Pay OTT TV
TITLE GOES HERE
Tvinci Overview- Who is Tvinci and what is the Tvinci pay OTT TV platform?
- Customers and partners
- Orange case study & Hbbtv case study (powered by Tvinci)
Operators in the OTT Space - OTT vs. IPTV
- Projections for the growth of OTT TV
- Prominent case studies
Tvinci & telco / pay TV operators - How does Tvinci power OTT TV for tier 1 operators?
- Tvinci’s joint solution with System Integrators Ericsson and HP
Additional Information - Details on the modules and services provided by each party in Tvinci’s joint solution with Ericsson/HP
- Additional Tvinci case studies
2
Tvinci Overview
3
TITLE GOES HERE4
Provider of Over-the-Top TV technology that is used by media
companies and operators for offering end-users premium
content on multiple connected devices
TITLE GOES HERE5
A centralized platform for management of content, business rights and user
experience across connected devices
Enabler for the creation of a consistent, personalized viewing experience for
end users using the OTT TV service across devices
TITLE GOES HERE6
Tvinci MediaHub™ - management of content, business rules and OTT users
Tvinci MediaStore™ - management of user experience across devices
User interface - on multiple connected devices (Tvinci / 3rd party)
TITLE GOES HERE7
TITLE GOES HERE8
Among our Customers
Among our Partners
TITLE GOES HERE
Offers TV shows and full features from
Hollywood and local market
Integrations: billing, pricing, packaging,
CMS, ads server, user DB
Tvinci utilized services of System Integrator
Technology partner to Orange transformation
into a multi-device content provider
Long term relationship
Stage 1: Paid VOD Portal (Oct ’08)
Stage 2: SDK for show mini-sites (Jun ‘09)
Stage 3: Multi-device support
9
Orange VOD
PC / Mac portal
TITLE GOES HERE
An initiative by a large European Telco, owner of various TV transmission networks
Concept: white label cross device OTT service for country’s largest broadcast channels
Initially deployed on Hbbtv (STB & connected TV), PC web portal and iPhone
Ingestion, workflow mgmt and integration by HP;
Enables fast time-to-market addition of
channels (sub account per broadcaster)
Phase 1: Catchup TV, VOD (deployed)
Phase 2: nPVR, Live/Linear OTT
10
Hbbtv for Spanish operator
Hbbtv (STB / Connected TV)
TITLE GOES HERE
Initiative for largest Latin paid video portal
in the world
Concept: “The Hulu of Latin content”
Integrations: MSN Video CMS, ads server
http://latam.msn.novebox.com/
Long term relationships
Stage 1: PC portal, available in MSN territories
in the Americas incl. USA (Aug 2010)
Stage 2: Telemundo exclusive online premiere
(pre-TV broadcast launch, Sep 2010)
Stage 3: Additional devices
11
Novebox (@ MSN)
TITLE GOES HERE
Paid service offering a variety of new and all-time-favourite Dutch films and TV shows
Segmentation of users via package and subscription offerings
Exemplifies localization for local market:
- Popular payment methods (IDEAL, Paypal, credit, direct debit)
- Integration with local social network (Hyves)
By the end of 2011:
- expansion to Mobile and Connected TV
- addition of 1500 hours of content
- http://www.ximon.nl
12
Ximon (Netherlands)
TITLE GOES HERE
Designed to fit the needs of pay-TV & multi-play operators– Modular and integrates with existing systems (billing, CRM etc)– Installed on operator's premises when required (or provided as cloud based solution) – High degree of customization enabled– Compatible with multiple types of STBs, consumer devices and standards
Widest variety of monetization options– Unmatched flexibility out-of-the-box– Any type of subscription, packages, Pay-Per-View, targeted video ads, coupons, discounts,
sponsorships, gifts and more
Premium content to any screen – Takes service providers to all of the leading devices, simultaneously, with multi-DRM support – Unique Device & Domain management tools – flexible & effective household/user/device rules
