Download - Graphic Standards Manual - Minot State University Minot State University Graphic Standards Manual To the Minot State University community Previous to my arrival at Minot State University

Graphic Standards Manual

JANUARY 2006/updates: July 2014, February 2015, September 2016

Letter from President Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Why are graphic standards important?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

The logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

MINIMUM SIZE

CLEARSPACE

ACCEPTABLE CONFIGURATIONS

COLOR CONFIGURATIONS

UNACCEPTABLE USAGE

Tagline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Color palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Recommended Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Acceptable Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Examples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Templates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

STATIONERY

WEBSITE

NEWSLETTER

POWERPOINT

Outdated designs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Athletics logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Visual review policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Web Site policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Social Media policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Graphic Standard for email signature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Obtaining electronic files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

CAMPUS PRINTING POLICY

COPYRIGHT GUIDELINES

Minot State UniversityGraphic Standards Manual

1 Minot State University Graphic Standards Manual

To the Minot State University community

Previous to my arrival at Minot State University on July 1, 2004, the University and its enrollment

management committee were working on a valuable initiative to develop a marketing brand for our

institution. In that effort, Minot State University contracted with Woychick Design of Minneapolis,

a firm that had demonstrated understanding of higher education and had experience with a number

of other colleges and universities, as well as nonprofit organizations.

During the branding process, representatives of Woychick Design visited our campus, conducted

focus groups with faculty, staff and students, and had participants complete a number of exercises to

determine our strengths, weaknesses, aspirations and what makes us different from other colleges and

universities. In addition, the firm studied our competitors.

Through this process, it became clear that we value, believe in, and aspire to being a “students first”

institution. Putting students first is something we do well. It’s something we’re certain that we do better

than many others. And we have a great desire to continually improve the service we provide our students.

This whole notion of being student-centric and the need to communicate our brand led to the

development of the tagline “Be seen. Be heard.” The work in branding has culminated in the creation

of a new look, a refined logo, and vibrant and attractive colors.

One of the other lessons learned through the branding effort was the need for consistency in our

publications, marketing and advertising, and on our Web site. We came to understand our need to

firmly establish the identity of Minot State University.

The Graphic Standards Manual has been developed, with the assistance of Woychick Design, to

help us achieve that goal. It contains guidelines in the use of graphic identity elements such as type

styles, logo, brand, and Pantone colors. The guidelines have been established with the input from the

University Cabinet and the review and approval from President’s Staff. These guidelines provide for a

consistent and strong visual identity for Minot State University, yet provide the flexibility needed for

use by individual departments.

Please familiarize yourself with the new guidelines. Thank you in advance for your support for our

new and attractive image and brand and for a clear, single identity for Minot State University.

Sincerely,

David Fuller

President


Why are graphic standards important?

This manual provides guidelines to help ensure consistent application of the

Minot State University identity. Projecting a unified visual identity involves

more than simply creating and implementing a logo. Graphic standards provide

a sound, flexible structure for using logos, color, and typography — a graphic

“vocabulary” unique to Minot State. By consistently following these graphic

standards, Minot State’s visual identity will become established and recognized.

Failure to properly use these elements reduces our ability to communicate with

the school’s many audiences, and diminishes the identity’s value.


The logo

The logo is Minot State University’s official identifying mark. It is the basic

element in the application of a unified visual identity.

Minot State’s logo consists of two parts: the shield and the wordmark. The

shield and wordmark should never be arranged differently than the examples

shown in this manual, or combined with other design elements.

The logo is uniquely rendered. It cannot be redrawn, duplicated, or modified

in any way.

Please note: Minot State University has used a similar logo since 1996. However, the

new logo (above and on subsequent pages) has been completely re-drawn and should

be used exclusively. This new logo replaces all older designs and is the only mark to

be used when identifying Minot State.


at least 1 inch or 200 pixels

Minimum logo size

The Minot State logo has been designed for use in a wide variety of sizes.

However, it should never be reproduced so small that it becomes illegible

or unnoticeable.

In print, the minimum logo size is one inch, measured as the width of the logo.

Never print the logo smaller than this.

For on-screen uses, the minimum logo size is 200 pixels, measured as the width

of the logo. Never display the logo smaller than this.


