PISCES Education and Public Outreach

Beth McKnight, McKnight Communications November 10, 2008

Key Audiences

Space research and developmentBusiness/IndustryLocal community, citizens of HawaiiGovernments: local, state, federalK-16 Educators

Raising Public Awareness

Aggressively pursue media coverage.Share space science opportunities

with the local community.Take demonstrations to schools and media.Participate in local events.Share educational resources of PISCES

and partner organizations.

Key Messages

Develops technologies for life in space, which also improve life on Earth.

Conducts moon research on lunar-like terrain.Supports exploration missions by all

space-faring nations.Provides educational programs, resources.Utilizes Hawaiian expertise, creates jobs.

Connecting with Schools and the Community

New UH-Hilo classes, partnership with Colorado School of Mines, UH-Manoa, University of Houston.

College team design competitions.K-12 programs, teacher resources, SpaceClass.Technology demonstrations.Talk at Rotary Club, visibility at local events.Cultural Advisory Committee.

Connecting with Schools

and the Community

Potential Research Partners

Space agencies.Aerospace companies.Private industry: tourism,

healthcare, energy, communications, agriculture.Universities.Government agencies.

Why work with PISCES?

High-quality, cost-effective research facilities with state support.

UH-Hilo faculty, student involvement.Cultural advisors.Public relations experts to spotlight

research locally and nationally.We are invested in your success.

Building Successful Partnerships

Setting goals, identifying decision-makers, and working together.

Clearly defining roles, procedures.Frequent, open communication.Meeting deadlines.Analyzing results, making future plans

together.

A Successful Partnership

Tests conducted by NASA, Carnegie Mellon University, Michelin, Canada Space Agency, German Space Agency.

Exploration Technology Development Program Exploration Technology Development Program Public Affairs, Outreach and EducationPublic Affairs, Outreach and Education

Kimberly W. LandKimberly W. LandManagerManager

2008 JUSTSAP-PISCES Conference

Exploration Technology Development Program

ChargeGene Kranz, Apollo Flight Director gave keynote speech to attendees of November 2007 Technology Exchange Conference, charged NASA with three “must do’s”:

- Proactive public outreach initiatives are critical for public “buy-in” support along the path of NASA mission completion.- Find media outlets you can trust to be key messengers.- Education outreach is a must to inspire the next generation of NASA’s workforce.

Exploration Technology Development Program

GoalThe goal is to leverage opportunities and partnerships (i.e. PISCES, UHH, Canada, Japan, Michelin, Germany, etc.) to gain media attention via radio and television programs, pod-casts on the web, school visits and contests, interactive satellite presentations to K12-college students world-wide, as well as develop outreach materials and exhibits at conferences, workshops at space industry and NASA events, in order to generate and continue national and global public interest and support.

Strategic Outreach Approachradio programs: “Discovery Now” on NPR; new programs on main-stream radio stations of “younger” listeners.television programs: “NASA 360”, History, Discovery and The Learning Channels, PBS programs, and primetime network television spots.pod-casts on the web: “NASA Edge” and blogging websites to community interest groupsschool presentations: Coordination with local-state governments. school contests: Essays, videos, pod-casts, web pages, naming of space-craft/robotics missions. Digital Learning Network (DLN) presentations: Interaction with K-12 and college students around the worldexhibits and outreach materials: Roll-ups, models, table-top displays and interactiveexhibits, posters, stickers, bookmarks, lithographs, brochures, fact sheets, articles as well as press releases.partnerships: museums, space centers, national science organizations, science fairs and clubs, Kiwanis clubs, American Legion groups, Boy Scouts and Girl Scouts, Boys and Girls Club, YMCA, other community groups and the commercial industry, PISCES!

2008 ISRU Field Tests in Hawaii

In November 2008, field tests and demonstrations are being conducted to learn how astronauts will someday be able to make their own water and oxygen from the lunar soil. The field tests on Hawaii’s Big Island are yielding tremendous successes, both technically and for outreach, enabling future industry collaborations. A stepping stone for the kind of collaborations needed for lunar exploration success.

Exploration Technology Development Program