Parallels Automation – Executive SummaryLukas Hertig, Sales Director Parallels Automation, EMEA
Agenda
• Introductions• Parallels Overview• Opportunities with the Parallels Partnership for Telcos and
Hosters
Parallels at a Glance
Parallels Automation Momentum
4
• Over 500 companies with over 1,500 automation modules• Sites:‘04 – 75 ‘05 – 120 ‘06 – 200 ‘07 – 350 ’08 – 500
Telco/ ISP
Mass Market Hosting
’09 – 700+
VAR &
SaaS ISV
Parallels Products – Optimized ComputingPartner
Automation
Virtualization
Definition of Cloud Computing and Broad Opportunity!
Parallels enables its Partners to become profitable providers of Cloud services
With service automation and virtualization software that spans from self-service control panels to Cloud services
operations and revenue management, Parallels makes it easy for Partners to make Cloud services a profitable
reality.
7
Parallels Value Proposition to Telcos & Hosters
• Grow revenue and profit • Increase revenue and customer share of wallet by upselling and
cross-selling to existing customers
• Expand market reach and potential• Improve existing services and develop new bundled services
• Quickly launch new services• Stay ahead of changing market requirements and reduce churn
• Run business operations with minimal staff and capital• Reduce operational costs and improve margins
8
What do SMB’s need from IT?
9
Parallels Automation: A Complete Solution
Ser
vice
sS
ervi
ces
Back OfficeBack Office
Parallels Operations Automation: Big Picture
APS CatalogAPS Catalog
Payment GwPayment Gw
MarketplaceMarketplace
Domain RegistrarDomain Registrar
Hosted InternallyHosted Internally
Hos
ted
Ext
erna
llyH
oste
d E
xter
nally
HelpdeskHelpdesk
BillingBilling
CRMCRM
MySQLMySQLApacheApache
Good MobileGood Mobile
Parallels ContainersParallels Containers
Parallels ServerParallels Server
MS SQLMS SQL
MS IISMS IIS
MS CRMMS CRM
PostgreSQLPostgreSQL
300+ APS Apps300+ APS AppsSharePointSharePoint
ERPERP
MS ExchangeMS Exchange
BlackberryBlackberryOpen-ExchangeOpen-Exchange
Messaging Security• MessageLabs• MX Logic• Postini
Messaging Security• MessageLabs• MX Logic• Postini
Archiving• GlobalRelayArchiving• GlobalRelay
SSLSSL
ParallelsAutomationParallels
Automation
Pro
visi
onP
rovi
sion
Inte
grat
eIn
tegr
ate
IntegrateIntegrate
ProvisionProvision
Parallels Plesk PanelParallels Plesk Panel
Reporting System
Reporting System
Accounting System
Accounting System
HelpdeskHelpdesk
CRMCRM
Parallels Business Automation Big Picture
Order Processing
Order Processing TaxationTaxation
WorkflowEngine
WorkflowEngine NotificationsNotifications
Promos & DiscountsPromos & Discounts
Service Plan Manager
Service Plan Manager
E-CommerceE-Commerce SubscriptionsSubscriptions
Fraud ScreeningFraud Screening ResellersResellers
Parallels Operations Automation
Parallels Operations Automation
Service PlanManagementService PlanManagement
Service PlanManagementService PlanManagement
Service PlanManagementService PlanManagement
Internal ProvisioningSystem(s)
Internal ProvisioningSystem(s)
SSL GateSSL Gate
Payment GatePayment Gate
License GateLicense Gate
Domain GateDomain Gate
CoreExternalServices
ERP SystemERP System
InternalServices
Provisioning
Flexibility: Reseller/Channel Support up to Whitelabeling
Reseller Service Definition• Complex resellers can
make their own bundles
• distinct branding • service catalogue
independence• full visibility of the reseller
hierarchy • complete reporting • consolidated billing
-> check out the new Whitepaper about Channel Marketing Strategies for the Cloud!
Cloud Services Available today with Parallels Automation
► SaaS Delivery hundreds of applications as a service, based on APS Standard
► Microsoft Exchange Automated ordering, provisioning, billing, and self-service control panels for Exchange 2003 and Exchange 2007 .
► Unified Communications
Microsoft Office Communication Server
► Mobile Access
► Messaging Security
► Message Archiving
► Microsoft SharePoint Automated ordering, provisioning, and billing for SharePoint sites. Integrated delivery with Exchange. Track users and site storage.
► MS Dynamics CRM Automated provisioning of Dynamics CRM accounts and users.
► Virtualized Services Offer VPS, VM’s and Desktops and cloud computing
► Dedicated Cloud Hosting
Bare metal provisioning, IP address management, remote re-boot, and automated re-imaging from a customer control panel.