Logo clearspace

The logo should always be surrounded by a buffer area of clear space to separate

it from text and other graphic elements, as well as the edge of the page. No other

elements should infringe upon this space.

The minimum clearspace needed is specified relative to the height of the shield.

For example:

n If the shield height is 1", the required clearspace

surrounding the logo is ½". n If the shield height is ½", the required clearspace

surrounding the logo is ¼".

X

½ X

½ X


Logo configurations

The preferred logo configuration is with the shield to the left of the two-line

wordmark (top). Use the preferred logo arrangement whenever possible.

In certain circumstances, it may be better to use other configurations.

Never use the the Minot State wordmark without the shield.

Use only the logo configurations illustrated above. No other configurations are

acceptable. Digital files of all three logo configurations are available; see page 31

for more information.

PREFERRED

STACKED

SHIELD ONLY

HORIZONTAL


Logo color configurations

Whenever possible, print the logo in Minot State Red. However, when this isn’t

possible, it is acceptable to print the logo as solid black or pure white.

The logo should be reproduced so that it is easily seen and recognized. Always

place the logo on a solid, contrasting background. Do not place the logo on a

busy or complicated background.

Use only the color configurations illustrated above. No other colors or

configurations are acceptable for the logo. Digital files of all three logo color

configurations are available; see page 31 for more information.

PREFERRED

ACCEPTABLE

ACCEPTABLE

Note: The logo should never be placed in a small box or shape that implies it is part of the logo. The black background shown above is meant to suggest a large field of color, not an acceptable shape around the logo.


Unacceptable logo usage

The logo is uniquely rendered. It cannot be redrawn, duplicated, or modified

in any way. While computer software has made it easy to modify graphics,

please resist the temptation.

A consistently applied system of identification creates a distinctive visual profile.

Any changes made to the logo undermine this goal and can, over time, defeat

the entire purpose of our identity and graphic standards.

These pages illustrate some of the many ways the logo can be impaired by

incorrect use.

CORRECT: the above logo is used correctly

UNACCEPTABLE: too little clearspace (see page 6)

UNACCEPTABLE: redrawn logo elements

UNACCEPTABLE: incorrect colors or color configurations (see page 7)

UNACCEPTABLE: additional graphic elements: drop shadow, outline, etc.


UNACCEPTABLE: re-typing the wordmark, substituted typeface

UNACCEPTABLE: wordmark used without the shield (see page 6)

UNACCEPTABLE: logo elements rearranged or reproportioned

UNACCEPTABLE: low-contrast backgrounds, complex backgrounds, logo placed in a box that implies it is part of the logo

UNACCEPTABLE: logo scaled too small, logo scaled disproportionately

Unacceptable logo usage continued

< 1"


ONE TIER

College of Arts and Sciences

Center for Extended LearningA University Center of Excellence

TWO NORMAL TIERS

ONE TIER - LONG NAMES

Department of Teacher Education and Human Performance


Be seen. Be heard.

Meet our students.

MINOT STATE UNIVERSIT Y 50 0 UNIVERSIT Y AVE W MINOT, NORTH DAKOTA 58707 701– 858 –30 0 0 80 0 –777– 0750

Minot State is rooted in a commitment to provide

the best learning environment possible. Keeping

our classes small means students get more

individual attention from our talented faculty

and staff.

But being a smaller school doesn’t mean fewer

possibilities — Minot State offers over 60 areas

of study, state-of-the-art teaching facilities, and

educational opportunities that span the globe.

Teaching students what we know is important —

but so is teaching them how to grow. We don’t

simply impart knowledge for its own sake. Instead,

we seek to bring forth students who can meet

the world with an appreciation for others, a

commitment to the future, and the ability to

take on new challenges.

If you want to be more than just another face in

the collegiate crowd — if you want the personal

dedication that can only be found in a small,

high-caliber university — if you want a significant

value — choose Minot State.

FOR MORE INFORMATION GO TO: www.minotstateu.edu

Be seen. Be heard.

The tagline

The tagline is often used in promotional materials in conjunction with the logo.

Minot State’s tagline is meant to position the university in the minds of key

stakeholders as a school with unwavering focus on its students. For more

information on development of the Minot State brand and tagline, contact

the Public Information Office.

