Facts and numbers on Hearing Loss & Hearing Care
Facts and numbers
on Hearing Loss & Hearing Care
Mark Laureyns European Association of Hearing Aid Professionals
www.aea-audio.org
Facts and numbers on Hearing Loss & Hearing Care
The (EFHOH) aim is - a Europe where hard of hearing people can live without barriers, and - have the opportunity to participate on all levels in society. EFHOH realize this vision through our - actions, contacts and campaigns, involving the EFHOH members and our partners.
The (AEA) aim is to: - improve the quality of services in
hearing care, - ensure a transparent, fair and
competitive market and - freedom of choice in the interest of the
end-user.
Facts and numbers on Hearing Loss & Hearing Care
How do we define the number of
people with hearing loss?
Getting Numbers Right
Self-Reported Hearing Loss • Includes Awareness: If you experience and report hearing problems –
you’re more unlikely to take action
• Available for more countries – EuroTrak – JapanTrak – MarkeTrak
• Empowers people – your experience & your needs
Measured Hearing Loss • The Audiogram: Assess when you start to hear soft pure tones
• Many different definitions of hearing loss: Mild Hearing Loss – Disabling Hearing Loss – WHO – EC – ASHA ... Leads to confusing numbers
+/- 10%
7 < > 12%
+/- 16%
3 < > 27%
Facts and numbers on Hearing Loss & Hearing Care
How many people self report
to have hearing loss?
Getting Numbers Right
Source of basic data: EuroTrak 2015/16
10,2% = 52 Mill
Facts and numbers on Hearing Loss & Hearing Care
Prevention
When to protect your ears? Prevention
Facts and numbers on Hearing Loss & Hearing Care
Prevention
Protect your ears!
This is the gap we need to close!
Source: GfK Eurisko study 2015 – For Consensus Paper CRS
Prevention
Facts and numbers on Hearing Loss & Hearing Care
Prevention
Make Listening Safe!
From MP3 players towards Smart Devices
Prevention
Facts and numbers on Hearing Loss & Hearing Care
Awareness
Screening! Awareness
Facts and numbers on Hearing Loss & Hearing Care
How to define
uptake of hearing aids?
Source of basic data: Ehima – Anovum – EuroTrak 2015/16
Intervention
Drop
Drop
Drop
Hearing Care Recommended
Uptake
58% of the people who
get the recommendation get access to hearing care
Facts and numbers on Hearing Loss & Hearing Care
58% of the hearing care recommended
people use hearing aids in Europe ! Intervention
Bisgaard Nikolai et al, A new model for calculating adoption rates, article waiting for publication – 2017
Facts and numbers on Hearing Loss & Hearing Care
The trend is positive
people using hearing aids in Europe! Intervention
Facts and numbers on Hearing Loss & Hearing Care
State Organised (mix)
versus Free Market Hearing Care?
Source of basic data: Ehima – Anovum – EuroTrak 2015/16
State Organised Systems lead to more people having hearing aids
Free Market Systems lead to more active use of hearing aids
Intervention
Lower is better !
Facts and numbers on Hearing Loss & Hearing Care
State Organised (mix)
versus Free Market Hearing Care?
Source of basic data: Ehima – Anovum – EuroTrak 2015/16
Involvement of the user Freedom of choice Selection to cover real needs Easy Access to Quality Hearing Care Avoid long waiting lists Continued Quality Service Take the time and listen to the user Counselling and empathy Combine psychology & technology
Free Market Systems lead to higher satisfaction with hearing care
Intervention
Facts and numbers on Hearing Loss & Hearing Care
83% of the hearing aid users
report “Quality of Life” improvement!
Source of basic data: Ehima – Anovum – EuroTrak 2015/16
Professional Hearing Care is much more than making people hear better ... It’s
changing lives!
Intervention
Facts and numbers on Hearing Loss & Hearing Care
Time to invest! Time for Action
Prevention • Avoid Noise • Promote safe listening • Protect your ears • Prevent and treat ear
infections …
Awareness • Hearing Screening
o National paediatric screening o School children screening o Adult screening (from 50 years
onwards)
• Information Campaigns
Intervention • Rehabilitation • Hearing Aids • Cochlear Implants • Professional Hearing Care
Facts and numbers on Hearing Loss & Hearing Care
Conclusions Conclusion
• Investing in Hearing Care is a “Sound Investment” • You live longer & healthier • You train your brain • You improve your quality of life
• We need to ensure all who can benefit from hearing care can get access – 58% of Europeans do so!
• We need to ensure high satisfaction, active use and meeting the needs ... By involving the users even more
• Investing in hearing care is much cheaper than the cost of untreated hearing loss ...
• So it’s time for action!
www.aea-audio.org
Facts and numbers on Hearing Loss & Hearing Care
Facts and numbers
on Hearing Loss & Hearing Care
Mark Laureyns European Association of Hearing Aid Professionals
For more information: www.aea-audio.org
www.aea-audio.org
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