Only two-fold solution in the market– Combining Tvinci's MediaHub™ and MediaStore™, thereby enabling both the central
management and UI control on multiple devices– Proven ability to seamlessly create new, fully integrated Storefronts on multiple devices– Focuses on the user experience and the way to enhance total engagement
13
Operators in the
OTT Space
14
TITLE GOES HERE
OTT vs IPTV Openness vs. Closed Garden
Agility based on the power of Internet invention vs. a "set menu" system
OTT Combines vertical with horizontal/retail devices (frontend services, players, DRM)
OTT calls for a system that handles adaptive bitrate, multiple profiles (encoding & encryption)
OTT utilizes internet based services: recommendation engines, billing gateways, social networks, metadata
enrichment
Projections for OTT growth
“OTT viewers will outnumber IPTV viewers by 2013” (Informa)
http://seekingalpha.com/news-article/797374-ott-tv-viewers-to-outnumber-iptv-viewers-in-2013-popularity-of-bbc-iplayer-and-netflix-sees-online-video-gain-twice-as-many-viewers-as-iptv-by-2015
OTT Video Services Exceeding US$20 Billion In 2014 (MRG Report 2010) Tvinci is covered in this report - http://www.mrgco.com/iptv/ott10..html#ioc
“Over-the-top TV will grow nearly six-fold in the next five years” (TDG)
Broadband-Enabled TV: Rise of the OTT Provider
Approximately 25% of North American Home Video Rentals To Go Over-the-Top Video by 2014 (The
Diffusion Group report) http://tdgresearch.com/blogs/press-releases/archive/2009/09/28/approximately-25-of-north-american-home-video-rentals-to-go-over-the-top-video-by-2014.aspx
15
OTT: Much more than “IPTV on the open internet”
TITLE GOES HERE
World leading OTT services Netflix – has become the world’s largest pay TV operator in terms of
subscribers based on OTT streaming , $1.7B in revenues
Hulu – around $250 M in revenues in 2010 from ads supported and paid
content, validated approx. $2B
Prominent OTT initiatives by operators Viasat – the world’s first operator to launch a real OTT operation, already
profitable , offers linear channels & VOD
Cabelvision - iPad app with 300 live channels, 2000 VOD titles (launched
April)
16
OTT Case Studies
TITLE GOES HERE
Pay-TV providers
Fight “cord cutting” by expanding their existing TV offering (cable / satellite / IPTV
powered) to multiple devices
Launch a “TV Everywhere” service to protect their assets
Telcos / ISPs
Create a brand new TV platform (based on OTT) – new revenue source
VAS that leverages on existing customer base (increasing ARPU, reducing churn rate)
Telecommunication infrastructure companies
Ideally positioned to bundle services and create a compelling price point for
broadcasters (CDN, DRM, IT, OSS/BSS and more)
17
Why do operators enter the OTT TV space?
Tvinci &
telco / pay TV
operators
18
TITLE GOES HERE
Tvinci: provides Video Asset Management system & Storefront Management System for OTT TV
For media companies / broadcasters: Tvinci provides end-to-end turnkey solution (e.g. MSN, MTV)
For Telco / mobile / pay TV operators: Tvinci provides a solution that integrates with operator’s
existing environment (e.g. Orange)
When integrating its solution for operators Tvinci often partners with system integrators with
extensive local presence.
This type of solution is offered with several system integrators, most prominent ones are
international System integrators Ericsson and HP, with which Tvinci has a joint solution in place.
The following slides provide a high level overview of this type of joint solution:
- the role each party takes
- main modules it provides.
19
How does Tvinci power OTT TV for tier 1 operators?
TITLE GOES HERE20
Suggested model of work with large operators
Customer
21
Tvinci Ltd. 52nd A Ha'Masger St., Tel Aviv, 61574 Israel
US: +1 845 5315273 IL: +972 3 609 8070
http://www.tvinci.com Email: [email protected]
Additional
Information
22
Top Related