An in-situ digital innovation agency
DIGITAL HASN’T KILLED OFF SHOPS.
IT’S NOT A CASE OF ONE CHANNEL
OR ANOTHER, BUT BOTH, TOGETHER AT THE SAME TIME.
THE PC WEB vs THE MOBILE WEB vs THE INTERNET OF PLACE
THE PC WEB vs THE MOBILE WEB vs THE INTERNET OF PLACE
THE PC WEB vs THE MOBILE WEB vs THE INTERNET OF PLACE
Space integration considerations
Networks
IN-SITU DIGITAL
Lighting / Heat
Physicality
High-usage
Resilience
Human integration considerations
Responsive
IN-SITU DIGITAL
Familiar UX
Staff interaction
Accessibility
IN-STORE DIGITAL STRATEGIES NEED TO BE ROOTED IN A NEW WAY OF THINKING.
We call this new web content ‘the internet of place’
and the approach to in-store technology as ‘in-situ digital’ .
‘INTEGRATED RETAIL’ - ONLINE AND OFFLINE CHANNELS LINKED.
To create seamless experiences both in-store and across
a customer’s omni-channel journey.
WIFI PRODUCT SCAN
Take a picture of the barcode, get the online info back
WIFI PRODUCT SCAN
Take a picture of the barcode, get the online info back
CONNECT WITH STORE AND REMOTE STAFF
Call buttons and IM into bricks-and-mortar retail portals
THE iTROLLEY
Location based product info and charging as you trundle
INTEGRATED IN-STORE/OMNI VISION FROM TARGET
‘RESPONSIVE RETAIL’ – FLEXING THE STORE AROUND THE CUSTOMER
Looks at ways technology can make the store environment
respond dynamically to user needs.
RESPONSIVE RETAIL – INTELLIGENT PRODUCT DISPLAY
Sensors can measure how often items are picked up.
RESPONSIVE RETAIL – HANDS-FREE WAYFINDING
In-store connected lights to show you the way to the collection desk
RESPONSIVE RETAIL – SUPERCHARGED STORE ANALYTICS
Like analytics for the store, but better
RESPONSIVE RETAIL – RESPONSIVE DISPLAY/POS
Audience relevant digital signage
RESPONSIVE DISPLAY
THERE IS NO ESTABLISHED MODEL FOR THE CONNECTED STORE.
WE ARE ALL NAVIGATING UNCHARTED TERRITORY.
1. Need and innovation, not noise and novelty. 2. Think big act small.
3. Collaborate and learn together.
Find me for a copy of our Connected stores guide.
Connect & Collaborate www.omnfi.co.uk [email protected] @omnifiltd