FeliCa Networks, Inc.
January 27, 2011
Outlines of Mobile FeliCaFeliCa Networks, Inc.
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Table Of Contents
Corporate Introduction of FeliCa Networks
Outlines of Mobile FeliCa in JapanSummary of Mobile FeliCa MarketMobile FeliCa Services
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Media for “FeliCa” IC Chip
Contactless IC CardMobile Phone
equipped with FeliCa technology
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About FeliCa Networks
57%
5%
38%
FeliCa Networks, Inc. was established in Jan. 2004, as a JV of Sony and NTT docomo.
( East Japan Railway also joined in Jul. 2004)
FeliCa Networks, Inc. was established in Jan. 2004, as a JV of Sony and NTT docomo.
( East Japan Railway also joined in Jul. 2004)
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FeliCa Networks Main Businesses
FeliCa NetworksMobile FeliCa Platform
To semiconductor companies
Development, manufacture andsale of Mobile FeliCa IC Chip forMNO handsets
To Mobile Network Operators
Mobile FeliCa IC chip installment and integration to MNO’s handset
Management of a secure memoryarea in Mobile FeliCa chip
Platform Business
Mobile FeliCaMiddleware
Mobile FeliCaCommunication
Protocol
Mobile FeliCa OS
Online registration service & Data writing
Secure memoryArea management
License Business
ServiceProvidersE-money ID/MembershipCredit card Ticketing
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Table Of Contents
Corporate Introduction of FeliCa Networks
Outlines of Mobile FeliCa in JapanSummary of Mobile FeliCa MarketMobile FeliCa Services
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Summary of Mobile FeliCa Market in Japan (1)
Almost all Mobile networkoperators offer Mobile FeliCa services.
MobileFeliCa
Operator
MobileFeliCa
Operator
MobileFeliCaService
MobileFeliCaService
MobileFeliCaGrowth
MobileFeliCaGrowth
MobileFeliCaPhone
MobileFeliCaPhone
PDC/UMTS/HSDPA
UMTS/HSDPA
Mobile FeliCa Adoption By MNO(Mar-10)
PDC/UMTS/HSDPA
cdmaone/CDMA2000/CDMA 1X EV-DO Rev.A
Various operators adopt Mobile FeliCaregardless of difference of Mobiletelecommunication technologies.
Various operators adopt Mobile FeliCaregardless of difference of Mobiletelecommunication technologies.
56 Mil.(50%)
31.9 Mil.(28%)
21.9 Mil.(20%)
2.4 Mil.(2%)
Total MNOSubscribers: 112 Mil.
*: Willcom (PHS Operator) also adoptedMobile FeliCa in 2009.
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Summary of Mobile FeliCa Market in Japan (2)
Almost all Mobile networkoperators offer Mobile FeliCa services.
MobileFeliCa
Operator
MobileFeliCa
Operator
MobileFeliCaService
MobileFeliCaService
* Source: Impress R&D
About 80% of Mobile Phonemodels have Mobile FeliCa.
MobileFeliCaPhone
MobileFeliCaPhone
Cumulative # of the Phone models are over 300 since2004.# of the Phone brands is 12.
Cumulative # of Mobile FeliCa Phone Models*
MobileFeliCaGrowth
MobileFeliCaGrowth
728
78
151
239
316
050
100
150200
250300350
FY04 FY05 FY06 FY07 FY08 FY09
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Summary of Mobile FeliCa Market in Japan (3)
Almost all Mobile networkoperators offer Mobile FeliCa services.
MobileFeliCa
Operator
MobileFeliCa
Operator
Over 100 Mobile FeliCaservices are offered.
MobileFeliCaService
MobileFeliCaService
MobileFeliCaPhone
MobileFeliCaPhone
About 80% of Mobile Phonemodels have Mobile FeliCa.
Cumulative # of the Phone models are over 300 since2004.
# of the Phone brands is 12.
Payment
Retail Transportation
Access Control Entertainment
MobileFeliCaGrowth
MobileFeliCaGrowth
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Summary of Mobile FeliCa Market in Japan (4)
Almost all Mobile networkoperators offer Mobile FeliCa services.
