Performance Media: SEM WE HAVE THE KEYS. THE KEYWORDS, THE KEY CONTENT AND THE KEY PLACEMENTS.

SEARCH ENGINE MARKETING (SEM)– Why Work With Us: Cross-Industry Success Stories– Understanding Searchers & Customers– Our Approach to Search Marketing

• Competitive Position• Our Technology• Data Driven Marketing

– Your Customized SEM Program

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WHO WE WORK WITH

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Advertiser Impact on Business Marketing Impact

A Larger Industrial Equipment Supplier

Increased Total Revenue by

16,340% Cost per Conversion

67%

A SaaS Provider (B2C & B2B)

Number of Paid Subscriptions

70% Total Marketing Budget

20%

A Large Dental ChainNumber of Appointment grew by

5X Cost per Appointment

79%

A B2B Software Company

Conversion Rate grew from

1.4% to 5.4% (280% )Cost per Conversion

78.4%

An Industrial Equipment Auctioneer

Non-Branded Keyword Conversions

143% Non-Branded Keyword CTR

133%

HOW WE’VE DELIVERED SEM SUCCESSCROSS-INDUSTRY SUCCESS STORIES

SALES NOTE:Highlight based on opportunity’s industry/vertical

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GET ACTIONSearch Engine Marketing Services

Connect with customers at the moment of relevance, as they conduct searches related to your offer.

WHERE DO YOU CLICK?

4%

15%

1. SEM listings can generate immediate traffic while SEO grows.

2. Leverage SEM to have control of marketing message (Promotions, sales.)

3. Increase brand visibility. Own more Search Engine Results Page real estate.

SALES NOTE:- Top 2-3 ad placement

increases customer engagement potential

Source: Enquiro Research

SEM APPROCH

• Full campaign audit

• Landing page audit

• Identification of potential concerns and quick wins

We diagnose, fix, and optimize your SEM Campaigns

• Monthly reporting

• Performance-based bid management

• Keyword & ad copy optimization

Build

Optimize

• Google analytics set-up

• Competitive keyword development

• Ad copy development

Repair

• A strategy to align campaigns to your business goals.

• Campaign roadmap

• Ad group & keyword segmentation

• Landing page design & testing

• Settings optimization

• Call tracking

• Geo-targeting

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THE PATH TO IMPROVED ROI

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The Right Keywords

The Right Ad Message

The Right Landing Page

Increased ROI

Ad Group Ad Copy Landing Page

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Search Engine Account

Campaign

Ad Group

Ad Group

Ad GroupKeyword

Keyword

Keyword

Campaign VW New Cars

Jetta

Passat

Eos2012 Eos

Buy

Eos

Eos

Edmonton

Campaign

INITIAL PROPOSED ACCOUNT STRUCTURE

GETTING THE FOUNDATION RIGHT

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Focus budget on top performing ad groups

Optimize settings, ad copy, landing pages

to decrease cost per conversion

Expand campaigns profitably

AGILE SEM

Performance-Based Bid Management

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AGILE SEM

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AD COPY: STAND OUT FROM THE REST A HIGHLY COMPETITIVE LANDSCAPE

Screenshot can be customized based on client

Ensure ads stand out & are up to best

practices.

This will help your SEM return on advertising

spend (ROAS).

Create ad copy based on the following

examples:

• Customer segments

• Products and services

• Seasonality

• Marketing campaigns

• Sales and promotions

We can optimize based on:

• Best practices

• Performance

• Market changes

• Unforeseen events

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50%Of potential sales are lost because users can’t

find the information they need on webpages.

Source: Forrester Research

TURN CLICKS INTO REVENUE

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5-7sec

Is all it takes to convince post-click visitors that

they are on the right page.

