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AdMob
Use Google’s latest technologies to
segment users and monetize your games
AdMob
A rapidly shifting market
Users Favor free apps; 91% of downloads
are free.
Revenue In-app purchasing (IAP) is taking a
bigger share of revenue.
Developers More focused on the long-term
value of users.
Source: Gartner, September 2013
Game developers are building businesses with AdMob
Historically
50% of Google advertiser app spend has been
on games
(2012)
Source: The Mobile Buyer and Seller Relationship, Google, July 2013
Challenges that Developers face
Challenges that Developers face
Investing in the ecosystem
2010
2012
2013
2014
Google buys
AdMob
1M
buyers
Rebuilt on
stack
Powerful
platform
Our vision
Maximizing ad revenue
Growing IAP revenue
Understanding your audience
The single Google destination for
cross-platform app developers’
monetization, promotion and analytics
needs.
AdMob + Google Analytics
Option 4
AdMob
Audience segmentation
Failed at level 10…
5x 10x 15x
Option 1
Take action
before they
abandon
your game
AdMob today
The new ‘Analyze’ tab – Google Analytics in AdMob
Google Analytics sign-up page
Add the SDK
Seamlessly integrated reporting
The unified Home tab
The in-app purchase conundrum
Only
15% of users make in-app purchases
Option 1
Source: AdMob and Parks Associates, The Mobile App Consumer, October 2013
In-app purchase ads (step 1): Find premium users
Didn’t make
it past level
10 0
1
0
2
0
3
0
4
0
5
0
6
0
7
0
8
0
9
1
0
Played the game in
the last 24 hours
Paid for an item in
your game
previously
In-app purchase ads (step 2): Convert users
User plays User fails Sell item
In-app purchase ads: non-premium users
User plays User fails Show ad
The limits of ad mediation
You won’t maximize your revenue unless you
monitor and act on the rise and fall of each network’s CPM
Network 1 Network 2 Network 3 Network 4 Network 5
Ad Network Optimization + Live CPM
“Our company started using the Ad Network Optimization feature from February this year until now. The results
have been impressive. Many apps' revenues increased at different rates, certain apps even achieved a 200%
increase.”
CPM: $2.20
Network A
Network B
Network C
Network D
Network E Network D
Network 1
Network 2
Network 3
Network 4
CPM: $2.60
Demand
Ad Network Optimization Live CPM Network A
Network B
Network C
Network D
Demand
The App Developer Business Kit
Consumer research in key markets to unlock
the secrets of building a great app.
The latest case studies
and best practices.
Interviews with app developers
and established industry
figures.www.google.com/admob
Learn how to grow your app idea into a successful business.
Analyze, Promote and Monetize with AdMob
Understand your audience with Google Analytics
Grow your in-app purchase revenue with targeted
campaigns through In-App Purchase Ads
Maximize ad revenue with Ad Network
Optimization and Live CPM, giving
you access to real-time demand
THANK YOU
AdMob
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