PET’S PARADISE
“we care for your loved ones”
By:Angela ThomasNipun MalhotraPrasoon Thakur
Subrat JainU nataraj
INTRODUCTION
•What is PET’s PARADISE ?•Pets – an integral part in most of our lives.•Change in perception – emotional attachment. •Change in lifestyle – the need.•Our objective and mission.
The INDUSTRY…the PRODUCT!!
The gap The need PET’s PARADISE – services.
Over night care Day care In- house animal care Washing, grooming, training. Pet accessories. Special requests 24- hour service.
The MARKET… the marketing environment… Micro environment factors.
Suppliers Intermediaries Customers
Macro environment factors. Demography Economy Politics Culture Natural forces. Technology.
Marketing mix elements.
Product positioning. Price positioning
Skim pricing Penetration Discounting Bundling
Place – Distribution Our promotion strategy.
S-T-P…
Pet’s paradise…
Sales projection.Service(Per visit) Price (in Rs.)Overnight Care 700Day Care 100-400In Home Care Additional Visit Price of 200Wash Your Own 100Grooming
a) Hydro cleaningb) Flea treatmentc) Dryingd) Nail clippinge) Ear-cleaning
Full Treatment-650Mini package-300
Animal Behavioral Courses Package of 1200Pet Accessoriesa) Pet Carrying bagsb) Pet Food
1000-120090-100(pack)
Special requests Transportation of Pets 10000-12000
Sales forecast…
2009 2010 20110
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
Special requests
Pet Ac-cessories
Animal Behavioral Courses
Grooming
S
ales
in
Rs.
Cost analysis.Cost of Sales 2009 2010 2011
Variable Costs:Overnight Care 70000 105000 210000
Day Care 25000 37500 75000
In Home Care 20000 30000 60000
Wash Your Own 20000 30000 60000
Grooming 70000
105000 210000
Animal Behavioral Courses
60000
90000 180000
Pet Accessories 90000135000 270000
Special requests 240000360000 72000
Total Variable Cost [a]
595000
892500 1785000
Fixed Costs:
a) Office Setupb) Vehicle in Usec) Care Equipmentsd) Staff Salarye) Rent
600000500000200000100000200000
600000500000200000100000200000
1150000900000375000200000500000
Total Fixed Costs[b] 1600000 1600000 3125000
Total Costs[a+b] 2195000 2492500 4910000
Break even… 2011.
Particulars Amount(in Rs.)Sales[y] 3570000Less:Variable Cost 1785000Contribution[x] 1785000Profit Volume Ratio[PVR=x/y]
0.5
Fixed Costs[z] 3125000Break even Sales[z/PVR]
6250000
CONCLUSION.
Reach out, satisfy the need and
become INDISPENSIBLE!!
Thank you…
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