Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Ana White in 2012
Pinterest = 6,000 visitors per day or 180,000 per month
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
What the heck is Pinterest?Pins are visual bookmarks that people save on Pinterest.
Collect recipes, travel information, whatever inspires you.
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Meet Bea HerzbergShe has 1,050,575 followers on Pinterest.
http://www.pinterest.com/beaherzberg/
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Greeley Colorado Pinner: Eileen LadwigApril: 4,699 Followers Now: 5,970 Followers
Grew by 1,271 since April
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Interesting Stats●Pinterest drives 7.10% of Web traffic that sites receive, second only to Facebook (21.25%), and miles ahead of other social sites like Twitter, Google+, StumbleUpon and LinkedIn.
●In the first quarter of 2014, the company drove 48.36% more traffic than it did at the end of 2013.
How would you like to be on track to quadruple your biz this year?●http://www.businessinsider.com/pinterest-advertising-big-deal-2014-4#ixzz2zf57lo5H
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Glossary●Pin = adding an image to a board●Pinterest = Pin + Interest●Widget = code you can copy/paste
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
●75% of Pinterest's usage comes from mobile devices.
Read more: http://www.businessinsider.com/pinterest-women-engineers-2014-3#ixzz2zfEu8V8NLori Gama: The Online Visibility Expert-
Phone: 970-378-7822 www.LoriGama.com Email: [email protected]
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Let’s go to Pinterest Live so I can show you a little for now so things
make sense.
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Tall Images Are More Popularhttp://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html#
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Most Repinnable Words & Most PINNED Words
http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html#
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Ellis Ranch Wedding & Event Center
I examined Ellis Ranch’s Google Analytics and discovered that Pinterest is one of their top 5
referring traffic sources.
I recommend you examine your Google Analytics for your website and see what websites are
referring traffic to yours.Lori Gama: The Online Visibility Expert-
Phone: 970-378-7822 www.LoriGama.com Email: [email protected]
Business page vs. Personal●If you have a personal page now, you can convert but there's no going back.●If you own a business, you should have a business Pinterest page.●If you use Etsy, definitely have a business page so you can link it up.
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Pin It Buttonhttps://about.pinterest.com/en/goodies
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Board Strategy● Create and Organize Boards
●Create a variety of boards that show off your brand’s personality and taste, and add enough pins to make each board feel substantial.
●Pinterest suggests that, prior to starting to pin, you consider what users care about and tailor your strategy to address them. People can choose which boards they want to follow, so not every board has to appeal to everyone.
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
More Board Strategy
●Clearly name each board, but be creative. Limit names to 20 characters or less;●Add a description to inspire people to follow your boards and help you appear in searches;●Choose a compelling cover pin for each board that gives people a sense for the content contained there
http://www.practicalecommerce.com/articles/4144-10-Ways-to-Use-Pinterest-for-your-Ecommerce-Business
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Create 5 Boards●Write down something you've been meaning to organize or get ready for.
Vacation – Party – Event – Website – This week's dinners – Healthy snack – smoothies – wedding – baby shower – romantic date ideas
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Go to your website or blog●Choose content (a blog post)●Hover over image and “Pin It”●Create new board●Pin it●View it and click it to fully understand how traffic will come to your site
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Rich PinsMake your product, recipe, movie, article or place Pins more useful.
●Advance Pinterest Workshop●Basically: apply to Pinterest; get validated (instantly if you have proper meta data); use WordPress plugin (Yoast) to your blog/website
Looks like....Lori Gama: The Online Visibility Expert-
Phone: 970-378-7822 www.LoriGama.com Email: [email protected]
Picture is bigger/Meta Description
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Rich Pins Best Used for E-Commerce
●Rich pins are particularly useful for e-commerce and online business websites who want to get their product information out there.●5 Types: movie, recipe, article, product, place.
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
36 % More Likes●Shopify notes that pins with prices receive 36 percent more likes ●Greater brand exposure with your logo on the pin.●Higher visibility: product pins are more likely to be featured on category feeds.●Automatically updated product details (such as price changes and availability info).http://blog.crazyegg.com/2013/11/15/power-of-pinterest-ecommerce/
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
PersonalizationAlso known as “Big Brother” to some folks.
Pinterest personalizes the content.
If you don’t want Pinterest paying attention to the other websites you visit, then:
---Refer to handout for instructions.
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Tactic:
Writing Comments Gets You More Visibility
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
I wrote a comment, then, within 1 hour this pin was shared/commented 4 times
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Tactic
●Group Boards: sort of like joining a club
http://www.pinterest.com/pin/147492956521265125/
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Benefits of Group Boards●New pinners find you when they check out the group board.●Group members may repin to their own boards.●The entire group builds up the board, creating a dynamic and informative resource that others will find (see above).●When the board is promoted on social media, new people find you.
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Group Boards Directory
http://www.pinterest.com/groupboards/
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
FYICopyright Policy
“Pinterest has adopted and implemented the Pinterest Copyright Policy in accordance with the Digital Millennium Copyright Act. For more information, please read our Copyright Policy.”
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Tips for Strategy●Figure out what your tribe wants●Give it to them on a consistent basis●Put Pinners first
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Whole Foods has boards for gardeners, DIY products and volunteer work for their
sustainability-conscious followers
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
More Strategy
Be sure to create boards that drive traffic to your website
Show your expertise
Show your personality
Showcase your current clients
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Analytics: Always measure your marketing
●Pinterest has Analytics for Business Accounts only
Log out of personal/set up the biz page w/ different email●Verify your Pinterest account
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Etiquette●Don't share a bunch of pins all at once: you'll be spamming the “live feed” of pinterest.●Don't be a “drive-by pinner” - don't pin other people's pins in a “rat-ta-tat” manner.●Don't copy boards by taking all pins.●Don't pin all images and then not follow the board.●Do a search in Pinterest for “etiquette” to be sure you get up to speed on it.
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Pinterest vs. Instagram●Pinterest drives referral traffic back to your site through pinned images that link back to products or content on your site
●Instagram offers a unique and intimate way to connect with your audience by letting users in on creative images of your products, services or company events
●Lori says: Use both
●http://www.searchenginepeople.com/blog/pinterest-vs-instagram-for-your-brand.html#ixzz2zm8oki9f
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Create Your Own Images●Free: PicMonkey.com OR Canva.com ●Free on your PC: Paint●Hire a Graphic Artist●Free: Use your own photos & add your wisdom (use a few words)●Create blog posts; add your images; share on Pinterest.
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
No Time? Use
ViralWootIt operates on a system of “seeds”
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
Next Steps: Make your website pin-friendly for others
●Add ShareThis buttons (sharethis.com)
●Content Strategy
●Images
●Create content: blog posts, checklists, FAQs, videos, podcasts
●Pin and Like and Comment
●Analyze in Pinterest and Google Analytics
●Keep up knowledgeLori Gama: The Online Visibility Expert-
Phone: 970-378-7822 www.LoriGama.com Email: [email protected]
Resources●Lori Gama’s Pinterest Tips Board: http://www.pinterest.com/lorigama/pinterest-tips/●Pinterest has a blog! http://blog.pinterest.com/Pinterest's Help Section●Good article: http://socialmediatoday.com/pamdyer/2349206/8-ways-get-more-pinterest-followers●CONSULT WITH LORI GAMA
Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com
Email: [email protected]
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