backbone for Cloud Analytics
• Customer Examples: UBM & Weather Channel
• Q&A
2
Why Are Our Customers Adopting Cloud Analytics?
1.
Cost savings through
cloud delivery
3.
Center of gravity is
moving to cloud
applications
4.
Mobile, Social and
Global in minutes
5.
Agility, speed to market
& flexibility
New use cases and
users
2.
6.
Security &
manageability
Forces Converging on Cloud Analytics
5
Cloud Data
Warehousing
Ad-hoc
Analytics
Cloud BI Big Data
Predictive
Analytics &
Machine Learning
Adopting Cloud Analytics is creating new challenges across 3 dimensions What Our Customer Are Telling Us
6
3 Sources
Cloud 2
Users 1
Integration is Key to Addressing New Challenges
• New users and use cases
• Agility, speed to market & flexibility
Users
• Cost savings through cloud services
• Security & manageability
Cloud
• Center of gravity is moving to cloud applications
• Mobile, Social, IoT, Big Data
Sources
• DIY Data Integration for Cloud Analytics use
cases
• Governance and manageability in distributed
environments
• Intuitive user experience
• Cloud and Hybrid integration architecture
• Securely access data behind the firewall
• Access cloud apps, social, mobile, IoT and
big data sources
Customer needs Analytics requirements
Business Analyst
SaaS Admins
Central IT
Apps IT
New intuitive cloud user experience, PowerCenter Vibe compatible Empowering Data for Every User, Every Use Case
Point & Click
Every business user
Data Wizard
Analytics-ready cloud capabilities for advanced EDW and BI patterns Pre-built Integration Services for Analytics Use Cases
9
•Data processing push down optimization;
Aggregator, Normalizer
•Data quality, address & email validation
•100% cloud data integration designer
•Advanced ETL transformations: Sorter,
Unconnected Lookups
•Batch and real time optimization
•Auto-generation of schemas
Complete iPaaS* portfolio supporting Cloud Analytics Cost Savings Through Cloud Services
10
* Integration-platform-as-a-service
•Reusable assets VIPs
•Organizational hierarchy
Global repository and advanced monitoring and enterprise management Governance and Manageability
•Distributed agents
•Centralized management and
monitoring
Optimized connectivity to hundreds of data sources Center of Gravity is Moving to Cloud Applications
JDBC
Cloud and Hybrid integration architecture to access data for analytics Security, Speed-to-market & Flexibility
Cloud to On-Premises 2 Cloud to Cloud 1
Firewall
•Self-managed secure agent for rapid cloud deployment
•Full enterprise class integration capabilities
•Built-in security for enterprise-grade hybrid integration
Secure
Agent
Secure port 443
Informatica: Data Integration for Cloud Analytics
15
Cloud data integration & management
Secure agent
Optimized load
cloud analytics
DIY Vibe environment
On premise
Cloud
Social
Big data
AP
I based in
tegra
tion
Sources
Reporting Component
Tableau
Advanced Analytics Component (R)
Generating a holistic view of customers by: • Merging Customer data from
Online, Registration and Onsite • Ensuring data quality and
consistency
Create an integrated View of customer
ff
Provide visibility to customer information
Phase 1 - Solution Summary
EV2
OpenCalais
NextGen
Eloqua
Providing coherent information to aid decision making by: • Storing Customer information
across time and across event • Ensuring availability of relevant
information
Data Warehouse Redshift
Data Integration: Informatica Cloud
Develop complete understanding of customers
• Report on customer sources • Report on customer, content
consumption & registrations • Report on customer
behaviour
Generate insights to improve customer engagement
• Analyse online behaviour and create customer personas based on customer content affinity
• Identify potential attendees based on their personas
WHERE THE WORLD GETS ITS WEATHER
#1 MOST
DISTRIBUTED Cable
Network*
100M+ App Downloads*
#2 All Time Most Downloaded iPad App**
47.2M Unduplicated Monthly Uniques***
61.6M
Unduplicated Monthly Uniques (weather.com + wunderground)*
72% visit 2x or more Daily**
TV
DIRECT CONSUMER
ONLINE & APPS
B 2 B 2 C
B 2 B
GOV’T PRODUCTS
*Nielsen, October 2012.
*comScore, Oct 2012 **Omniture, July 2012
*Various app stores, TWC only,
**App Store Rewind, 2011
***Omniture Site Catalyst, August 2012. TWC Mobile & wunderground
21
ACCURACY THROUGH SUPERIOR DATA
Global Lightning
Detection Network
Proprietary
Radar
Algorithms
Industry Best
Forecast Modeling
State-of-the-
Science Forecast
Technologies
PhD 220+ Full-time
Meteorologists
Robust
weather data
APIs
Largest collection of
worldwide forecast data
Proprietary
weather data
analytics
APIs Network of 30,000+
Weather Sensors
Number 1 in Forecasting Accuracy per ForecastWatch in the US and Europe
for the last 6 months… 5 points better than NWS Forecast
Informatica
Production Server
SAN Storage
(1 TB)
Internal
Storage
MS SQL Server
(STG, ODS, EDW)
And other On-Prem
Databases
Oracle Production
Repository
Operative.one Google DFPP API
DealMaker
Mount Point
Power
Exchange
Informatica
Cloud
Services
Omniture Nielsen
Yieldex
PeopleSoft
Google DFPP Logs
MicroStrategy
Production Server
Mobile
Users
Desktop
Users
Informatica
Secure Agent
Data Analytics
Production Landscape
Informatica
Secure Agent
Server
Internal
Storage
MicroStrategy
Application Server
Amazon EC2,
S3FS, Redshift
Salesforce
Informatica
Secure Agent
25
Informatica Cloud & Salesforce Analytics Cloud
• Most complete cloud integration
portfolio for SFDC Analytics
• Primary design partner for defining
SFDC Analytics APIs
• Over 3,000 joint customers with SFDC
• Only partner mentioned during
Analytics Cloud launch at Dreamforce
2014: http://infa.media/1rtp9NJ
• Working with multiple strategic joint
customers on Analytics Cloud Pilots
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