Download - Portfolio Sheena Darby

SHEENA DARBY

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Top: Urban OutfittersJacket: Carhartt

Jackwt: Vintage AdidasJeans: Cheap Monday

Trainers:: Nike Air Max 1’s

Hat: HufTop: Vintage Diadora

Top: Vintage Mets baseball jersey

“People say that I’m arsey, Northern and confrontational. That’s because I am arsey, Northern and

confrontational”Ridley Browell, 2012

Hat: HufJacket: Carhartt

Jeans: Cheap MondayTrainers: Nike FlynetBike: Vintage BMX

FOTO

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Top: Vintage Mets baseball jerseyJeans: Cheap MondayTrainers: Nike FlynetJacket: END hunting

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Photography + styling by Shee-

na DarbyModel Olivia

Reeves

Jacket: Topshop Bra: Topshop Skirt: Zara

Cardigan: VintageSkirt: Acne Shoes: Zara

Hat: Asos Crop Top: American ApparelSkirt: Zara

Bra: Topshop FOTO

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photographed/styled by Sheena Darbymodels Olivia Reeves and Russell Wilshire

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w(ater)

W(ater), A new brand of water packaged in a recyclable foil bag. The idea of quick and easy drinking without being overwhelmed with branding and false claims. Its just water.

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Fashion show concept development

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Supreme is a clothing and skater brand founded in New York City in 1994. Supreme is a lifestyle brand along the sames lines of stussy, A.P.C and Nike.The brand supreme is a ex-clusive brand that ca-ters to the skateboarding, hiphop and punk rock cul-tures. A vast and diverse selection. What makes su-preme successful is there exclusive and cool element. James Jabbia, its founder didn’t know much about the skateboarding crowd but was intrigued and creative and that’s why he came up with the idea of Supreme. His audience was the tough and skeptical. He wanted to make his clothes the clothes you could only get if you were in the know. If someone sees you wear-ing supreme and they know what supreme is its deemed instant street cred. Com-pared to there competitors for example Stussy or even Nike. Supreme is seen as a much more exclusive niche cool and specialist mar-ket. The devotion and as some would call snobbery of the Supreme consumer compares with that of the high-end fashion consumer. Even vogue have been quick to point out the resem-blance been the Supreme and Chanel consumers in a arti-cle called ‘the tale of two boutiques’.

BRAND X EXPERIENCE

The reason for this?? Its there exclusively. But not only that, Supreme’s consistency and qual-ity of the higher-end pieces is

what James Jebbia the founder of Supreme thinks have helped the brand survive in this competi-

tive business. Jebbia’s market-ing ethos is to focus on the pick

core customer. Who he says is more demanding and harder to im-press than the former customer. Jebbia has been quoted saying,

“We’re not trying to make stuff for the masses.” He says they’re making the product for “the few

who know what’s up.” Supreme the marginal outsiders to the elite

fashion world this rare occasion have managed to match the elites

by matching their exclusivity.

Written by Sheena Darby

The reason for this?? Its there exclu-sively. But not only that, Supreme’s consistency and quality of the high-

er-end pieces is what James Jebbia the founder of Supreme thinks have helped the brand survive in this competitive business. Jebbia’s marketing ethos is

to focus on the pick core customer. Who he says is more demanding and harder to impress than the former customer. Jeb-bia has been quoted saying, “We’re not

trying to make stuff for the masses.” He says they’re making the product for “the

few who know what’s up.” Supreme the marginal outsiders to the elite fashion

world this rare occasion have managed to match the elites by matching their ex-

clusivity.

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Fanny + Y TEEN STREET FASHION

CULTURE ZINE FOCUSING ON STYLE RATHER THAN

TRENDS

(PUBLICATION + CHAMELEON SPACE)

:PUBLICATION

(CURATORED BY SHEENA DARBY)

(PHOTOGRAPHED BY SHEENA DARBY)

(WRITTEN BY SHEENA DARBY)

(PHOTOGRAPHED BY SHEENA DARBY)

(PHOTOGRAPHED AND WRITTEN BY SHEENA DARBY)

:CHAMELEON SPACE

Fanny

+ Y (chameleon space )

STRATEGIC IMPLEMENTATION DOCUMENT

128 Kingsland High

StreetLondonE8 2NS

STRATEGIC IMPLEMENTATION DOCUMENT

TREN

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RED

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SUPREMACY

YOU’D THINK WITH ALL THE SCIENCE AND NEW TE-CHONOGLY IN THE WORLD IT WOULD HAVE INFLU-

ENCED FASHION IN SOME WAY THAT MADE THE CYCLE JUST AS NEW AND FRESH? OBVIOUSLY NOT. THIS IS

WHERE I CAME UP WITH MY IDEA FOR MY TRENDS. I DIDN’T KNOW WHAT THEY WERE GOING TO BE. BUT I KNEW THAT WHAT EVER THEY WERE THE WOULD BE COMPLETELY ORIGINAL NOT RECYCLED OR VINTAGE OR CLASHED TOGETHER TO MAKE SOME SUPPOSED

NEW TREND THAT NOBODY HAD EVER SEEN BEFORE.

Website created by Sheena Darby

TIE DYE

FOR.TIE DYE FOR DYLON COLOURS IBIZA

CULTURE HIPHOP 18 – 24 JUMPERS SHORTS TEAM MANAGER BOXER SHORTS CROP TOPS

BUSINESS COLLABORATIONS TEAMWORK MADE BY GAYLE MACHINE

FINANCING DEVELOPMENT E - COMMERCE SOCIAL MEDIA RETAIL IBIZA STORE

TEAMWORKNETWORKING BIG CARTEL LABELS

NEWCASTLE STORE ACCOUNTS LOOK BOOK PERSEVERANCE

INDEPENDENT FASHION SPACE INSTAGRAM PHOTOSHOOTS CAMPAIGNS ROLES

COMMITMENTTWITTER FILM PHOTOGRAPHY INSTITUTION

FACEBOOK CREATIVE DIRECTOR SALES MANAGER

DEEPHOUSE CULTURE LONDON STREETWEAR DEDICATION PACKAGING COMMUNICATION

PROBLEM SOLVING

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