► Website Hosting Standard web hosting for Windows or LInux
No system in the market does what PA does! Delegated Management of all IT and Services on Large Scale And Complete Back-office Automation
Sof
twa
re a
s a
Ser
vice
Infr
astr
uct
ure
as
a S
ervi
ce
New: Exchange 2010
15
• Attract new customers with exciting end-customer facing features:• Outlook Web Access• Outlook 2010
• Upgrade existing Exchange 2007 customers:• On their discretion – paid or free• On your discretion – migrating multiple customer organizations• Keep all services intact – BlackBerry, AS/AV, Unified Messaging,
Company Disclaimers, Public Folders, Resource Mailboxes
• Reduce disk costs due to Exchange Storage Engine improvements• New High Availability features:
• Incremental Deployment• Database Availability Groups
New: Exchange Unified Messaging
16
• Accessing their Voice Mail through phone• Accepting/Rejecting meeting invitations through Outlook Voice Access• Auto-Forwarding incoming Office Communicator calls to Voice Mail
• Sell Voice Mail and Outlook Voice Access to Exchange Customers
• Assigning extensions to individual mailboxes
• IVR and Auto-attendants in multiple languages• Text Preview for the voicemail messages in Outlook
OCS 2007: Messaging
17
• Instant Messaging• Presence Integration with Outlook/Exchange • PC-to-PC A/V calls• Web Conferencing: Desktop Sharing, A/V,
Documents sharing
• Sell Instant Messaging, Enhanced Presence, and Web Conferencing to Small Business customers
• Secure Instant Messaging• Compliance Archiving of messaging history
New: OCS 2007R2: Voice
18
• Optional Resource: useful for medium-to-large businesses
• Flat-rate per DID per month• Different rates for different groups of DID numbers:
• Regions• Toll/Toll-free numbers• Easy-to remember patterns• DIDs transferred for a specific customer
• Pluggable Telco Billing integration (since PBA 5.0)
New: OCS 2007 R2 - Customer Features
19
• PC-to-phone, Phone-to-PC calls• Simultaneous ringing (Office Communicator on PC and Mobile)
Per-customer settings for translating short extensions to/from complete DID number
Parallels SaaS Ecosystem Drives Customer Value
Access to channel of service providers
with access to 10M+ SMBs
Utilize applications to increase
customer ARPU and reduce churn
10M+ SMB Customers1000+ Service Providers100s of ISVs
Applications that solve SMB business needs
available through Marketplace and APS
Catalog
20
visit www.apsstandard.org for more information! visit
Enables YOU to Be the “App Store” for SMB’s
Easily make Solutions
available to Sunrise
Customers the APS
Application Catalog
Over 1 million downloads in past 12 months
21
SaaS Service Module: OverviewSaaS Module utilizes the Application Packaging Standard (APS)
Features and Support• Access to Business Grade Applications, e.g. CRM, VoIP, etc.• Facilitates Patches and Upgrades of Applications• Control Panel allows management of Customers, Access & Apps
SaaS Services in POA Application Type delivered to your Customer
Simple Web Applications Lightweight, extension of Hosting Services, e.g. blogs, etc.
Business Web Applications
APS brings a wide category of Business Grade Web Application types to your customers, along with higher margins than Simple Web Applications
Multi-Tenant • Hosted Exchange• Hosted Sharepoint• Hosted Dynamics CRM
Cloud Service Aggregation
Deploy Local and Remote Services for Your customers, including 3rd Party Services like these:Postini – Anti-Spam/Anti Virus, Message Labs – Anti-Spam/Anti Virus, Global Relay – Mail Archiving, Interspire – Contact Manager/Doc Management, keepit.com – online backup
eCommerce Hosting Module (ePages+APS)
Instant delivery of Onlineshops for SMB‘sFull upsell path supportedAdvanced options for EnterprisesIntegration ability into ERP‘s, Delivery Services and so on..
Full provisioning & billing over Parallels Automation Upsell path supportedMore information: www.epages.de
• Online backup software platform• Online Backup Client• Backup Server• To be integrated with Parallels Automation (POA & PBA) !
• For Service Providers• Branded or whitelabel software• Multi-tenant (3 layers) and scalable• Integrates with HMC and Active Directory• Available languages: English, Spanish, French, German, Dutch, Italian and Polish
• Backup-as-a-Service• SLA-based backup and recovery
• Supports Desktops and Servers for backup• Support for all popular OS’s• Support MS Exchange and SQL Server
Online Backup Module (BackupAgent + APS)
25
Portugal Telecom Case Study
26
KPN Case Study
Time to market is the most important reason Telcos should buy solutions to help them deploy cloud services rather than build in house.-Melanie Posey, Research Director, Telecom Services, IDC Feb 2010
We can deploy and start selling new cloud services in under a month using Parallels Automation. This used to take us a year. -Joost Pisters, Senior Consultant, KPN Feb 2010
Customer and Analyst Quotes
28
Parallels helps its Partners become profitable providers of Cloud services
Questions?
Top Related