The Minot State tagline is not a part of the logo, but can be used with the logo.

It cannot be used alone, or as a replacement for the logo. For examples, see above.

Digital files of the tagline are available; see page 31 for more information.

The tagline is uniquely rendered. It cannot be redrawn, duplicated, or modified

in any way.

Be seen. Be heard.

The tagline is aligned with the baseline of the word “UNIVERSITY” in the Minot State logo.

Be seen. Be heard.

At Minot State University, we make it our daily duty to honor every

student’s potential. Then we devote our attention, time, and insight

to nurturing and mentoring their development. Students choose

Minot State because they want to be more than just another face

in the collegiate crowd — they want the dedication and attention

that can only be found in a small, high-caliber university.

Minot State is rooted in a commitment to provide the best learning

environment possible. Our motivation to put students first comes

from the firm belief that a student’s ultimate success requires

continued, collaborative focus and dedication — from faculty,

staff, alumni, and students themselves.

Teaching students what we know is important — but so is teaching

them how to grow. We don’t simply impart knowledge for its own

sake. Instead, we seek to bring forth students who can meet the

world with an appreciation for others, a commitment to the future,

and the ability to take on new challenges.

Be seen. Be heard. 50 0 UNIVERSIT Y AVENUE WEST MINOT, NORTH DAKOTA 58707 701– 858 –30 0 0 80 0 –777– 0750 W W W.MINOTSTATEU.EDU

Be seen. Be heard.


Color palette

Color plays an important role in keeping all materials consistently recognizable.

The three signature colors that comprise Minot State’s identity are Minot State

Red, Minot State Green, and black.

Additionally, a secondary palette has been established. These colors work well in

combination with any of the three signature colors.

BLACK

Pantone black

CMYK 0 – 0 – 0 – 100

RGB 0 – 0 – 0

MINOT STATE GREEN

Pantone 3425

CMYK 100 – 0 – 78 – 42

RGB 42 – 104 – 75

MINOT STATE RED

Pantone 186

CMYK 0 – 100 – 81 – 4

RGB 204 – 0 – 51

Signature colors

DARK GRAY

Pantone 431

CMYK 11 – 1 – 0 – 64

RGB 102 – 102 – 102

LIGHT GRAY

Pantone 428

CMYK 2 – 0 – 0 – 18

RGB 204 – 204 – 204

BEIGE

Pantone 4535

CMYK 0 – 4 – 30 – 11

RGB 231 – 216 – 172

Secondary colors


ADOBE GARAMOND REGULAR: primarily used for body copy

ABCDEFghijklmnopqrstuvwxyz12345678

ADOBE GARAMOND ITALIC: use for emphasis


SCALA SANS BOLD: use for headlines or subheads

ABCDEFghijklmnopqrstuvwxyz 12345678

SCALA SANS REGULAR: use for subheads or body copy


SCALA SANS ITALIC: use for emphasis


Recommended typography

Typography, used consistently, is one of the most important design elements in

establishing a recognizable graphic identity. From hundreds of typefaces available,

the Adobe Garamond and Scala Sans font families have been selected for use in

Minot State materials. These typefaces are attractive, functional, and versatile

enough for use in a wide variety of applications.

The sample styles displayed on pages 15 and 16 demonstrate the versatility of

the chosen font families. This is not a comprehensive list of acceptable styles,

but a guide to encourage the use of our recommended font families. Variations

on these samples are expected as they suit the project.

Adobe Garamond is available for purchase from Adobe Systems: www.adobe.

com / type. Scala Sans is available for purchase from Font Shop International:

www.font font.com.


Scala text looks like this.

Garamond text looks like this.

Garamond headlines look like this.

Scala headlines look like this.

Font Adobe Garamond Regular

Size 20 point

Leading 28 point

SCALA CAPS SUBHEAD LOOKS LIKE THIS.

Scala subheads look like this.

Font Adobe Garamond Regular

Size 11 point

Leading 16 point

Font Scala Sans Bold

Size 9.5 point

Leading 18 point


Size 20 point

Leading 24 point

Font Scala Sans Regular

Size 10 point

Leading 15 point


Size 14 point

Leading 20 point


At Minot State University, we don’t simply impart

knowledge for its own sake. Instead, we seek to

bring forth students who can meet the world with

an appreciation for others, a commitment to the

future, and the ability to take on new challenges.