Source: Nielsen Norman Group

TURN CLICKS INTO REVENUE

LANDING PAGESGood Landing Page content example:

1. Clear Copy

Relating to the

Call-to-Action

2. Clear Page Title

Reassuring the

customer they are

on the right page

3. Short-form

4. Clear call to action

1

2

3

4

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LANDING PAGESTURN CLICKS INTO REVENUE

Screenshot can be customized based on client

AUDIT of current landing pages

RECOMMENDATIONS to drive

conversions

WIREFRAME recommendations

(optional)

TURNKEY Landing Page

Management (optional)

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PERFORMANCE GRAPHSCustomizable performance graphs detail account performance across business metrics; defining account trends over time

KEYWORD & AD COPY PERFORMANCEEasily identify top keywords and top performing ad messaging

CUSTOM REPORTINGKey performance insights, recommendations from account team.

Add-ons include: Top campaigns/Ad Groups, Geographic performance, Facebook Performance

KEY METRICSAt a glance summaries of key performance indicators such as Impressions, Clicks, CPC, CTR, & Conversions

INSIGHTS THAT HELP GROWTHMONTHLY CAMPAIGN REPORTS THAT WE’LL DELIVER

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WHAT YOU GETMEDIATIVE’S SEM SOLUTION

1 A customized strategy designed to drive consumers to act in accordance with your business objectives.

2 Performance-centric account team: including in-depth keyword research, custom ad copy development, and turnkey performance campaign architecture throughout delivery.

3 Performance-driven Optimization continuous, intensive bid and budget management combined with on-going testing and boost tactics

4 Actionable Reporting & Strategic Consultation get customized performance reports and get direct access your account manager for on-going strategic management

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SEM PROGRAM FOR CLIENT NAME

Change package based

on client needs

• KEYWORD RESEARCH and Analysis – Size <3,000• ACCOUNT SET-UP and re-structure• AD COPY creation – Up to 300 ads• LANDING PAGE analysis

• Note: This is is a quick snapshot of how the current landing page is impacting SEM results

• A full landing page audit with optimization recommendations can be provided at an extra

• Based on this analysis we may recommend a full landing page audit

• STRATEGY ROADMAP• Aligns to marketing calendar • Outlines key initiatives and defines ownership

(Mediative responsibilities vs. client responsibilities)

• MONTHLY DASHBOARD creation and review• DEDICATED TEAM lead, Lead Strategist and

additional resources• MONTHLY CALL to discuss performance

**Multiple engines, call tracking, display, remarketing, social advertising can be added to the program at an additional cost**

12 MONTH

PROGRAM

Current Ad Spend:

Mgmt Fees: $2,000

Thank you.

Questions?

SEM LEADS SEM TOUCHPOINT

BRONZE SILVER GOLD PLATINUM

Minimum Spend $250/mth $2000/mth $6,000/mth $13,500/mth $26,000/mth $41,000/mth

Mgmt Fee = % of Spend 25%-35% 25%-35% 11%-15% 11%-16% 11%-16% 11%-16%

Programs 1 1 1 2 3 6

Keyword Basket Size Not Defined <1000 <3,000 <5,000 <15,000 <30,000

Account Calls 0 3 Monthly Monthly Bi-weekly Weekly

Reports Automated Automated Monthly Monthly Weekly Weekly

Access to Campaign Mgr

✔ ✔ ✔ ✔ ✔

Strategic Road-Map ✔ ✔ ✔ ✔

Landing Page Analysis Review Review Review + Audit +A/B Testing

Review + Audit +A/B Testing

Remarketing Add-on Add-on ✔ ✔

Google Display Network Supported

Add-on Add-on ✔ ✔

Conversion Tracking ✔ ✔ ✔ ✔ ✔

Facebook & LinkedIn Add-Ons

✔ ✔

PRODUCT PACKAGESSCALABLE PPC MANAGEMENT SOLUTIONS

INTERNAL USE ONLY

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INTERNAL

Should include $2k flat rate for bronze & SEM

locations package (3K)

Perhaps include Campaign, Ad group and Ad

Copy limits