Download - Partner Update Meeting 18 September 2014

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Page 1: Partner Update Meeting 18 September 2014

Rugby World Cup 2015Business Briefing Event

18 September 2014

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Sarah StewartChief Executive, NewcastleGateshead Initiative

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Agenda

08.35 Semore Kurdi, Owner & Chairman Newcastle Falcons

08.45 Nick Forbes, Leader, Newcastle City Council

08.55 James Berresford, VisitEngland09.05 Rugby World Cup 2015 in

Newcastle09.40 Players’ panel10.00 Networking and any questions

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Semore Kurdi Owner & Chairman, Newcastle Falcons

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Nick ForbesLeader, Newcastle City Council

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James BerresfordChief Executive, VisitEngland

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RUGBY WORLD CUP 2015

The countdown continues....

James BerresfordChief Executive

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• The sector is currently worth £106bn

• It provides 2m jobs

• Projected to be £158bn (2020)

• It benefits every part of the country

Tourism is Big Business in England

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The Role of VisitEngland

• Champion the sector and drive forward the industry’s shared Strategic Framework for Tourism

• Advise Government on English Tourism issues

• Provide official intelligence on tourism and visitor economy in England

• Promote England's tourism offer

• Help destinations grasp the opportunities

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• The Olympics

• Tour de France

• International Festival Liverpool

• And now….. RUGBY WORLD CUP 2015

The Power ofMajor Events

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• 3rd largest global audience for a sporting occasion – 4bn TV audience

• Over 2m tickets to be sold

• 400 - 500k overseas tickets

• Rugby “demographics” are just right

• Shoulder period• no displacement or

accommodation issues

The Opportunity

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• Great spread of destinations

• Opportunity to showcase England’s sporting heritage

• Excellent chance to generate coverage of England and ultimately, drive new visitors to the country

• Estimated economic impact of at least £2bn

Why we’re involved – and why you should be!

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• 15 appointed (and some of these have appointed sub-agents)

• Australia / New Zealand • Japan• South Africa • USA / Argentina • France / Pan-Europe• UK / Ireland• Long haul already active / short haul less so• Two day accommodation plus ticket to 49 day fully

escorted tours

Official Travel Agents

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Media Materials

Rugby World Cup 2015 Media Toolkit, including:

• Updated destination guides• Two media guides (‘England for

Broadcasters’ and ‘Faces of England’)

• Relevant news releases • Guidelines for accessing

VisitEngland’s b-roll and imagery• Match dates / timings and key

milestones.

These media toolkits will also be translated into French, Italian and Japanese.

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Real History of Rugby 71,018 viewsVE’s most viewed video ever on YouTube!

Social Media

Tourist Tactics7,910 views

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Videos

VisitEngland’s destination-specific ‘Tourist Tactics’ animated films will be promoted socially and sold-in to both UK regional and national media to mark ‘One Year to Go’ until each host city’s first fixture of Rugby World Cup 2015.

Newcastle video will launch on 3 October

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Visiting Journalist Programme (Pre-tournament – Domestic / London-Based)

• On-going: Individual press trips to Rugby and England’s host city destinations.

• November 2014: Group press trips for international media coinciding with QBE Autumn Internationals

• February / March 2015: Group press trip / hosting opportunity for European / short-lead UK media coinciding with RBS 6 Nations

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• September 2014 News release targeting UK and international media re team bases announcement. Angle for the release will be ‘Holiday like the England / Australian / French team’ etc.

• Autumn 2014: ‘Top 15 for 2015’ news release targeting UK and international media with Rugby World Cup 2015 acting as the lead story in most overseas markets.

• December 2014 (TBC): VisitEngland’s annual ‘Meet the Media’ event and destination PR workshop will have a Rugby World Cup 2015 focus.

Media Blitz

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Rugby World Cup Trophy Tour (Domestic)

• 10 June – 18 September (100 Days to Go)

• 75 days out of 100 days in England

• 2 days in each host city

• 1 day in each county

• Looking for money shots

• Quirky ideas/events

• Celebrities with rugby associations

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Tournament Time

VisitEngland will have a daily presence at the main England 2015 press centre in Twickenham for international media.

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• Rugby heritage• Sporting heritage • Sports hotels• Sports museums• Athlete / personality-owned

tourism experiences• Facts, stats and quotes• Country-specific storylines• Events taking place /

anniversaries in September and October 2015

Use us – please!