MobileFeliCa
Operator
MobileFeliCa
Operator
Over 100 Mobile FeliCaservices are offered.
MobileFeliCaService
MobileFeliCaService
MobileFeliCaPhone
MobileFeliCaPhone
About 80 % of Mobile Phonemodels have Mobile FeliCa.
Cumulative # of the Phone models are over 300 since2004.
# of the Phone brands is 12.
200420042004 200520052005
Sep-05 Nov.-05Jul-04
NTT Docomo 66 Mil.66 Mil.
Feb-09
49 Mil49 Mil
3 Mil3 Mil
30 Mil.30 Mil.
14 Mil.14 Mil.
FY
KDDI Vodafone( “Softbank”)
# of Mobile FeliCa Phoneownership
MN
OM
NO
Service expansionService expansion
MobileFeliCagrowth
MobileFeliCagrowth
More than 66 Mil. subscribers(About half in total) have a Mobile FeliCa Phone. (Mar-10)
200620062006 200720072007 200820082008 200920092009
58 Mil58 Mil
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Table Of Contents
Corporate Introduction of FeliCa Networks
Outlines of Mobile FeliCa in JapanSummary of Mobile FeliCa MarketMobile FeliCa Services
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Payment
Retail Transportation
Access Control Entertainment
Major categories of Mobile FeliCa Services
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Payment services overview
1.1Mil.(Mar-10)4.9Mil.15Mil.14.7Mil.11.5Mil.30.1Mil.57.7Mil.# of Total Card
Users (May-10)
447,000
DataN/A
DataN/A
NTT DoCoMo
# of R/W(May-10)
# of Available shops(May-10)
Service Brand
Operatingcompany
DataN/A
DataN/A
DataN/A1.3mil2.2 mil.
(Nov-10)10 mil.# of MobileFeliCa Users(Aug-10)
MUFJ NICOS / VISAJCBAeon7&i HoldingsEast Japan
RailwayBitWallet
242,000
DataN/A
77,000
DataN/A
DataN/A
86,000
DataN/A
DataN/A
DataN/A
63,05698,540221,000
Prepaid Type Postpaid Type
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Transportation/Payment - Mobile Suica
Stored Fare(Single Ticket)
CommutingPass
Upper ClassTicket
(Rapid train)
Loyalty program
SHINKANSENTicket
E-money
(1) ConvenienceTicketless serviceOnline Service activationOnline charging of Stored Fare/E-MoneyOnline purchasing of Commuting Pass,Upper Class Ticket and SHINKANSEN TicketChecking information on Mobile Phone Display(Current value, Ticket info., position of reservation seat etc.)
(2) PriceExclusive discount vs.paper ticket( “Upper Class Ticket” &“SHINKANSEN Ticket”)
Service
Customer Benefit
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Transportation (Airline) - ANA
E-ticket
MileageExchange
for Edy Value(E-money)
MembershipCard of Frequent
Flyer Program(Mileage Program)
(1) ConvenienceTicketless service (Domestic flight only)Online service activationChecking service information on Mobile Phone Display(Current mileage loyalty program and reserved flight information)
(2) Exchangeable for E-money1 Mile can be ¥1 EdyValue (E-money)
Service
Customer Benefit
Reservation&
E-check in
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McDonald Coupon Service
“Showing” Coupon (Original service)
Mobile FeliCa Coupon (New!)
CRMCRM
Coupon Paper
Direct Mobile Mail
Please wave your coupon.
Please show me your coupon.
Actual Coupon ImagePicture
The McDonald’s mobile FeliCa coupon service is now available at all their shop (about 3,700) and the number of total users have reached 10 mil.
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Survey of Mobile FeliCa Service Users
Question: Intention to continue to use Mobile FeliCa Service
Strongly agree to continueto use Mobile FeliCa Service
Somewhat agree to continueto use Mobile FeliCa Service
Other
n
Total (304)
Male (212)
Female (92)
72%72%
73%73%
70%70%
21%21%
21%21%
23%23%
0% 20% 40% 60% 80% 100%
6%
6%
High satisfaction results strong intention to continue to use Mobile FeliCa Services among the users
7%
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End of the PresentationMerci!
FeliCa Networks, Inc.
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