Find out more >

At Minot State University, we don’t simply

impart knowledge for its own sake. Instead, we

seek to bring forth students who can meet the

world with an appreciation for others, a commit-

ment to the future, and the ability to take on

new challenges.

FIND OUT MORE >

Teaching students what we know is important, but so is teaching them how to grow.

Teaching students what we know is important, but so is teaching them how to grow.

Headline Garamond Head

Text Garamond Text

Subhead Scala Caps Subhead

Headline Scala Head

Text Scala Text

Subhead Scala Subhead


PALATINO REGULAR: primarily used for body copy


PALATINO ITALIC: use for emphasis


VERDANA BOLD: use for headlines or subheads


VERDANA REGULAR: use for subheads or body copy


VERDANA ITALIC: use for emphasis


Acceptable typography

It is understood that not everyone will have the recommended font families.

If Adobe Garamond and Scala Sans are available, use them as described in this

manual. If they are unavailable, substitute the font families shown above.

Substitute Palatino for Garamond, and Verdana for Scala Sans. These fonts are

readily available on both PC and Macintosh computers.


Be seen. Be heard.

This area is designated for holding a large headline.

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or sum quipit lumsan ut volorero dolore feugue.

Center for Extended LearningA University Center of Excellence

ADVERTISEMENT

Title of the brochuregoes here and can be this long.Brochure subtitle goes here.

North Dakota Center for Persons with DisabilitiesA University Center of Excellence

BROCHURE COVER

WEBSITE

Examples

Consistently using the graphic standards presented in this manual — the logo,

colors, and typography — in combination with compelling words and photos

is the best way to establish a recognizable identity for the school.


POSTCARD FRONT

POSTCARD BACK

Examples

By directing people to our website for more detailed information, printed pieces

can be brief and to-the-point while maximizing existing resources.


REPORT COVER and INTERIOR

Examples

Even without the use of photos or lots of color, this sample demonstrates the

graphic standards’ ability to support all manner of communications.


2006 – 07 Funding Requestan executive summary prepared for the board of regents

Templates

Several electronic templates have been created to enable Minot State staff to

create materials that are consistent with the graphic standards in this manual.

Templates exist for the website and stationery system, plus a sample newsletter,

and PowerPoint presentation.

To use these templates, contact Minot State University Publications and

Design Services.

��

��

November 15, 2005

John Q. Public1234 Main StreetMinot, ND 58707

Mr. Public:

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Sincerely,

MAY 2005

College of Education & Health Sciences

A NEWSLETTER FOR FACULTY, STAFF, ALUMNI, AND FRIENDS

Comments from the DeanErate magna faccumsan utpat alit nim do odiat ute er iniamco nullan-dipit irillut dolore molore eum dolorpero conum quis aliquis aut augiam quat, sequamcommy nulputpat incilla facinit nit pratuer sequis dignit ip et lan utat. Tuer acilit, si.

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The college was very fortunate to redirect some of our funding to create a Professional Development Fund of $50,000. dolobor sum ver sequipisi tatet lum velit atue tin utatet at wismodiamet wissecte velent nullandre faci tat. Ro con ut ad del et ad tincinc iliscip erostie duis nullupt atisis dolenibh ea faccum inis nonsequis augue moluptat autpat la feugiam nonse mod et duis nit niam, venibh eum quamet am in vel ut nullaore feugiat augait ipiscip elestrud exero consequ amcore commy niat dipsusc ilisis nosto esse dolore te volum zzriurer si. An henit dit luptat. Adip exero dolendignim ilisim ercidui essi.

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MISSION

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VISION

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CONTACT US

Dr. Neil Nordquist

336 Memorial Hall

Minot State University

500 University Ave W

Minot, ND 58707

1-800-0750, ext 4240

701-858-8240

[email protected]


Stationery template

Individual schools, departments or offices may not create or produce their

own letterhead, envelopes, business cards, or any other stationery. Publications

and Design Services staff members are available to assist university offices in

designing these materials. To place an order, contact Doreen Wald at 701-858-

3499 or [email protected].

