Download - Onlinemarketing in 30 mins - Young Schmooze - April 2011

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Page 1: Onlinemarketing in 30 mins - Young Schmooze - April 2011

Schmooze - Todd WrightApril 2011

Online marketing Plan in 30 mins

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It’s not about technology..

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It’s still about people right?

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YOURONLINE MARKETING

PLAN

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The top search engine(s)

Google = 93% Australian SearchBing + Yahoo = 7%

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www.websitegrader.com

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Online Evaluation and Tracking

Tracking:

• Unique Visitors• Returning Visitors• Visitation growth• Page Views• Total Time spent on the site• Sales conversions• Pay per click visitors•Keywords•Popular pages•Referring sites

www.analytics.google.com

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www.google.com/places

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www.opensiteexplorer.org

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http://adwords.google.com

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The tools

• Vertical Response • Mail Chimp• Constant Contact• Threemail – www.threemail.com.au

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Forums

Website

$

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www.basecamphq.com

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Monitor the web with Google Alerts

www.google.com/alerts

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WHAT’S NEXT…