PIER 1 IMPORTSMegan Fraser, Mychal Zito, Nathan Torres
External Influences
CultureActual to Desired StateDesire to touch for one’s self
SubcultureNorthwesternersSpokanites
Social ClassUpper-middle to upper class
○ Disposable income
Demographics
Gender
Age
Occupation
Interior Designers
Marital Status
Internal Influences
ValuesWell-RespectedSense of AccomplishmentSelf-Respect
PsychographicsAchievers vs. Experiencers
PerceptionConditioning
To Buy or Not To Buy?
Buy
Quality
Selection
Price
Customer Service
Addressing the Issues
Instant Recognition of Sales Seasonal Needs Getting in the Mood!
Outlet Image
Location Cleanliness of the outside Day vs. Night? Christmas Spirit!
Perceived Risk
Pre-Purchase DissonanceReturn PolicyKnowledgeable AssociatesInformation Availability
In Store Influences
POP Displays Majority are POP Displays
Shelves, Racks, TablesTables Displays
Christmas!
In Store Influences
Impulse Decisions Checkout Area
Forced to surround it Gift Cards Greeting cards
In Store Influences
Promotion Holiday Sales Reminders
OutsideInside
Product PromotionClearance
Gift Cards, Credit Cards
Promotion Awareness?
Clearance Section Hidden? Blocked signs?
Inside Atmosphere
Ambient Condition Noise Lighting Scent Colors Temperature
Great, no recommendations!
Physical Features
Touch/Sample Product Working In-Store Displays
Social Surroundings
Size of AislesStrollers“Butt Brushing”
Other Variables
Shopping BasketsWhere are they?
Set up“Track”
Adjacency
Checkout Process
Staff Friendly and Knowledgeable Line Vague and Cramped? Phone Number and Email
Questions?
Top Related