PORSCHE HYBRID SERIES
PORSCHEINTELLIGENTPERFORMANCE
PORSCHEINTELLIGENTPERFORMANCE
-What is Hybrid
-Porsche Hybrid Series
-Hybrid Vehicle Business Overview Trends, Target Market, SWOT
-Marketing Strategies Auto Exhibition, Media exposure, Test Drive, Brand Value
What is Hybrid?
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What is Hybrid?
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Recharging: Engine->Power Electronics->Cable->Flywheel Battery
Release: Flywheel Batter->Cable->Power Electronics-> Electric Motors
What is Hybrid?
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-Advantages
-Less CO2 Engine, Electric Motor
-Higher Efficiency Less Gasoline, Higher Speed
Porsche Hybrid Series
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Porsche Hybrid Series
Cayenne
911 GT3
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Porsche Hybrid Series
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Porsche Hybrid Series
-Features and Specs
380 hp @ 5500 rpm 0~60 mph: 6.1s Top Track Speed: 150 mph(240km/h)
PORSCHEINTELLIGENTPERFORMANCE
Porsche Hybrid Series
-Prizes-Image-Brand Value
-Performance-Customers
Hybrid Vehicle Business Overview
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Business Overview
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-Trends Compare with Nissan, Ford and Toyota
-Target Market
-SWOT
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-Trends: Hybrid
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-Trends: Compare with Ford, Toyota and Nissan Hybrid
Business Overview
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-Target Market
United States of America
Europe
Taiwan
Business Overview
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-SWOT
Strengths-Strong Brand Image-High quality products-Focalization on a profitable niche market-Very high financial margin-Operational Flexibility -Optimized value chain
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Focalization on a profitable niche market-Very high financial margin-Operational Flexibility -Optimized value chain
-Strong Brand Image
-High quality products
-Focalization on a profitable niche market
-Very high financial margin
-Operational Flexibility
-Optimized value chain
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Focalization on a profitable niche market-Very high financial margin-Operational Flexibility -Optimized value chain
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
-Focus on luxury segment leads to restrictedgrowth in the luxury segment
-Relatively small innovation capacity –>dependence on external innovation suppliers
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Focalization on a profitable niche market-Very high financial margin-Operational Flexibility -Optimized value chain
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
-Technological synergies with VW
-Reduce future consumption and environmental pollution
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
Strengths-Strong Brand Image-High quality products-Focalization on a profitable niche market-Very high financial margin-Operational Flexibility -Optimized value chain
Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers
Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
Business Overview
PORSCHEINTELLIGENTPERFORMANCE
-SWOT
-Strong competitive rivalry in automobile industry
-High ecological standards
-Dependence on oil
-Other companies already developed hybrid technology, such as Toyota
Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota
Inte
rnal
Helpful Harmful
Exte
rnal
Marketing Strategies
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-Auto Exhibition Geneva motor show-Media exposure Advertisement (Magazines an Television) Slogan 24 Hours Nürburgring-Test Drive Focus on buyer who’ve already own a Porsche-Brand Value Porsche design
Marketing Strategies
PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Auto Exhibition Geneva Motor Show
PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Media exposure Advertisement (Magazines and Television)
PORSCHEINTELLIGENTPERFORMANCE
Marketing Strategies
-Slogan of Cayenne S Hybrid The future of the sports car.
Future
Power?
Sports
SUV Sports Car
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Marketing Strategies
-Media exposure 24 Hours Nürburgring (Officially called ADAC 24h Rennen Nürburgring in German )
-May 13-16 -AT&T Williams-F1 Nico Hulkenberg
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Marketing Strategies
-Test Drive
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Marketing Strategies
-Brand Value Porsche design
PORSCHEINTELLIGENTPERFORMANCE
PORSCHEINTELLIGENTPERFORMANCE
Presented by
Elsie 595202521 Kurt 595201034Luc 594202043Yen 595202533
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