Office of the President (101) 500 University Ave WMinot, ND 58707

500 University Ave W, Minot, ND 58707 www.minotstateu.edu

David G. FullerPresident

PH 701-858-3301 1-800-777-0750 ext. 3301 FAX 701-858-3825EMAIL [email protected]

500 University Ave. W., Minot, ND 58707 701-858-3300 1-800-777-0750 FAX 701-858-3825 www.MinotStateU.edu

Office of the President

Office of the President (101) 500 University Ave WMinot, ND 58707

500 University Ave W, Minot, ND 58707 www.MinotStateU.edu

Steven W. Shirley, Ph.D.President

PH 701-858-3300 1-800-777-0750 ext. 3300 FAx 701-858-3825eMAil [email protected]


Website template

Because of our website’s multiple content providers and frequent updates,

it is especially important to adhere to standards when creating web pages.

A template has been created to ensure both consistent implementation of

the site, and compliance with state-required accessibility guidelines.

All official Minot State colleges, departments, and programs must adopt

the template. For exceptions and details, see the MSU Web Standards

and Guidelines at:

www.minotstateu.edu/policies

WEBSITE EXAMPLES

WEBSITE TEMPLATE

Navigation Area

Content Area

Content Area

Header area


Newsletter template

A basic newsletter template has been created for use in Microsoft Word

(PC platform). It provides for consistent margins and type styles across depart-

ments, and eliminates the need to “reinvent the wheel” with each publication.

NEWSLETTER COVER and INTERIOR

2 MINOT STATE UNIVERSITY

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– Bulleted list looks like this.




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SIDEBAR HEADLINE

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SIDEBAR HEADLINE

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COLLEGE OF EDUCATION & HEALTH SCIENCES 3

MAY 2005

College of Education & Health Sciences

A NEWSLETTER FOR FACULTY, STAFF, ALUMNI, AND FRIENDS

Comments from the DeanErate magna faccumsan utpat alit nim do odiat ute er iniamco nullan-dipit irillut dolore molore eum dolorpero conum quis aliquis aut augiam quat, sequamcommy nulputpat incilla facinit nit pratuer sequis dignit ip et lan utat. Tuer acilit, si.




The college was very fortunate to redirect some of our funding to create a Professional Development Fund of $50,000. dolobor sum ver sequipisi tatet lum velit atue tin utatet at wismodiamet wissecte velent nullandre faci tat. Ro con ut ad del et ad tincinc iliscip erostie duis nullupt atisis dolenibh ea faccum inis nonsequis augue moluptat autpat la feugiam nonse mod et duis nit niam, venibh eum quamet am in vel ut nullaore feugiat augait ipiscip elestrud exero consequ amcore commy niat dipsusc ilisis nosto esse dolore te volum zzriurer si. An henit dit luptat. Adip exero dolendignim ilisim ercidui essi.

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MISSION

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VISION

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CONTACT US

Dr. Neil Nordquist

336 Memorial Hall

Minot State University

500 University Ave W

Minot, ND 58707

1-800-0750, ext 4240

701-858-8240

[email protected]


PowerPoint template

A basic presentation template has been created for use in Microsoft PowerPoint

(PC platform). It provides for consistent margins and type styles across depart-

ments, and eliminates the need to “reinvent the wheel” with each presentation.

Old Main Hall

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SLIDE EXAMPLES

Maintenance of campus structures

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POWERPOINT TEMPLATE

2006 – 07 Funding Requestan executive summary prepared for the board of regents

TITLE SLIDE


Outdated designs

The standards established in this manual constitute the official identity system

for the University. Older designs that have been used for the University, its

departments, programs, or organizations are now considered obsolete and

should be removed from circulation.

NDCPD and RCJC are an exception to this rule. They will continue to use

their existing logos on publications for external audiences interested primarily,

if not exclusively, in the disciplinary focus of the respective centers. Below the

logo should appear: “A Minot State University Center of Excellence.”

Publications addressed to internal and local audiences, and other audiences who

understand that NDCPD and RCJC are centers of excellence projects governed

by Minot State University, should include only the approved MSU signature

lockup as described and illustrated on page 10. Multiple logos on a publication

are not permitted. Only approved colors may be used (see page 13).

