Peoplechangeandforgettotelleachother.
~LillianHellman
AdvancedMarke,ngDiploma• ThisAdvancedDiplomademonstratesacademicsuccessina3
yearBusinessAdministra,ve‐Marke,ngProgram
• RelevantcoursesInclude:
– BusinessLaw,BusinessStrategy1&2,CustomerRela,onshipManagement,ResearchManagement,Sta,s,calAnalysis,Marke,ng1&2,Interna,onalMarke,ng,GlobalMarke,ng,Marke,ngManagement1&2,Finance,FinanceManagement,ManagingtheSalesForceandHumanResourceManagement,Psychology,SocialScienceandCulture
Adver,singDiplomawithHonours• ThisDiplomawithHonoursdemonstratesacademicsuccess
ina2yearAdver,singProgram
• Relevantcoursesinclude:
– AdvtgPlanning/Prep1‐4,Layout&Copywri,ng1‐4,IntegratedMktg.Com.1&2,MediaFundamentals1&2,MediaBuy&Analysis1&2andInterac,veMarke,ng
• RelevantsoPware'slearnedinclude:
– AdobeInSuitecollec,on,CombNavigatore,A/CNielsen,IMSPrint&MediaMix,ComScore,GoogleAnaly,csandothervariousMacOSprograms
BestStrategyAward• Thisawarddemonstratesthesuccessofmy:
– Strategicintegratedmarke,ngplan,annualbudgetalloca,on,humanresourcemanagement,productdevelopmentandmarke,ngmanagementabili,es
• Ourcompanyeffec,velycapturedmarketleadershipandmaintainedthatposi,onagainstallotherteamsinSheridanCollege’sSchoolofBusiness.
Dis,nguishedPar,cipantAward• Thisawardacknowledgesourgroup’s
par,cipa,onintheBestStrategyInvita,onal
– Compe,nginthiscompe,,onwasaverysoberingexperience;Iexpectedtowin
• Thefactisthatthelevelofskilledcompe,,onwasexcep,onal
• Byan,cipa,ngourcompe,,veanalysisthefirstplaceteamwasabletodeterminestratagemsthatcounteractedourcompe,,vestrategiesforeachyear
• Wecameinsixth
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SalesPromo,onAnalysis
• Thisdocumentdemonstratesmyabilityto:
– Accuratelyiden,fycompe,,vesalespromo,ontac,cs
– Iden,fysalespromo,onobjec,ves
– Providerecommenda,onsthatwillsa,sfyobjec,ves
CaseAnalysis
• Thisdocumentdemonstratesmyabilityto:
– Accuratelyiden,fytheproblemacompanyneedstoresolve
– PrepareaS.W.O.Tanalysis
– Analyzethepros,cons,andprofitabilityofalterna,vemarketsegments
– Analyzeannualfixedcosts,saleprice,variablecosts,contribu,onmargin,breakevenpointsandpoten,alprofit
PurinaOne,MagazineAd• ThisAddemonstratesmyabilityto:
– Writebodycopythatreinforcescrea,ve
• Usingthecatsvoice,specificbenefitsare,edbacktotheproductwhileusinganemo,onalappeal.Thisadalsoincludesacalltoac,on
MS,MagazineAd• Thisaddemonstratesmyabilitytodesignadirectresponseand
causerelatedmagazinead
– Bodycopy,esintothecrea,vebyspeakingthroughthewoman’svoicewhileusinganega,veappeal
– It’stargetedandcontainsaUSP,anoffer,acall‐to‐ac,onandprovidesaresponsedevicethatisuniqueandmeasurable
Canon,NewspaperAd• ThisAddemonstratesmyabilityto:
– Accuratelyconvertagatelinesandcolumnsintounitmeasurementswhiletakingintoaccountgu_erandbleedwidths
– Iden,fypsychographiccharacteris,csofthetargetaudiencethroughsecondaryresearchofqualita,veandquan,ta,vedata
ShareofVoice(SOV)• ThisSOVreportdemonstratesmyabilityto:
– AccuratelyuseACNielsentodetermineandanalyzetheCategory’sTotalAdver,singSpending,Adver,singSpendbyMediaandAdver,singSpendbyBrand
– Determinethecurrentandpreviousadver,singdollarsspentbyabrandscompe,,on
SOVCharts• Thesechartsdemonstratemyproficiencyusing:
– MicrosoPExcel
– ACNielsen
• Producedata‐setsthatarerelevanttocompe,,veanalysisandfuturebrandadver,singstrategies.
MediaBriefforGille_eM3Power• Thismediabriefdemonstratesmyabilityto:
– Determineatargetmarket
• ThroughtheanalysisofPrintMeasurementBureau(PMB)data
• Accuratelyiden,fytargetdemographic,psychographicandgeographicmarketsegments
– Iden,fyseasonalpriori,es
– Iden,fyingcrea,verequirements
– Iden,fythetopcompe,tors
MediaPre‐BuyPowerPoint
• ThisMediaPre‐BuyPowerPointdemonstratesmyabilityto:
– Designandcreateabrandedpresenta,onusingtheeffects,anima,onsanddesignelementsofMicrosoPPowerPoint
– Accuratelyiden,fythetargetaudience• Consumerdemographic,geographic,psychographicandlife
events/habitswasdeterminedthroughananalysisofPrintMeasurementBureau(PMB)data
– Accuratelyiden,fytheGrossandNetprintbudget– Accuratelyiden,fypublica,onprintcriteria– Accuratelyselectpublica,onsbasedonthetargetaudiences’mediausage
– AccuratelycostoutthemediacampaignunderbudgetandwithinspecifiedNetparameterswhileachievingdesiredGRPs
MergedDirectMarke,ng/Rela,onshiple_er• Thisdocumentdemonstratesmyunderstandingof:
– KeyMicrosoPOfficebusinessapplica,ons
• Mergingtheselecteddatabaseswithaworddocument,theDirectMailcampaignwasreadyforprintandcouldbeeasilymodified
– Directmarke,ng
• Throughthekeyelementsthatwereincludedinthedirectresponsele_er– Thele_erwastargeted,containedapromo,onaloffer,
hadacalltoac,onandcontainedaresponsedevicethatwasunique&measurable
Le_erofReference• Thisle_erofreferencefromtheVice‐Presidentof
SignaturePrin,ngInc.demonstratesmy:
– Personalityandworkethic– Experiencedevelopingamarke,ngstrategy,
conduc,ngprimary/secondarymarketresearchandprovidingclientconsulta,oninaB2Benvironment
“Thegreatthingintheworldisnotsomuchwherewestand,asinwhat
direc,onwearemoving.”~OliverWendellHolmes