Patty Nolan’s BookBranding
Advertising
Dialogue Marketing
Publications
Interactive
Events
Training
Proposals
Branding
Detroit Renaissance– Brand Identity
– Developed with Detroit creative community
– Promotes Detroit’s Creative Corridor with window decals
– www.detroitmakeithere.com.
Branding
DADA Gala– VIP event at NAIAS
– Artists, luxury autos and VIPs
– Sneak preview drew exclusive crowd
– “Black Card” invites etched in glass
Advertising
Long Form TV– 28-min. program
hosted by Cal Ripken offering a sneak peek at the 1999 Silverado
– Included data-capture and follow-up
– Scored high in GM DRI testing
Advertising
GM Goodwrench– Print ad — placed in
Winston Cup Scene every time the GM Goodwrench NASCAR team won
– Specific to race track
– Also worked on national TV and radio spots
Advertising
GM Goodwrench– Leverage
championship win of sponsored NASCAR driver
– Promote brand loyalty
Advertising
American Plastics Council– Promoting ecological
benefits of stronger, lighter materials in a practical application
– Also worked on national TV spots (Plastics Make it Possible)
Advertising
DOW– Part of a national
TV/print campaign to promote goodwill
– Headline reads, “When the Gulf redfish population needed help, we expanded our home office.”
Dialogue Marketing
Silverado Direct Mail #1– 2 million
truck owners
– Offer of collectible prints
– Promote “sneak preview”
– 10% response rate
Publications
Action Track– Pontiac owner
magazine
– Article on Pontiac-sponsored College Comedy Tour — featuring Jerry Seinfeld
Interactive/Digital
Web, email, online ads, mobile, widgets, etc.– Familiar with SEO
metatag parameters
– Current with social media best practices
Interactive/Digital
Detroit Theatre Examiner– Currently reviews local
theatre for examiner.com
– http://www.examiner.com/examiner/x-3981-Detroit-Theater-Examiner
Interactive/Digital
POH BreakFree website– Developed copy and
content for agency client
– Website and print support
– www.pohregional.org/body.cfm?id=404
Interactive/Digital – Co-op Banner Ad
Digital – Banner Campaign Digital ads created to
support TV and print ad campaign
Digital – Banner Campaign
Digital – Banner Campaign
Interactive/Digital – B2B Target Support for
Dermatologists– Presence at
convention supported by online resource for doctors and patients
Event – NAIAS Press Reveal
Dodge Aspen– Created a snowstorm
in Cobo Hall– Worked with NYC
“Slava’s Snowshow”– Generated great
media coverage– http://tinyurl.com/
nf56g9
Events – PR Stunt/Reveal
Insignia Press Event– Created buzz factor
with “crashed” craft– Hoisted on crane 2
days prior to event – “Dropped” Insignia in
front of live audience and driven onto stage
– http://tinyurl.com/megy2j
Events – PR Stunt
Jeep Operation Altitude– Dropped Jeep from a
helicopter in front of live audience
– Event promoted dealer support for overseas troops
– Created 6 versions of script to cover all possible scenarios
– Footage made ESPN and other unlikely spots
Events – Consumers
Mobile Launch Center– Traveling theater with
full-sensory experience
– 10-minute presentation on the 1999 Silverado
– Traveled to existing Chevy Truck events
– Doubled as a 21-city training tour property
Events – CES Keynotes
Consumer Electronics Show– Created Key Notes for
two top CEOs– First ever live car
reveal during a keynote– Made use of 50’ screen
with multimedia presentation
– Unprecedented coverage in non-auto media
Events – Arby’s Convention
2010 Franchise Convention– Three-day event– Wrote presentations
for new Arby’s President
– Served as Creative Director for agency client
Events – International
Chevrolet Premiere Night in Paris
– Party for media and elite guests in historic Pavillon Dauphine
– Included two drive-on reveals in restricted party venue
– Featured top DJ and professional hip-hop dancers
Events – Public Affairs
DaimlerChrysler Expo
– Event for Washington, D.C. influencers
– Created an entire town inside expo center
– Demonstrated product relevance with every touch-point
Training
SubeSource– Subaru product
reference
– Migrated print reference guides to interactive experience
Training
Tahoe & Suburban– Two city, 2-day
immersion event
– Video series and Resource Guide distributed for in-dealership sustainment
Proposals
GM Global ConnecTour– Concept for expansion
of Disney/GM Test Track experience
– Featured two animatronic hosts
– Included provision for interactive data capture
Proposals
Cadillac CTS & The Monticello Motor Club – Developed
proposal on behalf of client that earned CTS ‘official car’ status at prestigious private track
White Papers
Marketing to Women in the Online
Hunter-Gatherer Society
Using digital anthropology
to drive insights that lead to meaningful dialog
between a brand and its women customers.
Fear
&
Loathing
in Financial ServicesInteractive Design, Financial Websites,
and the
Economic Downturn
Contact Information
Patty Nolan– 248-765-0798– www.nolancreativeservices.com– www.LinkedIn.com (patty nolan) – Twitter @pnolan– http://www.examiner.com/examiner/x-3981-Detroit-Theater-
Examiner
– 4162 Farner Avenue Waterford, MI 48329
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