OUTDATED LOGOS

LOGO EXCEPTIONS

Other Wordmark Usage

September 2016 Addendum to Graphic Standards regarding the use of

a wordmark.

When appropriate, an exception to the graphic standards may be granted.

An exception may be:

1. The use of a wordmark for the purpose of an on-going identity (i.e.,

NOTSTOCK). For this special event/non-academic program or service,

the Minot State University logo will compliment the wordmark design. The

approved wordmark will be allowed for print and web advertising, clothing,

promotional items and other collateral.

2. When a temporary or frequently changed graphic element is requested as an

exception for a special event/non-academic program or service, the Minot

State University logo can compliment the print and web advertising.

The Director of Publications and Design Services will approve/disapprove the

exception.


Athletics logos

The athletic programs use their own logos, which are separate from the Minot State University

identity. The logos shown here are meant to serve as examples — not as a comprehensive

overview — of the athletic department’s identity.

It is unacceptable for any other Minot State departments or entities to use the athletics logos.

The official Minot State University logo must be used.

For more information about athletics logos, contact the MSU Athletics Department.

Minot State UniversityENGLISH DEPARTMENT

UNACCEPTABLE: athletic logos used for academic departments

Minot State

Financial Club

UNACCEPTABLE: athletic logos used for non-athletic organizations


Visual review policy

Regardless of where it is to be printed, ALL publications and print materials must be submitted to

Publications and Design Services for approval prior to being produced.

Materials which must adhere to this policy include:

n Any printed material that promotes specific programs, departments, activities, or special events

at Minot State University. Note: While responsibility for originating and funding these materials

rests with the academic unit, Publications and Design Services must approve these publications before

they are printed.

n forms, invoices, and order blanks — especially those which will be sent off campus in the

conduct of university business

n surveys, polls, questionnaires, or any material distributed with the express purpose of gathering

information about perceptions of Minot State

n any form of advertising, regardless of circumstance

n merchandise to be sold or given away, such as coffee mugs, pens, etc.

n video and broadcast media such as videotapes, CDs, broadcast advertising, and other multi-

media projects (projects such as these must also be

approved by the MSU Marketing Office)

Exceptions to this policy include:

n course syllabi

n class handouts

n internal (on-campus) communications

n non-official communications

To ask questions or submit a project for approval, contact:

Doreen Wald

Minot State University Publications and Design Services

[email protected]

701-858-3498

All official Minot State colleges, departments, and programs must comply with the MSU Web

Standards and Guidelines (see page 22). For more information on website templates, contact:

Anton Huether

Minot State University Information Technology Center

[email protected]

701-858-4442


OTHER REVIEW

The Marketing Office is responsible for pre-approving/final approval for academic video and broad-

cast media projects such as videos, CDs, broadcast advertising, and other multi-media projects.

To ask questions or request a project for approval, contact:Teresa Loftesnes, DirectorMarketing [email protected]

Web Site policy

Minot State University’s website is an official publication of the University as it is a major marketing and communications tool for the entire campus. Its mission is to promote the University and provide accurate, up-to-date information about the University in an accessible and attractive manner to internal and external audiences. The University’s various audiences include potential students, current students, employees, friends, alumni, and visitors.

As an official publication, in addition to MSU policies, websites must also be in compliance with Federal and NDUS obligations as noted in “NDUS Policy 1901.2.”

The Marketing Office (MO) is responsible for oversight of content, and the webmaster (housed in ITC) is responsible for the format and Content Management System (CMS). With input from the Marketing Executive Team (MET)*, the MO designates official university web pages. The MET also assists by offering suggestions regarding the policies governing the content and format. The official web pages include offices, centers, divisions, and departments. Official pages must conform to the design guidelines to give the site unity, coherence, functionality, and readability. When appropriate, the contents of official web pages should reside on Minot State University’s server with the exception of specific office needs, such as the Leapfrog platform used by the Registrar’s Office for the university catalog. To ensure timely and accurate information, the MO is available to assist departments, divisions, offices, and organizations in determining appropriate academic and student-related content.

