Our MissionTo promote West Michigan as a place where business thrives and people want to live and work
Out-bound marketing
Collaborative Promotion
Website
Social Media
Programming
Resume Pack
Attraction
Education
Connections
✓ Team transition
✓ Completed expansion of website information to cover all 13 counties
✓ Continued expansion of ReThink West Michigan with new statewide collaborations
Biggest Accomplishments in 2018
All 13 Counties of Region 4 are covered on our website
• Allegan
• Barry
• Ionia
• Kent
• Lake
• Mason
• Mecosta
• Montcalm
• Muskegon
• Newaygo
• Oceana
• Osceola
• Ottawa
Expansion of Website Information
• Added new county location
Newaygo
• New statewide collaboration for promotion
Back2Michigan.com
• Highest percentage of out of area candidates for Grand Rapids event
61%
ReThink West Michigan 2018
ChicagoWest Michigan
San Francisco
Detroit, Lansing, Flint
Top 10 Location
Top 20 Location
40,000 users
Los Angeles
Seattle
Washington D.C.
New York City
Denver
Atlanta
BostonPortland
Tulsa
Indianapolis
ColumbusPhiladelphia
Visitors to our Website - 2018
Candidates in the Resume Pack
2,494Hire Rate
• Significant Others
• Boomerangs
• New to the area
• Currently in West MI & unemployed or recently laid off
57%Resumes sent
1,412Candidates accepted
full-time offers inWest Michigan
Weekly Resume Pack
Weekly Resume Pack
New volunteer program for Hello West Michigan members* to do the candidate calls that make up the Weekly Resume Pack.
*Currently only open to tradition employer members
8.3million
impressions
Out-Bound Marketing
• Statewide talent effort with Michigan House at SXSW in Austin, TX
• New concept for West Michigan Intern Connect
• New retention program pilot with GRPS seniors
• Continued expansion of ReThink event and marketing
On the Horizon for 2019
Community Impact
2018 New Members
Your Investment
80 OtherMember Companies
A Measurable Community Impact+ =
Membership Dollars Creating Community Impact
in-migrants from out of state and international to the MSA (net-gain), 2010 - 2017
This accounts for 37% of our MSA population growth, 2010 - 2017
26,000
37%
Source: U.S. Census Bureau
Community Impact
• If you’re not a member, join
• If you are a member
• Attend events
• Promote events (Intern Connect to your interns)
• Incorporate HWM into your recruiting and onboarding process
• Refer candidates in your network
• Share information about Hello West Michigan
/HelloWestMI @hellowestmich @hellowestmich ‘Hello West Michigan’
Call to Action
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