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Global PR campaign

The search for rugby's biggest fan…

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Rugby World Cup 2015

England it’s all to play for

VisitEngland main contact:

[email protected]

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Sarah StewartChief Executive, NewcastleGateshead Initiative

Stephen SavageAssistant Director Public Safety and Regulation, Newcastle City Council

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The TournamentThree matches at St James’ Park • Sat 3 Oct, 4.45pm: South Africa v

Scotland• Fri 9 Oct, 8pm: New Zealand v Tonga • Sat 10 Oct, 2.30pm: Samoa v Scotland

Stadium capacity: 52,000

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Tickets On Sale

• Ticket ballot period until 29 September 2014– create an account at

tickets.rugbyworldcup.com – apply for up to four tickets for each

match– over subscribed matches or price

categories go into a ballot – ticket confirmations in October 2014

• Real-time sale November 2014 • Tickets – adult £50 - £175 / child £15

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On Match Day

• Fans inside St James’ Park will be mixed

• You can take your drinks to your seat

• A family-friendly atmosphere • Dedicated Fan Zone sites in

operation• Huge number of visitors – all with

money to spend!• Big screens inside stadium

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Team Training Bases

Royal Grammar School (RGS)

Northumbria University

Gateshead International Stadium

Gateshead International Stadium

Mowden Park, Darlington

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Regional Hotel Impact

• Economic benefit across the North East

• Accommodation required for:• Players and team support staff• ER2015 officials • Media – print and broadcast • Corporate hospitality • Visiting fans

• Official packages booked for three / four nights

• Please provide up-to-date occupancy figures in T-Stats

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City Dressing

• 1 Year to Go – lamp post banners and 48-sheet poster campaign around Newcastle

• Tournament time – a full city dressing programme

• Tyne Bridge branding – a global spectacular!

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Fan Zones

• One Fan Zone with a 5,000+ capacity• Large screen on site showing all

games• Open to all – ticket and non-ticket

holders• Early October until Sunday 11 October• Areas for participation and local clubs• Opportunities on ‘Dark Days’• Procurement of a delivery partner to

manage and programme Fan Zone• Additional city centre screen

throughout Tournament

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Trophy Tour

• Currently on International Tour• Working with VisitEngland and

ER2015 to maximise profile of the North East – Already been to Australia, South

Africa, Japan, Fiji and Madagascar – Scheduled to visit USA, Argentina,

Uruguay, China, UAE, Italy, Romania, Germany and France

• Domestic Trophy Tour June 2015 – 18 September

• Three days scheduled in the North East

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Volunteers

• The Pack Tryouts at Newcastle Racecourse from 30 September – 11 October

• 250 ‘Pack’ volunteers being recruited by ER2015

• 50 ‘City’ volunteers to be recruited by Newcastle City Council for Fan Zone management and city information

• Working with ER2015 on city and venue specific training package

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Overseas Tour Operators

• A huge opportunity • Familiarisation visits from All

Blacks Tours and Peak Incentives• Expect 10,000 - 15,000 visiting

fans from each country on official packages

• All Blacks Tours - already booked over 2,000 bed nights

• Two-night trip in November 2014 for 150 fans travelling to Murrayfield

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Marketing and Comms

• Website is live www.NewcastleGateshead.com/rwc

• Official Twitter feed @RWC2015ncl• Destination marketing campaign in

Scotland and in partnership with VisitEngland

• National and international proactive PR – Media visits already from

Scotland and New Zealand press and broadcast

– Group visits planned around Autumn Internationals and 6 Nations

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Festival of Rugby

• Wider programme of festivals and events – opportunity to increase overnight visitor numbers and extend stays

• Everything from a Rugby Club BBQ to a major festival or event

• Festival brand to launch January 2015

• Bespoke ‘Festival of Rugby’ website • First event for NewcastleGateshead

has already been confirmed...

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Falcons Legends Game

• Friday 2 October 2015 at Kingston Park

• Newcastle Falcons Legends v Southern Hemisphere Legends

• See the return of popular Falcons players

• Tickets – adult £20 / child £5 • Corporate hospitality available

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Doddie Weir Ex Newcastle Falcons & Scotland Katy Mclean and Tamara Taylor Darlington Mowden Park Sharks & England Ally Hogg Newcastle Falcons & ScotlandKane Thompson Newcastle Falcons & Samoa

Players’ Panel

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Sarah Stewart Chief Executive, NewcastleGateshead Initiative

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Next Steps!

• Register your ticket requirements at tickets.rugbyworldcup.com

• Make sure your team is all aware the Rugby World Cup 2015 is coming

• Think about events or activities you could programme as part of Festival of Rugby

• Hotels – keep us up to date on your occupancy figures. We’re here to help fill your bedrooms

• Help us roll out the Geordie Red Carpet!

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Thanks