8/14/2019 Pakistan International Airlines(PIA)
1/20
PAKISTAN INTERNATIONAL AIRLINES
BY-SHUBHAM BANERJEE
8/14/2019 Pakistan International Airlines(PIA)
2/20
COMPANY PROFILE
PIA is a national airline, operating passenger and cargo services.
Established in 1955 by Md. Ali Jinnah.
Primary Airbase is Jinnah International Airport in Karanchi
PIA is a huge corporation more than 17,000 employees.
PIA is the 16th largest Airline in Asia.
8/14/2019 Pakistan International Airlines(PIA)
3/20
ORGANIZATIONAL STRUCTURE OF PIA
8/14/2019 Pakistan International Airlines(PIA)
4/20
VISION & MISSION
VISION
- PIA's vision is to be a world class airline exceeding customer expectationsthrough dedicated employees, committed to excellence.
MISSION
- Employee teams will contribute towards making PIA a global airline of choice.
- Offering quality customer services and innovate products.- Participating in global alliances.- Using state of art technologies.- Ensuring cost effective measures in procurement and operations.
8/14/2019 Pakistan International Airlines(PIA)
5/20
VALUES OF PIA
Customer Expectation.
Service.
Innovation.
Cohesiveness.
Integrity.
Reliability.
Safety.
8/14/2019 Pakistan International Airlines(PIA)
6/20
STRATEGY ADOPTED BY PIA
Restored 11 PIA aircrafts, while it continues to restrict 9 aircrafts for
its territory, causing decline in PIA business.
PIA considered to finance 25 percent annual fuel to control its
expenditure.
PIA in latest strategy abolish all the discount tickets and restricted
its routes to those territories which provides benefit.
The board of directors decided to reduce the aircraft age by 10years against 30 years previously, to increase reliability.
All 737 aircrafts would be replaced by Boeing 777 and Airbus 310
by 2009.
8/14/2019 Pakistan International Airlines(PIA)
7/20
Pakistan International Airlines
management developed a six
member committee for choosingand acquiring Boeing 777.
The Boeing company workedas a true partner for giving
solution and assisting in effective
fleet replacement.
AIRBUS- 310
8/14/2019 Pakistan International Airlines(PIA)
8/20
An eye on the future
Despite the financial challenges PIA faced, the airlineidentified an aggressive route-expansion plan. PIA
specified new long-haul routes that linked Pakistan to
Europe, the United States and the Far East. The carrier
also had an eye on pursuing regional short- and medium-range routes to better serve the Middle East, the Gulf
region, South Asia and domestic routes; new feeder
routes for undeveloped areas of Pakistan; andstrengthened operations for its cargo markets.
8/14/2019 Pakistan International Airlines(PIA)
9/20
SWOT ANALYSIS
Strength : New age of Aircrafts Boeing 777 & Airbus 310
Boeing Company is acting as a partner for technological assistance.
Strong relations with Citibank for Aircraft financing. Qualified the IATA Operational Safety Audit(IOSA) requirements and
standards.
Network Presence.
Weakness :
Flight Delays.
Old food menu and poor quality. Poor Customer Service Associates.
Small sized toilets.
8/14/2019 Pakistan International Airlines(PIA)
10/20
Opportunities :
Online Booking of tickets from any where in world.
Very few domestic competitors. Only Airline to connect Pakistan with Western Countries.
Threats :
Number of new domestic entrants.
Constant Up gradation by competitors. Decline in Airline Industry.
8/14/2019 Pakistan International Airlines(PIA)
11/20
PEST ANALYSIS
Political Social
Economical Technological
1. Increased Competition
2. Political Stability3. Increased Investment
opportunity
1. GreaterCustomerAwareness
2. IncreasedEntertainmentSpending
3. Technology AverseCustomer
1. Improved Purchasing
Power2. Demand Value For
Money3. Soaring Oil Prices4. Reduced Ticket Rates
1. In-f light
Entertainment2. E-ticketing (SABRE
system)3. Automated Check-in4. SMS services
8/14/2019 Pakistan International Airlines(PIA)
12/20
PAKISTAN INTERNATIONAL AIRLINES FIVE FORCES MODEL OF COMPETITION
Competitors
AirBlue Shaheen Air
InternationalAero AsiaInternational
BargainingPower ofSuppliers
Aircraft Manufacturers
Airports
Food Service Company
Oil Suppliers
Potential NewEntrants
Foreign carriers
Regional carrier start ups
BargainingPower ofBuyers
SubstituteServices
Travel Agents
Business travelers
Pleasure Travelers
Pakistan Railway Ships Buses
8/14/2019 Pakistan International Airlines(PIA)
13/20
COMPETITIVE ANALYSISAttributes AirBlue PIA Shaheen Air Aero Asia
Destinations 5 7 5 5
Punctuality 7 5 6 4
Quality of Food 7 6 4 3
Customer Service 5 6 5 6
Economical 6 5 6 7
Tec Advancements 7 5 5 5
Services 5 6 4 4
Corporate Image 3 7 4 6
8/14/2019 Pakistan International Airlines(PIA)
14/20
PERPETUAL MAPPING
Punctuality
Destination
8/14/2019 Pakistan International Airlines(PIA)
15/20
PERPETUAL MAPPING
Customer Service
Food
Quality
8/14/2019 Pakistan International Airlines(PIA)
16/20
PERPETUAL MAPPING
Tech. Advancements
Economi
cal
8/14/2019 Pakistan International Airlines(PIA)
17/20
PERPETUAL MAPPING
Corp. Image
Services
8/14/2019 Pakistan International Airlines(PIA)
18/20
DOMESTIC COVERAGE OF PIA
8/14/2019 Pakistan International Airlines(PIA)
19/20
INTERNATIONAL COVERAGE OF PAKISTAN INTERNATIONAL AIRLINES
8/14/2019 Pakistan International Airlines(PIA)
20/20
RECOMMENDATIONS
Decentralization
Employee Empowerment
Overhead Costs
Two-Way Communicaton
Top Related