Persuasive SpeechesChapter 16 Recap/Lecture
Your next speech…. 4 to 6 minutes (Change from syllabus) Materials: Keyword outline & note cards
Visual aid: PowerPoint (emailed to [email protected] by 8 p.m. on the day before your presentation; also bring back up copy)
Research required: at least 4 sources (with citations)
Areas of Focus: EVERYTHING
Informative vs. Persuasive Knowledge and Understanding vs.
Attempting to change or convince Similarities: clear and concise,
organized, strong delivery, ethical, credible, appropriate use of language
Importance/Role of Persuasion Persuasive speech: ‘attempting to
create, reinforce, or change your audience’s beliefs or actions’ (p. 300)
Understanding persuasion—important for speakers and listeners
Speaker as advocate
Ethical Persuasion Ethical goals and methods Avoid subtle and blatant dishonesty Power of language ‘learn about all sides of issue and
competing viewpoints’ (p. 301)
Persuasion as Psychological Process 2 or more viewpoints; competing or different
angle/degree Degrees of Persuasion
Strongly opposed -------------- Strongly in favor Audience analysis/centeredness knowledge
AND attitude Mental dialogue (give and take) with audience Set realistic goals
Will everyone change their beliefs/opinions after hearing one speech?
Target Audiences; Audience Centeredness Advertising = big example of persuasion
and targeting audiences Check out these ads; what’s the
persuasive message & who is the target audience?
Types of Persuasive Speeches Persuasive speeches on
Questions of Fact Questions of Value Questions of Policy
Addressing Questions of Fact True answer exists; may not have
enough information yet Inconclusive info
Speculations and Predictions Choose side -- present those facts,
persuasively Popular org. pattern – Topical
Main points = reasons to agree
Addressing Questions of Value Includes facts; Demands value
judgments Right or wrong? Good or bad? Moral or
immoral? Fair or unfair? Pick a side; justify your claim
Standards for the value judgment? Popular org. pattern – Topical
Establish the standards apply the standards
Addressing Questions of Policy Course of action – should or shouldn’t be
taken Can include questions of fact and/or value;
step further by deciding what should be done Passive agreement vs. Immediate action
Convincing that something should be done vs. Convincing someone to do what should be done (specific call to action)
Must identify need, plan, and practicality
Addressing Questions of Policy Popular org. patterns
Problem-Solution Order Need/seriousness of problem plan for solving the
problem/practicality Problem-Cause-Solution Order
Identify the problem analyze cause of problem solution to problem
Comparative Advantages Order Each main point = why your solution is better than
others Monroe’s Motivated Sequence (MMS)
Attention, need, satisfaction, visualization, action
SPEECH WORKSHOP In class today:
HW: Examples of speeches Brainstorming and Audience Analysis
Next class (Thursday): MMS speeches/Infomercials
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