Download - Pastured Poultry & Guerilla Farm Marketing Presented by Paul Greive

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Page 1: Pastured Poultry & Guerilla Farm Marketing Presented by Paul Greive

+ =PASTURED POULTRY + GUERILLA FARM MARKETING

Paul Greive, CPA, MBA | Primal Pastures | MarketMyFarm.com

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THE ECONOMICSOF PASTURED

POULTRY

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How many birds can I run?500/Acre/Year

@ 1 Pass

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What’s the startup cost?Startup CostsPens

$400 EachBrooder

$500 - $1,500Processing Equipment $1,200 - $5,000Total

$2,100+

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What’s the Profit per Bird?Cost Equation

= (Feed Price/Lb * 15) + $6.50

Profit Equation= Revenue - Cost

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Cost Example: 15.00 lbs grain $0.50 price per pound $7.50 feed cost $1.50 chick cost $3.00 processing cost $2.00 miscellaneous cost $14.00 total cost per bird

Profit Example:

$20.00 sale price $14.00 total cost $6.00 profit per bird

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The Profit Equation= (Acres * 500 * # Passes * Profit/Bird)

- Startup costs

THEN: DIVIDE BY 2

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Profit Example 1: 5.00 acres 2.00passes $6.00 profit per bird $5,000startup costs $12,500profit

Profit Example 2: 20.00 acres 3.00passes $5.00 profit per bird $10,000startup costs $70,000profit

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THAT’S ALL GREAT, BUT…HOW DO I SELL ALL

THAT CHICKEN?

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1. Farm Websites2. Email Marketing for Farmers3. Speaking Engagements4. Getting Blogged About5. Guest Blogging6. Facebook for Farmers7. Instagram for Farmers

13 proven strategies that are working RIGHT NOW on my pastured livestock farm and on farms across the globe. These are affordable and sometimes even profit centers - and are built for those of us who CAN'T spend all day on marketing because we have WORK TO DO!!

8. EatWild.com9. Kickstarting the Farm10. Farm Tours11. Potlucks12. Breakfast on the Pasture13. On-Farm Workshops

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#1

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#2

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#3 – SPEAKING ENGAGEMENTS

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#6 - FACEBOOK

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#7 - INSTAGRAM

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11. Potluck

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13. WORKSHOPS

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TODAY ONLY:20% OFF CODE:

“PV2”

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Let’s [email protected]

5-Star Potluck, Saturday March 14Use Code: “friendofprimal”