RESPONSIBILITIESThe MO is responsible for:

n approving requests from campus entities requesting a Minot State University web page, in consultation/consensus with the MET,

n assisting and coordinating the modifications of content for official university websites,

n monitoring web content for timely and accurate information,

n reviewing the appropriate use of photography,

n working closely with the Public Information Office to determine stories for the homepage, and n resolving any questions, problems, or grievances concerning website policy, management or

other issues that may arise concerning the website’s maintenance and operation, in consultation/ consensus with the MET.


The webmaster is responsible for:

n managing the branded visual design and the CMS,

n advising web authors, employees and students about website policies,

n communicating with those entities not using the university’s official CMS,

n developing plans for website modifications,

n uploading content,

n assisting with oversight of web content that may need reviewing, and

n routinely revising web pages to improve structural consistency.

Web authorsIndividuals designated by each department, division, office, or center responsible for pages pertain-ing to their respective area. In most cases, the web authors will utilize the University’s CMS and as needed, confer with the webmaster or MO regarding text, photography, and video content.

Anton Huether, WebmasterInformation Technology [email protected]

The Marketing Executive Team (MET) consists of the directors of marketing, publication and design services, public information, and alumni and annual giving, assistant athletic director for marketing and promotions, webmaster, social media specialist, student activities coordinator, assistant vice president for enrollment services and a student representative.

Social Media policy

General Academic Policies for use of Social Media

n Social media refer to sites designed to allow and encourage social interaction. Common examples include Facebook, Instagram, and Twitter.

n Approval of a Minot State University social media account is required via the Marketing Office (MO). The form is available on the MO’s website. Retention of Minot State’s brand platform is mandatory.

n Minot State University social media accounts should be clearly identified by using Minot State University or Minot State rather than MSU due to other MSU schools in our region.

n The Minot State University logo will be required for Facebook and Twitter accounts in the profile graphic area, which is the smaller, left hand graphic. In the larger, panoramic (cover photo) graphic box across the top, entities may choose from a gallery of acceptable photos.

n Active posting to social media accounts is required. Tweets and Facebook posts are recommended at least three times a week. Accounts inactive for longer than one month may be considered for termination.


Graphic standard for email signatureEmail communication is a presentation of official Minot State University

correspondence. Therefore, to maintain consistent branding standards across

all forms of communication, it is recommended that faculty and staff use the

following email signature template for external audiences. In addition, an email

must preserve the white background and not include background graphics.

Email Template (please use Times New Roman size 12/14 font your standard

email default font)

John DoeTitle/DepartmentGrant program, if applicableMinot State University500 University Avenue WMinot ND 58707701-858-XXXX/1-800-777-0750www.MinotStateU.edu You may use the MSU logo in the signature area, if you wish.

n It is expected any Minot State University social media account will refrain from disrespectful comments and inappropriate language.

n The MO will not post to any Minot State accounts other than in the case of an emergency.

For more information, contact:Rick Heit, Social Media SpecialistMarketing [email protected]


Obtaining electronic files

We want to make it easy to follow the graphic standards outlined in this manual.

Artwork for the Minot State logo can be obtained through Publications and

Design Services.

To ask questions or obtain electronic files described in this manual, contact:

Doreen Wald

Minot State University Publications and Design Services

[email protected]

701-858-3498

These files are also available on the web. Go to: www.minotstateu.edu/identity

Campus printing policy

All campus printing and photocopying will be channeled through the Publica-

tions and Design Services Office for the “Right of First Refusal.” If the job

cannot be completed by Publications and Design Services in the time frame

needed, it will be the responsibility of Publications and Design Services to

contract with an outside vendor to complete the job. If an individual faculty or

staff member besides the Publications and Design Services staff contracts with

an outside vendor, that individual may be liable for the bill. The Publications

and Design Services Office is the only authorized contractor for outside printing.

Copyright guidelines

Publications and Design Services and the campus copy center follow copyright

guidelines that govern the making of photocopies of copyrighted material.

Because the university and any personnel making photocopies are liable for any

infringement, this office reserves the right to refuse to accept a copying order

that, in its judgment, would violate copyright law. A copy of written permission

must be included with each request for reproduction of copyrighted material at

the time the job is brought to the copy center.